Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

3 Companies Creating Perfect Omnichannel Ecommerce Experiences

Hubspot

Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” Any changes are reflected immediately, so customers are never left in the cold when they’re ready to buy a drink or merchandise in-store and online. Ecommerce

How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. PriceGrabber is a huge aggregator of many different stores dealing with all types of merchandise.

Preparing your people for B2B eCommerce

Aspidistra

So you’ve made the decision to create an eCommerce channel for your b2b business, you know which customers you’re aiming the service at, what the website will need to do, and the technology you’ll have to put in place.

How to Design an Ecommerce Website Experience Your Shoppers Adore

Hubspot

and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. Does your ecommerce webstore pass the sniff test? Check out this dress from ecommerce site Chloe Loves Charlie, for example: What might the manufacturer's description say?

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Posted in eCommerce Personalization. No matter how much merchandise you have, your customers will be targeted appropriately. eCommerce Personalization ecommerce Green MarketingGoing green, online—is it worth it? The short answer is yes.

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming.

The Ways of Wayfair

eDataSource

Since its 2002 launch from a co-founder’s spare bedroom, Wayfair has grown into a major ecommerce force. Nevertheless, their best-performing campaigns are tightly targeted, curated by merchandise items or categories, and drive 20-30% read rates. eCommerce Retail

The Beginner's Guide to Product Photography [Tutorial + Examples]

Hubspot

Nevertheless, product photography can become this valuable to your ecommerce website strategy. The convenience of ecommerce isn't everything to every customer; being able to browse merchandise from the living room couch is just one part of what makes an internet storefront successful.

FLASH! Email Black Friday Run-up

eDataSource

Only one contains any merchandise or classification reference. eCommerce Holiday/EventFLASH! Email Black Friday Run-up. We’re still analyzing full email activity around Black Friday and Cyber Monday. Here’s a quick look at what key early senders did. As you witnessed the Holiday hustle and bustle that the Thanksgiving weekend ushers in, perhaps you were also wondering how major retailers were emailing their customers for the early approach to the Black Friday/Cyber Monday crush.

7 Ways to Grow Your Luxury Brand

Sharpspring

Once someone has shown interest in a particular piece of merchandise, you can trigger a pop-up that offers additional content related to the merchandise in question and speaks to the customer’s aspirations and dreams. Company Blog Ecommerce Marketing Automation Personalization

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Modern Consumer Behavior in an Omni-Channel World [Infographic]

Hubspot

In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears. Ecommerce

9 Awful Ways We Push Customers Away

Hubspot

This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. 1) Poor Showcasing of Merchandise. Keep the site easy on the eye and don’t overwhelm the customer with disorganized merchandising. Ecommerce website optimization

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The Future of Advertising Is Native Social Commerce

Hubspot

Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Using ecommerce to drive sales is a lot more complicated than it used to be. It resulted in $125,000 of merchandise sales. Ecommerce

All Retailers Are Already E-tailers: They Just Don’t Know It Yet

Liveintent

Virtual retailing is much more than just having an ecommerce site. You could try to resist – or you could recognize that virtual marketing, merchandising, and customer interactions are an essential part of the competitive landscape.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The identity might be available because the customer is interacting with a mobile app for which she has registered, is responding to an email or text message that was already tied to her identity, has logged into an ecommerce Web site, or is known through a cookie that was previously linked to her identity. Prebuilt integrations are available for Magento ecommerce and WordPress, with Hybris and Demandware scheduled to be added.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Offering courses on Advanced Google Analytics, Ecommerce Analytics and Google Tag Manager Fundamentals, there is likely something to learn for all levels. This includes standard tracking features such as Pageviews, Events and Ecommerce. Calling it a Demo Account is a little misleading, it is the live data for Google’s Merchandise Store. Getting started with Google Analytics is no small task.

5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals

Hubspot

In a world where retail eCommerce sales surpassed $2.3 Attract attendees with eye-catching merchandise or engaging entertainment. billion this year , touting your products at fairs, trade shows, and festivals might seem like an outdated tactic to grow your business.

