Trending Articles

Advocacy Blooms and Business Booms When Customers and Employees Engage


“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level.


12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today.


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Meet your 2021 Influitive BAMMIE Finalists


The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions.

60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

KoMarketing Associates

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

The Founder Interview Series #38: Davis Clark, Futuremodel


It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights.

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How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .

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Only 49% of Marketers ‘Very Confident’ in the Quality of Customer Data

KoMarketing Associates

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully.

3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion.

Increasing Career Opportunities in the Time of the Great Reset


Every so often, the employment landscape takes a significant shift. This can be the result of new technology, changes in workers’ rights and industrial needs. Recently, the COVID-19 pandemic has been instrumental in disrupting business.

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It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

10 Top Tips For Packaging Design


Contributed post. You’ve put in countless hours of work to make your product offering just right. There’s one step left before you’re ready to sell. Image credit: Conor Brown on Unsplash. You need to make sure that the packaging is perfect.

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An Exciting Announcement to Share…


To Our Valued NetLine Customer, For over 25 years, NetLine has been focused on helping B2B marketers achieve lead generation success. In that time, every product launch, update, and decision we’ve made has centered around providing you with the best opportunity to reach your target buyers. .

12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital.

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Give your customers and teammates a clearer explanation with video messaging


When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting?

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Best Marketing Tools for Businesses in 2022

Unbound B2B

Today, all B2C and B2B businesses are using multi-channel marketing to expand their reach, be it Salesforce, Apple, The Home Depot, or Under Armor. As per the Gartner survey in 2019, the average marketer uses 7.2 marketing channels to promote a brand.

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6 Innovative Strategies to Scale Your Content Reach


Enterprise content teams know that content marketing is a multi-faceted process. And the process doesn't end when you hit publish. Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions.

Report: High-Performing B2B Marketers Gaining an Edge by Leveraging Data

KoMarketing Associates

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area.

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How I Landed My Job as a SmartBug Specialist

SmartBug Media

My first experience with SmartBug Media ® was as one of SmartBug’s clients. I met my then-strategist, who broke down my company’s inbound campaigns to a level that I could understand. This was important because I started my career as a teacher and transitioned into a marketing specialist role.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Consultants Collective Profile: Gary Geipel


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

How to Write Content that Converts

Content marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published.

7 Insights To Improve Your Content Marketing SEO in 2022

Content Marketing Institute

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.

Only 13% of Marketers Claim Their AI Capabilities are ‘Advanced’

KoMarketing Associates

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

5 Things You Should Know Before Working at Oktopost


You’re thinking about making a career change, joining a new team, or getting your first real job out of college, and you’re looking at different types of organizations. Should you go corporate? Big company? Small company? Something in-between? What about an awesome start-up?

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7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)


There are few methods more reliable in growing an Instagram following than running a contest. Instagram giveaways create interactions with your existing audience while drawing in countless new views and followers.

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Three SEO Tactics to Leave Behind in 2022


As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1.

Are H1 Tags A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

You'll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared first on Search Engine Journal.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The Why, When and How of Content Archiving


As the practice of content marketing has ramped up over the last decade, many companies find themselves sitting on boatloads of content assets that have passed their prime, and are no longer relevant. But does that mean all those assets are worthless? Absolutely not.

3 Future Proofing Influencer Strategies: Advice from a CMO


Evy Lyons, CMO of Traackr, shares best practices - from social commerce to tailored partnerships - for adapting your influencer marketing programs in this ever

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4 Business Storytelling Examples That Break the Problem-Solution Mold

Content Marketing Institute

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.