Webbiquity
JULY 18, 2025
Contributed post. Business-to-business operations are often optimized on paper but slowed down in practice. Despite investing in technology, training, and strategy, many companies face hidden inefficiencies that quietly restrict progress. These invisible bottlenecks are hard to detect yet carry a measurable impact on productivity, client experience, and profitability.
Martech
JULY 18, 2025
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.
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Martech
JULY 11, 2025
After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Use them to build a scalable strategy that makes your analytics smarter, faster and more collaborative.
Marketing Insider Group
JULY 15, 2025
You write valuable blog content, but you still feel something’s missing. Readers skim past your thoughtful paragraphs and miss your points. That’s frustrating. You need something that stops the scroll—something that grabs attention and conveys meaning fast. You might find your secret weapon in infographics. Blog infographics benefits are much more than aesthetics.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Unbound B2B
JULY 15, 2025
Highlights: Increasing B2B ad budgets without clear targeting or intent alignment often results in wasted spend rather than increased pipeline. Paid demand generation is most effective when driven by buyer intent data and focused on generating high-quality leads, rather than volume. Choosing the right paid channels and matching ad content to the buyer’s stage improves engagement and conversion.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JULY 11, 2025
In late 2023, Sports Illustrated became ensnared in the editorial version of a doping scandal — the outlet was caught publishing dozens of AI-generated articles under fake bylines. The fallout was swift. Within days, the editor-in-chief was fired and the brand’s credibility took a beating. Though the SI snafu occurred in the early, Wild West days of ChatGPT’s mainstream adoption, its lessons linger two years later.
Fuld & Company Blog
JULY 17, 2025
In an era of accelerated disruption and demand for differentiated value, innovation is no longer a matter of inspiration—it’s a matter of insight. And increasingly, that insight comes directly from the voice of the customer (VoC). But while most companies collect customer feedback in some form, few are able to translate it into meaningful innovation.
Marketing Insider Group
JULY 16, 2025
In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools. These technologies enable businesses to save time, increase efficiency, and foster more personalized customer interactions.
Sage Marketing
JULY 14, 2025
Want to grow your B2B tech company in Israel? Start by tracking the right marketing KPIs. Here’s why it matters: Customer Acquisition Costs (CAC) are rising – up 60% in the past five years. Lead-to-Customer Conversion Rates show how well your funnel works. Customer Lifetime Value (CLV) helps you focus on long-term growth. In Israel’s fast-paced tech scene, where 25% of startups focus on AI and digital-first behavior dominates, KPIs are your roadmap to smarter decisions.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
ClearVoice
JULY 14, 2025
What is fact-checking? Fact-checking is the process of verifying the accuracy, authenticity, and reliability of your content. This includes confirming statistics, validating claims about products or services, cross-referencing data sources, and ensuring all statements can be substantiated with credible evidence and sources. Unlike general proofreading , which focuses on grammar and formatting, fact-checking ensures your content is accurate.
Martech
JULY 14, 2025
Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “ Let Them Theory ” offers a simple but powerful mindset: when others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. In the noise of modern marketing, that kind of clarity is more valuable than ever.
Bluetext
JULY 11, 2025
In a marketing world driven by personalization , relevance, and precision, a one-size-fits-all approach no longer cuts it. As markets mature and buyers demand deeper expertise, more global CMOs are turning to a proven strategy to break through the noise: verticalization. Rather than positioning their products or services in broad horizontal terms (e.g., “project management software” or “ cloud security ”), top SaaS and services brands are embracing industry-specific go-to-market strategies that
Zoominfo
JULY 17, 2025
Thousands of new ventures are launched every day, and others close their doors for good. Businesses rebrand or merge. Leadership changes weekly, and loyal brand champions move onto other opportunities daily. Now think about the leads your business needs to grow. Do they reflect this constant state of flux, or are they a snapshot of the market that no longer exists?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sword and the Script | B2B
JULY 15, 2025
SaaS companies that grow faster tend to invest more in every customer-facing function: sales, marketing and customer success There’s a correlation between the overall growth rate of SaaS companies and their investment in marketing. Whether bootstrapped or equity backed, those startups that invest in marketing tend to have higher growth rates. That’s my interpretation of data stemming from the 2025 Private B2B SaaS Company Growth Rate Benchmarks by SaaS Capital , which lends venture debt.
