ABM
Strategically market to key accounts by targeting multiple individuals within a company using personalized messaging and content.
Microsites for Priority Accounts
What Is It?
Account-based strategy focused on specific high value strategic accounts (typically based on ARR and expansion opportunity). Often these accounts are existing clients with significant growth potential.
Value Proposition
Microsites allow for even deeper levels of personalization for strategic accounts. These sites can launch multiple tracks, and also feature a variety of components like account teams, testimonials, etc.
Technical Lift: Heavy
A PathFactory author creates target or recommend tracks to support this campaign effort. Using your branding/design guidelines an HTML developer creates a microsite to feature these tracks along with selected additional components.