Why This Holiday Email Campaign Misses the Mark

The Point

There’s literally no other detail mentioned – nothing about what I’ll learn, perhaps about ecommerce trends or security best practices or Web merchandising – that communicates the benefit of downloading the paper.

Is Your Website an Internet Relic?

ATAK Interactive

When it comes to a website with a more social focus, like a retail ecommerce business , interactivity can go to a whole new level. Getting a new website live can feel like a gargantuan effort.

Dynamic pricing done automagically

Biznology

Knowing that I am able, with the help of Wiser, to just set up my entire eCommerce website with my best high and low prices for each and every product in my store and my store will be both the most competitive for the lowest price possible but no lower.

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How to sell your SEO strategy & get buy-ins across the enterprise

Biznology

For an eCommerce business, this could look something like this: Challenges: increasing total non-paid contributions. establish a scalable blog merchandising strategy. How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year?

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5 Retail Trends That Will Transform the Industry in 2019

Hubspot

As of today, the ecommerce giant has partnered with over 200 brands to sell their products through Dash Buttons. Growing up, my town’s local shopping mall was a bustling hub of commerce, chock full of busy shops and pesky tweens.

6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Square Cash and Paypal , for instance, are used by millions of Americans for ecommerce and small business transactions, making the donation process faster and more familiar. Your own spin could be almost anything – merchandise, social media events, brand partnerships, or special events.

Is Your Website an Internet Relic?

ATAK Interactive

When it comes to a website with a more social focus, like a retail ecommerce business , interactivity can go to a whole new level. Getting a new website live can feel like a gargantuan effort.

6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Square Cash and Paypal , for instance, are used by millions of Americans for ecommerce and small business transactions, making the donation process faster and more familiar. Your own spin could be almost anything – merchandise, social media events, brand partnerships, or special events.

The M.E.R.R.Y. List of Holiday Email Marketing Tips

distribion

last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years. Is your brand ready for the holiday season madness? eMarketer estimates that overall retail sales grew by 3.5%

Amazon & Kohl's; Walmart & Google — Blurring the Lines Between Online and In-Store Shopping

ERDM

said future CEO, now chief merchandising and customer officer Michelle Gass. Marketers need to take heed of this trend to provide seamless Ecommerce and physical avenues to shoppers who may want to surf and shop in store or touch ‘n feel and order online. Article by Ernan Roman Featured on CustomerThink.com You know the saying, "two heads are better than one"?

20 Awesome Homepage Examples to Inspire Your Next Redesign

Hubspot

Evel is an ecommerce website selling music and other related merchandise. Fit for a Frame is an ecommerce website selling large-scale, original screen prints. Luhse Tea is an online tea company and ecommerce website.

Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog.

Youtube and video content marketing

Integrated B2B

In this way, a video intended primarily for Youtube would be different from one that is intended for use only on an ecommerce site because the rules of engagement and audience context are different, as well as the video formats that will produce the greatest audience engagement.

Will Review Sites Destroy Organic Search?

Hubspot

This week, the New York Times put a nail in the coffin of organic search in their article about distressed consumers buying from ecommerce sites ranked highly in Google.

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

They take a persona and merchandise it. They cleverly creating an eCommerce channel that complements their content marketing strategy. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience.

How 6 Little-Known Athletic Brands Are Changing the Face of Fitness

Hubspot

A three-story, 10,000-square-foot space might seem a bit ambitious for a startup fitness apparel boutique, but there's a catch : Bandier only uses one floor to actually sell its high-end merchandise.

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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

They take a persona and merchandise it. They cleverly creating an eCommerce channel that complements their content marketing strategy. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience.

60 Inspirational Holiday Marketing Statistics

Hubspot

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. more than the average consumer, on gifts and seasonal merchandise.

10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

The folks at Everlane use Snapchat as kind of a backstage pass into their ecommerce business, their events, and their culture. He has some mantras he repeats like "another one" and "bless up," which he's parlayed into some really expensive merchandise.