SendX
DECEMBER 2, 2024
Email remains one of the most powerful tools in a marketer’s arsenal. But its effectiveness hinges on one crucial factor: deliverability. You may craft the perfect email campaign, but if your messages don’t reach the inbox, all that effort goes to waste. This is where domain warm-up comes into play – a critical process that can make or break your email marketing success.
Marketing Insider Group
DECEMBER 3, 2024
Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. Unlike paid growth, which can quickly boost numbers, organic growth develops a loyal and genuinely interested audience.
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Webbiquity
DECEMBER 3, 2024
Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.
Vision Edge Marketing
DECEMBER 3, 2024
Do you ever find yourself at odds with what you think you know versus the data you are reviewing? When that happens, do you decide to go with your gut or listen to the data? While experience and gut feelings have their place, ignoring data can lead to catastrophic outcomes. History is full of examples of companies that had the data they needed to succeed but chose to follow their instincts instead, with devastating results.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Zoominfo
DECEMBER 5, 2024
Imagine if you could know exactly who is visiting your website when they’re interested in buying your product. No more spamming people who may or may not be a good fit — just targeted outreach to precisely the right person at the right time. That’s what we’re unveiling today with ZoomInfo’s new WebSight Buyer ID, which identifies decision-makers or previously engaged leads visiting high-intent web pages, delivering real-time alerts so you can act fast.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
DECEMBER 2, 2024
Building a strong online presence is one of the best ways to get your business in front of new eyes. One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. These inbound links from other websites signal to search engines that your content is valuable and trustworthy, leading to better rankings and visibility.
Oktopost
DECEMBER 3, 2024
In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin?
Martech
DECEMBER 3, 2024
The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write.
CMSWire
DECEMBER 2, 2024
Improve marketing agility by streamlining teamwork, taking ownership of digital tools and using data insights to drive decisions that meet customer needs. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
sagefrog
DECEMBER 3, 2024
With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape. Demand generation has become essential for companies looking to stand out.
Marketing Insider Group
DECEMBER 4, 2024
Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. This approach not only expands the lifespan of your content but also improves SEO performance by re-engaging with topics that already perform well.
Acrolinx
DECEMBER 3, 2024
It might not be at the forefront of every content creator’s mind, but terminology management is crucial for successful, effective communication. Businesses may have dozens, hundreds, or even many thousands of unique terms that they use to describe what they do. That includes the names for their products and services. The problem is that when teams use different terms to describe the same thing, it can lead to confusion and higher costs.
Martech
DECEMBER 3, 2024
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
BOP Design
DECEMBER 2, 2024
Rather than sharing a scary tale of woe regarding a B2B brand that got burned, we are looking at practical approaches to ensure you have clear control over all key brand assets. For many brands that experience “brand chaos”, it’s often due to a lack of oversight or a complication of employee turnover rather than. The post How Marketing Leaders Can Protect a Brand from Unintended Chaos appeared first on Bop Design.
ATAK Interactive
DECEMBER 3, 2024
HubSpot and Salesforce are two industry-leading CRM platforms that can become a powerful unit when integrated correctly. By connecting these systems, businesses can unlock possibilities, from improved sales efficiency to enhanced customer experiences.
Marketing Insider Group
DECEMBER 5, 2024
Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Quick Takeaways: CRM systems centralize customer data, providing insights for targeted SEO campaigns.
Thinkers360
DECEMBER 1, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cybersecurity for 2024. Congratulations to all our Cybersecurity influencers who participated! Top 50 Global Thought Leaders and Influencers on Cybersecurity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
DECEMBER 2, 2024
Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes.
The Customer
NOVEMBER 28, 2024
I love Thanksgiving. It’s the one holiday that calls us to pause, reflect, and genuinely connect with others—free from the distractions of gift-giving or extravagant displays. It’s about gratitude, shared stories, and the warmth of understanding. As I’ve grown in my career and reflected on what makes relationships thrive—not just personally, but in business too—I’ve realized that the essence of Thanksgiving is deeply intertwined with the idea of empathy.
ATAK Interactive
DECEMBER 3, 2024
HubSpot and Salesforce are powerful CRM platforms that can significantly benefit businesses as they strive to streamline their sales and marketing efforts. However, the integration process can present challenges, from data synchronization issues to conflicting workflows and user adoption hurdles. Let’s dive into the common challenges businesses encounter during the HubSpot Salesforce integration, followed by benefits and strategies for overcoming these obstacles.
The Daily Egg
NOVEMBER 30, 2024
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of. The post Direct Response Copywriting: Classic Examples + Tips appeared first on The Daily Egg.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Only B2B
DECEMBER 4, 2024
Timing is everything in sales and B2B marketing. To get high-quality leads, you must reach them before your competitors do. If you dissect your sales process, you will find two key factors: connection and action. Here’s the catch—one creates the need for the other. If you don’t make the right connection, you reduce the chances of achieving the desired action.
Martech
DECEMBER 2, 2024
Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.
Envy
DECEMBER 4, 2024
Message testing sounds straightforward and appealing enough. Who doesn’t want to know if their messaging actually resonates before going live?! But when it comes to taking the extra step (and budget) to actually test it, we often hear hesitation.
Ahrefs
NOVEMBER 29, 2024
Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SmartBrief - Marketing
DECEMBER 3, 2024
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.
SalesGrape
NOVEMBER 28, 2024
In the ever-evolving world of pharmaceutical and medical device marketing , staying ahead requires embracing innovative and proactive strategies. While digital channels, such as email campaigns, social media, and content marketing, have become staples, one traditional method—outbound calling—continues to prove its value in building meaningful connections and driving results.
Martech
DECEMBER 2, 2024
Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a strategic necessity in today’s competitive landscape. Developing cutting-edge AI capabilities in-house is costly and time-consuming.
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