ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Services. About. Resources. Contact. The page you requested could not be found.

2009’s 50 Most Influential People in Sales Lead Management

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks!

Freelance Marketing Automation Consultant

LeadSloth

This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. June 8th I will officially start as a full-time consultant. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH).

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey.

The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!

Sales Lead Insights

Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Then be sure to watch for the results on November 16, 2009. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

One example is a free consultation or assessment in person or on the phone. Dennis McCue, Management Consultant to CPA & Law Firms. Judy Soled, Pension Consultant. Tweet.

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A List of B2B Lead Qualification Criteria by Category

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

Expert -- In parallel to the migration, your Hubspot Inbound Marketing Consultant will book some sessions to go over best practices. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity.

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. B2B Lead Generation Benchmark Study 2009. Think quickly.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. consultant marketing TrustTweet.

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ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

Ambal Balakrishnan: What kind of projects (both personal and professional) are you involved in when you are not writing, blogging or consulting?

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Who are the 50 Most Influential People in Sales Lead Management?

Sales Lead Insights

The Sales Lead Management Association (SLMA) announced today that it has opened the voting to determine the 50 most influential people in the field of sales lead management for 2009. The results will be published on November 16, 2009. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. She is co-founder of The Blog Squad , providing blog services and consulting.

Which Way Will You Go With Your Marketing?

B2B Marketing Traction

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Services. About. Resources. Contact. The page you requested could not be found.

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12 Questions SEO Vendors May Not Want You to Ask?

B2B Marketing Traction

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Services. About. Resources. Contact. The page you requested could not be found.

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SEO Industry Has Some Snake Oil, But Also Much Success

B2B Marketing Traction

Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Services. About. Resources. Contact. Resources.

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ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

Ambal's Amusings

He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning , which was released by McGraw-Hill in Oct 2009. The old interruptive model of marketing doesn’t work. We know that.

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6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. No matter what the consulting assignment is, if I can provide new insight for their marketing or business and incite them to positive change, I have succeeded.

ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies. Case studies come in all shapes and forms.

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing.

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Understanding the Concerns of Technology Buyers

WriteSpark

marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. In her blog post "Why can't selling be more like buying?"

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Get the 2009 B2B Lead Generation Benchmark Study Report. If your answer to the last question was "Yes", click here to buy and immediately download the information-packed 2009 B2B Lead Generation Benchmark Study Report. 2010 is just around the corner… There are only a few months left to generate leads and close sales before the end of 2009. Also consider that you might pay thousands in consulting fees for the same advice.

Is social media effective for B2B lead generation?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications.

B2B Marketing Tests Webinar: How to Improve Your Results & Fight for Your Budget

Sales Lead Insights

On Thursday, Sept 24, 2009 at 2pm Eastern (1 hour). I look forward to having you join us on Thursday, Sept 24, 2009 at 2pm Eastern! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. B2B marketers responsible for lead generation. What?

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ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Ambal Balakrishnan: What kind of projects are you involved in when you are not writing, blogging, speaking, or consulting?

Seven Infectious Diseases of B2B Marketing — And Their Cures: Analyst Mentalpause

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

Ambal Balakrishnan: What kind of projects (both professional and personal) are you involved in when you are not writing or blogging, speaking, consulting or building your business?

Industrial Marketers: Is this News Good or Bad?

Sales Lead Insights

According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year. I believe it is good news that more than a third of companies in the industrial sector are expected to increase spending during this second half of 2009.

MarkeTech Business Consulting - Where Marketing Meets Technology

delicious b2bmarketing

Home About Us Services Methodology Pricing Contact Us MarkeTech Overview Welcome to MarkeTech, where Marketing meets Technology! Our service offerings are designed with Sales and Marketing in mind!

Seven Infectious Diseases of B2B Marketing — And Their Cures: Glitzitis

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

Content Marketing Event: New Media 2012

Ambal's Amusings

” Langley, and the greater South Whidbey region, has a critical mass of marketing communications consultants, technology entrepreneurs, graphic designers, writers, programmers, etc.,

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Lead Generation Data: Converting leads to pipeline revenue is biggest issue for marketers

B2B Lead Generation

If you look at the results by Job function, you’ll see that converting leads is the biggest issue for consultants, PR professionals, marketers and business developers alike. I recently hosted a poll to ask fellow marketers which aspect of the B2B lead generation frustrated them the most.

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience.

ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

” For example, will I have to pay for consultants or students who download my paper? ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

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Seven Infectious Diseases of B2B Marketing — And Their Cures: Sleep Apendea

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

Lead Generation Checklist - Part 1: The Mindset: Conversations, not campaigns

B2B Lead Generation

Take a more consultative approach. Building an effective lead generation program is kind of like baking a cake. There are certain ingredients that are absolutely necessary. You can tweak the recipe a little here and there adding your own special touches as long as you include the main components. Over the next few months, I want to offer you a ‘recipe’ for building an effective lead gen program. It’s an eight-step checklist. Any one of the eight steps is as important as the others.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

What do I like best about being a B2B lead generation consultant? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. The fun part is I get to work with some of the best people at the best companies in the business.

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

Ambal's Amusings

From iBeam Marketing Consulting, an excellent three-part series on writing B2B case studies with especially helpful advice on soliciting client cooperation. I was introduced to Jonathan Kranz by Michele Linn a few months back.

Is Real Time Marketing in your future?

Buzz Marketing for Technology

Followed by “if you had a leak in your basement would you wait 45 days for a consultant to put on a webinar on How to fix your leaky basement??” (and In fact I would argue it is here today. Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? And then ask yourself – how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes!

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