Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. Social Pros Podcast brand communities grassroots real-time marketing social marketing social marketing strategy Social Pros' bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. ” See you next week!

Skype 143

Skype Viral Marketing Social Media Facebook 143

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Chris Koch

MAY 19, 2014

Viral How-Tos. In 2013, the company launched a program called MakerBot Academy, in which teachers can request a 3D printer for their classrooms through DonorsChoose.org, a crowdfunding site for educators. They retained the information better when they watched the videos than they did when I taught in person,” he recalls.

Conference 100

Conference Education Viral Marketing Class 100

Belkins

MAY 28, 2020

For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. And things are going to be tough for the farming community even after the pandemic.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage. Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. We have seen some amazing ideas come out of the Kickstarter community and thought this was the optimal avenue to try it ourselves. July 26, 2013: Three days post-honeymoon, John''s ring is misplaced.

Campaigns 28

Campaigns Outreach Press Communities 28

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). Are boosting posts or paid campaigns on Facebook a helpful strategy to increase the community size? You can also try Facebook depending on your audience.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Car Throttle, “the Internet’s car community,” posted a quiz titled, “Are you a true gear head?” Quizzes Are Constantly Going Viral. And the quiz trend doesn’t appear to be going anywhere.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Consider UN Women’s “ Auto-Complete Truth ” campaign from 2013. The result? 3) Offer a unique perspective.

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

LEADership

SEPTEMBER 5, 2013

– Hubspot’s 2013 Inbound Marketing Report. Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Hubspot

FEBRUARY 19, 2018

The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career. In other words, how can you authentically fit in to a group or community if you’re not being your true self? Our culture today doesn’t make “belonging” easy.

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Hubspot

JULY 17, 2014

” The ads were submitted to the awards circuit during 2013 and 2014. It raised the awareness of the public about who they spend their money with, got local officials -- and even the President -- involved, and taught local merchants how to use digital to garner community support. 3) It’s More Fun in the Philippines.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Between 2012-2013, 608 baby Kales were born. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

MARCH 12, 2014

Mashable Brought Viral to Life. I thought 2013 was the year of the selfie, but scanning my Twitter feed this past week confirmed that iPhone self portraits made a comeback this year at SXSW thanks to the Mashable House. The elaborate campaign and product mock-ups were designed to poke fun at the tech community.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. Through these standout actions, Uber has ingratiated itself in the local community, spread brand awareness, and grown significantly as a result. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

NOVEMBER 11, 2015

has been named as the number one viral marketing campaign of all time [by Ad Age].". A lot of our work is based on doing things that'll create a positive effect on the design community and that will elevate the role of the designer within their organization.". Six days later, we had six million views on YouTube. The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Convince & Convert

AUGUST 2, 2012

” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. So, traditionally, one-on-one engagement does not scale, because you can never hire enough community managers as you have customers.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Great business books do change the world. They change the world one discipline or market segment at a time.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media. Enhances customer lifetime value (CLV).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 5) Oreo''s Creme vs. Cookie Debate. Every kid''s dream is to be a superhero for a day.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Single Grain

OCTOBER 23, 2023

With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. So, I was like, “Oh god, what is the quickest way I can possibly grow this back?” Is there scarcity?

Social Media 98

Social Media Media eCommerce Verticals 98

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Contently

MAY 25, 2016

The tipping point began about five years ago, when the first Wattpad communities began to form in the UK. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. The series quickly went viral, and Todd posted a new chapter every day with the help of feedback from devoted readers.

Paid Search Agency 112

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 112

Marketing Insider Group

JANUARY 21, 2014

And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. I recently asked my own social media followers “what was the best content of 2013?” It is not about “going viral.” All of the responses pointed to videos.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Biznology

AUGUST 20, 2013

You’ll probably want to hire someone — a community manager or an outside social media consultant — either for a short-term bootcamp to get your started or someone you can just work with over the long term, be it internally or outsourced. is that is doesn’t give the true online community enough credit.

Paid Content 80

Paid Content Google Digg De-duplication 80

Hubspot

JULY 29, 2018

Community Manager - The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community. This service lets you add community management and social web integration to any site on any platform.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

DECEMBER 16, 2014

Frequent best-of honorees Rebekah Radice and Peg Fitzpatrick team up to offer more than four dozen tips to optimize business results from social media, from joining Google+ communities and using a social media management tool to telling “your brand story with Pinterest boards” and using third-party apps to grow your Twitter following.

Social Media 100

Social Media Social Marketing Work Management Media 100

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Plus, it's a community-driven movement, tapping into people's desire to be a part of something bigger than themselves. 1) UGG Boots.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

MAY 16, 2014

A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. With a captive audience of that scale, I was surprised to see that Beyoncé hasn’t tweeted since August 2013. Now imagine how influential the platform can be when you have 13 million followers. Major #fail.

PR 28

PR Press Public Relations Viral Marketing 28

Webbiquity

JANUARY 27, 2014

7 company blogs that build community by Ragan.com. ” 5 Steps To A Successful Blog – A First-Time Blogger’s Business Plan by Viral Mom. 7 Emerging and Free WordPress Plugins of Fall 2013 by SteamFeed. 7 reasons why a blog is vital to your social media strategy by Memeburn.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Hubspot

MAY 29, 2013

A 2013 Study from NM Insight accurately highlights this sea change. Depending on your volume of activity, it can be hard to catch every single inquiry, but as community managers, we should be striving for a 100% connect rate. 5) Reach and Virality: Has social media helped us grow our reach? Number five is a tricky one.

Social Media 28

Social Media Media Allocation Work Management 28

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. It keeps you in the spotlight when stories go viral. The same-sex marriage bill was passed on February 5, 2013 in the UK and it was a hot topic that had people discussing it, since it was a such a historic decision for the people of the United Kingdom.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97