Holistic Data Quality and Governance: Ataccama ONE Platform Highlights
Ataccama
MAY 5, 2022
Watch a flythrough of key innovations and capabilities in our automated data management & governance platform Ataccama ONE.
platform governance 
Consumers want to buy from the ‘right brand’
Martech
APRIL 22, 2024
No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This is the lowest level where purchases are governed by convenience rather than preference.
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MessageGears to operate with the Snowflake data cloud
Martech
APRIL 9, 2024
Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. Benefits for Snowflake users. A fully managed cloud environment.
The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler
The Forward Observer
MARCH 8, 2024
Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. With this book, social media managers will future-proof the online presence of any organization.
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How Will Virgo Season Impact Your ESG Communication?
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!
Google tells antitrust judge government trying to punish company for Search success
Martech
FEBRUARY 26, 2024
government of wanting to punish it for being more successful than its competitors. The post-trial brief added: “Punishing Google’s conduct here would harm, not promote, competition by diminishing Google’s incentives to offer and improve its cross-platform SA360 tool in the manner most responsive to advertisers’ demands.” antitrust law.
The role of governance: Successful customer journey operations
Martech
OCTOBER 10, 2023
The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Here are some other benefits: Improved efficiency. Enhanced accountability.
5 Ways to Break Down Data Silos in Your Business
Zoominfo
MARCH 31, 2023
Today’s business leaders are increasingly turning to platforms that use timely intelligence signals and scalable, automated workflows to free data from its silos. Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company.
Moving Customer Data Isn’t Cheap: How Zero Copy Can Help
Salesforce Marketing Cloud
APRIL 24, 2024
Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. The actual mechanism differs from platform to platform and is different whether you are accessing data from the CDP into the data warehouse or vice versa. They don’t have to.
5 Tips for Using Social Media in Government
Spiralytics
NOVEMBER 7, 2022
Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. Indeed, the platform is a powerful tool for communicating with citizens. Know which channels the citizens use.
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The 5 key pillars of AIOps in marketing
Martech
DECEMBER 18, 2023
Optimizing assets for different platforms. Governance. And to maximize productivity, whether on AI-related initiatives or through manual labor, it’s a best practice to leverage a centralized project management platform. Governance Without oversight, well-intentioned AI experiments risk compounding shadow IT and policy issues.
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Learn Tableau Skills With Hands-On Challenges on Trailhead
Salesforce Marketing Cloud
FEBRUARY 26, 2024
Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform. Data management: Manage an organization’s data through data governance, architecture, integration, and quality.
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How to align processes to drive martech utilization
Martech
APRIL 24, 2024
This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. Rigid internal governance processes. Here are the columns: Marketing platform. Identify the purpose of each platform (e.g., Platform owner/responsible team.
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IAB launches new privacy compliance tool
Martech
FEBRUARY 1, 2024
The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. IAB Diligence Platform. The platform focuses on data privacy practices and state laws governing them. This week, IAB launched a new tool for standardizing privacy practices in digital advertising. Why we care.
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EU Digital Services Act now applies to all but the smallest businesses
Martech
FEBRUARY 16, 2024
The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s Otherwise, the Act will now constrain the activities of almost all online platforms operating within the E.U.
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Thought Leadership in Action: Top Ten BI and Data Trends for 2023
Marketing Insider Group
JANUARY 30, 2023
Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways. Yes, old ideas in a new context.
Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?
chiefmartech
FEBRUARY 27, 2024
According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. That should be governed. That should be governed.
How to build customer trust through data privacy and security
Martech
JANUARY 30, 2024
However, frequent headlines announcing data breaches and leaks have made governments and consumers weary of how much information they share, who collects it and what happens once it enters the digital sphere. Therefore, maintaining the security and privacy of this information is critical to both business and consumer interests.
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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services
Oktopost
OCTOBER 26, 2023
Considering your audience’s reliance on social networks for making purchasing decisions, neglecting to equip them with valuable insights and advice on these platforms will undoubtedly provide your competitors with a significant advantage.
New Research: How Buyer Expectations Have Changed in the Government Contracting Industry
Hinge Marketing
NOVEMBER 9, 2022
During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.
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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC
Thinkers360
APRIL 7, 2024
PM: My responsibilities revolve around navigating the complexities of government work within various domains, including the digital economy, information technology, cloud services, data centers, and project management.
Rethinking content governance in the era of generative AI
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.
Continuous improvement and innovation: Successful customer journey operations
Martech
NOVEMBER 13, 2023
In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like. Feedback loops go beyond simpler reporting and give you information that you (or your automated platforms) can use, often in real time. Thanks for reading this series on customer journey operations.
