7 Ways to Generate Leads with Mobile Marketing
SEPTEMBER 26, 2018
Lead Generation Mobile Marketing lead generation mobile mobile device smartphone
SEPTEMBER 26, 2018
Lead Generation Mobile Marketing lead generation mobile mobile device smartphone
AUGUST 19, 2019
Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel. Not convinced it’s actually a mobile world? In November 2018, Statista reported that mobile devices (excluding tablets) accounted for 48 percent of website traffic worldwide.
JULY 19, 2019
Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. If you can develop and implement an effective and comprehensive mobile marketing strategy , then you are more likely to optimize your results with your target audience. While it may seem like a small thing, many brands miss the mobile mark. Mobile Marketing
JANUARY 7, 2020
The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design.
Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.
MAY 8, 2018
Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.
OCTOBER 10, 2017
Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Here are four ways mobile will revolutionize your B2B marketing strateg y : New Communication Channels. Mobile integration can improve the trade show experience.
SEPTEMBER 10, 2018
That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. You have to reshape the experience to fit the new mobile-only behavior. Feel naked without your smartphone?
DECEMBER 10, 2014
Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. As I said in my previous post, mobile is not just another channel, another media thing. Mobile is all about understanding and listening to what people have to say, share, where people are, and why they are somewhere. But our mobile people are not alone, they don’t share things only for their eyes or to satisfy their egos.
SEPTEMBER 21, 2020
Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI).
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
MARCH 29, 2018
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile. By 2020, it’s anticipated that progressive web apps will replace 50 percent of general-purpose apps for mobile. Mobile speed matters.
JANUARY 2, 2019
Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. billion unique mobile internet users. Lastly, mobile devices will drive 80 percent of global internet usage as reported by Zenith. With so much opportunity to reach your target audience, mobile marketing tops the marketing strategy list. That is, mobile ads. Cross Channel Marketing Mobile Marketing
FEBRUARY 6, 2018
As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. With a mobile-first approach, Google will consider the mobile version of your site as the primary version and crawl it first before crawling the desktop version. Here are a few tips to help you to get ready for mobile-first indexing.
FEBRUARY 9, 2016
But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Mobile email marketing lags consumer adoption. Email is increasingly mobile. The number of mobile email users rose 22% last year and is projected to grow another 23% in 2016.
MARCH 10, 2014
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. This year, smart phone use in the United States will hit 80%, tablets will overtake sales of PCs, and already about half of online traffic is taking place on the mobile web. We have to stop putting mobile in a silo.
SEPTEMBER 16, 2016
This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. When looking to improve customer acquisition rates, customer conversions and retention rates, fine tuning how your audience interacts via their mobile device is key to maximizing your revenue. Mobile Isn't Just Another Screen.
OCTOBER 24, 2018
For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Tips for mobile video.
AUGUST 24, 2017
Despite being so young, they have already learned the fine art of consumerism thanks to their connectedness and being weaned on mobile devices. Gen Z and Mobile. Mobile is life to this generation because they are considered true natives to technology. This connection to their phones runs deep almost as though the mobile device was part of them. Mobile Marketing Strategies to Gen Z. Mobile Marketing
OCTOBER 25, 2016
It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Over 31 million US internet users will go online only via a mobile device in 2016. There’s a slew more stats to verify mobile’s rising dominance, but I think you get the idea. Benchmark where you stand with mobile.
JANUARY 20, 2017
Chasing the Ever More Mobile Buyer. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. The operative words of the title are "ever more" as in more B2B buyers, AKA human beings, are using their mobile devices more and more. That's right kids, a mobile device. What you may not know, like many marketers, is how to do mobile testing really well.
B2B Lead Generation
NOVEMBER 11, 2013
Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. While this evolution of mobile devices has widely made accessing the Internet far more convenient for consumers, it has added a whole new challenge for digital marketers. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.
DECEMBER 7, 2016
Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. The Two Mobile Audiences. Mobile Marketing
AUGUST 26, 2020
It’s pretty much a no-brainer that you need to be optimizing your emails for mobile. Your subscribers are just as likely to be opening up your emails on their mobile devices as they are on their desktops — and perhaps even more so. Why Mobile-Optimization is Important.
Marketing Insider Group
APRIL 5, 2016
Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Once you have determined how much you can spend on this project, the second step is to define your target customer base on mobile. […]. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group. Mobile
SEPTEMBER 6, 2018
As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. Whether customers are connecting with a brand via mobile or desktop, it’s up to marketers to deliver an optimal customer experience.
NOVEMBER 10, 2016
A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). 80% of social media engagement happens on mobile ( comScore ). Mobile is the only game in town for rich-push and SMS.
FEBRUARY 26, 2020
Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Enhancing Ad Measurement Beyond Clicks and Viewability” report, and statistics showed that only 40% of marketers are confident in their organization’s ability to measure the conversion rate of their mobile advertising efforts. The Turn Toward Mobile Marketing.
Marketing Insider Group
NOVEMBER 7, 2016
The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group. MobileIrish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash. Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market to compete with other well established brands, therefore they needed a campaign that not only spoke to their […].
FEBRUARY 20, 2018
Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. Here are four core findings from 14 stats and facts about mobile use and marketing from recent research. It’s hard to overstate the impact of mobile technology.
OCTOBER 25, 2016
Its time digital marketers started saying mobile, mobile, mobile. Heres why: Theres more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Over 31 million US internet users will go online only via a mobile device in 2016. Theres a slew more stats to verify mobiles rising dominance, but I think you get the idea. Benchmark where you stand with mobile.
OCTOBER 30, 2019
A B2B mobile marketing strategy is a must for any company that wants to interact with its target audience. Company decision-makers already use mobile devices to help them work from anywhere, conducting research, interacting with B2B brands, and making purchases. As part of this B2B mobile marketing strategy, emails are an integral way to reach out to prospects with information they need to make purchase decisions. Here’s what a mobile-optimized email should look like.
JUNE 19, 2014
Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Why should I be interested in mobility?
FEBRUARY 13, 2020
spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns.
MAY 22, 2020
Do you struggle with visitors browsing your site on mobile devices, but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. That’s why we’re going to teach you how to create a mobile exit-intent campaign. What Is a Mobile Exit-Intent Popup?
SEPTEMBER 25, 2019
According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go.
JANUARY 22, 2016
This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016. In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential. Read the full story on Mobile Marketing Watch. Mobile is growing and growing rapidly.