Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

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How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

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Trending Sources

How Pricing Affects Marketing Strategy for B2B SaaS Companies

bizible

One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. How pricing affects your marketing strategy plays out across several dimensions. Calculating the Right Cost Per Lead. SaaS pricing plays a huge role in this decision.

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The price of poor language

Integrated B2B

For example, did your company recently win a price ? Will loose language lose you credibility to the point that it also costs you sales? There’s simply no room for costly errors, and people need to be able to trust that you can deliver.

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How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. Price communicates value.

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The state of B2B marketing in Asia—moving toward digital

Biznology

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. One is cost.

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How to Talk About Pricing Without Scaring People Off

Hubspot

Pricing. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service. Should You Put Pricing on Your Website?

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What Does a Marketing Automation Platform Cost?

Lead Liaison

There are numerous marketing software pricing plans and models. Below, we explore the various factors affecting marketing automation platform costs. The question of how much a marketing automation platform costs is one that many marketers often ask.

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Your Pricing Is Wrong: One Critical Mistake Most Agencies Make

Hubspot

Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Price by Value Rather Than by Cost.

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Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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Embrace the Controversial: Why You Should Publish Pricing on Your Website

Hubspot

One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. If there is one thing that every buyer wants to know, it''s “What is this going to cost me?”. So, why won''t people put price on their website?

BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify

Customer Experience Matrix

Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. Just in case anyone else is also confused, here’s what they told me: - The lowest entry price for a fully functional version is $1,350. Let me state clearly that as a confirmed QlikView fan, I think this is a terrifically low entry price.

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How Much Does A Lead Cost? [Infographic]

B2B Marketing Insider

The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. While Healthcare leads cost almost twice that at $65. Not surprising to learn that the more questions we ask, the higher the cost of the lead.

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How Much Do Your Leads Cost?

ViewPoint

Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. Only if the answers are “yes” to these questions, do you have a lead that you can put a price on.

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What Is The Cost Of A Lead?

B2B Marketing Insider

The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. What Is The Cost Of A Lead? Healthcare leads cost almost twice that at $60 (down from $65 last year). The post What Is The Cost Of A Lead?

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A Failure to Close

The ROI Guy

If you ask the average sales rep why the deal didn’t close, they’ll likely tell you “Price”. In fact, an Aberdeen survey of sales leaders indicated that “Price” was cited as the main reason 73% of the time, far beyond any other supposed cause. According to research firm SiriusDecisions, only 9% of buyers rated price as the key-deciding factor. Clearly, from a buyers’ perspective, it’s not about price at all.

Is your marketing focus internal or external?

Biznology

If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. Quite a bit of this is Marketing 101: benefits, not features; pain points; the cost of doing nothing; points of differentiation; and so on.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

Creating videos in-house is cheaper than hiring a pro, even including the cost of getting set up. I have also used equipment at all price points. Tripod : For a tripod, I really like the Magnus VT-4000, which costs $150.

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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. Value-Basis Pricing. Tweet.

The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Let’s explore the cost of these three options. Sales teams are an expensive way to gather and qualify data – not only in terms of an hourly rate, but in opportunity cost. Cost of Hiring a Research Team. Let’s look at the cost of hiring three researchers: Researchers: 3. Fully loaded cost per hour (each): $18.00. Cost per hour: $54.00. Cost per week: $1,890.00. Cost per month: $7,560.00. Total cost per lead $6.30.

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How Much Does Marketing Cost?

Marketri

Everyone knows the price and exactly what to expect when ordering a McDonalds #4 meal. It’s pretty easy to know what your all-in price will be when getting your smart phone. So why is it so hard for marketing firms to answer the simple question, “How much does it cost?”

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Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation Blog

Tweet Getting to the heart of lead cost is not easy. For example, should you factor in nurturing into the costs? Move toward thinking of lead cost in aggregate. So what should you factor into your lead cost? Does each lead cost only a penny?

The Hidden Cost of Multitasking [Infographic]

Hubspot

But pinballing from task to task without a plan has a cost. On the bright side, prioritization can drastically reduce the lost productivity costs associated with multitasking. The practice carries a hefiter price tag than you might realize.

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Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. What Happens When Inbound Costs More?

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The Real Cost of Sending Bad Email

Modern B2B Marketing

So what’s the real cost of sending bad email? Sending an email costs fractions of a penny while developing and implementing behavioral personalization is much more pricey — right? Here’s the cost: You spent $66,679 to acquire those 4,438 users.

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. For nearly as long as there have been people working on search engine optimization, there have been SEO tools.

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Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

B2B Marketing Insider

The price tag this year for a 30-second ad spot was a staggering $5 million. 5 Cost-Effective B2B Marketing Tactics appeared first on Marketing Insider Group. The Super Bowl is the most important day of the year for football fans, followed closely by advertisers.

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Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

LEADership

While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. The post Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

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10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

Don’t nickel and dime customers; consider “all-inclusive” pricing. The cost is built into the purchase price, but buyers feel as though they are getting a premium offering without being invoiced for every little add-on. Price has many uses.

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How to build a killer content team

Biznology

Here are some tips: Yes, it is possible to hire lower-cost, newer writers; for instance, those eager grads straight out of college. There are many training options (and price points), including online courses and customized solutions.

Ignite innovation? Lower costs? Turn to the crowds.

grow - Practical Marketing Solutions

The primary benefit is that state tax entities have cut their tax form processing costs by 50 percent and collected millions of dollars in additional taxes by more thoroughly identifying under-payments. by Michele Price.

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Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

For example, to quantify the tangible value of PR, it could be beneficial for the profession to conduct research that compares the long-term stock price volatility (or beta ) of public companies that include PR in its senior level decision-making process against those companies that do not.

Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Given the enormous cost of recruiting, training, managing and retaining sales talent, this should represent a red flag for many companies. According to Hale, “The costs associated with employing sales and service people are high and finding true performers is a daunting task.

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5 Costly Mistakes New Agency Owners Make

Hubspot

And so before the client even asks for a discount or says that the price is outside of their budget, they start chipping away at their bid. Or in an effort to make sure they win the project, they slash their rates and come in way under the normal price.

B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. And these pricing discussions need to be proactive. Moving beyond just initial price, TCO was more important to savvy Sr.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). To find out what your CPA is, use the formula: CPA = cost / conversions.

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Is your brand making maximizing interest from potential customers?

Biznology

The true cost of acquiring a new customers versus keeping your existing customers happy depends on your business. Make your consumers feel special with price cuts for their loyalty. In a digitally-charged world, the sales and marketing funnel is more important than ever.

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5 Low-cost tools that make content creation easier

Biznology

Over the years, I’ve tested out some free and low-cost content creation tools. Granted, you can’t see the competitiveness of a term unless you subscribe to KeywordTool Pro (the minimum cost is $48/month.) Prices for CoSchedule start at $10/month.

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The Cost of Customer Acquisition vs. Customer Retention

Kapost

Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Customer Acquisition Is Costly. Acquiring new customers is critical to business growth—but it comes at a high cost. Computing CAC: Cost To Acquire a Customer.

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Lack of industry-wide advertising standards, confusion surrounding definitions and forms of sponsored content, informal pricing methodologies, and unexplored benefits have all created a haze of disillusion around sponsored articles. A Sponsored Article Pricing Analysis.