Trending Articles

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Crisis Communications 101: Best Practices for Nonprofits

Marketing Insider Group

Every nonprofit will face a crisis at some point. How your organization responds to that crisis will define your audience’s opinion of your nonprofit, so it’s crucial to establish a clear communications plan to tackle crises effectively. The best time to develop your nonprofit’s crisis communications plan is not when you’re already in the middle of a situation.

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An Overview Of Lead Generation with Google Ad Lead Form Asset

NuSpark Consulting

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. The Power Unleashed Instant Engagement : The moment someone searches for a keyword related to your business, your ad appears, and so does the option to fill

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3 Tips to Scale Marketing for Small Teams

Act-On

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. Yep, you’re doing more with less. But expectations for results don’t really reflect that, do they? Nope. But hey, every challenge also has a solution, right?

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Why Marketing Content Will Continue to Suck in the Age of Artificial Intelligence (A.I.)

Marketing Craftmanship

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents. This was a major technological advancement in the world of marketing communications.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Generative AI Waging War on B2B Marketing Jobs?

Envy

Generative AI is a big elephant in marketing rooms around the globe. For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next? Next is that many marketers are asking valid questions: Is my job at risk? Can (or will) robots and ChatGPT effectively replace us?

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An Overview Of Lead Generation with Google Ad Lead Form Asset

NuSpark Consulting

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. The Power Unleashed Instant Engagement : The moment someone searches for a keyword related to your business, your ad appears, and so does the option to fill

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3 Ways to Start Earning Links

Act-On

Link building. They say it’s important for SEO, but is it really ? Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. What’s the difference? SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices.

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An Interview with Kristi Marquardt: Her Thoughts on 22 Years at Brandpoint

Brandpoint

In 2002, Kristi Marquardt started her journey with Brandpoint. Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.

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Creating Industrial Content that Resonates with Engineers and Industrial Professionals

Industrial Marketing Today

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to boost marketing engagement with behavioral science triggers

Martech

You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. It won’t cost you a dime — and the results can be instantaneous.

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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns

Launch Marketing

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Let’s plunge in! Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions.

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The Continuum of Content Strategy and the Impact of Generative AI

Acrolinx

What is the continuum of content strategy. Vanita Pandey explains all and also highlights how generative AI impacts your content creation. The post The Continuum of Content Strategy and the Impact of Generative AI appeared first on Acrolinx.

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5 Ways to Revamp Your Email Marketing Strategy and Increase ROI

Stevens & Tate

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results. The following tips can help improve your email marketing results and grow your business.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Salesforce Marketing Cloud + Litmus: A Guide to Success

Litmus

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program. It can pretty much do it all…except preview and test your emails, of course.

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New report shows enterprise email marketers embrace AI 

Martech

The AI revolution is here, but nobody gave me a playbook. Until now. In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

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Where to Find Revenue Growth Opportunities

B2B Marketing Directions

For the past several years, I've written a few posts each fall that address some aspect of marketing planning. With the fourth quarter of 2023 beginning today, many marketers will have started (or soon will be starting) their planning for 2024. Last week's post discussed how marketers can use the jobs-to-be-done framework to define their market and determine how their products or services create value for customers.

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The Email Marketer’s Guide to Stellar Holiday Email Marketing Strategies in 2023

Scoop.it

‘Tis the season to blend in yet stand out, ‘Tis the season to give back yet rake in the moolah! ‘Tis the season to fine dine, down wine, & be merry, Bring out the carved pumpkins, turkeys, Sweep in through streets in swag with the witches & wizards! Decorate those fir trees with beautiful ornaments & ‘em baubles… Yes, ladies & gentlemen, the merriest time of the year is just around the corner!

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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Out of Content Ideas? Try Borrowing One or Two (Even From Your Competitors)

Content Marketing Institute

You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.

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How Much Should Our Marketing Budget Be if We Want To Grow Revenue Aggressively?

Square 2 Marketing

The last time I wrote a budget article was in December 2021 , so it feels appropriate to circle back around to this very important topic. We did a podcast/videocast episode of What’s Wrong With Revenue? in October 2022 on budget setting for marketing if you’d rather watch than read. I still meet CEOs who don’t have a marketing budget or are unclear about how much they should be investing in marketing and over what timeframe.

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A marketer’s guide to AI: Working with text generators

Martech

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

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LinkedIn automation tools for your brand in 2023

Sprout Social

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk of your time, leaving little room for other important aspects of running the business.

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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How to build the best sales tech stack for your business

Rev

Need help building the perfect sales tech stack so you can easily hit your revenue targets? We understand! We also understand that this isn’t always the most straightforward task. There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one.

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What You Need To Know About BuzzSumo’s TikTok Influencer Search Tool

BuzzSumo

The power of TikTok influencers is undeniable. With BuzzSumo's new influencer search tool, you can find the right creators to advocate for your brand.

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research fro

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Is Your Sales Thinking Old School? How To Reframe Your Sales Formula

Square 2 Marketing

It’s still shocking to me how many companies still think about sales in the “old way.” Did you know that the traditional sales funnel was created in 1898? I’m not kidding. You can Google it. Better yet, here’s the link. If you’re thinking it’s three steps and gravity that helps your leads flow through a funnel, you are woefully mistaken and using logic created over 100 years ago.

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How To Find (and Close) the Hidden Gaps in Your Content Strategy

Content Marketing Institute

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.

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141+ Giving Tuesday Email Subject Lines and Examples

SendGrid

Boost your campaigns with powerful Giving Tuesday email subject lines. Inspire action and make a difference this season. The post 141+ Giving Tuesday Email Subject Lines and Examples appeared first on SendGrid.