Optinmonster

MARCH 31, 2021

Are you looking for the best GDPR plugins for WordPress to make sure you’re not breaking regional laws? Every website needs to be GDPR compliant if it handles data from the European Union. That’s why, today, we’re going to share the best GDPR plugins for WordPress. What Is GDPR (& Why Does It Matter)?

Marketing Analytics Tools 80

Marketing Analytics Tools Best Practices Opt-out Adsense 80

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies. GDPR came into effect months ago.

Opt-out 97

Opt-out Opt-in Acquisitions Ad Frequency 97

Content Marketing Institute

JUNE 28, 2018

A few weeks ago, your inbox was probably stuffed with GDPR emails. Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. I even got an email from my mom asking if I knew anything about “this whole GDPR thing.” I’m not a lawyer.

Privacy Policies 94

Privacy Policies Opt-out Opt-in Phishing 94

Envy

SEPTEMBER 13, 2017

The GDPR is upon us and marketers should take notice if they haven’t already. What is GDPR and how will marketers be affected? Yes, it means that everything that uses personal data, including opt-in forms, nurturing flows, newsletters and blog subscriber lists needs to be GDPR compliant.

B2B Marketing 91

B2B Marketing B2B Advertising Agencies Work Management 91

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. There are many facets to this regulation, and it can be quite complex, starting with the seven individual rights of GDPR. This is probably the most important right of GDPR that affects marketers.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Aberdeen

NOVEMBER 19, 2019

You don’t have to be a European company to worry about General Data Protection Regulation (GDPR). If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to. What is GDPR? For marketers, the most important element of GDPR is consent. Marketing Under GDPR.

Tactics 53

Tactics Opt-out Privacy Policies Guidelines 53

Valasys

APRIL 30, 2019

What is GDPR? GDPR stands for: “General Data Protection Regulation” & is an amalgamation of all the laws that were framed for the protection of personal data within the European Union & the European Economic Area which have been tailored & upgraded to suit needs of a dynamic, digital age. GDPR Complexity for B2B companies.

B2B 53

B2B Opt-out B2B Marketing Opt-in 53

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. To increase clicks, you can also add social sharing buttons to your newsletter. DO: Send targeted emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Zoominfo

DECEMBER 23, 2020

This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. In recent legislation passed on data privacy, legal documents like GDPR outline that companies have to provide an opt-in option to use contact data for marketing purposes. Dive into New Verticals.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

ClearVoice

MARCH 14, 2024

For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms. Leverage your email newsletters to promote content such as podcasts and videos from other platforms. General Data Protection Regulation (GDPR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Circle Studio

MAY 31, 2018

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). GDPR can levy fines of up to 4% of annual revenue and they mean it: Google, British Airways, H&M and Marriott are among the companies hit with fines of $10 million or more. Get the daily newsletter digital marketers rely on.

Privacy 145

Privacy Privacy Protection Business Case Studies 145

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Goolara

JUNE 15, 2018

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR). At first glance, the GDPR looks pretty thorough. But the GDPR even complicates this. Or did they?

Privacy Policies 45

Privacy Policies Opt-out Opt-in Terms and Conditions 45

Goolara

JULY 11, 2018

NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. For instance, you might unsubscribe from PC World’s Tech Deals newsletter but still receive their Daily News updates.

Privacy 45

Privacy Customer Surveys User-Generated Content Planning 45

Content Standard

JUNE 15, 2018

Last month’s arrival of the General Data Protection Regulation, or GDPR, was met with a range of responses by companies in Europe and around the world. In the cases of some publishers and businesses, the GDPR response was even more frenzied. Some brands saw the regulations go into effect with barely any friction at all.

Privacy 46

Privacy Transparency User-Generated Content Opt-out 46

Content Standard

OCTOBER 2, 2017

The General Data Protection Regulation , or GDPR, applies to both “controllers” and “processors”—those who collect and those who store—and is supposed to improve and simplify data protection for EU citizens, residents, and businesses. Anything that could be used to identify someone is now under GDPR.

Planning 0

Planning Advertising Agencies Work Management Privacy Policies 0

SugarCRM

JANUARY 21, 2016

In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). Marketers will need to assess, plan and implement a compliance strategy to satisfy the obligations of the GDPR. These are general tips for marketers, however, you should consult your legal counsel for guidance on the GDPR.

Privacy Policies 50

Privacy Policies Bundling Opt-out Opt-in 50

Martech

APRIL 12, 2022

Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. ” While just about every brand needed to focus on GDPR compliance, many will now be thinking that this new legislation is something that doesn’t affect them. . Unforeseen impacts.

