Marketing Insider Group

APRIL 21, 2025

Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.

Small Business Marketing 266

Small Business Marketing Design Paid Search Agency Work Management 266

Vision Edge Marketing

APRIL 22, 2025

Dashboards are valuable tools for decision-makers. They transform complex business intelligence, data, and key performance indicators (KPIs) into clear, actionable insights. Traditionally, dashboards offered a snapshot of past performance, relying on historical metrics and measures, which made data-driven decisions for the future less reliable. That is changing.

Storytelling 162

Storytelling Marketing Management User-Generated Content Interactive Marketing 162

The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Not according to a recent report from NetLine , who use prospect behavior on their buyer engagement platform to measure what they call the Consumption Gap, the time between when content is requested and when that content is opened for consumption.

Webinar Metrics 130

Webinar Metrics Fulfillment Marketing & Strategy Paper 130

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. And with the right mix of premium services and add-ons , both offer the basics of marketing automation: email and multichannel marketing, campaign management, automation, lead nurturing, and analytics.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.

Tactics 112

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 112

SocialPilot

APRIL 22, 2025

Since the Instagram feature Close Friends was released, the dynamic of the social networking app has been reinvented. The Close Friends feature introduces intimacy in social media and allows users and even businesses to gain more control over their accounts when it comes to Instagram Stories. This also enables audiences to feel a little more connected and privileged.

Business 105

Business Advertising Agencies Ideal Customer Profiles Eye-Tracking 105

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Salesforce Marketing Cloud

APRIL 24, 2025

The artificial intelligence (AI) revolution isnt just about chatbots anymore. Generative AI has entered its next phase, powered by AI agents that dont just assist but take action. For small and medium-sized businesses (SMBs) , time is always in short supply. You start your day with a plan, but soon, youre drowning in emails, follow-ups, and endless tasks.

Marketing AI 95

Marketing AI Enterprise Management Work Management Marketing Automation Services 95

Martech

APRIL 23, 2025

Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decisionmakers? The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine its ability to drive innovation, efficiency and measurable impact across your enterprise.

Creativity 107

Creativity Paid Search Agency Advertising Agencies Forecasting 107

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Communities 92

Communities Paid Content Brand Identity Branding 92

SocialPilot

APRIL 23, 2025

When was the last time you manually posted on Facebook, Instagram, or TikTok? Dont remember? Then why do that on YouTube? YouTube is a platform that provides the perfect stage for long-form videos that take up huge planning and enhancement. So, why waste the effort by taking up the stress of manual posting? Learn to schedule your YouTube video and see the difference it makes in your online presence.

Youtube 97

Youtube Video Marketing Custom Publishing Ideal Customer Profiles 97

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Thats the idea behind the ZoomInfo 5000 ZoomInfos definitive dataset of the most important brands in business.

Zoominfo 130

Zoominfo Curation Marketing Analytics Tools Ideal Customer Profiles 130

Convince & Convert

APRIL 24, 2025

For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramaticallyespecially after the launch of ChatGPT. Todays searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers.

SERP 80

SERP Marketing Management Google Sample 80

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

APRIL 24, 2025

Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. They are telling investors it will turn cash flow positive in 2029. That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Marketing AI 105

Marketing AI Peer-to-peer Forecasting User-Generated Content 105

Contently

APRIL 23, 2025

Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brands essence, handle compliance, and create content that audiences connect with?

Training 104

Training Advertising Agencies Enterprise Management Best Practices 104

illumin

APRIL 24, 2025

The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox init

Planning 87

Planning Google Privacy Advertising Agencies 87

Roketto

APRIL 24, 2025

Let's talk about getting your business noticed right where it matters most: your local community. You've poured your heart and soul into creating fantastic content, but if the folks around the corner don't know about it, it's like hosting the best party ever and forgetting to send out the invites. That's where the magic of local SEO comes in. It's all about ensuring your website and content pop up when potential customers in your area search for what you offer.

Advertising Agencies 83

Advertising Agencies SEO Paid Search Agency Ad Agencies 83

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Hinge Marketing

APRIL 24, 2025

Hinge is excited to announce the release of the Technology & Software edition of the 2025 High Growth Study. We launched the High Growth Study ten years ago, and countless firms have used it to understand how the best-performing firms build and maintain their competitive edge. 149 technology and software companies participated in this years industry breakout report.

Software 71

Software Studies Top of Funnel Peer-to-peer 71

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms.

Paid Content 96

Paid Content Brand Identity Branding Sample 96

SocialPilot

APRIL 17, 2025

With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.

Practices 96

Practices Best Practices Content User-Generated Content 96

Only B2B

APRIL 23, 2025

Omnichannel and multichannel both mean using different ways to reach the audience. But are they the same? No, theyre not. But they are often used interchangeably. There are key distinctions between them that you need to know as a marketer. What are they? This blog is all about that. We will discuss the key differentiations between them and help you determine which is right for your business.

B2B Marketing 71

B2B Marketing Paid Search Agency Sales Qualified Leads Touchpoints 71

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Roketto

APRIL 21, 2025

SaaS companies are a dime a dozen these days. You need a solid strategy, a great product, and a keen understanding of your SaaS customer acquisition cost (CAC) to stand out. CAC is the lifeblood of any SaaS business, determining how much you spend to acquire a new customer. Get it right, and you're on the path to profitability. Get it wrong, and you're staring down the barrel of a financial crisis.

Acquisitions 83

Acquisitions Cost Paid Search Agency Companies 83

seo.co

APRIL 21, 2025

Black-hat SEO (search engine optimization) tactics just dont cut it anymore. Using old black-hat SEO strategies will not just guarantee that you get heavily penalized ; you will also be wasting your precious time and resources. But just in case some online marketers started out post Panda and Penguin and are wondering, what were these ancient black-hat SEO tricks?

Lead Scoring 80

Lead Scoring Lead Ranking Tactics SEO 80

Martech

APRIL 22, 2025

Mondays verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact on Google and other providers, the ruling presents a pivotal moment for marketers to rethink their strategies and demand greater transparency. “This ruling isn’t a minor adjustment; it signals a significant, long-term foundational shift for Google,” said Brian Binder, senior innovation and growth director at Tinuiti. “It is this fundamental chan

Transparency 103

Transparency Advertising Agencies Ad Exchange Paid Search Agency 103

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. Others boast new optimization practices branded as GEO, AEO, or LLMO.

Top of Funnel 67

Top of Funnel Ideal Customer Profiles Case Studies Deliverability 67

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Oktopost

APRIL 24, 2025

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in todays complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool. Listen to the podcast Subscribe now on Spotify , Apple Podcasts or YouTube Watch the live recording Episode summary In this episode, Rebecca gets radically transparent about what it trul

B2B Thought Leadership 71

B2B Thought Leadership B2B Marketing Thought Leadership B2B 71

Navigate the Channel

APRIL 21, 2025

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and its expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great depths.

Social Media 65

Social Media Social Marketing Video Marketing Product 65

Industrial Marketing Today

APRIL 21, 2025

When it comes to industrial lead generation, I often hear, We just need more prospects to talk to our sales team, when speaking with marketing managers, business development professionals, and company leaders at manufacturing and industrial companies. The intent is clearget in front of more qualified prospects.

Lead Generation 78

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 78