Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Industry News Mobile Device Adoption digital marketing mobile marketing

Mobile 164

How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Content Marketing in a Mobile World

Oracle

Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel. Not convinced it’s actually a mobile world? In November 2018, Statista reported that mobile devices (excluding tablets) accounted for 48 percent of website traffic worldwide.

Mobile 187

What Is Your Mobile Strategy Missing?

Oracle

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. If you can develop and implement an effective and comprehensive mobile marketing strategy , then you are more likely to optimize your results with your target audience. While it may seem like a small thing, many brands miss the mobile mark. Mobile Marketing

Mobile 184

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

Mobile 177

How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Here are four ways mobile will revolutionize your B2B marketing strateg y : New Communication Channels. Mobile integration can improve the trade show experience.

Mobile 192

7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

Mobile 133

Measuring mobile

Biznology

Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. As I said in my previous post, mobile is not just another channel, another media thing. Mobile is all about understanding and listening to what people have to say, share, where people are, and why they are somewhere. But our mobile people are not alone, they don’t share things only for their eyes or to satisfy their egos.

Mobile 141

6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile. By 2020, it’s anticipated that progressive web apps will replace 50 percent of general-purpose apps for mobile. Mobile speed matters.

Mobile 152

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Optimize your pages for mobile devices following the 6 pillars of Mobile SEO

RockContent

The SEO professionals’ concerns with the performance and navigation of websites on mobile devices have always existed. In 2019, when Google began to prioritize mobile interfaces in its indexing (Google Mobile-First Index), these enhancements became a rule in the market.

Mobile 139

7 Mistakes to Avoid When Planning Your Mobile Campaigns

Oracle

Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. billion unique mobile internet users. Lastly, mobile devices will drive 80 percent of global internet usage as reported by Zenith. With so much opportunity to reach your target audience, mobile marketing tops the marketing strategy list. That is, mobile ads. Cross Channel Marketing Mobile Marketing

Mobile 211

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Mobile email marketing lags consumer adoption. Email is increasingly mobile. The number of mobile email users rose 22% last year and is projected to grow another 23% in 2016.

Stats 159

Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. This year, smart phone use in the United States will hit 80%, tablets will overtake sales of PCs, and already about half of online traffic is taking place on the mobile web. We have to stop putting mobile in a silo.

Mobile 161

Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. With a mobile-first approach, Google will consider the mobile version of your site as the primary version and crawl it first before crawling the desktop version. Here are a few tips to help you to get ready for mobile-first indexing.

Mobile 180

The Biggest Mobile Marketing Trends of 2016

Oracle

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. When looking to improve customer acquisition rates, customer conversions and retention rates, fine tuning how your audience interacts via their mobile device is key to maximizing your revenue. Mobile Isn't Just Another Screen.

Mobile 217

Mobile Marketing to a New Generation

Oracle

Despite being so young, they have already learned the fine art of consumerism thanks to their connectedness and being weaned on mobile devices. Gen Z and Mobile. Mobile is life to this generation because they are considered true natives to technology. This connection to their phones runs deep almost as though the mobile device was part of them. Mobile Marketing Strategies to Gen Z. Mobile Marketing

Mobile 211

Is Mobile-Only Email Design Appropriate for My Brand?

Oracle

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Just like email marketers used to create a single email design optimized for desktops, those who have embraced mobile-only design are creating a single email design optimized for mobile devices.

Mobile 149

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Over 31 million US internet users will go online only via a mobile device in 2016. There’s a slew more stats to verify mobile’s rising dominance, but I think you get the idea. Benchmark where you stand with mobile.

Course 202

Behold the Ongoing B2B Mobile Marketing Disconnect

Oracle

Chasing the Ever More Mobile Buyer. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. The operative words of the title are "ever more" as in more B2B buyers, AKA human beings, are using their mobile devices more and more. That's right kids, a mobile device. What you may not know, like many marketers, is how to do mobile testing really well.

Mobile 195

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. While this evolution of mobile devices has widely made accessing the Internet far more convenient for consumers, it has added a whole new challenge for digital marketers. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.

Mobile 221

Using Mobile Experiences to Grow Your List

Oracle

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. The Two Mobile Audiences. Mobile Marketing

Mobile 211

What Smartphone Users’ Mobile Mindset Means for Brands

Oracle

That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. But as consumers have grown more and more reliant on their smartphones, a mobile-optimized site isn’t enough. You have to reshape the experience to fit the new mobile-only behavior. The Need for Speed Most marketers know that the mobile experience needs to be slick in terms of speed.

Mobile 187

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Oracle

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). 80% of social media engagement happens on mobile ( comScore ). Mobile is the only game in town for rich-push and SMS.

Mobile 214

Mobile Marketing: How to Increase Sales with Mobile Marketing

Marketing Insider Group

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Once you have determined how much you can spend on this project, the second step is to define your target customer base on mobile. […]. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group. Mobile

Mobile 145

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Over 31 million US internet users will go online only via a mobile device in 2016. There’s a slew more stats to verify mobile’s rising dominance, but I think you get the idea. Benchmark where you stand with mobile.

Course 180

Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. Here are four core findings from 14 stats and facts about mobile use and marketing from recent research. It’s hard to overstate the impact of mobile technology.

Mobile 189

Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Why should I be interested in mobility?

Mobile 137

Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Enhancing Ad Measurement Beyond Clicks and Viewability” report, and statistics showed that only 40% of marketers are confident in their organization’s ability to measure the conversion rate of their mobile advertising efforts. The Turn Toward Mobile Marketing.

Mobile 126

Mobile Marketing Trends for 2016

Oracle

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016. In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential. Read the full story on Mobile Marketing Watch. Mobile is growing and growing rapidly.

Mobile 157

What Does a Mobile-Optimized Email Look Like?

Oracle

A B2B mobile marketing strategy is a must for any company that wants to interact with its target audience. Company decision-makers already use mobile devices to help them work from anywhere, conducting research, interacting with B2B brands, and making purchases. As part of this B2B mobile marketing strategy, emails are an integral way to reach out to prospects with information they need to make purchase decisions. Here’s what a mobile-optimized email should look like.

Mobile 133

5 Great Mobile Website And App Examples

Marketing Insider Group

The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group. MobileIrish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash. Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market to compete with other well established brands, therefore they needed a campaign that not only spoke to their […].

Mobile 183

The Mobile Experience: Table Stakes for Community Activation & Engagement

Influitive

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go.

3 Mobile Marketing Trends You Can't Afford To Ignore

Oracle

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. 59% feel frustrated and annoyed when they go to a website that is not mobile-friendly. Mobile DMP.

Mobile 218

7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI).

5 reasons your business needs a mobile app

Marketing Insider Group

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group. Marketing Strategy Mobile

Mobile 214