Content Writing is the New Copy Writing

Marketing Insider Group

The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […].

You Should Be Writing Every Day.

Biznology

You Should Be Writing Every Day. You might not want to write unless you feel like you can get a lot of quantity out. You can even write a phrase rather than a sentence. Judgment happens after you write as part of the editorial process. The same can be true for writing.

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Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming.

10 Action Words To Write Catchy Subject Lines

SendX

How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

PandaDoc interviewed 10 CROs and Sales leaders from companies like G2 Crowd, Sales Hacker, and Zendesk about their strategies for winning sales proposals. This eBook contains their insights and actionable takeaways that will give your team a leg up on the competition.

How to Write a Real Estate Listing Description that Sells

Outbound Engine

But writing a compelling listing can be easier than you think. We’re here with eight tips for you to write a real estate listing description that sells. If the house is barely 900 square feet, writing that the space is “sprawling” is dishonest.

List 96

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. Go Outside: This is easiest: go find a blog post you like (or dislike) and write about it. Once you’ve found a post that inspires you, write about it.

Write for Excellence, Not Perfection

Content4Demand

When you’re creating B2B marketing content, do you spend hours revising your own (or someone else’s) writing to get it just right? Typically, I would have to cover a story and then write it within a few hours. I also spent more than two decades teaching writing to college students.

10 Easy Rules for Content Marketing Writing

ClearVoice

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. Ten Rules for Marketing Writing.

Rules 94

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. How can you ensure you’ve got the time for blog writing so that you build up quality readership?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Write a Good Blog Post

Visitor Queue

You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. Where do you begin when you want to start writing? The post How to Write a Good Blog Post appeared first on Blog Visitor Queue. Blog Writing Blog Topics

8 Resources to Improve Your Writing

Marketing Insider Group

We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. But this is definitely a […].

How to Write a Case Study: Are You Doing It Right?

DivvyHQ

Here's a quick guide on how to write a killer case study. Case studies are one of the most valuable types of content your content marketing team can create. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

SEO Writing: How to Write for SEO

seo.co

If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. I know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing.

Writing and Winning in the Attention Economy

Oracle

Any piece of writing needs to be clear and easy to understand and digest. You must write and design your content with mobile in mind. You need to bear all that in mind when writing your content. They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text.

4 tips to successful digital writing

Biznology

Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.

The Ultimate Content Writing Guide

seo.co

Why Content Writing? And while video, graphics, and even audio (such as a podcast) qualify as content, we’re specifically looking at content writing in this guide. Types of Content Writing. Content writing takes on any number of shapes and forms. Content Writing Prep Work.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

How to write a kickass content marketing brief

Tomorrow People

As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident.

10 Best Practices to Write the Perfect Email Subject Line

Content Marketing Institute

Continue reading → The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute. Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

Content Writing: Expectation vs. Reality

nDash

The world of content writing, copywriting, and digital marketing can be incredibly overwhelming. Yet, you’re likely not seeing their entire story, and you have not finished writing yours. Here is a very brief checklist for getting started with freelance content writing: No experience?

Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. It depends on who you’re writing for. “Then there are the gray areas in writing.

26 SEO Content Writing Hacks

seo.co

Content writing is a broad term that encompasses many different types of writing. In this article, we’ll cover all of the content writing hacks you need to know to improve your content marketing strategy. Add Humor to Your Writing. Avoid Writing Fluff.

Writing is very Lonely Work

Ambal's Amusings

Writing is very lonely work. You write to heal yourself. You … Continue reading "Writing is very Lonely Work". Books/Writing Life/Experiences bleeding writingYou sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. And, then, you does the most courageous thing.

How to Write Headlines that Work

Anyword

The success of every ad depends on the headline, so paying attention to headline copywriting tips is just as important as developing the skill to write the main text. Here are a few rules of thumb for writing the best copywriting headlines possible. Write the Ad Copy First.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing.

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.” ~ Harper Lee – Author To Kill A Mockingbird. It must have been the coffee.

How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Tips for Writing Cold Calling Scripts. The most important thing to remember when writing and executing a script is that the person you’re calling is a real person with very real frustrations, wants, and needs. Keep all of this in mind while writing.

Write Down Your Team’s Unwritten Rules

Biznology

Write Down Your Team’s Unwritten Rules. The post Write Down Your Team’s Unwritten Rules appeared first on Biznology For this week, we have a purposefully eclectic and un-themed set of reading and listening.

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The 24 Best Online Writing Tools and Apps

Webbiquity

The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth.

Easy to Make Ebook and Blog Writing Mistakes

Writing on the Web

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Blog writing with a conversational tone is good for connecting with people, for sure. Using the wrong one can change the context of your writing.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. The informal nature of blog writing isn’t what you expect to read in a book. About Expert Ebooks Books Content Marketing E-Books blog writing expert ebooks

10 Expert Tips to Improve Your Blog Writing

ClearVoice

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. 1: Know what kind of post you’re writing. 5: Write for the digital landscape.

4 Proven Writing Exercises From Famous Authors

ClearVoice

A lot of it is routine, which includes daily or weekly writing exercises. Writing is no different. 4 writing exercises from famous authors that’ll help you hone your craft. If you have a limited amount of time to write, you just sit down and do it. Articles Writing