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Achieve AI Excellence with The Five Elements Framework
Salesforce Marketing Cloud
DECEMBER 7, 2023
Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. Agile governance: Implement AI in the governance structure. First, in designing a platform-based solution that caters to the users’ needs.
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How to assess your organization’s AI readiness with the 5P framework
Martech
MARCH 8, 2024
You must examine your existing infrastructure, skillsets, data governance and success measures. Your business can choose the right platform that meets the most needs. Additionally, documenting your processes will expedite the platform’s setup because the expectations will be clear. Performance.
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A Content Marketer’s Guide to Marketing Resource Management
DivvyHQ
APRIL 18, 2022
Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas. When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform.
7 risks of not prioritizing social media governance
Sprout Social
FEBRUARY 21, 2022
Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk. Here are the top seven risks of not focusing on social media governance for your operation: 1. Moreover, there’s a tendency to be cheap, when SM is a high risk platform.
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3 Ways Government Technology Can Transform Experiences for Constituents and Workers
Salesforce Marketing Cloud
MARCH 21, 2022
The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms. These platforms have created a remarkable interconnectedness with most digital services and functions people experience each day. Learn more.
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Making the case for social media management for law firms
Oktopost
APRIL 26, 2024
The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. Here’s how the right platform can help make the case for adopting social media marketing at your firm: Easy adoption Lawyers tend to be extremely hard working.
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AI-powered martech releases: Feb 22
Martech
FEBRUARY 22, 2024
Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Seode AI’s Seode.ai
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The ROI of personalized experiences: Process measurements
Martech
DECEMBER 27, 2022
Two big pieces are a feedback loop and governance over the process. First, you must create a feedback loop that takes your learnings from your efforts (including your tests) and ensures the people and platforms that rely on them are connected. This is where a governance model for your personalized customer experiences will play a role.
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How to adapt your marketing for the new era of data analytics by Salesforce
Martech
APRIL 23, 2024
Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver better experiences and ultimately get people to convert. The end result?
3 considerations before leaving your martech vendor
Martech
APRIL 23, 2024
The consequences of hiding metadata, ontologies, application code or business processes could mean your assets or procedures are not easily transferable to other platforms. Once you determine what is most important about the work you do in your martech tool, make sure you have created a governance document that your IT department has signed.
Data Hygiene Best Practices
SmartBug Media
OCTOBER 13, 2023
Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. Strong data governance practices can help your organization ensure transparency, accountability, and compliance with legal requirements. Is your team migrating to a new CRM platform?
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Data Strategy in an AI-First World: Here’s Where to Start
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Discover how on Trailhead, the free online learning platform from Salesforce. Establish data governance: Implement robust data governance practices to ensure data integrity, security, and accessibility. Strong data governance frameworks lay the foundation for AI initiatives.
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How Increased Cybersecurity Makes Government Technology Modernization Possible
Salesforce Marketing Cloud
MARCH 9, 2022
This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.
AI for IT: The New AI Launches from Dreamforce 2023
Salesforce Marketing Cloud
SEPTEMBER 29, 2023
But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? Connect to any data or system, wherever it resides, with security and governance built in. That starts with the right tools to pull together your data with security and governance built-in.
BrightEdge and Oncrawl Join Forces
Brightedge
FEBRUARY 23, 2022
Our dream has always been to create that holistic platform that helps marketers win at every aspect of search. And so that early success of DataCube inspired us to build ContentIQ as part of our solution in 2017 , allowing for cross-team governance and SEO technical analysis on an enterprise scale.
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Data clean rooms: A beginner’s guide
Martech
JULY 12, 2023
All this enhancement and collaboration happens in a privacy-friendly, neutral environment, with a contract governing what each participant can and can’t do with additional data. The controls also govern how data ingestion happens, what kind of matching rules are applied and how the data gets activated.
The customer data platform market
Martech
APRIL 12, 2024
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91
Will the EU disrupt AI-powered customer support?
Martech
FEBRUARY 21, 2024
Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).
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Your Readiness Program: Year One and Beyond
Seismic
APRIL 24, 2024
” Develop a structured program that provides governance across your program, platform, and content, defines your onboarding processes, outlines continuous training, and includes resources for ongoing learning. Start building a governance committee. To do: Identify and gather necessary learning resources.
Acquia acquires tech platform to expand DXP capabilities
Martech
NOVEMBER 14, 2023
Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.
People Trust Government More When Their Digital Experience Is Better
Salesforce Marketing Cloud
JULY 28, 2021
Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.
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