Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses.

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Content Marketing in a Mobile World

Modern Marketing

Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel.

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7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

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Mobile marketing must-haves in 2017

Biznology

It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. adults own a smartphone and Americans consume 60% of their digital media content on mobile apps. Mobile data used to be hard to procure, and oftentimes wasn’t very accurate.

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How B2B Marketing is Changing in 2018

consume on mobile devices. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. 28% of all Internet usage is on mobile phones. • B2B mobile web use still trails consumer search, but is growing rapidly. On-Page Mobile SEO Techniques.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing.

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6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing.

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Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. This is about more than simply making your site mobile responsive. Myth 3: Mobile Content Must Be Short.

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Measuring mobile

Biznology

Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. As I said in my previous post, mobile is not just another channel, another media thing. Mobile Marketing mobile marketing Storytelling

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9 Award-Winning Customer Advocacy Success Stories

Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Here are a few tips to help you to get ready for mobile-first indexing.

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45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

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Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?”

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Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

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Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. (Photo credit: Irita Kirsbluma).

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Here are four ways mobile will revolutionize your B2B marketing strateg y : New Communication Channels. Mobile integration can improve the trade show experience.

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Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Benchmark where you stand with mobile.

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Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

They simply won’t stand for lackluster mobile experiences, formatting issues, or inadequate design. In other words, every digital interaction you have with a prospect needs to be optimized for mobile. By the end of 2015, mobile had impacted over $1 trillion in retail sales.

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Mobile Marketing: How to Increase Sales with Mobile Marketing

Marketing Insider Group

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Mobile

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B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.

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5 Great Mobile Website And App Examples

Marketing Insider Group

The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group. MobileIrish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented.

Mobile vs Desktop Traffic: What's the Difference?

Spiralytics

Much of today's market is expanding rapidly onto mobile platforms. It's no surprise that close attention to mobile traffic is now more important than ever for a successful enterprise. SEO Mobile Marketing

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Benchmark where you stand with mobile.

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Mobile ad optimization

Choozle

For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Tips for mobile video.

5 reasons your business needs a mobile app

Marketing Insider Group

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. Marketing Strategy Mobile

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Report: More Traffic Now Coming from Mobile, Suggesting a New Direction for B2B Marketers

KoMarketing Associates

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. percent), up to 20 percent of their traffic comes from mobile. Mobile Reigns Supreme Over Desktop for Organic Search.

7 Mistakes to Avoid When Planning Your Mobile Campaigns

Modern Marketing

Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. billion unique mobile internet users. That is, mobile ads. Cross Channel Marketing Mobile Marketing

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Marketers Continue to See the Potential of Mobile Video Content

KoMarketing Associates

As video continues to grow in popularity as a content marketing asset, new research shows more marketers are integrating it into their mobile strategies. YouAppi recently conducted the second annual “2018 CMO Mobile Marketing Guide” to determine how marketers are planning to use video in their mobile marketing plans in the coming months. For the remainder of 2018, nearly 61 percent of marketers said they plan to use video for social media mobile marketing.

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Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting.

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Report: Mobile Organic Search Visits on the Rise

KoMarketing Associates

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. Whether customers are connecting with a brand via mobile or desktop, it’s up to marketers to deliver an optimal customer experience.

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Elevate Your Mobile Email Marketing Strategy

Marketing Insider Group

The post Elevate Your Mobile Email Marketing Strategy appeared first on Marketing Insider Group. MobileMy wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home.

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space?

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7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before.

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