KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Our Favorite Posts & Articles from 2013. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Hubspot

DECEMBER 3, 2015

Since the publisher’s earliest days online, The New York Times has been well-known for its robust online community. In terms of building a digital community, few publishers have ventured into territory that The New York Times has. Many media companies will install a commenting plug-in--and leave their community strategy at that.

Communities 28

Communities Ad Building Mobile Advertising Advertising Benchmark 28

KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Our Favorite Posts & Articles from 2013. Final Thoughts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Contently

JANUARY 12, 2017

It’s possible that Facebook has cracked a newer, mobile-first form of video viewing that will be irresistible. Facebook’s revenue has exploded since 2013: Much of that rise comes from incredible user growth overseas, as well as Instagram opening its doors to advertisers. But will advertisers bite? 90 seconds.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

KoMarketing Associates

APRIL 18, 2013

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Wendy Lea of Get Satisfaction, a helpdesk and customer community tool , reiterated how important it was to use the earned media you already have right in your back pocket: customer feedback. Utilize Your Customers.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . eMwebinar pic.twitter.com/au7GLOCewh.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Convince & Convert

MARCH 29, 2013

” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. That’s right.

Television marketing 131

Television marketing Social Media Curation RSS 131

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Listen Now. The RSS feed is: [link]. Tweetable Moments.

Curation 131

Curation Television marketing Content Skype 131

Convince & Convert

SEPTEMBER 20, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. He is the creator type of entrepreneur, the one who is not afraid to fail, the one who wants primarily to give back to the community and the world.

Skype 123

Skype Startups Social Media Mobile Advertising 123

Buffer

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. In life and business, though, change is inevitable.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Hubspot

MARCH 4, 2014

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. A first time marathoner running the Boston marathon in 2013, and stopped after mile 25. 1) Relate your unique experience. A marathoner. A first time marathoner running the Boston marathon.

Storytelling 28

Storytelling Startups Bundling Training 28

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% of the total. asl the dominant uses. This is a point worth considering.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Marketing Institute

FEBRUARY 5, 2019

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. Click To Tweet.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. You look horrible on mobile. Many of us look at mobile when we are mobile. 2013: The Year of Social Merchandising. February 18-21, 2013.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

ClearVoice

JULY 27, 2023

While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. If you heard the tagline on its own, you might think of texting, mobile service, or social media. A slogan encapsulates how your brand or product differs from the rest and expresses your purpose. Got Milk?”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Social Media Marketing World was founded by Social Media Examiner in 2013. This three-day event brings together some of the biggest names in SEO, mobile, conversion optimization, and local search. Social Media Marketing World.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. What advertiser offers would they find valuable?

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Content Standard

JULY 13, 2016

But the rise of social media and mobile devices have shifted this somewhat. Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Newsy content can go a long way on social media. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. The ability to find like-minded people within MySpace groups and communities allowed lesser known artists to reach out to individuals in an attempt to build their fan base. MAPPING THE SOCIAL MEDIA MARKETING COMMUNITY.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

AUGUST 4, 2015

If that’s still not enough data for you, you can download the data on your last 3,200 Tweets, going back as far as October 2013. You can also benchmark your numbers against the total Twitter user base, and find out what makes your community stand out. Personas are currently only available to advertisers in the U.S.,

Twitter 28

Twitter Analytics Features SMB 28

Hubspot

APRIL 28, 2013

In addition to the launch of Facebook''s new mobile design for business pages , Foursquare is also making a change to the look and organization of its local business pages. Foursquare''s changes also serve to highlight things people talk about the most as well as share photos, tips, and community ratings. Learn more from TechCrunch.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

MARCH 29, 2018

For example, you might shrink the size of your website when someone visits from a mobile device. Despite the decline in the number of people engaging in the practice, you’ll still find a bunch of people on Fiverr advertising blog commenting services. Tailoring your content to different groups of users is acceptable.

SEO 76

SEO PageRank CAN-SPAM Ad Exchange 76

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. It''s no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. Marketers finally invest in their blog''s mobile experience. And rightfully so. subpar (to put it nicely). People like.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

NOVEMBER 22, 2016

1) Google’s overall algorithm has had one name since 2013: Hummingbird. It was formally announced in September 2013 and created to make search results more “precise and fast” like the bird itself, according to Search Engine Land [SEL]. 3) One of the original goals was to cut through spammy content from advertisers.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

SEPTEMBER 16, 2013

One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Promote your organization’s website on Google with in-kind AdWords advertising.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

NOVEMBER 27, 2012

W ith users coming to companies' Facebook pages from all over the world, Facebook needed to do something to make marketing easier so community managers wouldn't have to either 1) keep up multiple brand pages, or 2) maintain one brand page with really untargeted content. 2) Mobile-Only Facebook Ads. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

seo.co

DECEMBER 18, 2020

For local businesses, relying on customers in their own communities to thrive and grow, this distinguished set of ranks has been a boon—it means a shortcut to visibility for the audiences who matter most. Greater unification with mobile. Local results on desktop are starting to shift to a layout friendlier for mobile devices.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ClickZ

DECEMBER 31, 2022

Bombas Bombas, established in 2013, has consistently demonstrated growth and prosperity. The brand, known for its focus on comfort and its commitment to philanthropy through its donation-based philosophy, has expanded its reach within the community. Why does it work? To date, the brand has donated over $2.5

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

Webbiquity

FEBRUARY 10, 2015

Image credit: Business 2 Community. Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. That said, it’s not surprising to know that a 2013 Dimensional Research and Zendesk study reported that 88% respondents were influenced by an online review while making a buying decision.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

ClearVoice

JUNE 19, 2023

Between January 2013 and January 2023 , the number of social media users almost tripled, from 1.7 Nine out of 10 social media marketers say an active online community is critical to success in 2023. The best platforms for building these communities are Instagram and Facebook. By 2027, mobile will generate $384.9

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Convince & Convert

OCTOBER 18, 2013

This week: From ExactTarget , a free downloadable poster called The Mobile Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The idea is not for every realtor, summer camp, and tech startup to buy advertisements and start making money off their online content.

Paid Search Agency 133

Paid Search Agency Skype Social Media RSS 133

Hubspot

NOVEMBER 7, 2016

Mobile has seen some interesting developments as of late. 51% percent of digital media is consumed via mobile (versus 42% on desktop) , and voice search is on the rise. It makes sense for marketers to be focused on mobile, and Starbucks is no exception. Branding Best Practice: Invest in Mobile Marketing. 9) Starbucks.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78