Business Facts To Inspire Your Marketing

Marketing Insider Group

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue.

6 Mobile SEO Tools

MarketMuse

Mobile indexing first means site owners need to pay attention to the mobile experience. These six mobile SEO tools ensure your site offers optimal exposure to mobile visitors. SEO tools

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7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

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Measuring mobile

Biznology

Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. As I said in my previous post, mobile is not just another channel, another media thing. Mobile is all about understanding and listening to what people have to say, share, where people are, and why they are somewhere. But our mobile people are not alone, they don’t share things only for their eyes or to satisfy their egos.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Industry News Mobile Device Adoption digital marketing mobile marketing

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6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile. By 2020, it’s anticipated that progressive web apps will replace 50 percent of general-purpose apps for mobile. Mobile speed matters.

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How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly.

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. While this evolution of mobile devices has widely made accessing the Internet far more convenient for consumers, it has added a whole new challenge for digital marketers. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.

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Mobile App Optimization & Indexing

seo.co

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Why should I be interested in mobility?

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Mobile Lead Generation: 5 Proven Strategies to Grow Your List

Optinmonster

Are you struggling with mobile lead generation, and you’re tired of leaving conversions on the table? It’s no secret that over half of online consumers shop their favorite stores using mobile devices. The Importance of Mobile Lead Generation.

The Positive Effects of Mobile for SEO (UPDATED 2021)

Method and Metric

Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 The mobile user experience has stood at the forefront of search.

6 Types of Mobile Marketing Campaigns You Should Start Now

Spiralytics

Mobile marketing is one of the fastest-growing segments of advertising, but there isn’t just one. The post 6 Types of Mobile Marketing Campaigns You Should Start Now appeared first on Spiralytics Inc. Mobile Marketing mobile marketing

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet. 28% of all Internet usage is on mobile phones. • On-Page Mobile SEO Techniques. Mobile SEO Link Building.

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9 Mobile Popup Best Practices to Increase Conversions

Optinmonster

Do you want to design a mobile popup to increase conversions across your site but not sure where to start? Adding popups to your mobile strategy is an excellent way of getting new leads and driving sales. That’s why, today, we’re going to cover 9 mobile popup best practices.

How to Create Mobile Exit-Intent Popups That Convert

Optinmonster

Do you struggle with visitors browsing your site on mobile devices, but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups. That’s why we’re going to teach you how to create a mobile exit-intent campaign.

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Detection and prediction of human behavior from daily life activities is a challenging task but mobile usage can be used as a compass to this effort. At this point it is really important to make clear that mobile is not about media, it is, as we said, about behavior.

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

9 Top Apps for Faster B2B Mobile Payments

Zoominfo

The power of processing payments has now been optimized for mobile. The B2B Mobile Payments Landscape. When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. What Mobile Payment App to Choose?

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Mobile Marketing: How to Increase Sales with Mobile Marketing

Marketing Insider Group

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Once you have determined how much you can spend on this project, the second step is to define your target customer base on mobile. […]. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group. Mobile

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Where We Are Today With Google’s Mobile-First Index via @sejournal, @mindyweinstein

Search Engine Journal

Let's deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more. The post Where We Are Today With Google’s Mobile-First Index appeared first on Search Engine Journal. Mobile SEO

Mobile-friendly: Why Your Website Needs to be Optimized for Mobile Devices

RockContent

Can you tell if your website or your company’s blog is mobile-friendly ? of all online traffic happened via mobile devices. That means people are spending more of their internet time on a mobile device than on a computer. What are the criteria for being mobile-friendly?

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Mobile App vs Mobile Website? What’s better for you? 14 decision makers

Biznology

The numbers show marketers are rushing into mobile. So, if you want to know what’s better for your business: Mobile App or Mobile Website? 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). 85% report an intent to raise their mobile budgets in the near future (ANA). Only 16% of marketers have a mobile strategy (Source: CMO Council ).

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Here are four ways mobile will revolutionize your B2B marketing strateg y : New Communication Channels. Mobile integration can improve the trade show experience.

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14 Mobile Optimization Best Practices You Need To Know via @sejournal, @BrianHarnish

Search Engine Journal

Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first on Search Engine Journal. Mobile Search SEO

Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

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7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI).

Mobile SEO: A Complete Guide [Ebook] via @sejournal, @lorenbaker

Search Engine Journal

With our newest ebook, "Mobile SEO: A Complete Guide," get ready to unlock new levels of mobile SEO success! The post Mobile SEO: A Complete Guide [Ebook] appeared first on Search Engine Journal. Mobile Search News SEO

The Mobile Experience: Table Stakes for Community Activation & Engagement

Influitive

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go.

Mobile SEO and 6 Things You Need to Know

BenchmarkONE

Did you know that there are more searches performed every day on mobile devices than desktop computers? In this post, we’re looking at the building blocks behind mobile SEO, including why it’s so important and the steps you need to take to ensure your site is optimized for mobile search.

Email Client Market Share in May 2021: The Recovery of Mobile and More

Litmus

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Mobile: 49.7%. Most popular mobile opens.

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design

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Mobile vs. Desktop: Differences Between Mobile & Desktop SEO

seo.co

Mobile SEO has been in the spotlight for a few years now, as mobile traffic has risen dramatically to overtake desktop traffic in total volume. Are mobile and desktop SEO really that different, and if so, do you need both to succeed in SEO? Mobile-Specific Strategies.

Is Your Website Mobile-Friendly?

Biznology

For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. So, the question is, is your website changing wit this mobile revolution, or is it remaining stagnant? Image via CrunchBase.

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What customers want from their mobile marketing experience

Kaon

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. B2B researchers are not just using mobile devices when they are out and about, but also when they are at work conducting research. Therefore, it is imperative to create a memorable mobile moment for your prospects anywhere, anytime. Web mobile optimization is a must.

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45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Mobile email marketing lags consumer adoption. Email is increasingly mobile. The number of mobile email users rose 22% last year and is projected to grow another 23% in 2016.

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Mobile-Optimization Basics for Email

BenchmarkONE

It’s pretty much a no-brainer that you need to be optimizing your emails for mobile. Your subscribers are just as likely to be opening up your emails on their mobile devices as they are on their desktops — and perhaps even more so. Why Mobile-Optimization is Important.