7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

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Content Marketing in a Mobile World

Modern Marketing

Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel.

Mobile 244

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Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. 28% of all Internet usage is on mobile phones. • B2B mobile web use still trails consumer search, but is growing rapidly. On-Page Mobile SEO Techniques.

Mobile 229

What Is Your Mobile Strategy Missing?

Modern Marketing

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. While it may seem like a small thing, many brands miss the mobile mark.

Mobile 243

9 Award-Winning Customer Advocacy Success Stories

Measuring mobile

Biznology

Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. As I said in my previous post, mobile is not just another channel, another media thing. Mobile Marketing mobile marketing Storytelling

Mobile 178

Is Mobile-Only Email Design Appropriate for My Brand?

Modern Marketing

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design.

Mobile 185

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

Stats 207

Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Here are a few tips to help you to get ready for mobile-first indexing.

Mobile 224

Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. (Photo credit: Irita Kirsbluma).

Mobile 209

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

Mobile 169

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Benchmark where you stand with mobile.

Course 267

Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Here are four ways mobile will revolutionize your B2B marketing strateg y : New Communication Channels. Mobile integration can improve the trade show experience.

Mobile 184

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.

Mobile 305

Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

They simply won’t stand for lackluster mobile experiences, formatting issues, or inadequate design. In other words, every digital interaction you have with a prospect needs to be optimized for mobile. By the end of 2015, mobile had impacted over $1 trillion in retail sales.

Mobile 170

Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing.

Mobile 113

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Benchmark where you stand with mobile.

Course 239

Elevate Your Mobile Email Marketing Strategy

Marketing Insider Group

The post Elevate Your Mobile Email Marketing Strategy appeared first on Marketing Insider Group. MobileMy wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home.

Mobile 251

Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted. In this article, we’re going to take a deep dive into your mobile marketing plan to make sure you’re not leaving any opportunities on the table.

Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses.

Mobile 236

5 Great Mobile Website And App Examples

Marketing Insider Group

The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group. MobileIrish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.

Mobile 242

Mobile Marketing: How to Increase Sales with Mobile Marketing

Marketing Insider Group

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Mobile

Mobile 182

Mobile ad optimization

Choozle

For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Tips for mobile video.

5 reasons your business needs a mobile app

Marketing Insider Group

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. Marketing Strategy Mobile

Mobile 283

Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting.

Mobile 174

7 Mistakes to Avoid When Planning Your Mobile Campaigns

Modern Marketing

Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. billion unique mobile internet users. That is, mobile ads. Cross Channel Marketing Mobile Marketing

Mobile 272

Mobile User Experience: Trends for 2020

Sharpspring

Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux.

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before.

Mobile 267

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space?

Mobile 338

What Does a Mobile-Optimized Email Look Like?

Modern Marketing

A B2B mobile marketing strategy is a must for any company that wants to interact with its target audience. Company decision-makers already use mobile devices to help them work from anywhere, conducting research, interacting with B2B brands, and making purchases.

Mobile 174

Mobile vs Desktop Traffic: What's the Difference?

Spiralytics

Much of today's market is expanding rapidly onto mobile platforms. It's no surprise that close attention to mobile traffic is now more important than ever for a successful enterprise. SEO Mobile Marketing

Are You Mobile-Optimized or Mobile-Awesome?

Bound360

When your phone is that tiny it becomes really clear really fast when websites aren’t optimizing well for mobile. Which brings up a good question: what does it really mean to “optimize” for mobile? A giant block of text on mobile? On mobile, wide images can get tricky.

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Consumers use their mobile devices for connectivity and content.

Report: Mobile Organic Search Visits on the Rise

KoMarketing Associates

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. Whether customers are connecting with a brand via mobile or desktop, it’s up to marketers to deliver an optimal customer experience.

Mobile 167

Link Building and Mobile SEO in 2017

Webbiquity

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. The increasing use of mobile technology can put pressure on brands to increase their rankings to not “miss out” on clicks and engagement.