The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. This is not one of those articles.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. Dig deeper: EU fines Facebook $1.3 What’s next. Get MarTech!

Rules 101

Rules Facebook Privacy Protection Gartner 101

Zoominfo

APRIL 20, 2021

As a result of that review, we recently attained the General Data Protection Regulation (GDPR ) Practices Validation. With ZoomInfo’s expansion into the EU, the GDPR Practices Validation was an important step towards improving our transparency, ensuring individual privacy, and preventing the misuse of our EU customers’ information.

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Zoominfo Validation Privacy Practices 130

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to keep email consent compliant with GDPR.

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Opt-in Terms and Conditions Opt-out CAN-SPAM 136

The Point

NOVEMBER 13, 2018

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority ) you may feel that your data compliance issues are behind you. The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started. Think again. Photo by Dayne Topkin on Unsplash.

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Trust Marketing Privacy Opt-out Opt-in 133

PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. Let’s get into it What is the GDPR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Smarte

SEPTEMBER 27, 2021

All About GDPR :Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data. The way you prospect has changed forever since May 2018 – after the implementation of the EU Data Protection Regulation call GDPR (Global Data Protection Regulation). GDPR will not be affect my sales team”.

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Cold Calling Opt-out Opt-in Contact Marketing 98

PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. Let’s get into it What is the GDPR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. Read on below GDPR Guide to find out why: What Is GDPR? On the Surface: What GDPR Means for B2B Marketers. First of all, What Is GDPR?

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Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Optinmonster

MARCH 31, 2021

Are you looking for the best GDPR plugins for WordPress to make sure you’re not breaking regional laws? Every website needs to be GDPR compliant if it handles data from the European Union. That’s why, today, we’re going to share the best GDPR plugins for WordPress. What Is GDPR (& Why Does It Matter)?

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Marketing Analytics Tools Best Practices Opt-out Adsense 79

Bannersnack

NOVEMBER 21, 2022

GDPR set a comprehensive foundation for how any organization in the world should collect, manage, and protect the personally identifiable information of EU citizens. Beyond the details, GDPR sets several key principles: The ownership principle. The post Is ADPPA Changing the Rules for Marketers? Yes and no. Let me explain.

Rules 52

Rules Privacy Act-On Paid Search Agency 52

Hubspot

JULY 9, 2020

GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data. Once the new GDPR ruling was introduced, businesses scrambled to understand how to become GDPR-compliant. How HubSpot Adjusted Our Reporting Process After GDPR.

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Hubspot Process Banners Domain 97

Outgrow

APRIL 24, 2022

How Does GDPR Affect Advertising? Since the introduction of GDPR, there’s been an increasing need to find more effective ways of collecting data rather than just relying on third-parties. What Is GDPR? The basic purpose of GDPR is to protect personal data. The GDPR applies to everyone who is a part of the EU.

Advertisements 52

Advertisements Advertising Outgrow Privacy 52

Zoominfo

OCTOBER 13, 2023

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy.

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Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

AUGUST 30, 2022

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. What is the GDPR?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Envy

SEPTEMBER 13, 2017

The GDPR is upon us and marketers should take notice if they haven’t already. What is GDPR and how will marketers be affected? Yes, it means that everything that uses personal data, including opt-in forms, nurturing flows, newsletters and blog subscriber lists needs to be GDPR compliant. GDPR is almost here, but don’t panic.

B2B Marketing 91

B2B Marketing B2B Advertising Agencies Work Management 91

Zoominfo

JANUARY 12, 2023

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

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Privacy Marketing Analytics Tools Zoominfo B2B 130

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. There are many facets to this regulation, and it can be quite complex, starting with the seven individual rights of GDPR. This is probably the most important right of GDPR that affects marketers.

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Privacy Work Management Paid Search Agency Marketing Management 80

Televerde

MAY 8, 2018

The GDPR brings both risk and opportunity when marketing and selling to European Union citizens, which leaves marketers torn. According to a recent survey published by Marketing Profs, 50% of marketers believed GDPR would make their marketing more difficult while the remainder believed that the regulation would make their marketing better.

Privacy 65

Privacy Work Management Rules Webinar Metrics 65

Envy

APRIL 18, 2018

On May 25 th , 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. What is GDPR. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. GDPR Impacts on Marketing.

Privacy Policies 88

Privacy Policies Work Management Paid Search Agency Marketing Management 88

Aberdeen

NOVEMBER 19, 2019

You don’t have to be a European company to worry about General Data Protection Regulation (GDPR). If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to. What is GDPR? For marketers, the most important element of GDPR is consent.

Tactics 53

Tactics Opt-out Privacy Policies Guidelines 53

Martech Advisor

DECEMBER 24, 2019

While the GDPR has attracted much attention in the tech world, it’s usually in the context of websites and cookies. Basics of GDPR. The General Data Protection Regulation (GDPR) is a European Union (EU) data privacy law that has been in legal force since May 25, 2018. Scope of GDPR. GDPR & CRM Software.

