Marketing Insider Group

MARCH 18, 2025

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Webbiquity

MARCH 18, 2025

Ever stare at a blank screen with a nasty case of writer’s block? Need a list of 10 insights about (topic) but you can only think of four? Have a 2,000-word post to write and you’d like to knock it out faster? Image credit: Lil Mayer on Unsplash These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022.

Marketing AI 164

Marketing AI Work Management Blogger Training 164

Vision Edge Marketing

MARCH 18, 2025

Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode of Whats Your Edge?, Karen Norheim , President and CEO of American Crane, discusses how data-driven insights, innovation, and a customer-centric mindset can overcome challenges anddeliver exceptional business and customer value.

Lead Ranking 144

Lead Ranking Lead Scoring Organization Work Management 144

Navigate the Channel

MARCH 19, 2025

Youve heard it before: Customer feedback is a gift. Its given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, youll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you cant create customer loyalty. Why is Customer Feedback So Invaluable?

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

MARCH 17, 2025

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

Tactics 106

Tactics Tools Work Management Marketing Management 106

Webbiquity

MARCH 14, 2025

Guest post by David Kamjoo. Image credit: Google DeepMind on Pexels Artificial Intelligence (AI) is no longer a futuristic concept; its already become a transformative force across industries. For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer. Whether using AI to improve UX or automating your marketing strategies, AI is helping businesses become both more efficient and effective.

Marketing AI 141

Marketing AI Design B2B Marketing Lead Ranking 141

Salesforce Marketing Cloud

MARCH 20, 2025

A finance team streamlines operations, thanks to an AI agent that reconciles transactions, flags discrepancies, and generates reports in seconds. A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs.

Paid Search Agency 115

Paid Search Agency Marketing AI Lead Ranking Companies 115

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects.

Efficiency 130

Efficiency Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. However, when poorly executed, the strategy can lead to confusion and lost opportunities, making it vital to understand how to do it effectively.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 130

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 130

Webbiquity

MARCH 20, 2025

Contributed post. Marketing a small business isnt easy. Its simple to read articles online, but when the time comes to put this into practice, the actual implementation can be a lot harder than it looks. Ideas may be laid out so it looks like nothing can go wrongbut things can go off the rails if youre not careful. Image credit: Pixabay on Pexels This post looks at marketing your small business using approaches that are effective but not complex.

Small Business Marketing 130

Small Business Marketing Business Lead Scoring Lead Ranking 130

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Branding 107

Branding Brand Identity Social Media Youtube 107

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.

Email Marketing 114

Email Marketing Phishing CAN-SPAM Domain 114

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Zoominfo

Salesforce Marketing Cloud

MARCH 18, 2025

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone.

ROI 100

ROI Campaigns Paid Search Agency Allocation 100

B2BMarketing.net

MARCH 20, 2025

Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But hype doesnt always equal reality. Except in this case, it does. Following the excellent discussion that I had with Katy Howell of IF and Kevin Sutherland of Volume Agency on this very topic , I wanted to see what the data from the hundreds of entries into the B2B Marketing Awards 2024 showed when upl

Allocation 95

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 95

Thinkers360

MARCH 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. Congratulations to all our influencers on Design Thinking who participated! Top 50 Global Thought Leaders and Influencers on Design Thinking 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 122

B2B Thought Leadership Design Thought Leadership Lead Scoring 122

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why.

Webinar Metrics 80

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 80

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.

Ideal Customer Profiles 95

Ideal Customer Profiles Lead Ranking Cross-Selling Work Management 95

Salesforce Marketing Cloud

MARCH 17, 2025

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.

Allocation 83

Allocation Guidelines Work Management Paid Search Agency 83

Contently

MARCH 18, 2025

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). Traditional search is dying. Dramatically. According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028.

Budget Programs 78

Budget Programs Enterprise Management Sales Qualified Leads Content 78

SmartBrief - Marketing

MARCH 19, 2025

It takes a lot to build a real online presence. Actions like setting up your profile just right, consistently sharing updates and mixing up the kinds of posts you make does really matter. But at the heart of it all, a great content strategy comes down to consistently creating content that grabs people’s attention. But catchy videos and slogans aren’t everything.

Marketing & Strategy 67

Marketing & Strategy Eye-Tracking Content Paid Search Agency 67

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

SmartBug Media

MARCH 19, 2025

In the rapidly growing AgeTech market, effective branding and messaging are just as critical as the technology itself. Even the most revolutionary products can fail to gain traction if older adults, caregivers, and family influencers dont understand, trust, or connect with them. In a recent vidcast, Paul Schmidt, Tonia Speir, and Erin Hardy from SmartBug Media discussed the unique challenges of branding for AgeTech companies and provided expert insights on how to build trust and craft messaging

Peer-to-peer 63

Peer-to-peer Branding Brand Identity Paid Search Agency 63

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.

Purchase 87

Purchase Budget Programs Research Tools 87

Trade Press Services

MARCH 17, 2025

Cold calls have long been a staple of sales. In some cases, calling on prospects who have not had any interaction with your organization can generate direct, real-time conversations, but those calls come with the downside of being intrusive to the recipient. Meanwhile, cold emails provide scalability and flexibility but risk being ignored. Which approach drives better results?

Cold Calling 69

Cold Calling Practices Best Practices Outreach 69

Oktopost

MARCH 16, 2025

Would you ignore a competitors playbook? Imagine this: You know exactly what your competitors next campaign will focus on. Youve seen their content roadmap, the topics they prioritize, and the messaging shifts theyre making. You even know which of their posts are driving the most engagementbefore they do. Would you still plan your content the same way?

Top of Funnel 62

Top of Funnel Marketing & Strategy B2B Marketing Marketing Strategy 62

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Account Based Marketing

Navigate the Channel

MARCH 17, 2025

Your logo is more than just an imageits the face of your brand, and it tells your companys story in a split second. A great logo leaves a lasting impression, ties together your entire marketing strategy, and becomes instantly recognizable. On the flip side, a poorly designed logo can confuse customers and even drive them away. How can you get it right?

Design 65

Design Merchandising Advertising Mediums FAQ 65

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes it an essential tool for marketers. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24

Social Media 66

Social Media Trends Media Work Management 66

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

Marketing Analytics Tools 89

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 89