Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.

Aggregators 170

Aggregators Top of Funnel Work Management Marketing Management 170

NuSpark Consulting

SEPTEMBER 24, 2023

Here’s an overview of how I build the foundations to generating quality leads, with clues, with lead magnets. Sales wins. Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. Founder of NuSpark. By having me manage your lead generation programs, I will answer the question- “did it work?

Lead Gen 130

Lead Gen B2B Sales Qualified Leads Planning 130

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice.

Paid Search Agency 259

Paid Search Agency Marketing & Strategy Marketing Budget Programs 259

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Unfortunately, their interface is anything but intuitive, and it’s easy to make small mistakes that can cost big money. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn.

Linkedin 249

Linkedin Advertisements Advertising Practices 249

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.

Enterprise Management 200

Enterprise Management B2B Sales Work Management B2B Marketing 200

Content Marketing Institute

SEPTEMBER 21, 2023

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Marketing & Strategy 119

Marketing & Strategy Planning Marketing Strategy Trends 119

Leading Results Rambings

SEPTEMBER 20, 2023

In today's fast-paced digital world, businesses face an unprecedented challenge – capturing the attention of their target audience amidst a constant flood of advertisements and promotional messages. To succeed in this hyper-competitive landscape, understanding your target audience is not just an advantage; it's the key to unlocking success. At Luna Creative Marketing, we recognize the power of audience analysis and the immense value it brings to our clients' marketing efforts.

Analysis 116

Analysis Advertisements Advertising Creativity 116

NuSpark Consulting

SEPTEMBER 24, 2023

Video Post Template Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. Founder of NuSpark. By having me manage your lead generation programs, I will answer the question- “did it work? ” Everything I do between me and my alliance team is about answering that question, and optimizing constantly.

Template 130

Template Video Marketing Work Management B2B Sales 130

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef

Marketing AI 113

Marketing AI Generation Gartner Telemarketing 113

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

B2B Marketing 112

B2B Marketing Content Marketing B2B Enterprise Management 112

Lenny's Newsletter

SEPTEMBER 21, 2023

Brought to you by Ezra —The leading full-body cancer screening company | Vanta —Automate compliance. Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups.

Youtube 105

Youtube Lead Ranking Lead Scoring Linkedin 105

Leading Results Rambings

SEPTEMBER 19, 2023

In today's fast-paced digital landscape, businesses face numerous challenges when it comes to achieving success and growth. One of the primary goals for any business, whether it's an e-commerce store or a service-based company, is to boost sales and increase conversions. In this chapter, we will explore the significance of driving sales and conversions and how Luna Creative Marketing can help your business achieve remarkable results.

Conversion 116

Conversion Paid Search Agency Creativity Service 116

Content Marketing Institute

SEPTEMBER 20, 2023

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

Planning 108

Planning Content Marketing Paid Search Agency Content 108

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Sword and the Script | B2B

SEPTEMBER 19, 2023

The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing Management Marketing & Strategy B2B Marketing 107

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Businesses that have already adopted the model close 67% more deals. Sounds impressive?

Top of Funnel 109

Top of Funnel Lead Ranking Paid Search Agency Marketing & Strategy 109

Lenny's Newsletter

SEPTEMBER 24, 2023

Brought to you by Pendo —The all-in-one platform for product-led companies building breakthrough digital experiences | Wix Studio —The web creation platform built for agencies | Masterworks —Invest in blue-chip art — Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in the world.

Word of Mouth 93

Word of Mouth WOM CPO Marketing Analytics Tools 93

Sprout Social

SEPTEMBER 19, 2023

Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer behavior for over a hundred years, when it was first theorized by advertisers. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Content Paid Search Agency Marketing Attribution 106

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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Lake One

SEPTEMBER 22, 2023

Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. In the growing digital world, video has become a powerful tool that clicks with customers and allows manufacturers to express their stories in an engaging way. This blog is based on Lake One’s webinar with our expert friends in sales, video production, manufacturing, and marketing.

Marketing Strategy 97

Marketing Strategy Marketing & Strategy Planning Webinar Metrics 97

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

There is a world where sales planning happens once a year. You draw it up in January — “Whew, I’m glad that’s done!” — and everything goes as you planned. You hit your goals. Meanwhile, on Earth, you create a sales plan, start to act on it — and everything hits the fan. A competitor launches a new product, an analyst switches up their report, and your best sales rep quits.

Planning 103

Planning Examples Enterprise Management Tips 103

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot

Marketing Automation Services 101

Marketing Automation Services Marketing AI Digital Asset Management Enterprise Management 101

Content Marketing Institute

SEPTEMBER 19, 2023

Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.

Trust Marketing 102

Trust Marketing Content Marketing Content Brand Identity 102

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Square 2 Marketing

SEPTEMBER 21, 2023

Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In the fast-paced world of digital marketing, AI has emerged as a game-changer, revolutionizing how businesses connect with their target audiences, optimize their campaigns and drive revenue. In this comprehensive article, we will explore everything you need to know about AI for marketing, from its basic concepts to its practical applications and future trends.

Marketing 96

Marketing Campaigns Optimization Trends 96

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 93

B2B Marketing Planning B2B B2B Sales 93

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Martech

SEPTEMBER 21, 2023

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o

Gartner 102

Gartner Marketing AI Enterprise Management Marketing Management 102

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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Cross-Selling

Acrolinx

SEPTEMBER 19, 2023

Tune in to this WordBirds episode to discover why you need to invest in content marketing for long-term business success. The post Why You Should Invest in Content Marketing appeared first on Acrolinx.

Content Marketing 100

Content Marketing Content Marketing Business 100

Square 2 Marketing

SEPTEMBER 22, 2023

It’s the top issue facing businesses today and the most common challenge we hear during our sales process with prospects: “Our website looks good, but it doesn’t generate any leads.” People are asking us about this every day. Just so we are clear, your website shouldn’t be an online brochure. Whatever business you’re in and whoever your prospects are, your website should attract new visitors, encourage return visitors and turn those visitors into leads.

Marketing Websites 91

Marketing Websites Generation Leads Lead 91

B2B Marketing Directions

SEPTEMBER 24, 2023

Understanding what will motivate a potential customer to buy your products or services is a critical prerequisite to developing an effective marketing strategy and creating compelling marketing communications. As thousands of marketers will attest, this isn't a simple task. As marketers, we develop customer value propositions and we create content we believe will resonate with our potential buyers.

Planning 83

Planning B2B Marketing Marketing Strategy Marketing & Strategy 83