Content Writing is the New Copy Writing

Marketing Insider Group

The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […].

The Ultimate Guide to Academic Marketing Essay Writing

Webbiquity

When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) But writing about a specific discipline may add challenges. As a student, your marketing essay may develop in different ways because there are different types of marketing writing. Corporate Marketing Document Writing. Marketing Proposal Writing. Marketing Report Writing. How to Write a Professional Essay on Marketing.

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What Separates Good Writing From Bad Writing?

Contently

” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. I came to the conclusion that this kind of writing is popular because, as my favorite journalism school professor put it, “Great writing speeds you along.” It added another dimension to my theory about good writing.

The 24 Best Online Writing Tools and Apps

Webbiquity

The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

8 Resources to Improve Your Writing

Marketing Insider Group

We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. But this is definitely a […].

How to Write a Good Blog Post

Visitor Queue

You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. Where do you begin when you want to start writing? The post How to Write a Good Blog Post appeared first on Blog Visitor Queue. Blog Writing Blog Topics

Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Read more The post, %Writing Technical Blog Posts for Engineers and Industrial Professionals% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. Go Outside: This is easiest: go find a blog post you like (or dislike) and write about it. Once you’ve found a post that inspires you, write about it.

Secrets To Successful UX Writing

Content Science Review

Get top tips for UX writing that works. Article

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service.

5 Simple Ways to Write Better Emails

Act-On

It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Writing subject lines is, of course, an art. Joanna Wiebe has an excellent series of tutorials on copywriting, one of which is about writing cold emails like this. Want to get better at writing shorter emails? The best measurement of your writing’s clarity is the grade level it’s written at.

Writing for SEO Is Writing for Humans

Content Standard

The same can hold true for writing SEO-optimized content. You’ve taken the time to write an informative and engaging piece. In writing SEO-optimized content, have you taken into account the cerebral budget of your readers?

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. How can you ensure you’ve got the time for blog writing so that you build up quality readership?

Writing and Winning in the Attention Economy

Modern Marketing

Any piece of writing needs to be clear and easy to understand and digest. You must write and design your content with mobile in mind. You need to bear all that in mind when writing your content. They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text.

Writing Tips for the Modern Marketer

Heinz Marketing

Writing is a skill you can always use and one you can continue to improve on. You might remember a previous post I wrote on email writing tips but I have set out to learn even more. There’s much more to think about when writing for marketing purposes compared to writing for yourself. And then when you add that you are writing for a client, that amplifies the difficulty. Here are four tips I thought most helpful: Just write it down.

Content Fluency: Why You Should Write For 4th Graders

Contently

After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. They write with as much fluency as possible. Storytelling video Writing

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Four Seasons of Creative Writing: 1,000 Prompts to Stop Writer’s Block, by Bryan Cohen.

Back to Basics: Writing Effective CTAs

Act-On

Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTAA call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you want them to do?

4 tips to successful digital writing

Biznology

Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. I know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. A great way to do this is to create an outline of the paragraphs in your article before you start writing it. Write A Catchy Title. Content is king, and blogs often make the best castles.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts. Similarly, writing high-quality blog content on a consistent basis requires writing on a regular schedule. Set aside a certain number of hours each morning to write. Writing well is hard work.

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. Some writers mistakenly believe that they won't be taken seriously in the B2B space if they write simply. In addition, this style of writing is easier to understand. 8 Conversational Writing Tips to Improve Your Writing.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service.

Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. It depends on who you’re writing for. “Then there are the gray areas in writing.

If Your Blog Writing Stinks…

Writing on the Web

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. I also want to impart a lesson for blog writing.

Go Back to the Basics: How to Write Great Headlines

Marketing Insider Group

The post Go Back to the Basics: How to Write Great Headlines appeared first on Marketing Insider Group. Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the most relevant results first, you will still need to look through […].

Why Do We Write So Much About Employee Engagement?

Marketing Insider Group

The post Why Do We Write So Much About Employee Engagement? Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.” Those very […].

6 Ways that Subject Line Writing Has Changed

Modern Marketing

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Machine Learning Can Help Write Subject Lines. A number of AI-powered tools now exist to help marketers write more effective subject lines, including Persado , Phrasee , and Touchstone.

How to Write Instagram Captions That Shine

Hatchbuck

So although a celebrity with millions of followers might be able to get away with just including an inspirational quote or a couple of emojis in their caption, you need to get more utility out of what you write. Instagram is one of the most popular social media platforms out there.

Back to Basics: How to Write Effective Headlines

Act-On

Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content. Today, let’s take a little time to give headline writing the attention that it warrants. Whether you’re writing for print or web, marketing or journalism or advertising, you need to create some form of headline. Whether we realize it or not, we write headlines nearly every day … in the form of email subject lines.

How to Write Top-Notch Content in 4 Simple Steps

Marketing Insider Group

The post How to Write Top-Notch Content in 4 Simple Steps appeared first on Marketing Insider Group. From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience.

15 Tips That Will Improve Your Writing Today via @ronlieback

Search Engine Journal

Learning how to write well is a process that can always be improved. Apply these 15 tactics to elevate your writing to the next level. The post 15 Tips That Will Improve Your Writing Today via @ronlieback appeared first on Search Engine Journal.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing.

12 Tips to Write Better SEO Content

KoMarketing Associates

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. So, write naturally and let the words flow without thinking about where to fit in your keyword.