Expert insights. Personalized for you.
What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. Ten Rules for Marketing Writing. MORE
When you’re creating B2B marketing content, do you spend hours revising your own (or someone else’s) writing to get it just right? Typically, I would have to cover a story and then write it within a few hours. I also spent more than two decades teaching writing to college students. MORE
Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. How can you ensure you’ve got the time for blog writing so that you build up quality readership? MORE
As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. MORE
Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. The informal nature of blog writing isn’t what you expect to read in a book. About Expert Ebooks Books Content Marketing E-Books blog writing expert ebooks MORE
Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. MORE
The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.” ~ Harper Lee – Author To Kill A Mockingbird. It must have been the coffee. MORE
When writing emails, we need to make sure we don’t overdo it. Happy writing! The post 4 Tips for Writing an Effective Marketing Email appeared first on Heinz Marketing. By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. MORE
Content Marketing Content Strategy Tips & How-Tos buyer behavior channels communication content content marketers copy copywriting gender neuroscience perception psychology sales target audience writingAs a content pro, you likely know your target audience inside out. MORE
But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. I know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing. MORE
While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. It depends on who you’re writing for. “Then there are the gray areas in writing. MORE
Why Content Writing? And while video, graphics, and even audio (such as a podcast) qualify as content, we’re specifically looking at content writing in this guide. Types of Content Writing. Content writing takes on any number of shapes and forms. Content Writing Prep Work. MORE
Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing. MORE
What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. you might write, "I've seen how companies.". MORE
Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Blog writing with a conversational tone is good for connecting with people, for sure. Using the wrong one can change the context of your writing. MORE
After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. They write with as much fluency as possible. Storytelling video Writing MORE
Writing these descriptions is an important part of your overall YouTube strategy. 17 tips for writing YouTube descriptions. For example, for a video about writing descriptions for YouTube videos, internet video text will be a less useful keyword than YouTube video descriptions. MORE
But writing a compelling listing can be easier than you think. We’re here with eight tips for you to write a real estate listing description that sells. If the house is barely 900 square feet, writing that the space is “sprawling” is dishonest. MORE
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create. MORE
You Should Be Writing Every Day. You might not want to write unless you feel like you can get a lot of quantity out. You can even write a phrase rather than a sentence. Judgment happens after you write as part of the editorial process. The same can be true for writing. MORE
Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. Go Outside: This is easiest: go find a blog post you like (or dislike) and write about it. Once you’ve found a post that inspires you, write about it. MORE
We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. But this is definitely a […]. MORE
You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. Where do you begin when you want to start writing? The post How to Write a Good Blog Post appeared first on Blog Visitor Queue. Blog Writing Blog Topics MORE
Tips for Writing Cold Calling Scripts. The most important thing to remember when writing and executing a script is that the person you’re calling is a real person with very real frustrations, wants, and needs. Keep all of this in mind while writing. MORE
The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth. MORE
If you’re wondering how to create content that gets both views and dollars, read on to find out what you can do today to get more conversions from your writing. That doesn’t mean you shouldn’t write for them – on the contrary. MORE
Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success. MORE
Read on for our ready-to-use guide on how to write a blog article introduction like a pro. 8 proven ways to write a blog introduction like a pro. Write the blog introduction last. You’ll find that writing your intro will come a lot more easily. MORE
How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line. MORE
Here's a quick guide on how to write a killer case study. Case studies are one of the most valuable types of content your content marketing team can create. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist. MORE
Writing is very lonely work. You write to heal yourself. You … Continue reading "Writing is very Lonely Work". Books/Writing Life/Experiences bleeding writingYou sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. And, then, you does the most courageous thing. MORE
” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. I came to the conclusion that this kind of writing is popular because, as my favorite journalism school professor put it, “Great writing speeds you along.” It added another dimension to my theory about good writing. MORE
If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research. MORE
Immediately, I knew I had to change course and write about this new feature. As long as you have admin privileges, just click the “Write article” icon at the top of your feed, and it’ll give you the option of publishing from your company page. MORE
The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […]. MORE
Wasted, wimpy verbs drag down your writing. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute. MORE
Any piece of writing needs to be clear and easy to understand and digest. You must write and design your content with mobile in mind. You need to bear all that in mind when writing your content. They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text. MORE
Writing Related Topics Biznology
DECEMBER 28, 2020
You Should Be Writing Every Day. You might not want to write unless you feel like you can get a lot of quantity out. You can even write a phrase rather than a sentence. Judgment happens after you write as part of the editorial process. The same can be true for writing.
Marketing Insider Group
NOVEMBER 30, 2021
Read on for our ready-to-use guide on how to write a blog article introduction like a pro. 8 proven ways to write a blog introduction like a pro. Write the blog introduction last. You’ll find that writing your intro will come a lot more easily.
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Contently
JANUARY 19, 2018
” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. I came to the conclusion that this kind of writing is popular because, as my favorite journalism school professor put it, “Great writing speeds you along.” It added another dimension to my theory about good writing.
Industrial Marketing Today
JULY 15, 2020
Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming.
Advertisement
Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!
