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COVID Halted Their Business. Smarter Prospecting Helped Them Grow

Zoominfo

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. So far this year, we’ve done 3,300 shipments and are on track to cross 4,000. billion to about $40.9

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Marketing technology? Digital? It should be #HumanFirst

chiefmartech

Let’s start with an update of your career since our last Q&A back in January 2013. On the flip side though, there are verticals where the role of digital goes much beyond the world of marketing. What have been your experiences over the past couple of years and what are you doing now? Nothing else matters more.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

I had a little nerdy fun along the way with, “ You might be a marketing technologist if… ” and a more serious debate about “shadow marketing” being worse than “shadow IT” By 2013, the term was increasingly popular. 2013: Agile marketing for a world of constant change. 2014: Agile marketing?

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Best Digital Marketing Books 2020

Brightedge

Learn more about VSO or Vertical Search Optimization. He also defines how mobile programmatic is different from desktop, using app info, cross-device identification, and location-based marketing. In brief the DSP is a purchase desk, the SSP is a selling desk, and DMP is the data and logic needed to make good buys. By Steve Krug.

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Can Accenture Take Over Advertising?

Contently

” Are consultancy agencies, with their cross-business acumen and resources, poised to disrupt an industry that dates back centuries ? Accenture’s shift toward digital content marketing began several years ago with the launch of Accenture Digital in 2013. Cross-industry capability, global strength.

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35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

Vertical SaaS businesses On the other hand, vertical SaaS business models are all about targeting a very specific niche. Validate your SaaS idea As with all product development, it’s critical to make sure your solution will actually sell. This one’s just to get you moving forward. If it won’t, you don’t have a business.

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How to recover from the ravages of Google Penguin and Panda

Biznology

More recently, it wasn’t too tough, with a little creativity, to own your unique vertical on search — or at least be able to make it to the first page. It may be time to sell your Summer cottage (the season’s almost over) or mortgage your family home. 2013: The Year In Google SEO So Far (marketingland.com).