Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

NOVEMBER 12, 2019

What does this have to do with events? Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Influitive

MARCH 7, 2019

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

B2B Marketing 203

B2B Marketing B2B Marketing Features 203

Strategic-IC

FEBRUARY 20, 2024

The next thing we did was a positioning workshop,” says Katrine. “We Because if you're not if your deal sizes aren’t large enough, then ABM is going to be a terrible choice.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 5. Next, FLOW will evolve into two-day events featuring partners hosting workshops. “So,

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Hubspot

FEBRUARY 9, 2021

A seminar is an event that's focused on educating people, whether it's your customers or employees. It's similar to a conference or a workshop. A seminar is usually a short event, while a conference might be a several-day event with multiple speakers. Sometimes these events can even be formal if you'd prefer.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Salesforce Marketing Cloud

JUNE 21, 2022

And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. What’s an event without fun?! .”

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

Marketing Insider Group

MAY 5, 2021

Offer prizes for attendees to win after engaging with online content throughout the event or participating in live Q&As or workshops. You have plenty of options for engaging your audience and keeping their attention throughout your event. Consider Facilitating a Hybrid Event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Brandpoint

NOVEMBER 10, 2020

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. How’s your event marketing going? Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Seismic

MARCH 31, 2023

Megan Thompson | Event Marketing Planner | San Diego, CA I joined to support and be supported by the fabulous women of Seismic! One of the biggest benefits of being a part of a CoB is the instant expansion of your network at Seismic! I highly recommend it because you never know what you might learn or when you can help someone!

Paid Search Agency 52

Paid Search Agency Communities Intent Network Marketing 52

Ledger Bennett

SEPTEMBER 18, 2020

Marketing expertise – running marketing skills workshops for our people to help fill knowledge gaps; give them an alternative type of support during lockdown and beyond and provide them with the tools and autonomy to shape their skills and career in whatever way they choose. Mental health awareness.

Communities 52

Communities Paid Search Agency Work Management Stats 52

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Marketing Insider Group

DECEMBER 10, 2019

Or, if you’re looking for a speaker with expertise in content marketing and business-building workshops, get in touch with our team today. The post How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event) appeared first on Marketing Insider Group.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Onalytica B2B

NOVEMBER 22, 2018

For example, communicate and work with your content marketing team to co-create content with influencers, your events marketing team to invite relevant influencers to events and your product team on new product releases.

Planning 266

Planning Tips Top of Funnel Work Management 266

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Need help with a marketing plan?

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

JANUARY 6, 2020

Held in a mountaintop resort, this unique event combines valuable seminars and events during the day with a nightly networking bonfire night. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals. “The Gathering” Marketing Summit.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

FEBRUARY 12, 2020

2019’s event included workshops and sessions on using data, cybersecurity, social media, automation, presentations, business culture, and more. HCI Learning and Leadership Development Conference. The aim is to develop attendees’ leadership skills, including creative thinking, coaching, and communication with actionable strategies.

Conference 55

Conference Thought Leadership Enterprise Management Work Management 55

Terminus

OCTOBER 5, 2021

Idea #4: Promote Your Upcoming Event. Do you have an upcoming webinar, virtual workshop, or in-person dinner or party coming up? If your event is educational or has good energy, that can make an impact on their first impression of your brand. As you can see below, animation helps with that.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Create In-Person Events. Event marketing is another initiative that can seem expensive. Again, instead of hiring out pricey venues, simply get together with other organizations in your market/region and put on a networking event together. This should be the philosophy you use in all of your traditional media.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

That’s only a tiny chunk of the four days, 250+ events, and 190+ workshops/sessions at Ad Week — what are you looking forward to the most? Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

Webbiquity

SEPTEMBER 26, 2023

Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. To vet for voice and tone, workshop together.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Vidyard

SEPTEMBER 6, 2016

This year, our annual Video Marketing Summit will take on the theme of “Viewtopia”, and will be held on November 9 and 10 in San Francisco. Here’s a sample of what you’ll learn in our sessions and workshops: Using video strategically throughout the buyer’s journey. Get My Ticket.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Hubspot

AUGUST 23, 2018

Before the event: Write a blog post to help the organizers to create buzz and promote the event(like this one!). You can provide your experiences from past editions as well as new strategies you plan on testing out at this event. After the event: Sum up your experiences from the event by writing a recap blog post.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

Outbound Engine

JULY 29, 2019

Successfully Marketing a Local Business In Your Community. Try event marketing. Live events help community members connect with one another. Here are a few ideas to marketing your local business with live events: Host a block party. Organize charity or volunteer events. Host a networking event.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

LeanData

FEBRUARY 21, 2017

The importance of seamless tool integration will be one of the topics explored in the upcoming virtual workshop “Building a Winning Account-Based Stack Formula” that features Zinsmeister and Christine Maxey , the director of enterprise solutions at LeanData. They’re going to really push that road map and drive this revolution forward.”.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Ad Building 51

markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

LeanData

FEBRUARY 21, 2017

The importance of seamless tool integration was one of the topics explored in the virtual workshop “Building a Winning Account-Based Stack Formula” that featured Zinsmeister and Christine Maxey , the director of enterprise solutions at LeanData. They’re going to really push that road map and drive this revolution forward.”. Sean Zinsmeister.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

LeanData

FEBRUARY 21, 2017

The importance of seamless tool integration was one of the topics explored in the virtual workshop “Building a Winning Account-Based Stack Formula” that featured Zinsmeister and Christine Maxey , the director of enterprise solutions at LeanData. They’re going to really push that road map and drive this revolution forward.”. Sean Zinsmeister.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40