Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. This is about more than simply making your site mobile responsive. Myth 3: Mobile Content Must Be Short.

Mobile 100

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 117

Trending Sources

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

Stats 96

Mobile Marketing Trends for 2016

Modern Marketing

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016. Mobile Marketing

Mobile 115

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

Design 114

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing

Mobile 133

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation Blog

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?”

Mobile 116

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app. Mobile DMP.

Mobile 118

Using Mobile Experiences to Grow Your List

Modern Marketing

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact.

List 100

21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access?

Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. (Photo credit: Irita Kirsbluma).

Mobile Marketing to a New Generation

Modern Marketing

Despite being so young, they have already learned the fine art of consumerism thanks to their connectedness and being weaned on mobile devices. Gen Z and Mobile. Mobile is life to this generation because they are considered true natives to technology. Mobile Marketing

7 Compelling Reasons to Invest in Mobile Marketing

Modern Marketing

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Despite the ROI reservations, mobile spend is rising.

Mobile 125

Behold the Ongoing B2B Mobile Marketing Disconnect

Modern Marketing

Chasing the Ever More Mobile Buyer. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. That's right kids, a mobile device. Mobile Marketing

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. But mobile means we are always connected! But apps are uniquely mobile!

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. In short, everyone believes mobile should be a priority, most are seeing a significant portion of traffic from mobile devices, yet many struggle to make the case for mobile and to execute on it.

Mobile 130

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

Modern Marketing

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. But in this context, in OUR marketing context it speaks volumes to the inherent need to have a strong mobile marketing strategy.

Mobile 129

How Marketers Should Engage Their Mobile User

Modern Marketing

And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Deepviews: mobile-web ready previews of your app content.

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation Blog

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.

Mobile 103

4 Secrets of Mobile Retention

Modern B2B Marketing

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Another mobile marketing secret?

55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

Modern Marketing

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies?

Mobile 124

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016. There’s a slew of stats to verify mobile’s rising dominance, but I think you get the idea. Benchmark where you stand with mobile.

Elevate Your Mobile Email Marketing Strategy

Marketing Insider Group

The post Elevate Your Mobile Email Marketing Strategy appeared first on Marketing Insider Group. MobileMy wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home.

17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. • Mobile is untapped opportunity.

Stats 111

Mobile marketing must-haves in 2017

Biznology

It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. adults own a smartphone and Americans consume 60% of their digital media content on mobile apps. Mobile data used to be hard to procure, and oftentimes wasn’t very accurate.

Why is Mobile at the Heart of the Customer Journey?

Modern Marketing

Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Whether our goal is exploration, education, or action, we use mobile. Mobile is not a stop on the path to purchase.

Mobile 119

5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. Marketing Strategy Mobile KPI Mobile Marketing ROI

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space?

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

Modern Marketing

practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. This just in.

Mobile 122

B2B Mobile Marketing: 15 Ideas You Can Use Today.

ViewPoint

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

Mobile 123

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. Mobile is a way of life. Now, it’s possible for marketers to fully incorporate mobile into their. Mobile Marketing

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” Mobile is big. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy.

SMS 101

Best Practices for Mobile SEO

Modern B2B Marketing

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). This statistic makes optimizing your websites for mobile devices more compelling.

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

Modern Marketing

44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices. Mobile commerce will account for 24.4% " Of course when you have a phenomenon that is warp-speed proliferation of mobile you are going to have challenges.

Get on Board the Mobile Marketing Revolution

Great B2B Marketing

of their marketing budgets for mobile ads, 1.4% for mobile web and apps, and 0.7% However, many B2B prospects – those people you aim to serve—prefer to read and engage via mobile devices (mostly smartphones and tablets). Use mobile-specific landing pages.

How AI Will Be A Game Changer In Mobile Marketing

Modern Marketing

" Yes this means that if Google is shifting from a mobile-centric world to an AI-centric world, we all need to pay attention. " Going Mobile. I am not about to trot out the latest research on the use of mobile devices. Mobile Marketing

How is Mobile Changing Business? [INFOGRAPHIC]

Tomorrow People

The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic.

Mobile 117

Introducing The Definitive Guide To Mobile Marketing

Modern B2B Marketing

Author: Ellen Gomes Mobile devices have become an integral part of our lives. Because mobile devices are increasingly important to people, especially as device capabilities have expanded—replacing our calendars, phone books, home phones, physical maps, etc. What is Mobile Marketing?

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Modern B2B Marketing

Within this category, mobile marketing automation has emerged to cater specifically to app marketers. By integrating mobile marketing automation into your marketing platform, you can run multi-channel campaigns and transfer web-originated user behavior data to mobile and vice-versa. .

Two Thirds of Marketers Cannot Measure Mobile

Modern Marketing

This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester.