Remove permission report survey
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HubSpot’s November 2023 releases: The manager’s guide

Martech

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. You no longer need to refresh your browser to see updates.

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More pressure on B2B marketers to prove ROI

Martech

That is according to a new report from B2B marketing solution provider Anteriad. Only 16% of those surveyed saw a significant increase in this year’s marketing budget and 19% said their budget was being cut, according to the 2023 B2B Marketing Data Impact. The report was based on a survey of 328 U.S.

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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). What CEOs are Saying about Social Media Marketing.

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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Provide gift cards.

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Tough times increasing consumers’ desire for reliable, trustworthy companies

Martech

This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. The report, which surveyed over 13,000 consumers and nearly 4,000 business buyers across 29 countries, laid out what organizational actions build trust. Used with permission. How to earn it.

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Too many spam reports can really affect your sender reputation and hurt email deliverability. According to a 2023 survey of email users , 27% said they marked junk emails as spam.

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