Trending Articles

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

Bizible Named Only Attribution Leader by G2 Crowd

bizible

G2 Crowd, a peer-to-peer business solutions review platform, has named Bizible the only “Leader” for Marketing Attribution providers.

Trending Sources

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

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4 Cold Calling Tactics you can Only Learn from Improv Comedy

Vidyard

What do Stephen Colbert, Tina Fey, and Michael Dubin (the CEO of Dollar Shave Club) all have in common? Two things: they’re all known for quick-witted responses and they all got their start in improv comedy. For those not familiar, improv is where actors make up the show as they go.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

Which is more important: The content, or the person?

grow - Practical Marketing Solutions

By Mark Schaefer. I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?”

Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what.

Think marketing tech vendor growth is finished? No, it’s Finnish!

chiefmartech

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm.

Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

4 Types of Messages you Must Replace with Video

Vidyard

Are you familiar with the acronym TLDR? It stands for ‘too long, didn’t read’ and began as internet slang to say ‘you have written too much.’

I wasn’t a desperate entrepreneur, and that’s why I failed

grow - Practical Marketing Solutions

By Mark Schaefer. When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone.

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Google Glass Returns from the Dead. What Will This Mean for Marketers?

Content Standard

After its widely publicized flop, Google Glass is making a quiet comeback.

Five Brand Building Tips for B2B Businesses

Webbiquity

Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

8 Writing Tips I Wish I Knew Before I Started Blogging

Hubspot

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures -- it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though.

Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

Press 54

4 tips to successful digital writing

Biznology

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Act-On

Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automation

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why is there no minimum cyber security regulation?

grow - Practical Marketing Solutions

By Mark Schaefer. Research shows that the most popular blog posts are positive and uplifting with lots of high energy words. This is not one of those posts.

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10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective.

Perfect your Post-Click Experience to Boost ROI

Modern B2B Marketing

Imagine you’re a restaurant and you hire a sign spinner to stand out front and welcome guests inside. And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld.

B2B marketing lessons from Michael Brenner

Biznology

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Marketing Automation Still a Work-in-Progress for Most B2B Firms

Act-On

Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation.

The View from TOPO: Lead Routing Matters

LeanData

Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses.

View 31

Welcoming Phil Fernandez to Engagio – Building The Next Great MarTech Company

Engagio

I am thrilled to welcome technology luminary Phil Fernandez as an advisor to Engagio. Phil is a co-founder and the former CEO and Chairman of Marketo, which we founded together in 2006. Following the August 2016 acquisition of Marketo for $1.8

How to Measure Social Selling to Improve ROI

Modern B2B Marketing

Social selling can be described as the art of connecting with sales prospects and building meaningful relationships with them, typically through your brand’s chosen social media platforms, to position your business at the forefront of their mind.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Five stellar community engagement platforms that rock, and one to avoid!

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. Community engagement is a difficult task, especially when new platforms are cropping up all the time.

6 Tips to More Powerful Social Selling

Act-On

Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy. Sales Enablement Social Media Marketing social media marketing social media selling social selling

Content Pros: How Cheaper Video is Improving Content Quality with Tyler Lessard

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

SEMRush gives webmasters all the best tools via one desktop

Biznology

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.