Marketing Insider Group

DECEMBER 26, 2016

I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. What a year! So yeah, it’s round-up time here at Marketing Insider Group. My goal has always been to help you find the […].

Paid Search Agency 265

Paid Search Agency Marketing Content Marketing Content 265

Marketing Insider Group

DECEMBER 6, 2022

Consider hosting events like: Workshops/classes. Show the value your business brings to the community by offering free educational workshops or classes. Free events offer a casual, no-pressure opportunity for community members to learn more about your business and get to know your staff. Open houses.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

Marketing Insider Group

MAY 17, 2018

Are Agile marketing workshops, coaching, and training really worth the cost? And like a top-quality blender, formal Agile marketing training makes it even better. But again like a top-quality blender, training can be expensive. As a coach myself I’ll admit to […].

Training 251

Training ROI Marketing Cost 251

Act-On

MAY 7, 2024

The relaunch transformed what was previously a basic webinar series into custom landing pages, office hours, and hands-on workshops. The workshop. The workshop takes that high-level information and helps our customers apply it to their exact situation.

Planning 245

Planning Landing Pages Webinar Metrics Ad Exchange 245

Marketing Insider Group

FEBRUARY 12, 2020

2019’s event included workshops and sessions on using data, cybersecurity, social media, automation, presentations, business culture, and more. HCI Learning and Leadership Development Conference. The aim is to develop attendees’ leadership skills, including creative thinking, coaching, and communication with actionable strategies.

Conference 53

Conference Thought Leadership Enterprise Management Work Management 53

Marketing Insider Group

JANUARY 25, 2018

I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then […].

Marketing 235

Marketing Personalization Examples 235

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Tools for hosting virtual summits, online meetings, workshops, and webinars. The platform is mobile-friendly, enables you to produce webinars, and provides detailed attendee analytics. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. That was very clear attending the post-event workshop on competitive intelligence. Like everything in marketing and sales, a good process and framework is key.

Account Based Marketing 235

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 235

Marketing Insider Group

FEBRUARY 14, 2023

This can be anything from a great deal, the next hot style, an invaluable workshop, a secret hack, you name it! Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Craft your email subject lines to allude to the fact that you have something they are missing. and urgency (offer ends at midnight).

Creativity 362

Creativity Examples Marketing Budget Urgency Marketing 362

Webbiquity

JANUARY 16, 2025

Are they engaging with speakers, visiting booths, or attending workshops? Engagement and Interaction: The Heart of Event Success A high turnout is great, but engagement levels are a far more accurate indicator of an events success. How actively are attendees participating?

Customer Satisfaction 166

Customer Satisfaction Loyalty ROI Network Marketing 166

Vision Edge Marketing

NOVEMBER 16, 2021

This includes gathering competitive intelligence , performing win/loss analysis, and facilitating a collaborative, unbiased, workshop. ‘We asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry.

Work Management 218

Work Management Bandwidth Marketing Management Paid Search Agency 218

Marketing Insider Group

NOVEMBER 21, 2022

Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. What does this have to do with events? Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 318

Trends Marketing AI Co-Registration Conference 318

Influitive

MARCH 7, 2019

The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint!

B2B Marketing 203

B2B Marketing B2B Marketing Features 203

Marketing Insider Group

NOVEMBER 15, 2022

Throughout the event, from a pre-conference workshop on Thought Leadership to keynotes and breakouts/workshops, I was struck by one over-arching concept: next-generation convergence. As I’ve done for years at Marketing Vision events, I provided real-time “event ambassadorship” and tweeted during the keynotes, sessions, and workshops.

B2B Thought Leadership 242

B2B Thought Leadership B2B Marketing Planning Top of Funnel 242

Vision Edge Marketing

APRIL 27, 2021

Check out our affordable Engagement and Experience Touch Points workshop. This workshop focuses on identifying all the key touch points a customer has with your company, measuring the effectiveness of these touch points, and using them to create a map of the customer experience. Build Skills With Workshops.

Touchpoints 215

Touchpoints Word of Mouth Work Management eCommerce 215

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 184

Thought Leadership B2B Thought Leadership Planning Account Based Marketing 184

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Marketers have spent most of the last year scrambling. Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely).

Conference 312

Conference Resources Peer-to-peer Paid Search Agency 312

Marketing Insider Group

NOVEMBER 12, 2019

Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. What does this have to do with events? Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 279

Trends Marketing AI Co-Registration Merchandising 279

Marketing Insider Group

OCTOBER 28, 2020

In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies. Those workshops were all meant for the marketers running content marketing for those brands. In some cases, they have followed the guidelines of the roadmaps we presented.

Enterprise Management 343

Enterprise Management Digital Asset Management Work Management Marketing Management 343

Vision Edge Marketing

MARCH 12, 2024

Interdepartmental Workshops : Conduct workshops that facilitate collaboration between departments to share insights and promote a holistic understanding of data-driven findings. Technology Integration : Invest in cutting-edge technologies for data analysis and interpretation.

