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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

They updated them twice since then, in 2008 and 2018. You’ll want to select one that supports accessibility features. One of the most important accessibility features is navigation without a mouse. Create Alt Tags for Images. For every image on your website, you should include an alt tag, which is its description.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Implementations of these features are intentionally simple, since ease of use is more important than sophisticated options for small business marketers. Hubspot originally used its lead database largely for analytics.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

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Optimizing for Bing & DuckDuckGo

Method and Metric

So be sure to include exact, targeted keywords in meta tags, header tags, and your copy. Another feature for users is they can see if any of their friends or followers have rated or recommended your company or product. Created in 2008, DuckDuckGo’s main principle is that of user privacy. Content is Queen. DuckDuckGo.

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

We use the content requests feature on Contently’s platform to organize and respond to ideas from our sales team. To build that system, we created a feature in Contently called content portals that makes all of our content easily searchable by asset type, audience persona, funnel stage, industry, etc. Ten deals, easy.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru gathers most of its data from its own tags placed within emails, Web pages, and mobile apps. Sailthru was founded in 2008.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Featured Video: How to Ask for Help (The Right Way).

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