Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. We all know that television ad spending still holds a huge market share (more than half, actually). ” But people will actually spend more time online this year than they spend watching television. Listen Now. Tweetable Moments.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. note: 85% of American adults are online). Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Weight Watchers site features a Community section with message boards for support, etc. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Click the play button to listen here: [link].

Paid Search Agency 131

Paid Search Agency Brand Identity Branding Skype 131

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile.

Case Studies 105

Case Studies Case Study Twitter Studies 105

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. Just email Jay a screenshot of your review with your address.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. ” Former Disney–ABC Television executive David Beebe, now Marriott’s VP of creative, content marketing, and global marketing, will lead the new initiative.

Microsite 40

Microsite Television marketing Content Social Networks 40

KoMarketing Associates

FEBRUARY 9, 2016

It’s a way to reward high-value customers in a feature highly visible to the business community. The television series “ How Its Made ” says it all! FreshBooks CEO Mike McDerment at SociaLite 2013. It adds value as an asset in the new customer onboarding process. Milwaukee Tool: ONE-KEY.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Contently

DECEMBER 6, 2016

Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. In 2013, Netflix decided to make an original TV series for the first time. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

NOVEMBER 5, 2015

Aware that people often expressed vastly different motivations for preparedness, Dale, host of the Survivalist Prepper podcast , recently polled his Facebook community to gain a better understanding. Naked & Afraid - 2013. Doomsday Castle - 2013. Lost Survivors - 2013. Marooned with Ed Stafford - 2013.

Television marketing 28

Television marketing Education Training Class 28

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Because Facebook is so huge, its reach is much larger.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

APRIL 30, 2015

Judges on the popular television show, Shark Tank, will hit you with tough questions and there is a lot to learn from the best of the best in the entrepreneurial industry. That was in 2013. To truly utilize the web to grow product awareness, one of Geary’s top priorities was in building a robust PetPaint community.

eCommerce 28

eCommerce Paid Search Agency Companies Television marketing 28

ClearVoice

JULY 27, 2023

Dare to Be Devoted.” — Jared the Galleria of Jewelry “He went to Jared” was a tagline past its prime, even though everyone knew it due to ubiquitous television advertising. This new one is interesting because it’s a direct challenge to the Tinder dating generation. Taste the Rainbow” — Skittles Simple, happy, evocative.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. ” Specifically, she calls out content, community, and commerce as the critical ingredients for a successful ecommerce company, and provides Houzz as an illustration of how to combine the three to maximize a customer experience. hours on Twitter and 9 hours on Facebook.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Content Standard

NOVEMBER 2, 2020

Even as television and film production shut down, studios found ways to create as much new content as possible—because content is monetizable. Pulizzi quoted Don Shultz’s 2013 CMW keynote speech: “CM is siloed inside the org. Audiences are hungry for connections, community, and quality content.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Hubspot

JANUARY 17, 2014

They targeted current milk drinkers and created an ad for television, radio, and billboards. When you think of Oreo and Super Bowl 2013, you may think of their popular tweet that gained them a lot of recognition. And yes, the campaign was around milk. There are not a lot of innovative or exciting things you could do with milk.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Webbiquity

FEBRUARY 10, 2015

Image credit: Business 2 Community. Business 2 Community ). Not as believable.) ( Business 2 Community ). billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Business 2 Community ). Believable.)

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Contently

MAY 25, 2016

The tipping point began about five years ago, when the first Wattpad communities began to form in the UK. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. Before long, Wattpad was adding over 100,000 users a day who were writing and reading everything from chick lit to historical fiction.

Paid Search Agency 112

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 112

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Martech Advisor

NOVEMBER 8, 2019

One 2013 Accenture study titled, ‘Accenture 2013 Global Consumer Pulse Survey’ shows that 89 percent of customers get irritated, having to repeat their issues to multiple customer service representatives - a symptom of a lack of omnichannel approach when even your employees are not unified in knowledge of customer issues.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

Hubspot

NOVEMBER 7, 2016

Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. By sending the message that exercise is a community-bound opportunity, SoulCycle makes it seem like less of a chore, and more like an exclusive club. Similar to SoulCycle, CrossFit taps into the desire for community.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. The chef-driven, all-inclusive event started in 2013 and has helped build a community around the sauce by providing people from all over with an opportunity to indulge in Sriracha-inspired dishes and desserts.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

MAY 16, 2014

With a captive audience of that scale, I was surprised to see that Beyoncé hasn’t tweeted since August 2013. Brands would kill for a vast community of evangelists like Beyoncé’s, because its the strongest PR tool in any marketer’s arsenal. Major #fail. 3) Add "Blogging Mogul" to your skill set.

PR 28

PR Press Public Relations Viral Marketing 28

Hubspot

JUNE 17, 2015

A brilliant example of a brand that wasn’t afraid to inject some humor into their marketing is television channel TNT. One of my all-time favorite examples of a brilliant brand being…well, brilliant while simultaneously making their customers the hero of their story, is WestJet Airlines’ 2013 Christmas marketing campaign.

Work Management 28

Work Management Storytelling Marketing Management Cross-Selling 28

Spiralytics

JANUARY 16, 2023

Additionally, if you’re targeting a specific demographic, finding the right influencer in that community can further boost your influencer marketing efforts. Providing unparalleled digital marketing services since 2013, Spiralytics is a rapidly growing company in the Philippines and the U.K. Engagement.

Statistics 112

Statistics Advertising Agencies Paid Search Agency Comparison 112

Single Grain

APRIL 28, 2020

One of the most brilliant marketing strategies of 2020 is Anheuser-Busch ’s pivot from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic: We have a long history of supporting our communities and employees – this time is no different. Focus on building a trustworthy brand and a trustworthy community.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Content Standard

AUGUST 10, 2018

As customers continue to favor brands that are listening and engaging with audience insights , women are seeking brands who represent social change and foster a sense of community. Readers are encouraged to regularly weigh in on what matters most to them, and the brands are responding from a place of solidarity than superiority.

Activities 47

Activities Advertising Agencies Paid Search Agency Planning 47

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Hubspot

DECEMBER 14, 2015

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. Instead, they invited their community to join employees in taking Black Friday off from work -- and from shopping -- to do what they love most: being outside.

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Hubspot

JANUARY 18, 2016

Launched in February 2013 by Alex Chung and Jace Cooke, GIPHY started out as a search engine for GIFs. Reddit is like the mothership for GIFs: The community boasts not one, but several impressive GIF-related subreddits. What's more, all of the GIFs are Hulu-branded and inspired by popular television shows. r/reactiongifs. /r/analogygifs.

Marketing Websites 28

Marketing Websites Television marketing Wiki Tagging 28

Single Grain

JULY 21, 2020

Overview: Netflix is a subscription-based streaming service provider that provides online streaming of a library of movies and television series, including in-house produced original content. Slack was officially launched by Slack Technologies in August 2013. 8 Slack Communities Every Marketer & SEO Should Join. *

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94