6 Mobile SEO Tools

MarketMuse

Mobile indexing first means site owners need to pay attention to the mobile experience. These six mobile SEO tools ensure your site offers optimal exposure to mobile visitors. SEO tools

Content Marketing in a Mobile World

Oracle

Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel. Not convinced it’s actually a mobile world? In November 2018, Statista reported that mobile devices (excluding tablets) accounted for 48 percent of website traffic worldwide.

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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Industry News Mobile Device Adoption digital marketing mobile marketing

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What Is Your Mobile Strategy Missing?

Oracle

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. If you can develop and implement an effective and comprehensive mobile marketing strategy , then you are more likely to optimize your results with your target audience. While it may seem like a small thing, many brands miss the mobile mark. Mobile Marketing

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

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Mobile App Optimization & Indexing

seo.co

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps.

Is Mobile-Only Email Design Appropriate for My Brand?

Oracle

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design.

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Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. This year, smart phone use in the United States will hit 80%, tablets will overtake sales of PCs, and already about half of online traffic is taking place on the mobile web. We have to stop putting mobile in a silo.

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How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile. By 2020, it’s anticipated that progressive web apps will replace 50 percent of general-purpose apps for mobile. Mobile speed matters.

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The Positive Effects of Mobile for SEO (UPDATED 2021)

Method and Metric

Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 The mobile user experience has stood at the forefront of search.

The Biggest Mobile Marketing Trends of 2016

Oracle

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. When looking to improve customer acquisition rates, customer conversions and retention rates, fine tuning how your audience interacts via their mobile device is key to maximizing your revenue. Mobile Isn't Just Another Screen.

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7 Mistakes to Avoid When Planning Your Mobile Campaigns

Oracle

Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. billion unique mobile internet users. Lastly, mobile devices will drive 80 percent of global internet usage as reported by Zenith. With so much opportunity to reach your target audience, mobile marketing tops the marketing strategy list. That is, mobile ads. Cross Channel Marketing Mobile Marketing

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Mobile Marketing to a New Generation

Oracle

Despite being so young, they have already learned the fine art of consumerism thanks to their connectedness and being weaned on mobile devices. Gen Z and Mobile. Mobile is life to this generation because they are considered true natives to technology. This connection to their phones runs deep almost as though the mobile device was part of them. Mobile Marketing Strategies to Gen Z. Mobile Marketing

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B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. While this evolution of mobile devices has widely made accessing the Internet far more convenient for consumers, it has added a whole new challenge for digital marketers. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.

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6 Types of Mobile Marketing Campaigns You Should Start Now

Spiralytics

Mobile marketing is one of the fastest-growing segments of advertising, but there isn’t just one. The post 6 Types of Mobile Marketing Campaigns You Should Start Now appeared first on Spiralytics Inc. Mobile Marketing mobile marketing

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Behold the Ongoing B2B Mobile Marketing Disconnect

Oracle

Chasing the Ever More Mobile Buyer. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. The operative words of the title are "ever more" as in more B2B buyers, AKA human beings, are using their mobile devices more and more. That's right kids, a mobile device. What you may not know, like many marketers, is how to do mobile testing really well.

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Using Mobile Experiences to Grow Your List

Oracle

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. The Two Mobile Audiences. Mobile Marketing

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Mobile Lead Generation: 5 Proven Strategies to Grow Your List

Optinmonster

Are you struggling with mobile lead generation, and you’re tired of leaving conversions on the table? It’s no secret that over half of online consumers shop their favorite stores using mobile devices. The Importance of Mobile Lead Generation.

How to Create Mobile Exit-Intent Popups That Convert

Optinmonster

Do you struggle with visitors browsing your site on mobile devices, but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups. That’s why we’re going to teach you how to create a mobile exit-intent campaign.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Oracle

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). 80% of social media engagement happens on mobile ( comScore ). Mobile is the only game in town for rich-push and SMS.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

The power of processing payments has now been optimized for mobile. The B2B Mobile Payments Landscape. When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. What Mobile Payment App to Choose?

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Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Why should I be interested in mobility?

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What Smartphone Users’ Mobile Mindset Means for Brands

Oracle

That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. But as consumers have grown more and more reliant on their smartphones, a mobile-optimized site isn’t enough. You have to reshape the experience to fit the new mobile-only behavior. The Need for Speed Most marketers know that the mobile experience needs to be slick in terms of speed.

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Mobile vs. Desktop: Differences Between Mobile & Desktop SEO

seo.co

Mobile SEO has been in the spotlight for a few years now, as mobile traffic has risen dramatically to overtake desktop traffic in total volume. Are mobile and desktop SEO really that different, and if so, do you need both to succeed in SEO? Mobile-Specific Strategies.

9 Mobile Popup Best Practices to Increase Conversions

Optinmonster

Do you want to design a mobile popup to increase conversions across your site but not sure where to start? Adding popups to your mobile strategy is an excellent way of getting new leads and driving sales. That’s why, today, we’re going to cover 9 mobile popup best practices.

Mobile Marketing Trends for 2016

Oracle

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016. In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential. Read the full story on Mobile Marketing Watch. Mobile is growing and growing rapidly.

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Mobile-friendly: Why Your Website Needs to be Optimized for Mobile Devices

RockContent

Can you tell if your website or your company’s blog is mobile-friendly ? of all online traffic happened via mobile devices. That means people are spending more of their internet time on a mobile device than on a computer. What are the criteria for being mobile-friendly?

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Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet. 28% of all Internet usage is on mobile phones. • On-Page Mobile SEO Techniques. Mobile SEO Link Building.

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Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Detection and prediction of human behavior from daily life activities is a challenging task but mobile usage can be used as a compass to this effort. At this point it is really important to make clear that mobile is not about media, it is, as we said, about behavior.

3 Mobile Marketing Trends You Can't Afford To Ignore

Oracle

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. 59% feel frustrated and annoyed when they go to a website that is not mobile-friendly. Mobile DMP.

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Is Anyone Actually Looking at Your Mobile Ads? And Other Mobile News

Oracle

The topics will include but not be limited to: - Mobile marketing. This Week's Friday Five: Mobile. How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen? Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising. Mobile video ad spending triples in 2015, and that’s just the beginning.

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The Mobile Data Management Platform (eBook)

Oracle

As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 36 percent globally, and 49 percent in the US by 2017. The above is the opening line of the Introduction of new eBook: The Mobile Data Management Platform.

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Email Client Market Share in May 2021: The Recovery of Mobile and More

Litmus

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Mobile: 49.7%. Most popular mobile opens.

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Oracle

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” ” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. Mobile is big. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy.

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The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

Oracle

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives. 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices. Marketing Cloud Mobile Marketing

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Mobile App vs Mobile Website? What’s better for you? 14 decision makers

Biznology

The numbers show marketers are rushing into mobile. So, if you want to know what’s better for your business: Mobile App or Mobile Website? 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). 85% report an intent to raise their mobile budgets in the near future (ANA). Only 16% of marketers have a mobile strategy (Source: CMO Council ).

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