Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses.

Mobile 231

7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

Mobile 158

Mobile marketing must-haves in 2017

Biznology

It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. adults own a smartphone and Americans consume 60% of their digital media content on mobile apps. Mobile data used to be hard to procure, and oftentimes wasn’t very accurate.

Mobile 186

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. 28% of all Internet usage is on mobile phones. • B2B mobile web use still trails consumer search, but is growing rapidly. On-Page Mobile SEO Techniques.

Mobile 227

How B2B Marketing is Changing in 2018

consume on mobile devices. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.

6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing.

Mobile 191

Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. This is about more than simply making your site mobile responsive. Myth 3: Mobile Content Must Be Short.

Mobile 205

Measuring mobile

Biznology

Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. As I said in my previous post, mobile is not just another channel, another media thing. Mobile Marketing mobile marketing Storytelling

Mobile 177

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

Stats 207

Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Here are a few tips to help you to get ready for mobile-first indexing.

Mobile 212

9 Award-Winning Customer Advocacy Success Stories

Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. (Photo credit: Irita Kirsbluma).

Mobile 209

Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

Mobile 156

How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Here are four ways mobile will revolutionize your B2B marketing strateg y : New Communication Channels. Mobile integration can improve the trade show experience.

Mobile 182

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 275

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years.

Mobile 309

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Benchmark where you stand with mobile.

Course 254

Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

They simply won’t stand for lackluster mobile experiences, formatting issues, or inadequate design. In other words, every digital interaction you have with a prospect needs to be optimized for mobile. By the end of 2015, mobile had impacted over $1 trillion in retail sales.

Mobile 170

Mobile Marketing: How to Increase Sales with Mobile Marketing

Marketing Insider Group

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Mobile

Mobile 197

Mobile ad optimization

Choozle

For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Tips for mobile video.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Benchmark where you stand with mobile.

Course 227

7 Mistakes to Avoid When Planning Your Mobile Campaigns

Modern Marketing

Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. billion unique mobile internet users. That is, mobile ads. Cross Channel Marketing Mobile Marketing

Mobile 234

5 Great Mobile Website And App Examples

Marketing Insider Group

The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group. MobileIrish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.

Mobile 234

Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting.

Mobile 172

5 reasons your business needs a mobile app

Marketing Insider Group

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. Marketing Strategy Mobile

Mobile 268

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

Design 268

Elevate Your Mobile Email Marketing Strategy

Marketing Insider Group

The post Elevate Your Mobile Email Marketing Strategy appeared first on Marketing Insider Group. MobileMy wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home.

Mobile 212

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before.

Mobile 254

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Consumers use their mobile devices for connectivity and content.

Link Building and Mobile SEO in 2017

Webbiquity

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. The increasing use of mobile technology can put pressure on brands to increase their rankings to not “miss out” on clicks and engagement.

17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. • Mobile is untapped opportunity.

Stats 281

The Biggest Mobile Marketing Trends of 2016

Modern Marketing

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Mobile Isn't Just Another Screen.

Mobile 277

Mobile App vs Mobile Website? What’s better for you? 14 decision makers

Biznology

The numbers show marketers are rushing into mobile. So, if you want to know what’s better for your business: Mobile App or Mobile Website? 85% report an intent to raise their mobile budgets in the near future (ANA). Mobile App or Mobile Website?

Mobile 198

21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access?

How to Engage Consumers with Mobile Marketing

Marketing Insider Group

And when they’re using a mobile device, they want it faster. Businesses must keep up with the pace of the mobile frontier to engage readers and stay ahead of the competition. Get to the Point Mobile’s […]. MobileConsumers want value.

Mobile 194

5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. Marketing Strategy Mobile KPI Mobile Marketing ROI

Mobile 259

Mobile Marketing to a New Generation

Modern Marketing

Despite being so young, they have already learned the fine art of consumerism thanks to their connectedness and being weaned on mobile devices. Gen Z and Mobile. Mobile is life to this generation because they are considered true natives to technology. Mobile Marketing

Mobile 242

The Incredible Size of Worldwide Real-Time Mobile Usage [Live Infographic]

Webbiquity

Since the introduction of smartphones and tablets, mobile device usage has grown tremendously. To help put this trend better into perspective, the folks behind PlayMobi have created a fascinating and very cool tool that illustrates the immense scope of mobile usage, in real time!

Mobile 181

Is Your Website Mobile-Friendly?

Biznology

For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. So, the question is, is your website changing wit this mobile revolution, or is it remaining stagnant?

Mobile 193