Training 218

Training Work Management Paid Search Agency Deliverability 218

Webbiquity

JANUARY 12, 2022

The company introduced The Renewal Workshop, which refurbishes imperfect gear and gives it back to job sites. However, there are plenty of other ways for B2B companies to get involved in saving the planet for future generations. Carhartt, a workwear clothing company, is doing its part by keeping its products out of landfills.

Paid Search Agency 316

Paid Search Agency Companies Advertising Agencies B2B 316

Webbiquity

FEBRUARY 15, 2022

In her blog posts, workshops and books , she shares best-practices for each of these strategies. She has helped executives in 250+ companies grow via customer-centric, data-driven, outcome-based strategies, and is recognized as expert in Marketing Performance Management.

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 314

Webbiquity

MARCH 4, 2019

It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. What makes a leader truly effective? The most effective leaders guide others rather than command them.

B2B Thought Leadership 249

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 249

InsightSquared

MARCH 9, 2020

What’s even more inspiring is that she works tirelessly to promote a more empowering working environment for female sales professionals – through corporate workshops, seminars and speaking engagements – so that they can continue to grow and develop their career even outside of the NAWSP. A down-to-earth, yet very inspiring goal!

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Marketing Insider Group

SEPTEMBER 15, 2020

Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. Banks face a catch-22: Customers complete most banking online, but 50% of people prefer visiting in-person branches for certain services. . This strategy is particularly smart for B2B.

Examples 363

Examples Planning Work Management B2B Thought Leadership 363

Zoominfo

MAY 27, 2019

Registered for a workshop event (+3). Attended workshop event (+10). Downloaded the slides from the workshop (+7). Here’s an example of how you could use content assets and interactions to further calculate sales-readiness: Opened an email and clicked on a blog in that email (+5).

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

Marketing Insider Group

MARCH 31, 2021

Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger.

Buyer Personas 359

Buyer Personas SMS Content Communities 359

Marketing Insider Group

SEPTEMBER 25, 2019

Among other brand elements, branding discussions and workshops you have with your agency should establish your company’s: Brand and product names: Simple but important. You need to be memorable and unique. Personality and tone of voice: These decisions determine how it feels to communicate with your brand.

Paid Search Agency 279

Paid Search Agency Advertising Agencies Brand Identity Branding 279

Biznology

OCTOBER 13, 2021

What is your favorite hero in fiction?

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

InsightSquared

FEBRUARY 19, 2020

Instead, when their deal reaches Stage 3 they are immediately alerted that it’s time to schedule the ROI workshop. Even better, that alert includes the agenda for the workshop, the template email to share with attendees and the calendar for the subject matter expert. Reps can quickly take action and keep the deal on track. .

Tips 177

Tips Training B2B Sales Conference 177

Vision Edge Marketing

OCTOBER 1, 2024

Event Attendance and Engagement : Monitoring attendance, participation, and engagement levels at webinars and other online and in-person events or workshops provides insights into customer interests and brand engagement. You can use platform such as Zoom to capture this data.

POS 236

POS Marketing Analytics Tools Marketing Management Word of Mouth 236

Vision Edge Marketing

JANUARY 24, 2023

Consider one or both of these 2 workshops : Architect Your Measurable and Customer-centric Plan Workshop Scenario Planning for “What if” Workshop The post Why Every Business Needs a Better Growth Plan appeared first on VisionEdge Marketing.

Planning 196

Planning Peer-to-peer Contingency Planning Business 196

Marketing Insider Group

OCTOBER 13, 2020

Whether you want 2 posts per week or 4, we basically include our content strategy workshop, client management, reporting, keyword research, and content ideation for free. Ask how they would approach your industry and take advantage of a fresh pair of eyes on your business. Do Background Research.

Paid Search Agency 317

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 317

Marketing Insider Group

MAY 31, 2023

And if you need a little extra help, SuiteCX also offers training, coaching, workshops, and CX consulting services to ensure you succeed!

Enterprise Management 333

Enterprise Management B2B Marketing Tools Marketing Management 333

Vision Edge Marketing

NOVEMBER 7, 2023

You decide to involve your customer advisory board in a co-creation workshop to map the customer journey. Plus its an excellent way to gain customer insights. How might you do it? Imagine you have an online subscription service. You use this input to revise your current journey map.

Design 214

Design Best Practices Lead Ranking Customer Satisfaction 214

Tomorrow People

MAY 4, 2021

Tomorrow People will deliver a comprehensive programme of activity, including brand and messaging development, strategy workshops, account-based marketing (ABM), website development, inbound content, search engine optimization (SEO), and social media marketing. www.tomorrow-people.com. About Cegal.

Lead Generation 31

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 31