Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Martech

MARCH 30, 2023

Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. The redaction tool ensures both voice and text-based records are protected as defined by PCI, PHI and PII security standards. CallMiner has added AI-powered redaction and summary tools.

Marketing AI 92

Marketing AI Ideal Customer Profiles Features Product 92

Vision6

JANUARY 14, 2024

It then uses this audience data to craft blog posts, product descriptions, and even video scripts that resonate with different user personas. Email Marketing With AI marketing, you can ditch the generic email greetings and the process of manually sorting through spreadsheets of customer data.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Watch the recording here: Plus, we’ve got a handout with resources for all of these things— check it out here.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

ANNUITAS

MAY 28, 2020

It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. But he didn’t just present these ideas in a blog post. Real World Result: Webinars, Paid Search, and Blogs Are Great Investments Right Now. Recommendation 3: Re-Examine Email Deliverability .

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Salesforce Marketing Cloud

OCTOBER 12, 2023

In this blog post, we’ll review the different strategies to work with LLMs, and take a deeper look at the easiest and most commonly used option: using existing LLMs through APIs. Resources: You’ll need a significant amount of computational resources, including GPU, CPU, RAM, storage, and networking. More on this later.)

API 138

API Generation Ad Building Paid Search Agency 138

Sana Commerce

MARCH 30, 2023

In this article, we’ll show you why security is critical to your business, the security risks that threaten e-commerce sites, and how ERP-integrated e-commerce protects against security issues. The internet connection is the road that traders travel on to ferry the resource from vault to buyer. Let’s take a look.

Phishing 59

Phishing Lock-In Communities Software 59

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? It typically contains email addresses, names, work titles, business details, and other pertinent information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Porch Group Media

NOVEMBER 23, 2021

Estimates vary based on whose data you use, but it’s fair to assume that about 30-50% of your email list is using Apple Mail and Apple devices to open emails. With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity.

Privacy 52

Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ClearVoice

APRIL 27, 2022

Create your strategy at the beginning and get as detailed as possible with your KPIs, marketing channels, email marketing campaign, social media messaging , and all other marketing mediums you plan to help your ebook have and maintain success. Resources : Share great resources to keep readers’ learning going.

Copyright 97

Copyright Business Amazon Distribution 97

Sana Commerce

SEPTEMBER 20, 2022

In an age where 88% of professional hackers can infiltrate an organization within 12 hours, the level of protection you should get for your web store needs to be advanced and thought through to truly keep you safe. In this blog, we cover some of the easiest security pitfalls for modern web stores, along with how SCC can help.

Work Management 52

Work Management Privacy Policies Privacy Class 52

Heinz Marketing

FEBRUARY 12, 2021

Does your resource center or blog have content from 4-5 years ago? One trick to maintaining content, use your analytics program to pull a list of landing pages with the least amount of traffic. From that list, determine if the content on those specific pages is currently relevant. Final Takeaway.

Marketing Websites 126

Marketing Websites Allocation Privacy Policies Marketing Management 126

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. Effective as of May 25, 2018, the General Data Protection Regulation (GDPR) affects every resident of the EU and has a profound impact on how companies worldwide record and manage data.

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

DealSignal

JANUARY 30, 2024

But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. Offering you a variety of freshly enriched leads based on your industry can save your business time and resources wasted on inefficient manual labor.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Liveintent

JULY 7, 2021

Now publishers and brands can incorporate this powerful format into their email newsletter ad inventory to supercharge their monetization efforts with greater ease and efficiency than ever before. With Native Ad Blueprints, you no longer need to manually hardcode ads into email newsletters. Centralized email ad inventory.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Convert

SEPTEMBER 15, 2021

While the CPA and similar laws will be subject to change as time passes, the question remains: should businesses begin working towards complying with each new individual law, or should they set up some sort of plan through which users’ rights remain protected no matter what happens in terms of policy changes? Accountability/Governance.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Conductor

MAY 2, 2022

Easing bandwidth issues and helping marketers turn their to-do lists into done lists is the driving force behind Conductor’s Marketplace. The challenge in managing internal resources is that your team’s work capacity is fixed, but your work fluctuates—meaning sometimes there’s more work than your team can handle.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. So, we took your questions to a roundtable of email experts to get the answers you need to move forward. For example I have my work email set up in Apple Mail on my iPhone and also Outlook on my laptop.

