Salesforce Marketing Cloud

NOVEMBER 6, 2023

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

Merchandising 69

Merchandising Customer Satisfaction eCommerce Bundling 69

Single Grain

OCTOBER 12, 2023

Is it worth retaining a $99 charge, or whatever amount for your sold merchandise or services, if it results in a damaged reputation and loss of potential customers? Offering a refund in a case like this could have turned a bad experience into a positive one, encouraging customer loyalty and positive reviews.

Loyalty 98

Loyalty Cost Brand Identity Branding 98

Salesforce Marketing Cloud

FEBRUARY 27, 2025

Revenue per sale : Reflect site merchandising effectiveness. ” and “How effectively are marketing efforts translating into brand awareness and customer loyalty?” For instance, a revenue-focused campaign might boil down to these metrics: Impressions : Measure ad volume.

Paid Search Agency 103

Paid Search Agency Allocation Work Management Advertising Agencies 103

Bluetext

SEPTEMBER 26, 2024

In today’s competitive marketplace, customer loyalty is more valuable—and harder to earn—than ever before. One powerful way to secure long-term customer loyalty is through personalized rewards programs. Let’s explore the key elements of an effective, customer-centric loyalty strategy.

Loyalty 26

Loyalty Personalization Brand Identity Branding 26

Salesforce Marketing Cloud

JANUARY 30, 2025

When you tailor pages to meet specific needs of different audience segments, you can increase engagement, conversions, and loyalty. Your customers get a more enjoyable experience; you get more loyalty and an increase in average order value. This allows your merchandisers and marketers to quickly uncover buying patterns and trends.

eCommerce 52

eCommerce Bundling Merchandising Examples 52

Sana Commerce

FEBRUARY 9, 2025

Improved customer satisfaction : Deliver a superior user experience that fosters loyalty and repeat business. Here’s how to get started: Get Tweakwise : Before you can install the add-on, you’ll need to sign up for a Tweakwise Search & Merchandising subscription. See Tweakwise Search & Merchandising in action.

Merchandising 52

Merchandising Customer Satisfaction Loyalty Buyer's Journey 52

Martech Advisor

SEPTEMBER 25, 2019

It gives customers the tailored treatment they want in a way that also generates loyalty beyond the product or service alone. Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line.

Merchandising 59

Merchandising Conversion Rate Conversion Ad Frequency 59

Salesforce Marketing Cloud

FEBRUARY 10, 2025

Marketplaces make it easy (and fast) to diversify revenue streams, reduce inventory risk, and win customer loyalty. The bar is high, and marketplace capabilities help retailers deliver on these expectations and drive loyalty. Nothing builds brand loyalty and boosts revenue quite like understanding your customers.

Customer Satisfaction 52

Customer Satisfaction Merchandising Work Management Fulfillment 52

Sprout Social

MARCH 27, 2025

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creators and influencers earn revenue through brand partnerships, ad revenue, subscriptions, affiliate links, direct fan support and merchandise, though new monetization methods are continuously emerging.

Budget Programs 90

Budget Programs Marketing Budget Creation Top of Funnel Marketing Budget 90

Sana Commerce

OCTOBER 5, 2023

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Merchandising goes beyond product placement Merchandising is more than arranging products aesthetically.

Merchandising 52

Merchandising B2B Cross-Selling Bundling 52

illumin

FEBRUARY 12, 2025

Shared values, genuine brand authenticity, and empathetic communication frequently shape customer loyalty. After operations are socially responsible, brands can begin adding these values to their marketing strategy. Forrester Research analyst Jim Nail highlights that around 52% of U.S. consumers consider values in their purchasing decisions.

Ethics 59

Ethics Transparency Merchandising Advertising Agencies 59

ANNUITAS

JANUARY 30, 2024

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

Marketing Automation Services 130

Marketing Automation Services Marketing Analytics Tools Google Tools 130

Salesforce Marketing Cloud

JUNE 4, 2024

Despite the challenges, retailers see opportunities to build loyalty and grow share of wallet through personalization of customer service, ecommerce, and marketing. Retail trend #4: Customer service drives shopper loyalty Great customer service can make or break your bond with shoppers. loyalty programs in 2023.

Loyalty 64

Loyalty Marketing AI Ad Building Budget Programs 64

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. ” Salesforce is building Global Promotion Management into Loyalty Management which, in turn, is built directly on the Salesforce CRM platform. “It’s natively integrated with Data Cloud,” he said.

Work Management 111

Work Management Marketing Management Tools Merchandising 111

Salesforce Marketing Cloud

OCTOBER 2, 2024

Our research shows they like getting their merchandise immediately, plus they prefer to touch and feel products before buying. These include relatively new tasks such as social media monitoring, fulfillment, loss prevention, and merchandising. There’s a reason we champion an omnichannel approach for retailers. Back to top. )

POS 52

POS Work Management Fulfillment Marketing Management 52

Convince & Convert

JULY 9, 2014

With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase. Keeping your audience top of mind is essential to accomplishing this goal.

Brand Identity 143

Brand Identity Branding Marketing & Strategy Multi-Channel 143

Heinz Marketing

OCTOBER 15, 2023

To build sustainable revenue growth now and for the future, you must embrace building customer loyalty through memorable experiences. They require an enduring relationship that is built for them through personalized experiences.

Enterprise Management 122

Enterprise Management Merchandising Marketing Management Touchpoints 122

Salesforce Marketing Cloud

NOVEMBER 16, 2023

In today’s competitive business landscape, everyone is racing to gain their customers’ attention and increase customer loyalty. The companies currently winning the customer loyalty race are using data to gain insight into their customers’ wants and needs. Strategies like these build customer loyalty and trust.

