What I Learned at the Customer Data Platform Workshop

Customer Experience Matrix

I ran a four hour workshop on Customer Data Platforms this week at the MarTech Conference in San Diego.* What I learned from the workshop is people are really looking for use cases that only become possible with a CDP. So, that’s what I learned during the workshop.

Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. The post Key Takeaways From our Influencer Marketing Huddle Workshop appeared first on onalytica.

Our Snackable Content Workshop Was a Great Success

The Content Factor

Snackable Content snackable snackable content workshopHere’s the video thanks to VLinkSolutions. Now you know that the Content Factor is great for helping with white papers, eBooks and that sort of thing.

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Hey Philly Area: Don’t Miss My Content Marketing Workshop

Marketing Insider Group

The post Hey Philly Area: Don’t Miss My Content Marketing Workshop appeared first on Marketing Insider Group. You know “Content Marketing” is a huge buzzword in our industry today. But what does it really mean for your business and marketing strategy? We’ve moved beyond asking what content marketing is and why we should do it. Now, leading marketers are figuring out how to be effective with content marketing best practices that drive […].

Branding workshops 1/3 – Big Ideas and picking winners

Integrated B2B

I’ve run plenty of B2B branding workshops over the years. Given free rein in this way, workshop participants get highly enthusiastic about the way their company’s key stories could be told. Next up is exploring whether a branding workshop is your next team-building event.

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Branding workshops 1/3 – Big Ideas and picking winners

Integrated B2B

I’ve run plenty of B2B branding workshops over the years. One thing that never ceases to amaze me, however, is just how many ideas workshop participants can come up with – if, that is, they are promised a no-pressure context and they have the skilled direction of an external facilitator who can help with exercises and tools to encourage ideation. Given free rein in this way, workshop participants get highly enthusiastic about the way their company’s key stories could be told.

Branding workshops 2/3 – Your next team-building event?

Integrated B2B

Here’s what I see as the key take-aways from a team-building brand workshop: Reminds people of the Big Picture – what are we really trying to achieve with all our hard work on the details? It’s this last point that I find particularly useful with a workshop of this kind. So what are the essential elements of a good team-building-style branding workshop? The post Branding workshops 2/3 – Your next team-building event?

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Last week to save $500 at MarTech, plus 4 superstar workshops added

chiefmartech

” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology.

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Master Manufacturing Marketing at the MAGNET-Fathom Workshop

Fathom

On July 16 th , these two local manufacturing juggernauts are combining powers—to your benefit—in a digital marketing workshop focused on manufacturing marketing. The workshop itinerary was planned with targeted manufacturing marketing data and will address the most pressing topics.

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Master Manufacturing Marketing at the MAGNET-Fathom Workshop

Fathom

On July 16 th , these two local manufacturing juggernauts are combining powers—to your benefit—in a digital marketing workshop focused on manufacturing marketing. The workshop itinerary was planned with targeted manufacturing marketing data and will address the most pressing topics.

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Branding workshops 3/3 – How to get great results

Integrated B2B

It’s either a CMO’s dream scenario or his/her worst nightmare: The entire marketing department gathered in a workshop and told they should put all their branding ideas on the table – and that every idea is welcome. How do you get results from a branding workshop? So having to reject one, two or more of their suggestions during an in-house branding workshop might feel hard – both for them and for you as their manager.

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Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days

Hubspot

Click here to learn more about and register for the content creation workshop. I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be.

Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss

SnapApp

A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. More information on the workshop below! You can now register for Marketing Fit!

Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

Steve Hill is the Director of Bag Workshop , a leading UK supplier in promotional bags and custom branded bags. Influencer Marketing Social PR Bag Workshop brand advocates brand engagement Buzzsumo influencer marketing strategy Instagram Kim Kardashian Klear micro influencers Steve Hill

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What is a keyword ontology?

Biznology

If you thirst for more, I’ll be giving a workshop at MinneWebCon in Minneapolis in April , with the architects of the keyword ontology.

Seven B2B Marketing Lessons I Learned at a Photography Workshop

Leadspace

This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today. Eric gave some pretty simple advice at the start of the workshop: If you want to make better photos, take a look at photographers whose work you admire.

How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop

Modern B2B Marketing

If you haven’t seen the first post, How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop , be sure to give it a read. In it, I discussed how to conduct a Discovery Workshop, a full day session or series of questions that help you flesh out your business requirements.

Hubspot Marketing Metric Workshop Series – Steps for Benchmarking Leads & Increasing Volume of Qualified Leads

ANNUITAS

Click here to Register and see the entire line up for the Marketing Metric Workshop Series. Tuesday, August 9th, 1pm ET. Presenter: Carlos Hidalgo, The Annuitas Group. The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments.