Privacy Protection 65

Privacy Protection Privacy Webinar Metrics Open Rate 65

Adobe Experience Cloud Blog

MAY 22, 2018

May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. Many of us receive as much irrelevant and unsolicited email in our work inboxes as our personal inboxes. Let me explain….

Opt-out 134

Opt-out Opt-in Marketo Thought Leadership 134

Hubspot

OCTOBER 10, 2023

In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? You can email invoices with a secure “pay now” button. What are the 10 best subscription billing software? You can also invoice on the go with Wave’s iOS and Android apps. Price: Free.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Software 75

Sana Commerce

FEBRUARY 21, 2023

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. Sana Commerce respects and protects your privacy. Become an E-Commerce Insider!

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream?

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Biznology

FEBRUARY 25, 2019

To protect your existing customers: Competition is tough, and you don’t want your customers to go to your competitors. You just need to type in your field of interest in the search bar and there you go; you will get a list of latest happenings in the respective field. Sign up for our emails here. Like this post?

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Hubspot

NOVEMBER 4, 2020

They're known as power words, and they're strong resources for getting more out of your marketing copy. Here, we'll explore the concept of power words a bit further and see a list of 150 of the most effective ones. Without further ado, here's our list of the most effective business power words. Urgency Words. Fail-proof.

Urgency Marketing 101

Urgency Marketing Trigger Marketing Copywriting Class 101

Contently

APRIL 26, 2020

As companies start to produce more webinars and virtual conferences , I put together a list of essential pointers that’ll help you put on the best show possible. If you keep it to a tight 30, you’ll present your strongest material and keep the audience wanting more when it’s time to send a follow-up email.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Optinmonster

MARCH 17, 2022

That said, we DO include a few free options in our list of business website builders because “free” doesn’t always mean “bad.” While WordPress is popular with bloggers, it isn’t only for blogging. This lets you build everything from blogs to massive eCommerce websites. You may have to pay for templates and add-ons.

Small Business Marketing 102

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 102

Optinmonster

FEBRUARY 28, 2022

Are you looking for the best WordPress contest plugins to explode your website traffic and email list? Plus, it can also increase your email list and social media follower counts. List of WordPress Contest Plugins. That’s thanks to RafflePress’ powerful fraud protection, which keeps your contests fair.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Brightedge

APRIL 7, 2020

Adobe found these trends to be mirrored in the United States, where the online purchase of over-the-counter medicines, food, and anti-viral protective equipment have all seen tremendous surges. In this unstable period, your content and marketing campaigns might do more to drive resources towards future demands and sales rather than current.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

SalesIntel

JANUARY 26, 2023

B2B data is often comprised of a list or database of individual contacts with various data points that may be utilized for various sales and marketing operations. Contact data includes: Name Email Address Direct Dials Work Mobile Dials It is always recommended to choose a data partner that offers work mobile dials or direct dials.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Optinmonster

JUNE 30, 2021

WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. It’s easy to use, simple to set up and makes sure your emails go where they belong: in your customers’ inbox. Plus, if you’re using Sendinblue for email marketing, things are even easier.

Godaddy 99

Godaddy API Domain Deliverability 99

Optinmonster

JUNE 9, 2021

Do you want to make email marketing easier by connecting Constant Contact to your WordPress site? By integrating Constant Contact with WordPress, you can automate the process of growing your email list and sending broadcasts to subscribers. They let you send broadcast newsletters and drip series to your email list.

Contacts 84

Contacts Marketing Management Contact Marketing Rules 84

Envy

SEPTEMBER 13, 2017

The General Data Protection Regulation will come into force in May 2018, applies to practically everyone, but digital marketers whose bread and butter is collecting and storing digital data should really pay attention. GDPR covers several areas of crucial importance for B2B marketers, such as: Marketing Lists and Databases.

B2B Marketing 91

B2B Marketing B2B Advertising Agencies Work Management 91