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Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They include the following: Data privacy has cut back opportunities. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. What does this mean?

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MarTech Plot Lines for 2021

Customer Experience Matrix

That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. Although internal data is the focus of most integration efforts, access to external data is also growing, privacy rules notwithstanding. I’ll share some of those below. shoppable video is growing rapidly.

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Marketing to the 50+ crowd: A booming opportunity

Martech

So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Do not try to fit this sprawling generation into a one-size-fits-all box.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

It can be as simple as being more explicit upfront about the benefits of a newsletter or account at the point of signup, collecting topic preferences and including the privacy policy up front. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

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Building Trust Requires Innovation

Customer Experience Matrix

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine. That’s very different attitude from the U.S.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized. . 45% are unsure about how companies use their data.

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