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Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. This is about more than simply making your site mobile responsive. Myth 3: Mobile Content Must Be Short.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

Stats 96

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 117

Seven Essential Mobile Apps for Marketers

grow - Practical Marketing Solutions

Back in 2014, I wrote a post on essential mobile apps for marketers. Those are some of my new favorite mobile apps for marketers. Which mobile apps do you keep on the first screen? Mobile marketing apps kerry gorgone marketing apps mobile marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Modern Marketing

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. 80% of social media engagement happens on mobile ( comScore ). Mobile Marketing

Mobile 120

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. For comparison, B2B industry standards are 27 percent opens on mobile, compared to 43 percent for B2C. Offer shorter registration forms for mobile users.

The Biggest Mobile Marketing Trends of 2016

Modern Marketing

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Mobile Isn't Just Another Screen.

Mobile 109

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

Design 114

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing.

Using Mobile Experiences to Grow Your List

Modern Marketing

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact.

List 99

Mobile devices are detroying human conversation. Get over it.

grow - Practical Marketing Solutions

The ubiqituous mobile device has replaced face-to-face human conversation, upended family dynamics, and challenged traditional views of relationships. Turkle pointed to research proving that the mere presence of a mobile device was a deterrent to conversation.

Mobile 111

Behold the Ongoing B2B Mobile Marketing Disconnect

Modern Marketing

Chasing the Ever More Mobile Buyer. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. That's right kids, a mobile device. Mobile Marketing

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app. Mobile DMP.

Mobile 115

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing.

17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. • Mobile is untapped opportunity.

Stats 111

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing

Mobile 133

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation Blog

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?”

Mobile 116

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

Modern Marketing

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. But in this context, in OUR marketing context it speaks volumes to the inherent need to have a strong mobile marketing strategy.

Mobile 127

7 Compelling Reasons to Invest in Mobile Marketing

Modern Marketing

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Despite the ROI reservations, mobile spend is rising.

Mobile 123

Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. (Photo credit: Irita Kirsbluma).

4 Secrets of Mobile Retention

Modern B2B Marketing

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Another mobile marketing secret?

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016. There’s a slew of stats to verify mobile’s rising dominance, but I think you get the idea. Benchmark where you stand with mobile.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. But mobile means we are always connected! But apps are uniquely mobile!

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Modern B2B Marketing

Within this category, mobile marketing automation has emerged to cater specifically to app marketers. By integrating mobile marketing automation into your marketing platform, you can run multi-channel campaigns and transfer web-originated user behavior data to mobile and vice-versa. .

How Marketers Should Engage Their Mobile User

Modern Marketing

And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Deepviews: mobile-web ready previews of your app content.

Elevate Your Mobile Email Marketing Strategy

B2B Marketing Insider

The post Elevate Your Mobile Email Marketing Strategy appeared first on Marketing Insider Group. MobileMy wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home.

Link Building and Mobile SEO in 2017

Webbiquity

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. The increasing use of mobile technology can put pressure on brands to increase their rankings to not “miss out” on clicks and engagement.

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. In short, everyone believes mobile should be a priority, most are seeing a significant portion of traffic from mobile devices, yet many struggle to make the case for mobile and to execute on it.

Mobile 130

Mobility, mobile commerce, and the worst apps in the world

grow - Practical Marketing Solutions

It seems at the end of every year, pundits predict that “this is the year of MOBILE!” You also do not want to miss our discussion of the world’s worst mobile apps, which caused us to crack up so much we could not even speak! A mobile strategy based on poop.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. 28% of all Internet usage is on mobile phones. • B2B mobile web use still trails consumer search, but is growing rapidly. On-Page Mobile SEO Techniques.

5 ways to refine your mobile marketing campaign and increase ROI

B2B Marketing Insider

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. Marketing Strategy Mobile KPI Mobile Marketing ROI

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation Blog

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.

Mobile 103

55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

Modern Marketing

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies?

Mobile 122

B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones?

Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

How AI Will Be A Game Changer In Mobile Marketing

Modern Marketing

" Yes this means that if Google is shifting from a mobile-centric world to an AI-centric world, we all need to pay attention. " Going Mobile. I am not about to trot out the latest research on the use of mobile devices. Mobile Marketing

Why is Mobile at the Heart of the Customer Journey?

Modern Marketing

Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Whether our goal is exploration, education, or action, we use mobile. Mobile is not a stop on the path to purchase.

Mobile 117

Best Practices for Mobile SEO

Modern B2B Marketing

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). This statistic makes optimizing your websites for mobile devices more compelling.