Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. A product marketing strategy is like a roadmap that gives you the directions you need to position, price, and promote your products successfully. Price the product. Prep the team for launch.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

Buffer

JANUARY 18, 2023

Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now). Notion Price: Free plan. Buffer Price: Free plan. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Hubspot

APRIL 2, 2020

You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast. One of podcasting's most endearing qualities is its accessibility. Not only can anyone make a podcast , but everyone should make a podcast.

Budget Programs 91

Budget Programs Hubspot Software Best Practices 91

Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

Cost per Acquisition 41

Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 41

Hubspot

OCTOBER 7, 2019

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. You're not alone.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of the Radically Transparent podcast, Kelly Pronek, Vice President of Marketing at PriceFX , and Daniel Kushner, CEO of Oktopost , examine how to best retain top talent at a time when there is more demand than supply. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Marketing Insider Group

SEPTEMBER 6, 2021

That’s why, whether you are recording a business podcast, a webinar, a how-to video, or anything else, you want to start with a high-quality recording. Choose a mic model in your price range, but make sure that it is built to capture clean, crisp vocals. This starts with your microphone. What topics do they want to see covered?

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Oktopost

OCTOBER 14, 2019

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program. Sales people becoming thought leaders can be critical in a crowded market (most are), it can no longer just be a feature or pricing competition.

Top of Funnel 76

Top of Funnel B2B Thought Leadership Account Based Marketing Planning 76

Heinz Marketing

JANUARY 11, 2020

The future of podcasting: Can the business of audio content catch up with the creative revolution? A look at what’s next in the world of podcasting and the audio business. How to Leverage B2B Podcasts to Expand Your Reach and Bottom Line in 2020. Some great tips for creating your own B2B podcast and why you should.

Top of Funnel 56

Top of Funnel Marketing Funnels B2B Marketing Research 56

Optinmonster

APRIL 4, 2024

That doesn’t leave much room for growth in your marketing efforts, After moving to a paid plan, you may find Mailchimp’s email marketing features lacking and the price increases unsustainable. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

Marketing AI 147

Marketing AI Transparency B2B Sales B2B Marketing 147

Biznology

FEBRUARY 17, 2021

Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. To get pricing, you must either sign up for a demo or contact their sales team.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. People connect with people, and want to know who is representing your brand behind the scenes.

Rules 151

Rules Planning Brand Identity Branding 151

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. The Advanced Selling Podcast. The Salesman Podcast. Linking Into Sales Podcast. Bowery Capital Startup Sales Podcast. The Sales Babble Podcast. The Sales Podcast. Here are 18 sales podcasts to get you started. The Advanced Selling Podcast. B2B Growth Show.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Webbiquity

NOVEMBER 9, 2021

At some point, prospects will want to learn about the functional details, pricing, and other aspects of your product. Presentations and Podcasts. But if they are a prospective customer, your UVP needs to be both highly visible and compelling enough to convince them to stick around and learn more.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

SmartBug Media

OCTOBER 16, 2019

You’re ready to add a podcast to your marketing mix. You understand the weight a podcast can carry for your place in the industry. But before that happens, you need to make sure you have everything set up to podcast well. There are five bases you should cover to produce an influential B2B podcast: Equipment. Podcast name.

B2B 58

B2B Marketing Automation Services B2B Sales Pricing 58

Martech

AUGUST 26, 2022

To nudge buyers towards the higher price point, the marketers at the Economist added another option: Print-Only Subscription: $125. Yes, the new option was priced the same as the digital and print version, but it didn’t include access to digital content. Next, you want to focus on the desired price point, which is, say $14.99.

Bundling 106

Bundling Ad Frequency Pricing Price 106

Webbiquity

FEBRUARY 28, 2022

Have they been interviewed on business podcasts or blogs? Consultants use various pricing models , and you may decide to contract with them for more hours than you originally thought. Reputation: Does the person have a good social media profile and public image? Do they take part in social media discussions on LinkedIn and Twitter?

Consulting 259

Consulting Business Marketing Proposals Planning 259

readwrite

JULY 18, 2019

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. But this hot-ticket media buy comes with a price tag.

Paid Search Agency 58

Paid Search Agency Advertising Agencies Ads Television marketing 58

readwrite

JULY 18, 2019

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. But this hot-ticket media buy comes with a price tag.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ads Television marketing 52

readwrite

JULY 18, 2019

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. But this hot-ticket media buy comes with a price tag.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ads Television marketing 52

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Lenny's Newsletter

SEPTEMBER 7, 2023

Whole Hearts : [link] • 100 Foot Wave on HBO: [link] • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones : [link] • Noah Weiss on Lenny’s Podcast: [link] • How to create an exceptional coverage plan for your parental leave (Tamara Hinckley): [link] Production and marketing by [link].

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Porch Group Media

JANUARY 30, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. So we looked at price points.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

ClearVoice

JANUARY 18, 2020

#GrowthGoals: One content creator’s forage into the podcasting space. ‘This is Uncomfortable’ is the name of a podcast hosted by Reema Khrais on NPR’s Marketplace. I had no idea what other women were making in the podcast space. Here’s a sample of a rate card for podcasting.

Peer-to-peer 59

Peer-to-peer Click Rate Sample Storytelling 59

Marketing Interactions

MARCH 7, 2022

And, before we move on, let’s talk about pricing as the reason for the loss. For a high majority of your lost deals, I’m going to wager that it’s not price. It’s unlikely the buyer would have become an opportunity if they weren’t in the ballpark on price. Pricing is usually an easy way for buyers to say No.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! I have a business entity I can use to purchase the plan for the product, the price is affordable. Welcome to the Marketer Of The Month blog! Vitor Asseituno: Great to be here.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Choozle

MARCH 20, 2024

This prompts considerations about pricing, capturing audience attention, and strategically placing ads. Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. This surge is expected to elevate monthly average podcast listeners to over 1.7

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Top Rank Marketing

JANUARY 12, 2024

To stay competitive, upskilling will be critical.” — Penry Price @PenryPrice of @LinkedIn Click To Tweet When Do B2B Buyers Contact Vendors? adults expect to increase the amount of time they spend listening to podcasts during the next 6 to 12 months, survey shows. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Outgrow

SEPTEMBER 8, 2022

We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So you can get reviews, or whatever you’re offering, offer it for a discount, for half price, for really cheap. Lessons learned from 24 years as CEO.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Sprout Social

JUNE 26, 2023

It predicts what consumers may like based on their current listening choices and offers personalized suggestions across musical genres, playlists and podcasts. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Martech

NOVEMBER 29, 2021

Pricing – Most agencies will offer a variety of link-building packages with different pricing tiers. If the price seems too good to be true versus other services, that could be a red flag that the quality of links isn’t good. 6) Podcast booking service. Recommended provider: Podcast Bookers. 7) Digital PR.

Link Building 112

Link Building Work Management Marketing Management Service 112