Content Writing is the New Copy Writing

Marketing Insider Group

The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.

5 Necessary Skills For Writing B2B Content

KoMarketing Associates

With this in mind, let’s take a closer look at some of the skills and traits that are needed to successfully write B2B content. For this reason, it’s critical to be adaptable when writing B2B content.

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The Ultimate Guide to Academic Marketing Essay Writing

Webbiquity

When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) But writing about a specific discipline may add challenges. Corporate Marketing Document Writing. Marketing Proposal Writing. Marketing Report Writing.

What Separates Good Writing From Bad Writing?

Contently

” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. Storytelling tips Writing

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

8 Resources to Improve Your Writing

Marketing Insider Group

We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe.

The 24 Best Online Writing Tools and Apps

Webbiquity

The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. 11) Slick Write.

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time.

5 Simple Ways to Write Better Emails

Act-On

It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Writing subject lines is, of course, an art. Want to get better at writing shorter emails?

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you.

Back to Basics: Writing Effective CTAs

Act-On

Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTAA call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you want them to do?

Why Do We Write So Much About Employee Engagement?

Marketing Insider Group

The post Why Do We Write So Much About Employee Engagement? Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best.

5 Tricks for Writing Social Media Headlines That Generate Engagement

Act-On

These tricks will help you write social media snippets that generate engagement and help you attract the customers you want. Social Media Marketing

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. Yes, this is a creative writing book , but hear me out.

4 tips to successful digital writing

Biznology

Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.

Go Back to the Basics: How to Write Great Headlines

Marketing Insider Group

The post Go Back to the Basics: How to Write Great Headlines appeared first on Marketing Insider Group. Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts. Writing well is hard work.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic?

12 Tips to Write Better SEO Content

KoMarketing Associates

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. So, write naturally and let the words flow without thinking about where to fit in your keyword.

Web Writing: How To Write Quality Content For Your Website

Pearl Digital Marketing

Luckily, web writing is something that can be learned and in this post we will highlight 7 tips to help you write quality content for your website. SEO Web WritingThere are 4 million blog posts published daily.

Should You Finally Write Your Business Book?

Fusion Marketing Partners

Book Writing Business BookI was on the phone with a friend and former colleague and he mentioned that he has been thinking about […].

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Write A Catchy Title.

Back to Basics: How to Write Effective Headlines

Act-On

Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content. Today, let’s take a little time to give headline writing the attention that it warrants. How to write an effective headline.

Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? 3 Tips for Better Blog Writing.

Writing and Winning in the Attention Economy

Modern Marketing

Any piece of writing needs to be clear and easy to understand and digest. You must write and design your content with mobile in mind. You need to bear all that in mind when writing your content.

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. It must have been the coffee.

Can a Bot Take Your Writing Job? How to “Out Write” Bots in the Age of AI

ClearVoice

I used a free online essay-writing bot and I have to say, the results were quite disappointing. The topic I typed in was, “How To Write” and the first sentence from the bot was… “How to make my article at APA style East Country.”

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. Here’s why.

Easy to Make Ebook and Blog Writing Mistakes

Writing on the Web

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”.

Expert Ebooks: Relax and Write

Writing on the Web

If you want to write well, you’ve got to strip down and get real: write relaxed. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well.

How to Write Top-Notch Content in 4 Simple Steps

Marketing Insider Group

The post How to Write Top-Notch Content in 4 Simple Steps appeared first on Marketing Insider Group. From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use.

Make Your Product Sing: The Importance of UX Writing

Single Grain

If you work in tech, it’s likely that you’ve heard of UX writing : “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. How to Write Hero Headlines to Skyrocket Click-Through Rates.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. There is no secret ‘law of attraction’ for achieving a writing career.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? I don’t know what to write about.”. And sometimes, blog writing just fizzles out, altogether.