Marketing Insider Group

FEBRUARY 12, 2024

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

Marketing Websites 226

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 226

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Marketing Insider Group

MAY 2, 2023

Some examples of zero-party data include: Gated form fills Newsletter sign-ups Quizzes Customer surveys Product preferences Online chat Image Source: FactoReal When you include zero-party data in your strategy, you can create more personalized and engaging experiences for your audience. Engagement. Include forms on your website.

ROI 230

ROI Webinar Metrics Privacy Content 230

Marketing Insider Group

MAY 30, 2023

Web: Monitor website traffic through tools like Google Analytics to see how visitors come across your site, which pages are most popular, and how long people interact with your content. Based on your findings, you may need to adjust your site design or content strategy.

Work Management 286

Work Management Marketing Management Budget Programs Allocation 286

Martech

JANUARY 8, 2024

While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Eligibility. Why we care. Get MarTech!

Google 108

Google Domain Customer Surveys Advertisements 108

Sprout Social

APRIL 29, 2024

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Sprout’s unified Smart Inbox saves you time and stress monitoring and managing reviews across various sites and helps your customer care teams respond to reviews faster.

Work Management 91

Work Management Marketing Management Service Branding 91

Marketing Insider Group

NOVEMBER 30, 2021

Pay attention to site structure and user experience. Here’s how Wayfair did it (really well): Brand awareness surveys. Businesses can measure brand awareness with surveys aimed at learning how well consumers recognize their brand. These surveys look to a target group that expands beyond a brand’s current customer base.

Branding 299

Branding Brand Identity SERP Paid Search Agency 299

Customer Experience Matrix

APRIL 1, 2020

Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. shopping behavior doubled between surveys on February 28 survey and March 17. million product pages across 1,200 Web sites. Canada, and United Kingdom.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Marketing Insider Group

FEBRUARY 20, 2023

Conversions happen when site visitors complete one of many desired goals that lead to becoming a paying customer. Increasing the quality of your site traffic through advertising, SEO and high-quality content is likely to raise your conversion rate. Some of the most common types of conversions include: Traffic. Registration.

Conversion Rate 299

Conversion Rate Conversion Content Traffic 299

Marketing Insider Group

JANUARY 31, 2023

Image Source: Indeed A marketing agency that can confidently share insights about the history of your users, site content and traffic sources is a good sign. Consider the following criteria to set your business up for success. But why hire a digital marketing agency in the first place?

Advertising Agencies 290

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 290

Marketing Insider Group

MARCH 4, 2024

First-party data is highly valuable because it gives you an insider picture on how users are moving across your sites. For instance, when a customer completes a survey, the results are zero-party data. It’s worth the effort to test a variety of headlines, images, and videos to see which grab consumers’ attention and drive site visits.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. Personalized customer experience and service When customers go to the ThriftBooks site they can choose from an inventory of over 19 million books.

Loyalty 105

Loyalty eCommerce Buzz Paid Search Agency 105

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Also, carefully fact-check Google results and social media reports.

Top of Funnel 276

Top of Funnel Tips Content High Quality Lead 276

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? We are not seeking consultants or agencies to take the survey. It is hard to believe.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. We’d like to know how it’s been for you.

Opt-out 115

Opt-out Advertising Agencies Advertisements Advertising 115

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 120

Planning Marketing Plans Spending Network Marketing 120

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 127

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 127

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites. You can use polls, surveys, email blasts, etc.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Zoominfo

JULY 13, 2020

Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. Surveys: Perhaps the most common way to collect information on both existing and potential customers is with a survey. But where does it come from?

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Contently

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

JANUARY 4, 2024

retail sites). Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! Consumers spent $220.1 billion online during the recent holiday season, up $10.4 billion on the previous year, a growth of almost 5%. Buy Now Pay Later transactions also broke records. of online sales). In your inbox.

Pricing 97

Pricing Price Customer Surveys Cost 97

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Branding 108

Branding Brand Identity Aggregators Marketing Analytics Tools 108

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

Marketing AI 100

Marketing AI Advertising Agencies Paid Search Agency API 100

SmartBrief - Marketing

MARCH 7, 2024

Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. Leverage UTM parameters and link shorteners in social media content that make sharing easy and help track site traffic from its origin point. Ask your audience. Sounds simple, right?

Social Media 113

Social Media Social Marketing Peer-to-peer Media 113

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Customers want to do business with people they already know. Methodology.

Purchase 95

Purchase Peer-to-peer B2B Cross-Selling 95

illumin

FEBRUARY 29, 2024

McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions. Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 105

Youtube Advertisements Advertising Branding 105

Martech

MARCH 14, 2024

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you.

Marketing AI 112

Marketing AI Enterprise Management eCommerce User-Generated Content 112

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. Marketing has always made content, but acting like a media site or newsroom is what changes things.

Customer Surveys 76

Customer Surveys Email Marketing Planning Act-On 76

Martech

AUGUST 3, 2023

25% of Americans believe AI will reduce the number of jobs available, according to a YouGov survey. 1/3 of Americans think AI-based text generation will overall be a bad thing for society, the same survey found. Only 40% of Americans are willing to trust AI, according to a survey by KPMG Australia and the University of Queensland.

Godaddy 88

Godaddy Enterprise Management Product Gartner 88

Salesforce Marketing Cloud

MAY 3, 2024

Tracking your conversion rate across different pages on your site will help you gauge your success , discover where to make improvements, and better understand what resonates with your shoppers. Common reasons for a subpar conversion rate include slow load times, clunky checkout experiences, and complicated site navigation.

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Ad Agencies 112

Stevens & Tate

MARCH 20, 2024

Learn from Your Current Website Before starting a website redesign, it’s crucial not to disregard the wealth of insights your current site holds. Understand Your Audience’s Needs Investigate the reasons people visit your site: Understanding why users come to your site is crucial.

Marketing Websites 86

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 86

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. Are you feeling the pressure to prove your marketing team’s ROI?

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

Contently

OCTOBER 20, 2021

Over half of traffic to brand sites comes from search. We surveyed 1,072 Americans to find out what kinds of content they want for brands. We surveyed the top content marketers to understand their biggest goals, challenges, and missed opportunities. SEO for Content Course. What Consumers Want From Marketers.

Resources 195

Resources Content Marketing Lead Gen Course 195

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 74

Customer Surveys eCommerce Enterprise Management Work Management 74