Trending Articles

7 Content Marketing Trends You Need To Follow

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

Trends 209

Adobe, Microsoft and SAP Announce Open Data Initiative: It's CDP Turf But No Immediate Threat

Customer Experience Matrix

One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data.

The Value of SEO: Here’s What You Need to Know

KoMarketing Associates

What is the value of SEO to our business? B2B marketing executives all over the world are asking themselves this question. And many are having trouble coming up with an answer. They are not SEO experts. They’re trying to figure out the best way to generate leads for the business.

SEO 175

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Reasons CRM Users Should Embrace Social Media Management

Act-On

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

CRM 199

More Trending

10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.

Report: 70% of Marketing Executives Use Social Media for Business Purposes

KoMarketing Associates

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals.

Nine Valuable Varieties of Online Business Tools

Webbiquity

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

Tools 194

4 Little Known Ways to Implement Cross-Channel Marketing

Modern Marketing

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments?

Email Marketing Quick Tips to Increase Open Rates

Marketing Insider Group

Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media.

Survey: Improving Lead Quality is Top Objective for Marketers

KoMarketing Associates

Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives.

Survey 166

5 Ways to Improve Your Next Lead Nurturing Campaign

Act-On

Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level. Lead Scoring

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Optimizing your email marketing campaigns

Sales Lead Insights

As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods. With email marketing, I recommend aiming for sending something monthly.

Marketing in the Age of the Connected Customer Experience - 3 Questions Marketers Must Answer

Modern Marketing

Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive? Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere.

Aging 199

4 Tips for Creating a Successful Link Building Strategy

Marketing Insider Group

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.

7 Ways to Make Retargeting More Effective

KoMarketing Associates

Everybody leaves. Well, most everybody. Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. I’m not talking about 70 percent of the people. I mean like 95-98 percent of the people – the vast majority.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Common Problems Holding You Back from Content Mastery

Contently

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read.

Questions to Ask before Marketing & Launching Your Product

NuSpark

Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you?

Why do Marketers Switch Marketing Automation Solutions?

Modern Marketing

(It’s Because Their Needs Outgrow System Capabilities).

Data Visualizations for Better Decisions

Marketing Insider Group

Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Report: More Marketing Emails are Making it to Recipients’ Inboxes

KoMarketing Associates

Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before.

Report 166

Find the Right Brand Voice With These 5 Brainstorming Exercises

Contently

What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore.

Brand 148

What B2C marketers can learn from B2B

Biznology

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. To start with — treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them.

B2C 112

Career Advice for a Young Marketer

The Point

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career.

Agency 141

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.

How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]

Marketing Insider Group

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.

Review 186

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so.

10 Reasons Every Business Should Consider Adding a Blog to Their Website

Modern B2B Marketing

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success.

Ads 118