Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Many of the technologies your team relies on were built to integrate and share data with other tools. Simplicity is key.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

chiefmartech

MAY 29, 2020

As Forrest Gump might say, “Platform is as platform does.” ” Pandium , a fascinating kind of app-marketplace-as-a-service company, released a State of Product Integrations at the SaaS 1000 report this week. For the SaaS 1000, the median is 15 integrations each. Admiral, there be app platforms here!

API 101

API Paid Search Agency Companies Forrester 101

Martech

APRIL 19, 2022

The post ActionIQ integrates with clean room platform to activate second-party data appeared first on MarTech.

Activities 98

Activities Ideal Customer Profiles Privacy Enterprise Management 98

Leadspace

DECEMBER 14, 2021

Integrating & unifying numerous types of variably-sourced data on your own is extremely tedious, time-consuming, and error-prone. Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Scoring 71

chiefmartech

APRIL 24, 2019

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Leadspace

DECEMBER 14, 2021

Integrating & unifying numerous types of variably-sourced data on your own is extremely tedious, time-consuming, and error-prone. Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Scoring 62

ClickDimensions

OCTOBER 21, 2021

To foster this unification and visibility, it is always important to keep in mind integrations with other systems, such as CRM systems like Dynamics 365 for Sales, when configuring ERP systems. These integrations are made so much easier with the Microsoft 365 and Dynamics 365 Platform. Microsoft Dynamics 365 Connection Setup.

CRM 98

CRM Top of Funnel Practices Work Management 98

Hubspot

MAY 3, 2019

The average small to midsize business has 13 different applications in their stack and they usually don’t integrate with each other. Fortunately, there are cloud integration platforms that can connect your distinct cloud-based applications together, let you manage their data, and even automate your business processes all in one interface.

Enterprise Management 70

Enterprise Management API Best Practices Marketing Management 70

Metadata

JUNE 10, 2021

Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers. San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

ROI 100

ROI Lead Gen Lead Ranking Lead Scoring 100

Sana Commerce

DECEMBER 4, 2020

The post Sana Commerce vs. Dynamicweb: An “Integrated” E-Commerce Platform Comparison appeared first on Sana commerce.

Comparison 52

Comparison 52

Marketing Insider Group

FEBRUARY 5, 2024

Integrating GA4 with marketing tools like Zemanta and Semrush enhances overall marketing strategy, streamlines data analysis, and prepares businesses for a multi-platform future. Integrating GA4 with Other Marketing Tools Keeping your data afloat and making your job easier is paramount.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Golden Spiral

NOVEMBER 6, 2020

COVID Changed Many, but Not All, Medical Experiences. As our culture reacted to the novel Coronavirus, medical services responded. In late March, the US government lifted restrictions to telemedicine allowing more than 80 additional services to be administered remotely. In the first two weeks of April, overall patient volume decreased by 41%.

Statistics 91

Statistics Service Positioning Branding 91

Terminus

OCTOBER 15, 2020

In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with Scott Brinker , VP Platform Ecosystem at HubSpot , to discuss what every marketer needs to know about martech. The platform movement. The push for platforms in the industry is transforming how marketers interact with their tech stack.

Marketing Automation Services 26

Marketing Automation Services Paid Search Agency Work Management Marketing Management 26

Customer Experience Matrix

APRIL 15, 2024

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. More strategically, an Informatica that is properly integrated with Salesforce Data Cloud would help those teams build more powerful databases within Salesforce.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Consider a B2B e-commerce platform leveraging advanced analytics tools. Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools?

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. What you’ll learn What is zero copy integration? So how does zero copy integration work?

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

The ROI Guy

AUGUST 24, 2018

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. But the tool is only as good as the way it’s used, and that’s where integration comes in.

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

MARCH 26, 2024

Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. The omnichannel approach offers customers a seamless and integrated experience across all channels and touchpoints. What is omnichannel? They know me.

Marketing Automation Services 114

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 114

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. In both cases, strategic integration focused on: Consolidating customer data.

CMS Development 116

CMS Development Allocation Budget Programs Business 116

Terminus

APRIL 25, 2018

Today, I’m excited to share that EverString now integrates with the Terminus ABM platform! The integration brings together powerful account selection and engagement capabilities to power your account-based marketing strategy. The integration is as simple as it is effective. How EverString and Terminus Work Together.

Account Based Marketing 28

Account Based Marketing ABM Budget Programs Lead Ranking 28

Martech

MARCH 8, 2024

Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? but also prepare their operations and workforce for seamless integration. Your business can choose the right platform that meets the most needs. Performance. Otherwise, what was the point?

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

APRIL 24, 2024

This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. Aligning martech with marketing processes Platforms are likely to be underused when marketing technology isn’t integrated with marketing processes.

Process 84

Process Top of Funnel Work Management Marketing Management 84

Martech

APRIL 16, 2024

But don’t just settle — ensure seamless integration with your analytics tool for maximum efficiency. Make sure it integrates with your analytics solution. Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must.

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Martech

APRIL 18, 2024

Integrations. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? While they are immensely helpful, their lifespan is likely limited as their capabilities will eventually be integrated (or acquired) into tools we already use. What type of customer support are you looking for?

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Anyword

APRIL 15, 2024

Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Seamless Integration for Real-Time Data Our analytics tool is designed to sync automatically with your live data, ensuring that all insights are up-to-date and immediately actionable.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

Stevens & Tate

MARCH 7, 2024

Here’s how they create a synergistic effect: Content Amplification : The content you create as part of your digital marketing initiatives possesses significant potential, which can be magnified exponentially through social media platforms.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95