Trending Articles

How Should We Even Think About Marketing In Times of Fear?

Marketing Insider Group

In times like this, it helps to name what we’re feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive.

Content Marketing During a Crisis or World Event

Modern Marketing

Marketers tend to think optimistically when planning their strategies , campaigns, and events. A lot of hard work goes into their efforts, and they try to cover every detail they can. Still, they think that in the end their work will pay off and they will see results.

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How to Outsource Content Marketing Without Losing Your Brand Voice

Marketing Insider Group

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ? Your brand voice is more than just the tone and style your blog posts are written in. It’s the basis of your entire brand.

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Digital Marketing Best Practices for Insurance Companies

Act-On

Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The Entrepreneur Interview Series #23: Nicolas Wegener, AdBase

Webbiquity

Marketing technology can be tremendously powerful, both in enabling marketers to do innovative things and in allowing them to automate common tasks. But there are two big problems marketers face in working with their technology stack (or more accurately, their marketing technology matrix ) today. The first problem is that most of the tools simply aren’t very smart. Which means, too often, that their net effect is to enable marketers to do the wrong things more quickly and at a lower cost.

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More Trending

Report: B2B Marketers are Now Focused on Communicating their Purpose to Buyers

KoMarketing Associates

B2B businesses have not always been clear about their purpose with prospects and customers. However, new research shows that their marketing and sales teams are now trying to communicate this more effectively. The ANA, the Harris Poll, and Carol Cone ON PURPOSE recently published “The B2B Purpose Paradox” report, and statistics show that 57% of B2B companies are now more focused on purpose than they were three years ago, while 93% are somewhere on the purpose journey.

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Webinar: Now, Lead! The COVID-19 Global Public Health Crisis Is Your Chance

Biznology

This webinar, featuring by our CEO Jen McClure and Senior Advisor David Schlesinger continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Whatever Happened to the Buzzword “Content Marketing?”

Modern Marketing

Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term.

Weathering Market(ing) Uncertainty

Kaon

Sustaining Predictable Revenue and Customer Engagement. Several economists and analysts are forecasting significant global macroeconomic impacts of the Coronavirus pandemic. The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast

Marketing Insider Group

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary.

Report: Almost Half of All Content Marketers to Begin Using Tech to Free Up Time

KoMarketing Associates

As marketers look to create more content in 2020, new research shows that they are turning to technology to free up more time for developing assets. Bynder recently published “The 2020 State of Branding” report, and statistics suggested that most marketers (39.9%) intend to develop between 26% and 50% more content in 2020 than they did in 2019. To cater to this increase, the majority of respondents (48.5%) claimed that they will use technology to automate administrative tasks. About 47.3%

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Every Crisis is an Opportunity…to Learn

Biznology

This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

How to Drive Brand Awareness with Loyalty

Modern Marketing

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. In fact, customers are 60% more likely to purchase from a brand they’ve heard of than from one they’re unfamiliar with.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Digital Content Strategy for Today’s Professional Services Firm

Hinge Marketing

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions.

How to Brainstorm Great Lead Generation Content

Contently

Last night, I dreamt I was being chased around New York by a “free e-book!”offer ”offer come to life. There it was, hovering in the air like a Thanksgiving Day balloon, threatening to retarget me to death. This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content.

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

Marketing Insider Group

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content.

Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider

Biznology

Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR and virtual reality (VR) will reach $18.8 billion in 2020 , representing a 78.5%

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Don’t Duct Tape Your Demand Generation Right Now: Adopt a Strategic Approach to Demand Marketing

ANNUITAS

The crisis that’s emerged from the coronavirus pandemic has forced B2B marketing teams to look at their demand programs in a new light, and an ugly truth has emerged. Most B2B companies have inefficient sales and marketing motions.

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How to Make Popup Coupon Promotions That Really Drive Sales

Optinmonster

Ever get bombarded with coupons, discounts, and offers at your home’s mailbox? You quickly glance at the stack of papers only to ditch them all in your trash bin (well, hopefully, the recycle bin ).

The Ideal Guide For Social Media Ad Sizes [2020 Update]

Bannersnack

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

8 Marketing Automation Best Practices to Maximize Your Campaign Efforts

Modern Marketing

Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. Look at how marketing automation can improve your campaigns by setting and exceeding goals for the number of: Quality leads you attract.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Cut Down On These 10 Software Expenses During COVID-19 Crisis

Roketto

There’s no getting around it, this is an incredibly difficult time for almost every business in North America (and probably the world). Unless you’re selling toilet paper, bidets, or hand sanitizer, chances are your business is hurting right now, just like mine is. Featured Inbound Marketing COVID-19

Get an A for Accuracy With This Fact-Checking Content Checklist

Content Marketing Institute

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist.

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7 Ways B2B Companies Can Use Thought Leadership to Overcome Their COVID-19 Challenges

ATAK Interactive

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. If you want to lead, what better time than in a crisis? . Thought leadership is the gateway to customer trust.

Bookings vs Profits: Can They Co-Exist in B2B Marketing?

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.