Trending Articles

Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth.

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them.

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Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts

Influitive

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards.

Fall Semester 2022 Leadership Development Program | Associate, Growth Marketing

ANNUITAS

About ANNUITAS. Many of the most recognized global brands including Google, Airbnb, JP Morgan Chase and Goldman Sachs count on ANNUITAS as a trusted partner to help scale growth.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

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RevOps Strategies Are Critical to Growing B2B Businesses Successfully

Marketing Envy

With businesses experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Success, the old ways of operating a business no longer cut it.

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months.

Yoast SEO 19.5 Update Causes Fatal Errors via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal. News WordPress

The Ultimate Guide For Creating Perfect Email Newsletter In Salesforce

Predictive Response

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. It’s an effective way to stay top of mind and stay in communication with your audience.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

ConvertKit’s July 2022 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

Why RevOps Automation is your path to business success!

Marketing Envy

For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation i s now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments.

What Turns a Customer Into a Brand Loyalist??

Scoop.it!

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous.

Google Algorithms & Updates Focused On User Experience: A Timeline

Search Engine Journal

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How Do I Lower My B2B Customer Acquisition Costs?

PureB2B

The post How Do I Lower My B2B Customer Acquisition Costs? appeared first on DemandScience. B2B Marketing Lead Development Lead Generation Marketing Sales Sales Lead Generation Sales Strategy

Email Client Market Share in July 2022

Litmus

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics.

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

Technical SEO involves a web of complex strategies that can be confusing to implement. If you’re trying to do SEO on your own , you’re up against a massive learning curve that you will probably struggle to get through.

SEO 63

How to Use Intent Data to Maximize Marketing ROI Throughout the Customer Lifecycle

SWZD

The need to increase marketing ROI is more important than ever to ultimately generate revenue for organizations. Find out how Authentic Intent™ data can maximize demand generation performance and ROI. Blogs Demand Generation intent data

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

25 Best SEO-Friendly Alternatives To WordPress Websites via @sejournal, @lorenbaker

Search Engine Journal

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal. CMS Software Tools

Use B2B Buyer Personas to Gain Consensus on Objectives

Marketing Interactions

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret.

Employer Branding 101 and Putting Your People First!

Oktopost

Ale Schlesinger, Social Media Manager at HiBob reveals the employer branding strategy that converts. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Gone are the days when social media is solely a vehicle to drive traffic.

Introducing Anyword’s Inline Editing Functions: Rephrase and Improve Score

Anyword

We’re excited to announce the release of our Inline Editing Functions, specifically the Rephrase and Improve Score features. Quickly edit any of your copy variations inline by simply clicking “Rephrase” or “Improve Score.”

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

8 Must-Haves for High-Quality Original Research

Content Marketing Institute

Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. Continue reading → Company News

7 Steps To Building A Kickass Digital PR Campaign via @sejournal, @gregjarboe

Search Engine Journal

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal. Digital Strategy

How to create a landing page in the next 10 minutes

ConvertKit

Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around. These standalone pages are essential for creators since they’re where you’ll gain new email subscribers.

Digital Marketing & Pandemic: Before and after of the US and UK Market

Excelsior Research

Digital Marketing & Pandemic: Before and after of the US and UK Market. August 17, 2022. Digital Marketing & Pandemic: Before and after of the US and UK Market. It was the month of March 2020 when the whole world, faced a drastic change in their lifestyles.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How to Get People to Attend Your Event

Navigate the Channel

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout.

This Is Why No One Uses Your Content [Rose-Colored Glasses]

Content Marketing Institute

You know what happens when you assume other teams know what to do with the content you create? Usually nothing. And that’s the problem. Robert Rose explains the not-so-obvious solution. Continue reading → Company News

Step-By-Step Guide To Earning Your Google Ads Certification via @sejournal, @coreydmorris

Search Engine Journal

Want to be officially Google Ads certified? Here's a step-by-step guide that walks you through the basics of getting a Google Ads Certification. The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal. PPC SEO