Expert insights. Personalized for you.
Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. How can you ensure you’ve got the time for blog writing so that you build up quality readership? MORE
Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. The informal nature of blog writing isn’t what you expect to read in a book. About Expert Ebooks Books Content Marketing E-Books blog writing expert ebooks MORE
Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Read more The post, %Writing Technical Blog Posts for Engineers and Industrial Professionals% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.” ~ Harper Lee – Author To Kill A Mockingbird. It must have been the coffee. MORE
With this in mind, let’s take a closer look at some of the skills and traits that are needed to successfully write B2B content. For this reason, it’s critical to be adaptable when writing B2B content. While writing of any kind certainly requires a core set of skills, effectively writing B2B content demands an even more specific subset of capabilities. B2B Online Marketing Blog Content Marketing b2b content b2b content marketing b2b writing content marketing MORE
But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. I know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing. MORE
While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. It depends on who you’re writing for. “Then there are the gray areas in writing. MORE
Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing. MORE
What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. Some writers mistakenly believe that they won't be taken seriously in the B2B space if they write simply. In addition, this style of writing is easier to understand. 8 Conversational Writing Tips to Improve Your Writing. MORE
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Machine Learning Can Help Write Subject Lines. A number of AI-powered tools now exist to help marketers write more effective subject lines, including Persado , Phrasee , and Touchstone. MORE
Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Blog writing with a conversational tone is good for connecting with people, for sure. Using the wrong one can change the context of your writing. MORE
After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. They write with as much fluency as possible. Storytelling video Writing MORE
What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service. MORE
Writing is a skill you can always use and one you can continue to improve on. You might remember a previous post I wrote on email writing tips but I have set out to learn even more. There’s much more to think about when writing for marketing purposes compared to writing for yourself. And then when you add that you are writing for a client, that amplifies the difficulty. Here are four tips I thought most helpful: Just write it down. MORE
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create. And what does the future hold for AI in terms of writing content? But this brings us to the latest area of artificial intelligence: content writing. And writing content is no different. MORE
You Should Be Writing Every Day. You might not want to write unless you feel like you can get a lot of quantity out. You can even write a phrase rather than a sentence. Judgment happens after you write as part of the editorial process. The same can be true for writing. MORE
It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Writing subject lines is, of course, an art. Joanna Wiebe has an excellent series of tutorials on copywriting, one of which is about writing cold emails like this. Want to get better at writing shorter emails? The best measurement of your writing’s clarity is the grade level it’s written at. MORE
Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. Go Outside: This is easiest: go find a blog post you like (or dislike) and write about it. Once you’ve found a post that inspires you, write about it. MORE
We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. But this is definitely a […]. MORE
When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) But writing about a specific discipline may add challenges. As a student, your marketing essay may develop in different ways because there are different types of marketing writing. Corporate Marketing Document Writing. Marketing Proposal Writing. Marketing Report Writing. How to Write a Professional Essay on Marketing. MORE
The same can hold true for writing SEO-optimized content. You’ve taken the time to write an informative and engaging piece. In writing SEO-optimized content, have you taken into account the cerebral budget of your readers? Keep in mind that when writing for SEO, there other technical factors , such as text and image layout, as well as the page load time. The post Writing for SEO Is Writing for Humans appeared first on The Content Standard by Skyword. MORE
The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth. MORE
Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success. MORE
Book Writing Business BookI was on the phone with a friend and former colleague and he mentioned that he has been thinking about […]. MORE
A Place to Write. Some wise words on writing and how non-complicated it needs to be. The post B2B Reads: Writing, Inactive Subscribers, and Christmas Songs appeared first on Heinz Marketing. MORE
Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTAA call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you want them to do? MORE
A lot of it is routine, which includes daily or weekly writing exercises. Writing is no different. 4 writing exercises from famous authors that’ll help you hone your craft. If you have a limited amount of time to write, you just sit down and do it. Articles Writing MORE
Get top tips for UX writing that works. Article MORE
” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. I came to the conclusion that this kind of writing is popular because, as my favorite journalism school professor put it, “Great writing speeds you along.” It added another dimension to my theory about good writing. MORE
For a lot of us, writing goes hand-in-hand with marketing. From blog content to social media and PPCs ads, writing is simply part and parcel of most marketing strategies — and that can be difficult for anyone who doesn’t consider themselves a skilled or natural writer. MORE
Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Four Seasons of Creative Writing: 1,000 Prompts to Stop Writer’s Block, by Bryan Cohen. MORE
The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […]. MORE
Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content. Today, let’s take a little time to give headline writing the attention that it warrants. Whether you’re writing for print or web, marketing or journalism or advertising, you need to create some form of headline. Whether we realize it or not, we write headlines nearly every day … in the form of email subject lines. MORE
Any piece of writing needs to be clear and easy to understand and digest. You must write and design your content with mobile in mind. You need to bear all that in mind when writing your content. They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text. MORE
Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. So, write naturally and let the words flow without thinking about where to fit in your keyword. MORE
Writing Related Topics Biznology
DECEMBER 28, 2020
You Should Be Writing Every Day. You might not want to write unless you feel like you can get a lot of quantity out. You can even write a phrase rather than a sentence. Judgment happens after you write as part of the editorial process. The same can be true for writing.
Marketing Insider Group
APRIL 16, 2019
The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […].
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Contently
JANUARY 19, 2018
” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. I came to the conclusion that this kind of writing is popular because, as my favorite journalism school professor put it, “Great writing speeds you along.” It added another dimension to my theory about good writing.
