Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? So, that’s my list of 2013 predictions and in some cases, wishful thinking. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

nDash

MARCH 14, 2019

I’ve been saying this ad nauseam since 2013, when nDash first got started. With a community-based approach to content creation. As demonstrated by the OpenView team, a community-based approach to content gives you the ability to strike a balance between quality and volume — something very few brands achieve.

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. Learn it, use it but don’t worry about quantity in the community.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about.

Trends 84

Trends Advertising Agencies Paid Search Agency Top of Funnel 84

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. Amanda LaGrange: After helping found Tech Dump as a board member in 2010, I joined the Tech Dump leadership team as the Director of Marketing in 2013 because of my belief that business can be a solution for poverty and injustice.

Barriers 241

Barriers Multi-Channel Training Fulfillment 241

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. We're grateful for our amazing community. We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . It helps keep even the messiest salespeople organized.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. Diamond’s team was using the platform to communicate with its audience. We had a really great Instagram community and we were making a lot of our announcements via Instagram,” explained Diamond. “In

A/B testing 115

A/B testing Eye-Tracking Outreach Custom Publishing 115

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. Are they spending all their time on Bing? Customers are now on multiple platforms.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Crimson Marketing

MAY 23, 2013

Users are feeling more and more comfortable sending messages over social platforms (instead of email), and asking friends or social communities for referrals (instead of searching). #2: 3: Invest in Passionate Community Managers to Improve Facebook Reach. Advocates, get your communities and employees to share your content. #5:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. From authorship to technical SEO to paid social tactics, the conference covered all aspects of search.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Martech

AUGUST 17, 2022

The organization was started in 2013 by Jim McKelvey, a St. The organization is committed to recruiting and enrolling people from historically marginalized communities. And also in some other underserved communities to help grow talent in those areas. Graphic via LaunchCode. Get MarTech! In your inbox. Processing.Please wait.

Work Management 98

Work Management Marketing Management Training Barriers 98

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013. Bobby Dewitt (@Bobboramasucks) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. I didn’t.

Twitter 155

Twitter Brand Identity Branding Case Study 155

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. This basic chart was created using a community GPT as part of ChatGPT’s pro subscription called AI Diagram Designer: Smart Mind Map & Chart Maker.

Marketing AI 138

Marketing AI Paid Search Agency Generation Enterprise Management 138

ConvertKit

APRIL 11, 2021

Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator. We’ll always be rooted in the community of bloggers, podcasters, and video creators who fueled the early growth of ConvertKit. You can read all about it at Billboard: Read the article ».

Acquisitions 126

Acquisitions Blogger Paid Search Agency Communities 126

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. What I love most about influencer work is creating an authentic experience where people in my community really get to know and understand my brand clients on a personal level.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. The company threw parties for winners in their communities, which accomplished two things.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

Salesforce Marketing Cloud

DECEMBER 8, 2022

In early 2013, I was newly married and had just left a contract role so that I could start my immigration process to the U.K. “If The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. SIGN UP TODAY. GET CERTIFIED.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 percent increase from 2012 projected spending of $3.6

Gartner 40

Gartner Allocation Storytelling Spending 40

Martech

OCTOBER 28, 2021

Sharing your knowledge, seeing your friends, going out after sessions and building a community? Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. Remember going to conferences? Can you tell I’m jonesing to get back to a show? The next era of acquisition.

Acquisitions 140

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 140

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. If there’s a substantive difference between the earlier Autopilot vision and the latest edition, it’s that the vendor spoke in 2013 of making it easy to build custom apps for Autopilot, while today they speak of integrating with existing best-of-breed systems.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Mohammad Ali, CEO of International Data Group said “You’ve got 3,000 to 4,000 people at home and they need a community. Absolutely.

CMO 322

CMO Work Management Paid Search Agency Planning 322

ClearVoice

SEPTEMBER 20, 2021

Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off. Case study: How a major brand engages communities with Facebook hashtags. GoPro ‘s hashtag strategy on Facebook has proven itself effective and powerful among their community.

Facebook 98

Facebook Practices Best Practices Privacy 98

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Webbiquity

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Social Media 164

Social Media Creativity Examples Media 164

Litmus

OCTOBER 5, 2022

That was in 2013, when I lived in Brazil. But apart from the pure numbers and data, what I also love about email marketing is the community we have—and the people. I’ve made a lot of friends in the Email Geeks community; the people are what make it so special. I had no experience, and didn’t know anything about email marketing.

Marketing AI 109

Marketing AI Advertising Agencies Enterprise Management Work Management 109

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too. In what circumstances is Gmail prefetching?

Email Marketing 108

Email Marketing Privacy Protection Open Rate Trigger Marketing 108

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. It may have prevented a branding no-no if Dove had field-tested the ad across various communities and used analytics to study the resulting data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 The immediate goal of these ads are to get new followers, retweets, “favorites” and replies in order to build a company’s social community and get more exposure. 5% ad revenue market share in 2013. That should be no surprise, as Facebook held 7.4% StumbleUpon. Instagram & Pinterest.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

SocialPilot

FEBRUARY 9, 2024

Sharing today’s top marketing strategies with a community of 100k and growing. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Televerde

FEBRUARY 1, 2021

Since it rolled out in 2013, Slack has continuously used customer feedback to create a better product based on customer needs. The ability to build a customer-centric marketing campaign built on a community that benefits both the customer and brand. .

Examples 97

Examples Word of Mouth Brand Identity Branding 97