Why Workshops Work: The Secret to Selling Long-Lasting Retainers

Hubspot

By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The workshop is the perfect catalyst to get everybody on the same page,” Sheridan said.

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How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop

Modern B2B Marketing

It is best to do this before implementation if possible, but never too late to do a Discovery Workshop! Schedule a kick-off day which will include your Discover Workshop. Lesson 1: Discover Business Process Workshop Q&A Template.

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

Sales Lead Insights

If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. These workshops are sponsored by. 8:30 am to 12:30 pm. February 22 - Kelowna, BC. February 23 - Victoria, BC. February 24 - Vancouver, BC.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process. Upcoming Events. About. Contact. Links.

How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process

Biznology

This might be decision support tools, workshops, diagnostics to help drive consensus, simple advice from sales professionals, or marketing content that helps customers anticipate these obstacles. Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens of individuals in the buying circle.

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Attend a Free Social Selling Workshop #S20C

Sales Intelligence View

With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process.

Lead Management: 4 principles to follow

B2B Lead Generation

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture.

How do you persuade your boss that search is important?

Biznology

That’s why we designed the Biznology Jumpstart Workshops –in particular why we designed the one on search marketing. Search Marketing Biznology Jumpstart Workshop Business Google Internet marketing marketing Marketing plan Search Engine Marketing Search engine optimization

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Join the i?marketing Roadshow! Next Stop, Atlanta May 28

Marketing Action

i♥marketing is a complementary half-day marketing workshop, but it’s much more than that. We’re very excited about the upcoming event in Atlanta , where the workshop will be held at the W Atlanta Midtown. Corporate Events event love marketing roadshow Seattle workshop

Measuring ROI / TCO Sales Tool Success

The ROI Guy

Adoption Alinean business value selling customer success workshops Pisello ROI tools Sales Enablement Salesforce TCO Tools Value SellingYou’ve launched your interactive ROI / TCO Tool to your sales team. So what should you look for to tell if the program is working and your launch is a success?

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Road Trip! Join the i?marketing Roadshow, Coming Soon to a City Near You

Marketing Action

i♥marketing is much more than a complementary marketing workshop. The workshop runs from 12:30 p.m. Here’s what’s in store for you: A hands-on workshop with strategies for getting the most out of Act-On solutions in order to attract, nurture, and retain more high-value customers.

Join the i?marketing Roadshow! Next Stop, June 3 in Los Angeles

Marketing Action

i♥marketing is a complimentary marketing workshop that’s been taking the country by storm. We’re very excited about the upcoming event in Los Angeles , where the workshop will be held at the W Los Angeles – West Beverly Hills. Do you ♥ marketing? Do you ♥ LA?

The Five Pillars to Business Value / ROI Selling Success

The ROI Guy

It is for this reason that we have implemented formal Customer Success Workshops, led by Dave Stachura , the latest addition to the Alinean team. A business value / ROI sales tool can be a fantastic foundation to business value selling success, but to elevate to greatness, you need more.

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The ROI of Agile Marketing Training

Marketing Insider Group

Are Agile marketing workshops, coaching, and training really worth the cost? Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better.

9 Companies That Make Content Marketing Execution Simple

Marketing Insider Group

So you and your team hold meetings and workshops, discuss the big picture, and even compile […]. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical.

3 Steps on the Path to Cross Functional Agile Marketing Teams

Marketing Insider Group

I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then […]. The post 3 Steps on the Path to Cross Functional Agile Marketing Teams appeared first on Marketing Insider Group. Agile Marketing

Help Me Help You – My Top 2016 Posts on Marketing and Leadership

Marketing Insider Group

I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. What a year! So yeah, it’s round-up time here at Marketing Insider Group.

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B2B Lead Generation Blog: Blogging & RSS Events

B2B Lead Generation

The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

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AIGA Design Week: Designing the Future with Bruce Mau and FreemanXP

Experience Marketing Insights

Join us in San Francisco for a hands-on design thinking workshop

How A Content Marketing Mission Statement Supports The Brand Story

Marketing Insider Group

I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people.

What Is Marketing? [A Rant]

Marketing Insider Group

There I was, minding my own business, resting after completion of a really awesome client workshop on content marketing strategy. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this article, Where Marketing Ends, Branding Begins by the normally salient and on-point Neil Patel. The article defines […]. The post What Is Marketing? [A A Rant] appeared first on Marketing Insider Group. Marketing Strategy

You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

The Content Factor

That’s why The Content Factor created our workshop, “A Year’s Worth of Content in a Day.” ” This workshop is designed to fast-track the planning and brainstorming phase of the editorial calendar process using techniques borrowed from the agile development process.

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