Marketing Insider Group

MAY 16, 2023

Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? Actually, AI is making SEO even more vital to the success of you, your business, and your brand. AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Optinmonster

APRIL 26, 2024

I’ll share 20 current advanced operators, all of which I’ve checked for reliability. ” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. I’ve listed those first. Put that phrase in quotation marks.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. So, does paid media work? You have to be able to attribute the event to an actual sale, which can be tricky. However, just having a website or digital presence isn’t enough. Quick Takeaways. Next, we’ll look at each type of media.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. What does lead generation look like today? The whole point of lead generation is to generate leads that close! You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

KoMarketing Associates

DECEMBER 27, 2016

We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced. We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced. How to Create Content People Actually Search For.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. You need to expand your definition of content. Apply for Course 1.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Only 17% of marketing chiefs have work environments that encourage a transformative approach to their job. Quick Takeaways: . What’s at the heart of the massive disconnect?

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Check 'em out, below. Beautiful Blog Examples to Inspire You.

Design 101

Design Examples Best Practices Microsite 101

Marketing Insider Group

NOVEMBER 3, 2020

But it’s just as important to put effort into keeping these customers. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%. Many brands pour money into attracting customers. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

BOP Design

DECEMBER 27, 2022

While anonymous case studies are still useful, branded case studies tend to have more credibility since it’s easy to fact-check and shows how actual companies are using the platform. Second, it’s a mix of actual costs, benefits, explanations, and quotes from current clients. Semrush’s Blog on 12 SEO Tips.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SocialPilot

DECEMBER 6, 2023

I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Don’t get me wrong – self-branding isn’t all about just being an external contractor or consultant. Naturally you can’t be excellent at everything, that’s just not realistic. Mohammed Ali wasn’t the greatest just because he said he was.

Personalization 89

Personalization Brand Identity Branding Tips 89

Liveintent

JANUARY 14, 2022

Workplace culture is one of the most difficult things to define, develop, and maintain — especially since the pandemic has shaken up people’s lives and working arrangements. This is where managers have a big opportunity to step in, creating performance processes that boost morale and help people bring their best selves to work each day.

Resource Management 127

Resource Management Process Barriers Paid Search Agency 127

Animalz blog

NOVEMBER 28, 2023

Throughout this article, you’ll recognize examples that open in new browser windows by the red pin: A robot accompanies prompts for AI tools: There are many AI tools for research, but we’ll focus on just two that can cover most of your needs: ChatGPT Plus and Perplexity. Just make sure you’re on the Plus plan using its GPT-4 engine.)

Marketing AI 78

Marketing AI Research Tactics SME 78

Hubspot

OCTOBER 21, 2020

That idea that "there's something for everyone" doesn't just apply to America — nor does it have anything to do with what appears to be Lady Justice stabbing a tiger in the heart while Duck Baker casually looks on and smiles from a nearby window. No, that concept is also relevant to niche blog topics. Image Source: Best Buy.

Ethics 101

Ethics Opinions Case Studies Tips 101

seo.co

JANUARY 25, 2023

And the right type of broken links can actually serve as a huge white-hat link building opportunity for expanding your SEO efforts through a strategic broken link building campaign. Source: Pixar But as much as websites might make fun of their broken URLs, they can actually be quite problematic. We made a mistake.

Link Building 98

Link Building SEO Ad Building Domain 98

BOP Design

JANUARY 4, 2022

Just as we are always on the hunt for new, innovative content marketing ideas for B2B brands, there are several old, outdated content marketing tactics that are cringeworthy and we wish would just disappear. Sales Pitches Disguised as Blogs. However, the main goal of content marketing is educating the end-user (aka.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Find reputable guest blogging sites. What is guest blogging?

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Convert

OCTOBER 18, 2022

Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Don’t Just Read It and Forget It. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Allocation 160

Allocation Storytelling Barriers Hubspot 160

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Sprout Social

NOVEMBER 8, 2021

But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business. What are Instagram Stories Highlights?

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In a way that makes them the go-to resource for the topics they delve into because they stick like heavy duty contact adhesive in the minds of their readers (or listeners or viewers). In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. It’s basically a requirement just to be on the Internet. Some of the best blogs out there can help you grow your business exponentially. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Optinmonster

MAY 10, 2023

In other words, they’ll buy something just because they feel they might miss out. However, it’s not just millennials who suffer from FOMO. Do you want to learn about FOMO marketing and how you can use it to boost revenue? Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

The Marketing Blender

FEBRUARY 9, 2022

See Our Work. They work on a part-time or contract basis with a handful of companies at the same time. What does a fractional CMO do? A fractional CMO usually works with companies in three different ways : Do It For You: With a DIFY relationship, a fractional CMO will come with a fractional marketing team. Who We Are.

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

Litmus

MARCH 5, 2021

Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. Did it actually work? You just saw a really cool interactive email in your own inbox, and it blew your socks off. But what you don’t know is how it actually performed.

Examples 104

Examples VALS Newsletter Communities 104

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Just because you can’t put an exact dollar value on your awareness efforts doesn’t mean they should go untracked. Just because you can’t put an exact dollar value on your awareness efforts doesn’t mean they should go untracked. What is brand awareness? Brand surveys.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

TrustRadius Marketing

OCTOBER 19, 2022

It can also help you gain real insight into spending, resources frequently needed, and profits. It does mean maintenance and management of the software are all your responsibility. How Will the Software Work with Future Planning? Does the Software Vendor Offer Resources? Accounting Software Selection Guide.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

TrustRadius Marketing

OCTOBER 23, 2022

The best choice may not be the most expensive one with all the bells and whistles, especially if you don’t actually need it. You will have your ideal budget, but then it will change based on the price ranges of actual products. Companies often forget about team input, review sentiment, and research the vendor’s reputation.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Buffer

JANUARY 20, 2023

It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. We have refined a process for working on launches, ensuring that the relevant people from the product, support, and marketing teams come together to work on the launch plan.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. Table of Contents [Open] [Close] How Do Email Validation Software Vendors Check Emails? How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

SocialPilot

FEBRUARY 26, 2024

Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. But there’s more to AI marketing than just the strategies and the tools. This isn’t magic; it’s AI marketing at work.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Unbounce

MAY 19, 2020

Brick and mortar retailers, restaurants, and hotels—just to name a few impacted sectors—are hurting from a stretch of time without customers. Productivity-related SaaS companies like Slack, Zoom, and Trello are seeing sales boosts because their business is crucial for work-from-home environments. But what does that actually mean?

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

Unbounce

AUGUST 31, 2021

the work has been done. It does this by training an algorithm to crunch millions of web pages looking for patterns. Copywriters the world over shudder at the mere thought of it. A machine that writes emails, headings, landing pages, and more?! But as this copywriter—who’s very much human—will tell you, there’s nothing to fear.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145