Loyalty 64

Loyalty Merchandising Broadcasting Touchpoints 64

Martech

OCTOBER 18, 2023

Loyalty campaigns. It’s the email equivalent of merchandising and understanding which complementary or accessory products would naturally fit for purchase. Dig deeper: 6 key email programs to optimize before Q4 Loyalty email campaigns Loyalty is relatively untapped territory in email campaigns. Upsell campaigns.

Personalization 121

Personalization eCommerce API Loyalty 121

The Customer

JUNE 1, 2021

It’s loyalty-based. In fact, it is loyalty. Loyalty is not only a leading-indicator of consumer behavior, it’s also axiomatic. As loyalty increases, emotional engagement drives positive consumer behavior. Brands that innovate, engender more emotional engagement, which creates more loyalty, and so on. Just saying.

Loyalty 52

Loyalty Merchandising PR Correlation 52

Martech

MARCH 8, 2022

Retail: 37% Big-box general merchandise: 24% Grocery: 25% Pharmacy: 27% QSR: 28%. Why we care : By improving customer experience, apps further cement customer loyalty and increase the amount spent per visit. To determine this researchers examined aggregate app behavior and first-party data, app SDK data and survey data.

Merchandising 106

Merchandising Mobile Advertising Aggregators Mobile Marketing 106

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. According to Salesforce’s Connected Shopper report, 48% of Millennials said that one of their primary reasons to visit a store is to get merchandise immediately rather than wait for delivery, as compared to 39% of Gen Z.

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

SmartBrief - Marketing

MARCH 19, 2024

In the digital age where information is abundant, consumers are skeptical of what they are told and want to see the proof before investing their dollars and loyalty. Similar to influencers, brands need to be able to back their claims of being ethically responsible by actions, communication and impact for consumers to put their trust in them.

Ethics 133

Ethics Trust Marketing Paid Search Agency Lead Ranking 133

Referral Rock

SEPTEMBER 19, 2019

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices.

Loyalty 58

Loyalty Ad Frequency Word of Mouth Amazon 58

ViewPoint

DECEMBER 8, 2011

In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half. A recent lawsuit, for instance, values Twitter followers at $2.50

Clickthrough 120

Clickthrough Merchandising Demand Generation Agencies ROI 120

SmartBug Media

AUGUST 21, 2023

Companies such as Starbucks, Sephora, Ulta, and North Face possess a level of customer loyalty unmatched even by much larger corporations. Sephora’s Beauty Insider program offers free merchandise. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

Salesforce Marketing Cloud

FEBRUARY 15, 2022

Retailers will humanize experiences to drive loyalty. Retailers will establish new – or reimagine existing – loyalty programs to acquire and engage shoppers in a meaningful and personalized way. Younger generations want different benefits from their loyalty programs. READ THE CONNECTED SHOPPERS REPORT.

Marketing AI 98

Marketing AI Merchandising Fulfillment Loyalty 98

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Holy Social!

Brand Identity 125

Brand Identity Branding Social Media Skype 125

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

Musicians and artists can sell tickets, host music, and launch merchandise. It’s also a fantastic opportunity to blend direct-to-consumer and consumer-to-consumer experiences that are the key to modern brand loyalty. Sports teams can engage fans with score alerts, team events, and VIP offers.

Rules 134

Rules Facebook Multi-Channel Merchandising 134

Crimson Marketing

SEPTEMBER 24, 2014

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications. Having a digital media strategy that includes connecting back to them on Facebook enables the existing relationship to develop and endure.

Facebook 100

Facebook Advertising Channels Merchandising Verticals 100

Contently

FEBRUARY 26, 2019

A few use the podcast as a foundation for other possible revenue channels like merchandise, live tour dates, or a blog. “With my writing, I didn’t feel like I was forging a strong enough relationship with my audience, and I thought a podcast would generate a lot more loyalty for my work,” Owens said.

ROI 167

ROI Lead Ranking Paid Search Agency Merchandising 167

Sprout Social

JUNE 1, 2022

A bonus—for customer loyalty teams with unique merchandise or referral programs, people sharing these on social media can also give your organization extra praise. Public testimonials , prompted through in-product or email channels, can be a huge boon for social teams and provide a ripple effect on brand impressions.

Social Marketing 135

Social Marketing Planning Work Management Peer-to-peer 135

Martech

OCTOBER 25, 2022

Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Brands are creating NFTs designed to unlock utilities like redeemable merchandise, event access and exclusive discounts.

Service 103

Service Merchandising Advertising Agencies Differentiation 103

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Use AI to enhance merchandising planning and forecasting Merchandising planning ensures that retailers have the right product in the right place when it’s needed, in the correct quantity, and at the best price. Ready to rethink loyalty? Get the guide

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

NetLine

AUGUST 13, 2024

Improving Customer Retention and Boosting Conversion Rates Providing relevant experiences ensures customer loyalty, as meeting customer expectations improves retention. Enhancing Relevance and Identifying Opportunities Better customer understanding improves content marketing and merchandising.

Account Based Marketing 52

Account Based Marketing Personalization Intent Data ABM 52

Content Standard

MARCH 12, 2024

But here’s the catch: earning that loyalty is harder than ever. Patagonia has earned customer loyalty because they don’t just talk about their gear. Hubspot excels at the art of content diversification and merchandising. But staking that claim requires confidence, guts, and an audience-first perspective.

Media 116

Media Brand Identity Branding Storytelling 116

Salesforce Marketing Cloud

JUNE 10, 2024

Done right, it fosters loyalty and boosts revenue. We found that more than half of marketers take a lifecycle approach to personalization — targeting potential customers with awareness campaigns and nurturing existing ones with product support and loyalty programs. Done wrong, it becomes annoying and intrusive.

Marketing AI 122

Marketing AI Personalization Ideal Customer Profiles Enterprise Management 122