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How Should I Market to Purchased Lists?

The Point

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. There’s no one approach to cold lists that works for every company and every audience.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

And we donated more than $600,000 in platform licenses to numerous nonprofits and universities, a venture we plan to continue. We had an average opt-out rate of less than 0.25% and launched the Business Contact Preference Registry, a global database of opt-out requests.

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New ways to identify B2B website visitors beyond the IP address

Martech

The traditional methods of identifying site visitors Over the years, B2B sellers have had three ways to identify visitors: Motivate them to fill out a web form, giving up their contact information and perhaps other information about their needs and interests in exchange for some incentive, like a valuable piece of content.

Bombora 107
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This week’s roundup of the latest AI martech products and news

Martech

The privacy features, requested by European Union regulators last month, give all users more prominent explanations and notifications about how it uses their data and includes a central hub where users can opt out of that use. The company also made Bard accessible across much of Europe and in Brazil.

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Stop! Or go directly to email jail

Martech

It occurred to me as I waited for the cop to run my license plate that I could end up going to jail. Setting up an email using modules that you rearrange, add in, or drop out for different segmentation and personalization is probably just as fast these days as coding an all-image email. I am a big proponent of the opt-down.

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Thought Leader and Influencer Interview with Matthew Lieberman, CMO, PwC

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

But soon, individual participants can opt out of attending. What You Need To Know About the CPRA Under this act, marketers must notify California residents when they collect their data and allow them to opt-out of both the “sale” and “sharing” of their personal information. That would be pretty scary, right?