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CRM Features Privacy Policies De-duplication 66

Webbiquity

JANUARY 18, 2024

The European Union GDPR (“general data protection regulation”) regulatory framework has a different focus. While the rules applying to CAN-SPAM are not explicitly stated in GDPR, they are all in line with the framework’s general principle of transparency. Typically, it’s included at the bottom of the email.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Hubspot

APRIL 18, 2018

At 1:00 AM Eastern Standard Time on Wednesday, Facebook published an announcement outlining some of the ways it plans to advance toward the General Data Privacy Regulation (GDPR), which comes into force next month. However, the text later points to contrasting rules for teen users in the EU versus those in places where the GDPR doesn't apply.

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Facebook Privacy Advertising Agencies Rules 73

Envy

DECEMBER 20, 2017

Are you ready for GDPR? This much is clear - if you are storing the personal data of EU citizens, you will be affected by the GDPR, irrespective of where you are based. GDPR is not light reading. We created a checklist for marketers to use to ensure that your company isn’t flouting any GDPR guidelines on the marketing front!

Privacy Policies 114

Privacy Policies Opt-out Opt-in Privacy 114

Hubspot

DECEMBER 15, 2017

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. If your line of work involves, well, the internet -- chances are, you’ve heard about the General Data Privacy Regulation (GDPR).

Privacy 78

Privacy Transparency Paid Search Agency Customer Surveys 78

Valasys

MAY 23, 2019

According to the French data protection agency CNIL’s Mathias Moulin, May 2018 to May 2019 has been a transition year for GDPR where several national data protection regulators finalized their rules & approaches towards GDPR compliances & decided to probe into the probable violations. Notable GDPR Non-Compliance Fines.

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Paid Search Agency Privacy Acquisitions Marketing Report 60

Vidyard

MARCH 21, 2018

The General Data Protection Regulation (GDPR) is almost here and many organizations are still unsure if GDPR effects them, or how to prepare. What Is GDPR? GDPR is a harmonized set of privacy regulations that protect EU residents. GDPR goes into effect May 25th, 2018. Does GDPR Affect North American Organizations?

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Work Management Vendors Privacy API 87

Zoominfo

FEBRUARY 22, 2023

Tribunal appeals are important as it allows the ICO’s rulings to be challenged to ensure their interpretation of the law is aligned with both the interests of industry and the expectations of the data subjects the law is designed to protect. What does this ruling mean for businesses? The Tribunal found that Experian failed to notify 5.3

Privacy 130

Privacy Paid Search Agency Transparency Rules 130

Televerde

JULY 11, 2018

As Televerde’s General Manager for our operations in Glasgow, Scotland, I’ve been immersed in the details of the General Data Protection Rule – better known as GDPR – for the past two years. A benefit to Televerde, minimal shift was needed in order for our team to fall into the GDPR compliance guidelines. Flashbacks of Y2K.

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Ideal Customer Profiles Privacy Work Management Guidelines 45

Valasys

OCTOBER 17, 2018

Four months ago, the European Union enforced the General Data Protection Regulation (GDPR) which is a piece of legislation that has been designed for data protection of those living in the EU. According to the GDPR, a data breach occurs anytime a customer’s data is unintentionally destroyed, lost, altered or disclosed to the wrong party.

Bundling 58

Bundling Privacy Case Studies Paid Search Agency 58

Valasys

JANUARY 28, 2019

CNIL, the data protection regulator in France has issued a €50 million fine on Google for failure to comply with its GDPR obligations. GDPR was brought in as an attempt to rein in the power that giant tech companies held and the threat they posed to our privacy. billion in just the last quarter, which is billions of dollars in fine!

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Google Paid Search Agency Privacy Transparency 58

The Mx Group

APRIL 13, 2018

The May 25 initial deadline is fast approaching, and marketers at companies of all sizes are scrambling to figure out how to comply with the new General Data Protection Regulation (GDPR) rules required by the European Union. Don’t have data processing rules? Catalyst for Change. Create them, present them and implement them.

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Positioning Data Hygiene Privacy Lead Ranking 48

SWZD

MAY 22, 2019

On 21 January, France fined Google €50 million for violations of GDPR, the European data protection regulation that went into effect in 2018. Google is appealing the ruling, and it’s not clear how things will turn out in the end. For the last year, companies worldwide have been scrambling to comply with GDPR. Let’s be honest.

Google 48

Google Transparency Comparison Rules 48

Litmus

OCTOBER 5, 2018

Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted. Our research shows that 60% of brands who are complying in full or in part with GDPR saw either no effect on list size or a loss of less than 10%.

CAN-SPAM 63

CAN-SPAM Privacy Opt-out ROI 63

Valasys

APRIL 30, 2019

Despite all rules framed to protect & safeguard data, hackers have always managed to retrieve information from client databases, in ways that have been harmful to the personal security of clients as well as to the reputation of the businesses. What is GDPR? GDPR Complexity for B2B companies.

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B2B Opt-out B2B Marketing Opt-in 53

Schubert B2B

JUNE 11, 2018

It’s because the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. The GDPR is a new set of rules designed to give users more control over their personal information. For a full list of GDPR compliance requirements, view the official General Data Protection Regulation PDF.).

B2B Marketing 59

B2B Marketing Privacy Policies B2B Training 59