ClearVoice

SEPTEMBER 20, 2021

Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off. Case study: How a major brand engages communities with Facebook hashtags. GoPro ‘s hashtag strategy on Facebook has proven itself effective and powerful among their community.

Facebook 98

Facebook Practices Best Practices Privacy 98

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 percent increase from 2012 projected spending of $3.6

Gartner 40

Gartner Allocation Storytelling Spending 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

SocialPilot

FEBRUARY 9, 2024

Sharing today’s top marketing strategies with a community of 100k and growing. Robert has a knack for creating content with great storytelling. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Why should you follow her? Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. In this role, Jay has overseen 10x revenue growth in the business.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Pros Podcast brand communities community management content marketing content strategy integrated marketing social media Social Media Marketing social media strategy Social Pros' Listen Now. Download the audio file: [link].

Skype 137

Skype Aggregators Social Media RSS 137

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 104

Storytelling Content Lead Ranking Rules 104

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. 69% of marketers expect to put the most increased efforts into YouTube in 2013. From Janrain , a free guide on how to improve conversion rates and data quality. Listen Now . The RSS feed is: [link]. Find us on iTunes: [link].

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Marketing Insider Group

DECEMBER 18, 2012

They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. And maybe you can even earn the trust of the community to start chiming in.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Hubspot

SEPTEMBER 19, 2018

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Benioff cites the magazine's "tremendous impact" and storytelling ability as reasons for his family's acquisition.

Facebook 71

Facebook Amazon Lead Scoring Lead Ranking 71

Content Marketing Institute

NOVEMBER 25, 2017

Delivered by Drift director of marketing, Dave Gerhardt, at an OpenView Venture Partners recent speaker event, the brilliant narrative describes how the live chat tool company transformed its content operations into a movement, of sorts, by including five specific attributes in every one of its storytelling efforts.

Paid Search Agency 80

Paid Search Agency Buy Advertising Agencies Content Marketing 80

DivvyHQ

SEPTEMBER 14, 2017

We are grateful to our community, our customers and everyone who has supported us over the last seven years.” CMI, a UBM company, is a 2012, 2013, 2014 and 2015 Inc. This peer recognition brings DivvyHQ one step closer to its goal of being the leading content marketing solution in the world. “We said DivvyHQ Co-Founder Brody Dorland.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. What happens from there? Absolut Vodka on WhatsApp.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It’s a way to reward high-value customers in a feature highly visible to the business community. FreshBooks CEO Mike McDerment at SociaLite 2013. Start planning how to create video for your company now. We’ll help you get started. How can a good B2B video be characterized?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Sprout Social

NOVEMBER 1, 2016

Focus on Storytelling. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines. Over the course of five days, the travel brand challenged its community to use the Vine app to create six-second scenes about travel and adventure. Today nearly 70% of searches related to travel begin online.

Social Media 90

Social Media Class Word of Mouth Media 90

SmartBug Media

MARCH 19, 2020

More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Magnet Media is a great resource for learning more about storytelling in general. This post was originally published in September 2013 and has been updated. Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Standard

MAY 22, 2016

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. That dip was in addition to six fewer minutes between 2012 and 2013. Instead of focusing on this decline, pay TV providers (Comcast, Verizon, etc.)

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Hubspot

DECEMBER 23, 2013

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. Read on and you''ll find out. 1) Create campaign ambassadors. Who wouldn''t want to be?

Campaigns 28

Campaigns Advertising Agencies Sample Social Media 28

Contently

DECEMBER 6, 2016

Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. A lot of great storytelling exists in the business world. Breakthrough storytelling. In 2013, Netflix decided to make an original TV series for the first time. That’s when things started getting weird.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

MAY 22, 2016

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. That dip was in addition to six fewer minutes between 2012 and 2013. Instead of focusing on this decline, pay TV providers (Comcast, Verizon, etc.)

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Vidyard

FEBRUARY 24, 2020

Or so grateful that Vidyard’s CEO Michael Litt, Community Engagement Program Manager Laura Galbraith, and I were asked to join the tour, and I (as the Video Production Manager) to make a documentary about the experience. I can’t recall feeling so touched. Or so shaken to my core by acts of raw human kindness.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Content Standard

OCTOBER 22, 2016

Go back to your offices and feel like you have a community around you.” He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Original, sustained storytelling is really difficult. “I want you to form squads.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 159

Storytelling Tips Marketing & Strategy Paid Search Agency 159

Biznology

JANUARY 15, 2013

Some digital marketing resolutions for 2013 (biznology.com). Consumer Storytelling on Facebook: An Untapped Branding Opportunity (greatfinds.icrossing.com). So, while you may save a lot of time, you may well be wasting all that time as well, when it comes down to it. Related articles. Social Media Metrics (socialsamosa.com).

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

ClearVoice

JULY 27, 2023

Their product is literally motivation that moves you, but it also speaks to the “moving” community of support users find through interacting with other users and Peleton’s instructors. . “Motivation That Moves You” — Peloton Peloton’s tagline speaks to consumers who want to be healthier and more active.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

MAY 29, 2015

Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? Stories: Inserting information into a narrative will transform it into something more attractive to share. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Vidyard

FEBRUARY 24, 2020

Or so grateful that Vidyard’s CEO Michael Litt, Community Engagement Program Manager Laura Galbraith, and I were asked to join the tour, and I (as the Video Production Manager) to make a documentary about the experience. I can’t recall feeling so touched. Or so shaken to my core by acts of raw human kindness.

Work Management 65

Work Management Marketing Management Video Marketing Demand 65

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. Social Media Marketing World was founded by Social Media Examiner in 2013. 3XE Conversion & UX. February 13, Dublin, Ireland.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. That said, it’s not surprising to know that a 2013 Dimensional Research and Zendesk study reported that 88% respondents were influenced by an online review while making a buying decision.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Marketing Insider Group

JANUARY 21, 2014

And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. I recently asked my own social media followers “what was the best content of 2013?” How To Take Advantage Of Visual Storytelling. All of the responses pointed to videos.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Convince & Convert

MAY 7, 2014

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. And you know, it might not be a bad idea for your brand, either.

Statistics 166

Statistics Broadcasting Twitter Press 166

Hubspot

JULY 24, 2015

Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your 'About Us' page. Editor's Note: This post was originally published in May 2013 and has been updated for freshness, accuracy, and comprehensiveness. Share your favorites with us below!

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

Convince & Convert

OCTOBER 18, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They are storytellers. Michael’s first involvement with social media was as a community manager. He created a community for customers to help solve each other’s problem. Listen Now. The RSS feed is: [link].

Paid Search Agency 133

Paid Search Agency Skype Social Media RSS 133