WordAgents
JULY 15, 2025
Ghostwriting plays a quiet yet central role in the production of media. Many business owners and digital marketers rely on ghostwriters to produce written content they don’t have time or capacity to create. From long-form articles to social media posts to full-length books, ghostwriters help brands maintain a consistent presence, relevance, and effectiveness across various platforms.
Martech
JULY 15, 2025
The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.
Drew Neisser
JULY 18, 2025
ABM falls apart fast when teams jump in before locking down who they’re chasing, why it matters, and how it’s all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters. No shared ICP? No clean data? Well, no chance. You need a strategy. Guest host Jon Russo ( B2B Fusion ) corrals Heidi Bullock ( Tealium ), Patti Newcomer ( Centerbase ), and Bindu Chellappan ( Corpay ) for a breakdown of how they’re keeping their ABM engines running clean.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
BDB
JULY 16, 2025
Organic LinkedIn content still holds value — but only when it’s done with purpose. Plenty of B2B brands post regularly but their content doesn’t always connect. It might open too slowly, try to cover too much or lean too heavily on corporate language. And in sectors where messaging is technical and nuanced — and often needs to resonate with multiple decision-makers — that’s a missed opportunity.
Convert
JULY 16, 2025
For years, CRO and SEO teams have worked in parallel—but rarely in sync. One drives visibility. The other drives results. And when they operate in silos, the handoff between driving traffic and sparking specific action is full of friction. If you’re leading experimentation or optimization strategies, you’ve likely felt this disconnect. Organic search traffic is up, but conversions remain flat.
Single Grain
JULY 16, 2025
When Bleuet achieved a 529% increase in organic traffic and 7,200% revenue growth within eight months, they weren’t just optimizing for keywords — they were optimizing for time. Their secret weapon? Temporal SEO, which is the approach that aligns content releases with real-time search demand to capture traffic when intent peaks. In SEO, timing is the difference between competing for scraps and owning entire seasonal markets.
Martech
JULY 15, 2025
As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Valasys
JULY 16, 2025
For many B2B companies, a website is a digital brochure: nice to look at, but not doing much heavy lifting. But that’s no longer enough. In 2025, your website isn’t just your storefront—it’s your most scalable lead generation engine. And when designed with the right structure, tools, and strategy, it can help you reduce reliance on paid channels, speed up your sales pipeline, and generate qualified leads around the clock.
FunnelEnvy
JULY 14, 2025
Product-Led Growth (PLG) can be a revenue multiplier—but only if it’s rolled out right. In Part 2 of this conversation, Arun Sivashankaran and David Janczyn lay out a pragmatic, experiment-led approach to launching PLG in B2B SaaS organizations. This isn’t just about free trials or surface-level A/B tests—it’s about using real signals, smarter data architecture, and practical tests to align PLG with long-term growth.
Sprout Social
JULY 15, 2025
You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.
Single Grain
JULY 13, 2025
When Siemens deployed their AI-powered Industrial Copilot as a virtual brand ambassador, it didn’t just create a digital spokesperson; it engineered a scalable influencer marketing solution that delivered 30% productivity gains for engineering teams. This is the reality of virtual influencers in B2B marketing, where AI-generated personas are transforming how enterprise companies build trust, educate prospects, and drive pipeline growth.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
JULY 17, 2025
With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. Whether you’re in marketing, sales, service or ops, this month’s highlights are designed to help your team move faster, gain better insights and simplify work. From a smarter Breeze Copilot to powerful data deduplication and seamless sandbox deployments, we’ve handpicked the 14 updates you’ll actually want to use.
Valasys
JULY 15, 2025
In today’s digital-first world, maintaining a clean and accurate email list is crucial for successful marketing campaigns. With inbox providers tightening spam filters and engagement metrics becoming more important than ever, ensuring that your emails reach valid recipients is a top priority. That’s where a reliable email verification tool comes in.
Webbiquity
JULY 17, 2025
Guest post by Natasha Lane. According to the RAIN Group, 43% of sales leaders say the digital sales cycle has lengthened over the past 12 months. And there are many reasons why this might be the case. Image credit: duiwoy on depositphotos Consumers aren’t just cutting back spending in several discretionary categories. They’re also doing increasingly more pre-purchase research, resulting in a subtle but noticeable delay in purchase decisions.
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