Act-On 102

Act-On Effectiveness Marketing Management Marketing Proposals 102

Valasys

AUGUST 27, 2019

In an era of multichannel marketing , the subscribers of the email newsletters are often only looking for the topics of relevance to them. Status quo Post-GDPR. Furthermore, in a post GDPR era, the data protection in terms of data collection, processing, storage & export has become more significant than they have ever been.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Content Standard

MAY 10, 2018

Enter: GDPR. It sets many, many parameters for how companies can use the personal data it collects—and, indeed, what constitutes personal data—but the big takeaway from any GDPR conversation is the notion of consent. ” The Post-GDPR, Post-Cambridge Analytica World. After all, they weren’t complaining, right?

Paid Search Agency 53

Paid Search Agency Ethics Eye-Tracking Work Management 53

Customer Experience Matrix

DECEMBER 13, 2020

The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items for that newsletter isn’t random. The European Union’s General Data Protection Regulation (GDPR) wasn’t the first serious privacy rule or the only reason that privacy gained more attention.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. For example: Newsletters may have more consumer-oriented inboxes. Still, the explosion in U.S.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Martech

MARCH 25, 2022

CCPA followed reasonably hard on the heels of GDPR. Get the daily newsletter digital marketers rely on. The open internet is going to get a helping hand from Europe — and the second reason to take note is that what happens in Europe can happen here. Processing.Please wait. More details on the legislation.

Bundling 122

Bundling Paid Search Agency Amazon Privacy 122

Martech

JUNE 6, 2022

Are we in compliance with CCPA, GDPR and other data privacy regulations? Are your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? Are you seeking to turn newsletter subscribers into customers, or more frequent customers? As a result, data privacy regulations are on the upswing.

Enterprise Management 117

Enterprise Management Email Marketing Marketing Management Planning 117

KoMarketing Associates

JULY 24, 2018

Thanks to GDPR, many of us have just recently gotten through an emergency primer on data management. But they would need to add a checkbox allowing the company to send them newsletters and promotions; otherwise they’d be in breach of GDPR. How GDPR affects forms. This is basically just good GDPR etiquette.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

SendX

FEBRUARY 22, 2020

Ability to code your own newsletters. Access to a library of newsletter templates. A dedicated account manager who will help you in importing subscribers, creating email templates and GDPR-compliant web forms and analyzing metrics. Every paid plan comes with these additional features: Both emails & live chat support, 24/7.

Pricing 195

Pricing Price Landing Pages Outgrow 195

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? Here’s a breakdown of the current regulations in place around the world: Australia Spam Act 2003 Europe General Data Protection Regulation (GDPR) California Consumer Privacy Act of 2018 (CCPA) USA CAN-SPAM Act.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Mailmunch

JUNE 9, 2021

40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. It gives your audience a direction of the next steps they can take, from downloading a gated content to signing up for your newsletter. Ignoring GDPR . 59% of B2B marketers prefer email for lead generation.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Sprout Social

FEBRUARY 21, 2022

Not paying attention to governance can land you in hot water with a number of regulatory agencies, from the FTC to the governing body in Europe that hands down GDPR fines. equivalent of GDPR. For a regular dose of expert insights like Sue’s, subscribe to our newsletter today.

Social Media 120

Social Media Media Budget Programs Rules 120

SmartBug Media

JUNE 2, 2022

The General Data Protection Regulation (GDPR) went into effect in 2018 and provides strict requirements for data privacy and security in the EU. Make sure you’re GDPR compliant before sending out any campaigns to European countries. Newsletter. Email lists can be compiled manually or through list filters.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Vision6

JUNE 6, 2023

GDPR violation The GDPR, or the General Data Protection Regulation, is a European privacy act that applies to any business sending promotional messages to contacts based in the EU. The word explicit being the crucial element for compliance according to the GDPR. An important thing to consider is how email list suppliers operate.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

SalesGrape

DECEMBER 3, 2023

Adhere to guidelines set by regulatory bodies such as the Information Commissioner’s Office (ICO) and the General Data Protection Regulation (GDPR). Subscribe to our weekly newsletter. The UK has strict regulations in place to protect patient privacy and ensure fair business practices. Please correct the marked field(s) below.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Tiecas

OCTOBER 30, 2023

Plus, there’s the legal issue of compliance with anti-spam laws, especially in the EU with stricter GDPR requirements. Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Some of the priorities we see across companies for 2018 are: Managing GDPR requirements. Our best prospects generally start as non-paid subscribers.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

SendX

MAY 6, 2021

Email Marketing An off-shoot of digital marketing, email marketing relies on sending targeted newsletters and other valuable content to a list of subscribers who have opted into receiving messages from you. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Inbox Insight

MAY 24, 2024

Key questions to ask: How does the company stay compliant with privacy regulations like GDPR and CCPA? Look for GDPR readiness, encryption protocols, access controls, and breaches transparency. Do they have a dedicated team or staff focused on this? What is their process for obtaining consent when contacting prospects?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52