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Happy Thanksgiving!

Industrial Marketing Today

I wish you a very happy Thanksgiving as you celebrate with your family and friends. Thank you for being a loyal reader of this blog. We’ll be closed Thursday, 11/24/2022, and Friday, 11/25/2022. Holiday greetings

6 Tips To Help You Create Upsell Emails To Get More Leads

SendX

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought. Lead Generation

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Chatbots For Online Business: Everything You Need To Know

Marketing Insider Group

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path.

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

How Out of Office Messages Connect You to Customers

Influitive

By Shannon Howard & Jeni Asaba Building genuine relationships with customers is the foundation of any customer advocacy program. There’s no way around it. Superficial interactions are short lived and leave customers feeling used and unappreciated.

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Vanity Vs. Actionable Email Marketing Metrics: How to Use Both

SendX

Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of the customer journey, metrics are the compass that guides you in the right direction.

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9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember.

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Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

KoMarketing Associates

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels.

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10 tech trends that'll shake up your content marketing strategy (2022 Edition)

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally published in January 2018 and has been updated for comprehensiveness.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

The Museum of Play: The Connection Between Play and Innovation

Carla Johnson

November 22, 2022 Have you ever noticed how creative kids are? Young people see a cardboard box and it becomes a pirate ship. A stump in the woods is now a queen’s throne. Tie a swath of cloth around their neck and suddenly they’re a superhero. When’s the last time you did that?

Social Proof: The Golden Rules of Personal Branding (According to Experts)

Buffer Marketing

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding.

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How To Optimize Your Blog Page for Conversion

Marketing Insider Group

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business.

5 Ways to Increase Conversions Before Black Friday & Cyber Monday

SmartBug Media

Black Friday and Cyber Monday (BFCM) are quickly approaching, and you know what that means: It's crunch time for you to start improving your website for Christmas sales! If you're scrambling to finalize your holiday promo and forgot about improving your site, don’t worry—we’ve got you.

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6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Search Engine Journal

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal. Marketing Analytics SEO

TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising?

Bannersnack

< 1 minute read. The post TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising? appeared first on Creatopy Blog. Videos

10 Email Marketing Predictions from the Experts

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!)

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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

The 3M levers advertisers can use to trigger positive behavior change

ClickZ

30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems. While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective.

9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer

Search Engine Journal

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal. Digital Trends Social Strategy

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons

Content Marketing Institute

Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading → Company News

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How to Make Your Own FAQ Pages & 25 Examples to Get Started

SEMrush

FAQ pages allow you to address common customer issues. Learn the ins and outs of creating an FAQ page. Content Types

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services

Marketing Insider Group

Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing.

Using Email to Get the Most of Your Events

Lead Liaison

Using Email to Get the Most of Your Events. We have all been there. Your company has spent tens of thousands on your booth, staff presence, and extramentals. How can you make sure you get the most of it? Email.

Google Ads Account Managers Shouldn’t Contact Clients Directly via @sejournal, @MattGSouthern

Search Engine Journal

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal. News PPC

Feast on These 9 Content Examples Worthy of Gratitude

Content Marketing Institute

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading → Company News

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Do You Have the Right Technology in Place for Content Operations?

DivvyHQ

In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey.

Tech stacks are still large, but orchestration can make all the difference

Chief Martech

Ever see the miniseries From the Earth to the Moon ? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.”

The Lead Analyser: Get Your Leads In Order

Lead Liaison

The Lead Analyzer: Get Your Leads In Order. In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more!