Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. Finally, for analysis there is a community tab, showing details about your followers and followings. Brands have to be active across multiple sites, and indeed 91% of brands use two or more social media channels.

Analytics 85

Analytics Tools Best Practices Tagging 85

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. After six years of development, it has become the biggest knowledge sharing community in China.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. Finally, for analysis there is a community tab, showing details about your followers and followings. Brands have to be active across multiple sites, and indeed 91% of brands use two or more social media channels.

Analytics 79

Analytics Tools Best Practices Tagging 79

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Test new social media networks. Medium – an online publishing network.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

FEBRUARY 28, 2019

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity. This will include data from your Circles, Streams and Communities as well as all your +1 data.The process is quite simple.

Google 108

Google Ideal Customer Profiles Profiling Communities 108

Scoop.it

JULY 21, 2020

Some examples would be product launches, live events, intense community efforts, or anything else that requires high energy and lots of time. Here’s why: US-based data revealed that desktop media consumption slightly lowered from 2013 to 2019 (144 and 128 minutes respectively). The first thing you can do to save some time?

Curation 66

Curation Content Mobile Marketing Social Networks 66

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Comprehensive data exports at the page and post level, breaking out specific engagement details of social media activity.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Get Happy: Putting Yourself into Your Brand’s Personality is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Listen Now . The RSS feed is: [link]. Find us on iTunes: [link].

Personalization 137

Personalization Social Media Skype Blogger 137

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. — Buffer (@buffer) November 25, 2013. Here're 6 more counterintuitive Social Media facts [link] pic.twitter.com/aPbIbrKqkD. — Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. It seems that WeChat has fused together the best parts of the open social networks like Twitter – anyone can follow anyone – and the closed social networks like Facebook, where you are connected with mutual friends.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Hubspot

JANUARY 2, 2013

So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started. Good luck! 1) "I will send one email per month.".

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. In 2014, he published the #1 best seller on Amazon, Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. She has been the global CMO at Siegel+Gale since 2013.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

APRIL 9, 2013

Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. TOMS has grown an incredibly passionate community of fans by simply leading with their “why” instead of their “what.”. The brand-consumer relationship is no different. Authenticity. Marketers used to define brands.

Business 147

Business Peer-to-peer Transparency Lead Ranking 147

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Hubspot

MARCH 14, 2018

In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities. Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.".

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73

Content Standard

OCTOBER 2, 2014

Ninety-eight percent of companies market on at least one social network, and 58 percent plan to expand their efforts in 2014 to a social network that they did not use in 2013. Notably, brands report being highly interested in involving and interacting with consumers on social networks.

Social Media 40

Social Media Media Brand Identity Branding 40

Sprout Social

NOVEMBER 1, 2016

If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section. Research Your Destination.

Social Media 90

Social Media Class Word of Mouth Media 90

Contently

JUNE 13, 2016

As the community grew, the focus broadened from just rap lyrics to all music, some poetry, and even historical documents. Near the end of 2013, Google penalized the company for some shady SEO practices. But perhaps a bigger part of the problem is that Genius wasn’t a typical social network.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. Blogs are also apparently part of “community”, although this isn't stated explicitly.)

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

OCTOBER 25, 2014

. “Our goal is to produce engaging content that builds communities of people passionate about travel that will drive commerce.” Now, marketers are looking to use social networks to drive users to their own branded sites. Meanwhile, clicks that ended at Facebook dropped to just 10 percent from 31 percent.

Microsite 40

Microsite Television marketing Content Social Networks 40

Convince & Convert

MARCH 29, 2013

” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. That’s right.

Television marketing 131

Television marketing Social Media Curation RSS 131

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), Google+ Now Lets Users Create and Join 'Communities'.

Twitter 28

Twitter Planning Marketing Management Template 28

Buffer

NOVEMBER 27, 2018

In a post on his Facebook Page back in January the Facebook founder noted : “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.” ” The rise of Stories.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Content Standard

JULY 27, 2015

With increasing comfort, young Americans are turning to social media not only for community, but also to find their news. That underscores the strengthening utility of social networks as platforms to distribute and find content, which is among the most important social media trends for marketers to note.

Social Media 40

Social Media Twitter Facebook Trends 40

SmartBug Media

MARCH 19, 2020

More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. If you only went live on Facebook, upload your video to Twitter, YouTube, LinkedIn, Vimeo, and other social networks that accept long-form video. Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hinge Marketing

OCTOBER 14, 2013

She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips. Lori never dreamed that social media could one day be a job. I have to make websites that are completely integrated with social media and easy to use.” ” On Twitter or Facebook?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Biznology

JANUARY 29, 2013

Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage. If you spend any time on your Facebook Page Insights, which you do, you’ll understand how important performance is to the success of your social media campaign. 20 Common Social Media Marketing Myths BUSTED (hubspot.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Click To Tweet. Content that’s outstanding in its field. To prepare for the campaign, EO’s Central U.S.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101

Template Facebook Guidelines Banners 101

Onalytica B2B

SEPTEMBER 16, 2015

In 2003, social networking website MySpace was launched. The ability to find like-minded people within MySpace groups and communities allowed lesser known artists to reach out to individuals in an attempt to build their fan base. Facebook is currently the most used social media networking website in the world, with 1.5

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Content Standard

JULY 13, 2016

The Social Media News Engine. News discovery figures pretty heavily on multiple social networks, not just Facebook. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Exo B2B

MAY 9, 2017

The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013. Growth rate of your community. However, this trend has been an evolving one. ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

FEBRUARY 6, 2013

ASOS (@ASOS) January 30, 2013. Gogo (@Gogo) February 5, 2013. Animate & Create (@animatecreate) February 4, 2013. Glynis Citarelli(@sweetshotphoto) February 4, 2013. Toyota España (@Toyota_Esp) January 28, 2013. Malibu Rum (@Malibu_Rum) January 26, 2013. Loving #vine ? v/bJ9dTgx3wJt. v/b1WDb0Ajvh1 #Vine.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28