Trending Articles

Marketing in the Age of Disruption

Marketing Insider Group

What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either.

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WordPress Hosting: what is and how to choose one

RockContent

If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance.

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Visualizing Strategic and Tactical Progress in Agile Organizations

Marketing Insider Group

Agile marketing often begins with a single, mighty pilot team. It then grows to encompass more teams, a department, and, if we’re very lucky, maybe even an entire Agile organization. As the mindset takes hold, each group’s practices and success metrics evolve.

5 Best Email Design Softwares (With Images & Pricing)

SendX

We all skim through content. We look for familiarity. We can’t stop twitching eyes on misaligned columns or bad formatting. All this can be related to our personal experience & thus the experiences of our email subscribers as well.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: Majority of Marketers Implementing Some Form of Account-Based Marketing Practices

KoMarketing Associates

Although some marketers have already implemented some form of account-based marketing (ABM), new research shows that many of them are still in the initial phases, while others have not begun to think about ABM at all.

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Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

I can’t say it enough. Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products.

Now Is the Time to Plan Your 2021 Demand Marketing Transformation

ANNUITAS

To say that 2020 has caused us all to rethink our demand marketing approaches moving forward is an understatement. We all started Q2 having to triage and rapidly iterate at every level of our marketing and sales motions.

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10 SEO trends to try in 2020

RockContent

Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment.

Trends 152

How to Achieve Digital Marketing ROI: The Website Audit You Need

Biznology

There are many reasons why your website may not be pulling its weight as part of your digital marketing. I’ve outlined a few of the most common — and critical — areas below.

ROI 113

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 Steps to Developing an Effective Content Strategy [Guide]

Roketto

You post on your blog once a month. The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. That should be good enough, these posts will drive some more traffic to my website”, you say to yourself.

How Marketing Can Help Companies Thrive in Challenging Economic Times

Kaon

This article was originally published by MarketingProfs , May 18, 2020. Survive or Thrive? CEOs Must Invest Now in Marketing. When I was a teenager, a young friend who didn’t have his driver’s license “borrowed” his father’s car, taking it for a drive on the highway.

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The 7 best SEO tools to boost your blog’s results

RockContent

In the digital world, online presence matters more than big productions and huge investments in paid ads. Well, money always helps. But doing your SEO right is what makes any strategy worth its price.

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Why COVID-19 Had Made Digital Selling a Priority

Biznology

When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

OptinMonster vs. Mailchimp: Which Is Better for Lead Generation?

Optinmonster

Are you wondering what the difference is between OptinMonster and Mailchimp? Often times, beginners get confused and think that these 2 companies focus on solving the same problem. But, really, OptinMonster and Mailchimp are very different services.

Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

By Johannes Ceh. The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated.

Delivering Episode 23: Kisha Robinson on Non-Traditional Paths to Email Marketing and Giving Back

Litmus

In this episode of Delivering, host Jason Rodriguez interviews Kisha Robinson—a Senior Email Marketing Associate at Udemy—about her self-taught path to professional email development and how her own experiences motivate her to work with and support women of color and underrepresented groups just entering the tech industry.

How to use competitive pricing strategy to increase sales

RockContent

Making data-based pricing decisions is now more important than ever. Covid-19 disrupted supply chains, slowed down production and distribution, and changed consumer behavior.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 B2B Marketing Strategies for a World Without Face-to-Face Events

Biznology

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done?

15 Mistakes You May Be Making in Your Content Development

Content Marketing Institute

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes.

4 Ways a Blog Can Help Your Business Grow Right Now

Marketing Insider Group

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow.

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Design by computers: How AI is changing the graphic design industry

ClickZ

30-second summary: Artificial intelligence has matured a lot today. The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

WP Engine: the pros and cons of this WordPress hosting

RockContent

Given the success of WordPress as a solution for Digital Marketing , many companies provide services focused on the CMS — Content Management System. One good example of that is the WP hosting platforms. Those systems help customers get started on the web quickly.

Leadership In A Time Of Flux

Biznology

I hope you, your families and friends continue to be well, safe and healthy. And I hope that you were able to enjoy some down-time over the July 4 holiday weekend. We spent the last week working and doing a bit of safe, distanced playing at our family home in Inverness, CA.

Payal’s App of the Week: PathFactory

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Are you one of those modern marketers who has a healthy arsenal of content your teams can use but just don’t know where to find it?

How to Build a Multichannel Digital Marketing Strategy

Marketing Insider Group

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.