Trending Articles

The definitive guide to SaaS pricing models

Tomorrow People

The pricing model your organisation picks affects the success of your go-to-market strategy. Learn more about them in this article. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key.

Top 6 Crypto Marketing Agencies

SendX

Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company.

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Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It’s not easy to stay on top of the latest news and updates in content marketing.

Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Report: Marketers Still Lack Control Over Their Budget and Strategy

KoMarketing Associates

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget.

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More Trending

B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.

Business Facts To Inspire Your Marketing

Marketing Insider Group

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue.

7 Best Related Post Plugins for WordPress (Compared)

Optinmonster

Are you looking for a related post plugin for your WordPress website? As a website owner, you might want to keep your visitors engaged on your site for driving more conversions, boosting ad revenue, and more.

Best 95

Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

KoMarketing Associates

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI).

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Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Ask Buffer: Should You Be Using AI for Content Creation?

Buffer Marketing

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing.

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Content Marketing Institute

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize. Continue reading → Company News

5 Ways to Adhere to Web Accessibility Guidelines

Marketing Insider Group

Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide more value to your audience.

Creative Briefs: A Guide for Professional Services Marketers

Hinge Marketing

Have you ever struggled to communicate all the essential project information to a graphic designer or writer? Has a writer or designer delivered a piece of creative that missed the mark or was off-strategy?

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

KoMarketing Associates

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives.

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How To Reach Decision-Makers: Simplified Appointment Setting Mantra

Only B2B

If you’re an SDR, scheduling appointments should be at the top of your priority list. This ability will assist you in connecting with a decision-maker with the authority to sign on the dotted line and acquire your product or service.

4 Trends That Will Shape the Future of Your Content Program

Content Marketing Institute

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Continue reading → Company News

How to Write the Perfect Page Title for SEO

Marketing Insider Group

What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

An Introduction to the Inbound Marketing Funnel

Lake One

Picture this, you’re scrolling on social media and see a random post on your feed about a new product. One catches your attention. You click through to get to the main post, read the caption, and inspect the picture. Feeling compelled to learn more, you navigate to the company’s website.

4 Signs It’s Time for a Fractional Chief Marketing Officer (CMO)

Go Beyond SEO

Many small business owners, this year especially, are still trying to get a grip on what works and what doesn’t. All the marketing goals in the world are only as good as the direction and leadership of the marketing efforts coming from the top.

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5 Benefits of an eCommerce Content Writer for Your Online Business

Roketto

Let’s see if we got this right. You just launched a new website, and you’re excited to sell your board games/organic soaps/cruelty-free chocolate/recycled jewelry, etc. Featured Content Marketing

How to Create Engaging Video Content for Your Brand

Navigate the Channel

With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention!

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The 30 Most Influential Bloggers of 2022

Marketing Insider Group

Blogging is tough. For starters, you have to hire the best writers , figure out how often to post , and create a consistent tone for your company. It’s a lot of moving parts in the name of improving your SEO ranking, but a necessity to compete in today’s world.

6 advanced email automations for creators looking to scale

ConvertKit

A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you.

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6 Old-School Techniques To Integrate Into Your Influencer Marketing

Content Marketing Institute

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading → Company News

What Programmatic Advertising Can Do for Businesses in 2022

readwrite

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!

Why Keyword Research Is Useful For SEO & How To Rank via @sejournal, @martinibuster

Search Engine Journal

Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here's how. The post Why Keyword Research Is Useful For SEO & How To Rank appeared first on Search Engine Journal. SEO SEO Strategy

Navigating Our New Normal: 10 Post-Crisis Email Marketing Mistakes to Avoid

Scoop.it!

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI).

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Scaling secrets: how to use influencer marketing to increase sales and reach

ConvertKit

You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO.