Trending Articles

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The Benefits of Outsourcing Web Design for Small Businesses

Marketing Insider Group

Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.

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AI And Machine Learning: Changing Dashboards for the Better

Vision Edge Marketing

Dashboards are valuable tools for decision-makers. They transform complex business intelligence, data, and key performance indicators (KPIs) into clear, actionable insights. Traditionally, dashboards offered a snapshot of past performance, relying on historical metrics and measures, which made data-driven decisions for the future less reliable. That is changing.

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The Consumption Gap & What It Means for Your Content Strategy

The Point

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Not according to a recent report from NetLine , who use prospect behavior on their buyer engagement platform to measure what they call the Consumption Gap, the time between when content is requested and when that content is opened for consumption.

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Marketo vs. Pardot: Battle of the Tech Behemoths

Act-On

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. And with the right mix of premium services and add-ons , both offer the basics of marketing automation: email and multichannel marketing, campaign management, automation, lead nurturing, and analytics.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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5 tactics to make your B2B content hit harder and stick longer

Martech

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.

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How to Use Instagram’s Close Friends for Your Business

SocialPilot

Since the Instagram feature Close Friends was released, the dynamic of the social networking app has been reinvented. The Close Friends feature introduces intimacy in social media and allows users and even businesses to gain more control over their accounts when it comes to Instagram Stories. This also enables audiences to feel a little more connected and privileged.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.

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5 Types of AI Agents To Grow Your Business

Salesforce Marketing Cloud

The artificial intelligence (AI) revolution isnt just about chatbots anymore. Generative AI has entered its next phase, powered by AI agents that dont just assist but take action. For small and medium-sized businesses (SMBs) , time is always in short supply. You start your day with a plan, but soon, youre drowning in emails, follow-ups, and endless tasks.

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Should creative operations report to creative or MOps?

Martech

Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decisionmakers? The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine its ability to drive innovation, efficiency and measurable impact across your enterprise.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The future is niche: a brand guide to popular niche communities

Sprout Social

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

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Guide To Schedule YouTube Videos Manually & With ChatGPT

SocialPilot

When was the last time you manually posted on Facebook, Instagram, or TikTok? Dont remember? Then why do that on YouTube? YouTube is a platform that provides the perfect stage for long-form videos that take up huge planning and enhancement. So, why waste the effort by taking up the stress of manual posting? Learn to schedule your YouTube video and see the difference it makes in your online presence.

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Introducing the ZoomInfo 5000: A Curated Dataset of the World’s Most Influential Companies

Zoominfo

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Thats the idea behind the ZoomInfo 5000 ZoomInfos definitive dataset of the most important brands in business.

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Share of Voice: The Key to Winning in Google’s AI-Driven Search

Convince & Convert

For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramaticallyespecially after the launch of ChatGPT. Todays searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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AI-powered martech releases and news: April 24

Martech

Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. They are telling investors it will turn cash flow positive in 2029. That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

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Why We Partnered with the Best Editors — and Then Trained Them on AI

Contently

Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brands essence, handle compliance, and create content that audiences connect with?

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Google halts plans for removing third-party cookies

illumin

The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox init

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Top 10 Local SEO Agencies to Skyrocket Your Content Marketing Efforts

Roketto

Let's talk about getting your business noticed right where it matters most: your local community. You've poured your heart and soul into creating fantastic content, but if the folks around the corner don't know about it, it's like hosting the best party ever and forgetting to send out the invites. That's where the magic of local SEO comes in. It's all about ensuring your website and content pop up when potential customers in your area search for what you offer.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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5 Highlights from the 2025 High Growth Study, Technology & Software Edition

Hinge Marketing

Hinge is excited to announce the release of the Technology & Software edition of the 2025 High Growth Study. We launched the High Growth Study ten years ago, and countless firms have used it to understand how the best-performing firms build and maintain their competitive edge. 149 technology and software companies participated in this years industry breakout report.

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Brand safety is BS (until it’s not)

Martech

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms.

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Instagram Content Creation Best Practices for 2025

SocialPilot

With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.

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B2B Omnichannel vs. Multichannel Marketing: Key Differences & Which One to Choose

Only B2B

Omnichannel and multichannel both mean using different ways to reach the audience. But are they the same? No, theyre not. But they are often used interchangeably. There are key distinctions between them that you need to know as a marketer. What are they? This blog is all about that. We will discuss the key differentiations between them and help you determine which is right for your business.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Complete Guide to Customer Acquisition Costs for SaaS Companies

Roketto

SaaS companies are a dime a dozen these days. You need a solid strategy, a great product, and a keen understanding of your SaaS customer acquisition cost (CAC) to stand out. CAC is the lifeblood of any SaaS business, determining how much you spend to acquire a new customer. Get it right, and you're on the path to profitability. Get it wrong, and you're staring down the barrel of a financial crisis.

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Risky SEO Tactics that Kill Your Search Engine Rankings

seo.co

Black-hat SEO (search engine optimization) tactics just dont cut it anymore. Using old black-hat SEO strategies will not just guarantee that you get heavily penalized ; you will also be wasting your precious time and resources. But just in case some online marketers started out post Panda and Penguin and are wondering, what were these ancient black-hat SEO tricks?

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Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency

Martech

Mondays verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact on Google and other providers, the ruling presents a pivotal moment for marketers to rethink their strategies and demand greater transparency. “This ruling isn’t a minor adjustment; it signals a significant, long-term foundational shift for Google,” said Brian Binder, senior innovation and growth director at Tinuiti. “It is this fundamental chan

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AI Visibility Pyramid: How to Improve Your Presence in AI Search

Animalz blog

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. Others boast new optimization practices branded as GEO, AEO, or LLMO.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The new reality of B2B marketing leadership with Rebecca Cradick

Oktopost

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in todays complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool. Listen to the podcast Subscribe now on Spotify , Apple Podcasts or YouTube Watch the live recording Episode summary In this episode, Rebecca gets radically transparent about what it trul

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Tap into the power of social media video marketing for your building products

Navigate the Channel

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and its expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great depths.

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Rethinking Industrial Lead Generation: How Modern Manufacturing Marketing Drives Sales Conversations

Industrial Marketing Today

When it comes to industrial lead generation, I often hear, We just need more prospects to talk to our sales team, when speaking with marketing managers, business development professionals, and company leaders at manufacturing and industrial companies. The intent is clearget in front of more qualified prospects.