Scoop.it
DECEMBER 2, 2021
If you’re wondering how to create content that gets both views and dollars, read on to find out what you can do today to get more conversions from your writing. That doesn’t mean you shouldn’t write for them – on the contrary.
Marketing Insider Group
APRIL 16, 2019
The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […].
DivvyHQ
NOVEMBER 30, 2021
Content Marketing Content Strategy Tips & How-Tos buyer behavior channels communication content content marketers copy copywriting gender neuroscience perception psychology sales target audience writingAs a content pro, you likely know your target audience inside out.
Outbound Engine
MAY 19, 2021
But writing a compelling listing can be easier than you think. We’re here with eight tips for you to write a real estate listing description that sells. If the house is barely 900 square feet, writing that the space is “sprawling” is dishonest.
Writing on the Web
FEBRUARY 26, 2015
Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. Go Outside: This is easiest: go find a blog post you like (or dislike) and write about it. Once you’ve found a post that inspires you, write about it.
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PandaDoc interviewed 10 CROs and Sales leaders from companies like G2 Crowd, Sales Hacker, and Zendesk about their strategies for winning sales proposals. This eBook contains their insights and actionable takeaways that will give your team a leg up on the competition.
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Content4Demand
APRIL 30, 2021
When you’re creating B2B marketing content, do you spend hours revising your own (or someone else’s) writing to get it just right? Typically, I would have to cover a story and then write it within a few hours. I also spent more than two decades teaching writing to college students.
Writing on the Web
JULY 31, 2013
Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. How can you ensure you’ve got the time for blog writing so that you build up quality readership?
B2B PR Sense
JANUARY 28, 2020
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.
B2B PR Sense
MARCH 8, 2020
What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. you might write, "I've seen how companies.".
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Heinz Marketing
OCTOBER 26, 2021
When writing emails, we need to make sure we don’t overdo it. Happy writing! The post 4 Tips for Writing an Effective Marketing Email appeared first on Heinz Marketing. By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing.
Visitor Queue
SEPTEMBER 1, 2020
You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. Where do you begin when you want to start writing? The post How to Write a Good Blog Post appeared first on Blog Visitor Queue. Blog Writing Blog Topics
Writing on the Web
MAY 10, 2015
But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. I know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing.
ClearVoice
JUNE 15, 2021
What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. Ten Rules for Marketing Writing.
Biznology
AUGUST 17, 2017
Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.
Oracle
FEBRUARY 3, 2019
Any piece of writing needs to be clear and easy to understand and digest. You must write and design your content with mobile in mind. You need to bear all that in mind when writing your content. They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text.
seo.co
FEBRUARY 21, 2021
If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research.
Zoominfo
JULY 29, 2020
Tips for Writing Cold Calling Scripts. The most important thing to remember when writing and executing a script is that the person you’re calling is a real person with very real frustrations, wants, and needs. Keep all of this in mind while writing.
Writing on the Web
NOVEMBER 13, 2013
While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. It depends on who you’re writing for. “Then there are the gray areas in writing.
Contently
MARCH 24, 2020
After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. They write with as much fluency as possible. Storytelling video Writing
seo.co
FEBRUARY 11, 2021
Why Content Writing? And while video, graphics, and even audio (such as a podcast) qualify as content, we’re specifically looking at content writing in this guide. Types of Content Writing. Content writing takes on any number of shapes and forms. Content Writing Prep Work.
Content Marketing Institute
SEPTEMBER 23, 2021
Wasted, wimpy verbs drag down your writing. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.
Contently
MAY 7, 2021
Immediately, I knew I had to change course and write about this new feature. As long as you have admin privileges, just click the “Write article” icon at the top of your feed, and it’ll give you the option of publishing from your company page.
Ambal's Amusings
APRIL 15, 2016
Writing is very lonely work. You write to heal yourself. You … Continue reading "Writing is very Lonely Work". Books/Writing Life/Experiences bleeding writingYou sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. And, then, you does the most courageous thing.
DivvyHQ
JULY 23, 2021
Here's a quick guide on how to write a killer case study. Case studies are one of the most valuable types of content your content marketing team can create. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.
Tomorrow People
MARCH 8, 2021
As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident.
Writing on the Web
APRIL 10, 2013
Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing.
Hootsuite
SEPTEMBER 21, 2021
Writing these descriptions is an important part of your overall YouTube strategy. 17 tips for writing YouTube descriptions. For example, for a video about writing descriptions for YouTube videos, internet video text will be a less useful keyword than YouTube video descriptions.
Marketing Insider Group
JULY 1, 2019
We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. But this is definitely a […].
Writing on the Web
APRIL 4, 2014
The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.” ~ Harper Lee – Author To Kill A Mockingbird. It must have been the coffee.
Webbiquity
JUNE 14, 2016
The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth.
Writing on the Web
FEBRUARY 12, 2014
Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Blog writing with a conversational tone is good for connecting with people, for sure. Using the wrong one can change the context of your writing.
Writing on the Web
FEBRUARY 3, 2014
Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. The informal nature of blog writing isn’t what you expect to read in a book. About Expert Ebooks Books Content Marketing E-Books blog writing expert ebooks
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