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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

In the evolving landscape of B2B e-commerce, staying competitive requires more than just a functioning online platform. By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Since he’d taken my online course on GA4, my former student asked me, “How will the change to key events impact my metrics and reporting? But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Add merchandise to the shopping cart. Subscribe to a newsletter.

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How Sur La Table uses AI to power customer experience

Martech

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

You are shopping online and come across the perfect watch. Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.