Back to Basics: Writing Effective CTAs

Act-On

Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTAA call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you want them to do?

5 Simple Ways to Write Better Emails

Act-On

It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Writing subject lines is, of course, an art. Want to get better at writing shorter emails?

What Separates Good Writing From Bad Writing?

Contently

” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. Storytelling tips Writing

4 tips to successful digital writing

Biznology

Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.

Back to Basics: How to Write Effective Headlines

Act-On

Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content. Today, let’s take a little time to give headline writing the attention that it warrants. How to write an effective headline.

Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

Good content writing is critical for the success of your content marketing strategy. The post Content Marketing Editorial and Writing Services: What to Look For appeared first on Marketing Insider Group.

Writing is very Lonely Work

Ambal's Amusings

Writing is very lonely work. You write to heal yourself. You … Continue reading "Writing is very Lonely Work". Books/Writing Life/Experiences bleeding writingYou sit at your laptop and bleed your heart out.

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use.

Act casual, and write your website content

Biznology

Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Writing in second-person point of view or “you” or “your” is often recommended. Do things get awkward when people visit your website?

Speed up your sales with scientifically proven writing tips

Biznology

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. Wouldn’t it be nice to have a copywriting “cheat sheet” that would make writing top-notch sales pages a breeze?

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic?

Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

It means thinking about how the vertical screen changes the way we write and structure content. Below we debunk 3 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size. Myth 1: Write for the Golden Triangle.

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Expert Ebooks: Relax and Write

Writing on the Web

If you want to write well, you’ve got to strip down and get real: write relaxed. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well.

10 Embarrassing Writing Mistakes I See Way Too Often

Act-On

Do you hate to write? And while it’s hard to name all the reasons people dread writing, there is one common cause: Fear of making a mistake. According to the National Commission on Writing , bad writing costs American companies as much as $3.1 You’re definitely not alone.

How to Write Blog Posts: Awesome Graphic

Writing on the Web

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographics

Five Tips to Help You Write Outstanding Content For Your Blog

Type A Communications

Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and. Marketing Blogging Carla Johnson Jessica Kane social media Type A Communications Webbiquity writing

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one.

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How to Write SEO-Friendly Content for Inbound Success

Act-On

You’ve been tasked with writing a new page for your company’s website. The key is to never forget that what you’re writing is meant to be read by real people. Sundbom proposes a three-step process for getting started on identifying your keywords: Write a thesis statement. Content Marketing SEO content content marketing seo friendly content writing for seoIt could be a blog post, a new product page, or a new landing page.

The Secret to Writing? Make it a Habit.

ANNUITAS

I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it. So, what’s the secret to writing…and writing well? Writing and writing well takes practice. What to write?

Great Blog Content:2 Reasons for Writing Stories

Writing on the Web

Are you writing stories with feeling on your business blog? So, how do you remain professional, and still write with emotion ? I wonder how many of you think about negative things to write about. Emotional Writing. We’re not trained to write emotionally.

Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

How to write the article people want to share

Marketing Insider Group

Writing articles for the corporate blog is a pain sometimes. Especially, when you write posts on the similar topic every day. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. The post How to write the article people want to share appeared first on Marketing Insider Group. But even after these three steps, you can’t be sure that people will like it. In this post, […].

5 Reasons to Write a Blog For Small Business

Marketing Insider Group

The post 5 Reasons to Write a Blog For Small Business appeared first on Marketing Insider Group. These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […].

1,097 Words to Change Your Mind About Content Writing

Marketing Insider Group

Content writing rocks, too. However, only a few clients understand that content marketing doesn’t equal content writing. The post 1,097 Words to Change Your Mind About Content Writing appeared first on Marketing Insider Group. Content marketing rocks today.

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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. The question becomes: Should SMEs write technical sales materials? So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Lack of writing skill and training. Writing for search engines.

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. It must have been the coffee.

7 Fixes for Common Writing Mistakes [Examples]

Content Marketing Institute

Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. Do we need to bleed when we write? Monkey mind of writing.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. Here’s why.

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. Write about it. Write. About Blogs Content Marketing On Writing Better Online Marketing Writing for the Web blog writing business blogging content marketing with blogs creative work resistance

Easy to Make Ebook and Blog Writing Mistakes

Writing on the Web

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”.

In Search of the Perfect Writing Process [Podcast]

Marketing Insider Group

What is your writing process? We positively obsess over each others’ writing processes, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard?

Teach Students to Write for Real-Life Contexts

Content Marketing Institute

Today's students have to learn to shift their writing styles to meet different real-life purposes, says ELA teacher-author Jeremy Hyler. Articles Writing code switching digital writing formal writing informal writing Jeremy Hyler texting

Writing Services & Quality Leadership Content for Coaches

Writing on the Web

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? 3 Tips for Better Blog Writing.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. There is no secret ‘law of attraction’ for achieving a writing career.

How to write good

The Content Factor

Humor

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility.

10 Universal Writing Rules from The Onion’s Founding Editor

Hubspot

“If you want to create a great piece of writing, you have to be in total control of the reader’s experience,” said Scott Dikkers, The Onion’s founding editor and longest-serving editor-in-chief. This article is about the writing principles that enabled his success.

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