Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents. This was a major technological advancement in the world of marketing communications.

Marketing AI 130

Marketing AI Paid Search Agency Content Marketing & Strategy 130

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Marketing AI 76

Marketing AI Ethics Work Management Marketing Management 76

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.

Aggregators 234

Aggregators Top of Funnel Work Management Marketing Management 234

NuSpark Consulting

SEPTEMBER 24, 2023

Here’s an overview of how I build the foundations to generating quality leads, with clues, with lead magnets. Sales wins. Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. Founder of NuSpark. By having me manage your lead generation programs, I will answer the question- “did it work?

Lead Gen 130

Lead Gen B2B Sales Qualified Leads Planning 130

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Envy

SEPTEMBER 26, 2023

Generative AI is a big elephant in marketing rooms around the globe. For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next? Next is that many marketers are asking valid questions: Is my job at risk? Can (or will) robots and ChatGPT effectively replace us?

B2B Marketing 117

B2B Marketing Generation Marketing B2B 117

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Let’s plunge in! Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions.

B2B Marketing 100

B2B Marketing Campaigns B2B Lead Scoring 100

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. It won’t cost you a dime — and the results can be instantaneous.

Trigger Marketing 97

Trigger Marketing Work Management Marketing Management Paid Search Agency 97

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 115

B2B Marketing Planning B2B B2B Sales 115

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Acrolinx

SEPTEMBER 26, 2023

What is the continuum of content strategy. Vanita Pandey explains all and also highlights how generative AI impacts your content creation. The post The Continuum of Content Strategy and the Impact of Generative AI appeared first on Acrolinx.

Generation 103

Generation Content 103

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? It’s a question worth exploring. Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business.

Marketing AI 105

Marketing AI Generation Enterprise Management Lead Ranking 105

Lenny's Newsletter

SEPTEMBER 24, 2023

Brought to you by Pendo —The all-in-one platform for product-led companies building breakthrough digital experiences | Wix Studio —The web creation platform built for agencies | Masterworks —Invest in blue-chip art — Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in the world.

Word of Mouth 106

Word of Mouth WOM CPO Marketing Analytics Tools 106

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

Marketing AI 95

Marketing AI Work Management Generation Marketing Automation Services 95

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Moreover, the SEO industry is certainly large enough to have enough to cheese to go around. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy.

SEO 98

SEO Paid Content Paid Search Agency Advertising Agencies 98

Sprout Social

SEPTEMBER 25, 2023

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

Work Management 101

Work Management Marketing Management Marketing & Strategy Marketing AI 101

chiefmartech

SEPTEMBER 25, 2023

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance Fr

Aggregators 98

Aggregators Enterprise Management Work Management Marketing Management 98

Scoop.it

SEPTEMBER 28, 2023

‘Tis the season to blend in yet stand out, ‘Tis the season to give back yet rake in the moolah! ‘Tis the season to fine dine, down wine, & be merry, Bring out the carved pumpkins, turkeys, Sweep in through streets in swag with the witches & wizards! Decorate those fir trees with beautiful ornaments & ‘em baubles… Yes, ladies & gentlemen, the merriest time of the year is just around the corner!

Email Marketing 87

Email Marketing Planning Marketing & Strategy Marketing Strategy 87

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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Martech

SEPTEMBER 27, 2023

The AI revolution is here, but nobody gave me a playbook. Until now. In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Enterprise Management 96

Enterprise Management Marketing AI Email Marketing Planning 96

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? We understand! We also understand that this isn’t always the most straightforward task. There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Content Marketing Institute

SEPTEMBER 28, 2023

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.

Content 86

Content Marketing & Strategy Content Marketing Analysis 86

Top Rank Marketing

SEPTEMBER 25, 2023

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing, but in the world at large. Keeping pace and making sense of all this change is a great reason for professionals to come together each autumn for CMWorld, absorbing the wisdom of expert speakers and connecting personally with fellow practitioners.

Content Marketing 96

Content Marketing B2B Thought Leadership Enterprise Management Marketing & Strategy 96

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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BuzzSumo

SEPTEMBER 26, 2023

The power of TikTok influencers is undeniable. With BuzzSumo's new influencer search tool, you can find the right creators to advocate for your brand.

Tools 102

Tools Branding Brand Identity 102

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef

Marketing AI 108

Marketing AI Generation Gartner Telemarketing 108

Litmus

SEPTEMBER 27, 2023

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program. It can pretty much do it all…except preview and test your emails, of course.

Planning 90

Planning Enterprise Management Work Management Paid Search Agency 90

Sprout Social

SEPTEMBER 26, 2023

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Marketing AI 91

Marketing AI Enterprise Management Work Management Marketing Management 91

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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Cross-Selling

Stevens & Tate

SEPTEMBER 26, 2023

It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every opportunity you can to increase your brand’s visibility.

Storytelling 93

Storytelling Trust Marketing Inbound Marketing Trade Show 93

Lake One

SEPTEMBER 22, 2023

Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. In the growing digital world, video has become a powerful tool that clicks with customers and allows manufacturers to express their stories in an engaging way. This blog is based on Lake One’s webinar with our expert friends in sales, video production, manufacturing, and marketing.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Webinar Metrics 98

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Why we care. The key to digital marketing is being able to reach users on any device. That’s a best practice for user experience, but it also applies to advertisers.

Paid Search Agency 89

Paid Search Agency Video Marketing Ads Advertising Agencies 89