KoMarketing Associates
OCTOBER 29, 2019
With this in mind, let’s take a closer look at some of the skills and traits that are needed to successfully write B2B content. For this reason, it’s critical to be adaptable when writing B2B content. While writing of any kind certainly requires a core set of skills, effectively writing B2B content demands an even more specific subset of capabilities. B2B Online Marketing Blog Content Marketing b2b content b2b content marketing b2b writing content marketing
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Marketing Insider Group
JULY 1, 2019
We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. But this is definitely a […].
Industrial Marketing Today
JULY 15, 2020
Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Read more The post, %Writing Technical Blog Posts for Engineers and Industrial Professionals% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Act-On
APRIL 19, 2017
It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Writing subject lines is, of course, an art. Joanna Wiebe has an excellent series of tutorials on copywriting, one of which is about writing cold emails like this. Want to get better at writing shorter emails? The best measurement of your writing’s clarity is the grade level it’s written at.
Writing on the Web
JULY 31, 2013
Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. How can you ensure you’ve got the time for blog writing so that you build up quality readership?
BenchmarkONE
DECEMBER 1, 2020
For a lot of us, writing goes hand-in-hand with marketing. From blog content to social media and PPCs ads, writing is simply part and parcel of most marketing strategies — and that can be difficult for anyone who doesn’t consider themselves a skilled or natural writer.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Heinz Marketing
JUNE 25, 2019
Writing is a skill you can always use and one you can continue to improve on. You might remember a previous post I wrote on email writing tips but I have set out to learn even more. There’s much more to think about when writing for marketing purposes compared to writing for yourself. And then when you add that you are writing for a client, that amplifies the difficulty. Here are four tips I thought most helpful: Just write it down.
Oracle
FEBRUARY 3, 2019
Any piece of writing needs to be clear and easy to understand and digest. You must write and design your content with mobile in mind. You need to bear all that in mind when writing your content. They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text.
KoMarketing Associates
AUGUST 13, 2015
Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Four Seasons of Creative Writing: 1,000 Prompts to Stop Writer’s Block, by Bryan Cohen.
Webbiquity
OCTOBER 3, 2019
When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) But writing about a specific discipline may add challenges. As a student, your marketing essay may develop in different ways because there are different types of marketing writing. Corporate Marketing Document Writing. Marketing Proposal Writing. Marketing Report Writing. How to Write a Professional Essay on Marketing.
Webbiquity
JUNE 14, 2016
The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth.
Heinz Marketing
DECEMBER 26, 2020
A Place to Write. Some wise words on writing and how non-complicated it needs to be. The post B2B Reads: Writing, Inactive Subscribers, and Christmas Songs appeared first on Heinz Marketing.
Contently
MARCH 24, 2020
After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. They write with as much fluency as possible. Storytelling video Writing
Writing on the Web
MAY 10, 2015
But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. I know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing.
Visitor Queue
SEPTEMBER 1, 2020
You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. Where do you begin when you want to start writing? The post How to Write a Good Blog Post appeared first on Blog Visitor Queue. Blog Writing Blog Topics
Act-On
JULY 4, 2017
Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTAA call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you want them to do?
Biznology
AUGUST 17, 2017
Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.
ClearVoice
OCTOBER 4, 2020
A lot of it is routine, which includes daily or weekly writing exercises. Writing is no different. 4 writing exercises from famous authors that’ll help you hone your craft. If you have a limited amount of time to write, you just sit down and do it. Articles Writing
B2B PR Sense
JANUARY 28, 2020
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create. And what does the future hold for AI in terms of writing content? But this brings us to the latest area of artificial intelligence: content writing. And writing content is no different.
Writing on the Web
NOVEMBER 13, 2013
While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. It depends on who you’re writing for. “Then there are the gray areas in writing.
B2B PR Sense
MARCH 8, 2020
What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. Some writers mistakenly believe that they won't be taken seriously in the B2B space if they write simply. In addition, this style of writing is easier to understand. 8 Conversational Writing Tips to Improve Your Writing.
Content Science Review
AUGUST 27, 2020
Get top tips for UX writing that works. Article
KoMarketing Associates
DECEMBER 13, 2018
Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. So, write naturally and let the words flow without thinking about where to fit in your keyword.
Marketing Insider Group
MARCH 10, 2020
What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service.
Act-On
JUNE 7, 2017
Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content. Today, let’s take a little time to give headline writing the attention that it warrants. Whether you’re writing for print or web, marketing or journalism or advertising, you need to create some form of headline. Whether we realize it or not, we write headlines nearly every day … in the form of email subject lines.
Writing on the Web
APRIL 10, 2013
Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing.
Writing on the Web
APRIL 4, 2014
The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.” ~ Harper Lee – Author To Kill A Mockingbird. It must have been the coffee.
Oracle
AUGUST 20, 2019
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Machine Learning Can Help Write Subject Lines. A number of AI-powered tools now exist to help marketers write more effective subject lines, including Persado , Phrasee , and Touchstone.
Writing on the Web
FEBRUARY 3, 2014
Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. The informal nature of blog writing isn’t what you expect to read in a book. About Expert Ebooks Books Content Marketing E-Books blog writing expert ebooks
Fusion Marketing Partners
JANUARY 16, 2019
Book Writing Business BookI was on the phone with a friend and former colleague and he mentioned that he has been thinking about […].
Writing on the Web
FEBRUARY 12, 2014
Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Blog writing with a conversational tone is good for connecting with people, for sure. Using the wrong one can change the context of your writing.
Content Standard
SEPTEMBER 28, 2018
The same can hold true for writing SEO-optimized content. You’ve taken the time to write an informative and engaging piece. In writing SEO-optimized content, have you taken into account the cerebral budget of your readers? Keep in mind that when writing for SEO, there other technical factors , such as text and image layout, as well as the page load time. The post Writing for SEO Is Writing for Humans appeared first on The Content Standard by Skyword.
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