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Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3 percent).

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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

KoMarketing Associates

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

Check them out to add some new resources to your list! AdAge Content topics: Marketing, advertising, agency life and tech Why read: AdAge merge marketing and advertising into one site full of industry news – it’s an awesome resource for staying updated on the broader communications industry.

Resources 106
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Ready to generate more leads, interest, and revenue with your B2B marketing?

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6 Copywriting Resources for Non-Native Speakers

Anyword

Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. The resource starts off with an introduction to copywriting.

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Resources for Black Freelancers

ClearVoice

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Therapy for Black Girls , or TFBG, is making remarkable strides in providing mental health resources for black women everywhere.

Resources 111