Customer Loyalty: Why the Game's Changing & How You Can Win It

Modern Marketing

This is where customer loyalty programs come into the picture. They aren’t an entirely new concept , but considering that we all have the SAME loyalty card and benefits, it has certainly turned stale. In fact, Walgreen went on to experiment with AR on their loyalty application.

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

They take a persona and merchandise it. The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated.

How Nordstrom Ruined Me

Heinz Marketing

After you have carefully placed the merchandise in a bag and folded the top down neatly, look the customer in the eye, smile, and say thank you with a personal touch. Know your merchandise! Customer Retention & Loyalty Customer Service Nordstrom

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

They take a persona and merchandise it. The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated.

8 Benefits of Promotional Products

We Are Promotional

Below we have listed many of the benefits of using promotional products and merchandise. Using promotional merchandise is a great way to move your advertising campaign into the offices and homes of potential and existing customers. What are the benefits of promotional products?

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications.

Congratulations to the 2018 Markie Award Winners!

Modern Marketing

They have provided their customers with relevant content, merchandising, personalized search, customized marketing programs, and tailored websites across all channels. They have shifted their culture from consumer transactions to customer relationships to drive loyalty.

What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

You’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing.

Here are the 2018 Markie Award Finalists

Modern Marketing

The Markies submissions reflect the changing nature of marketing and the fact that our customers are demanding better customer experiences in exchange for brand advocacy and loyalty. They have shifted their culture from consumer transactions to customer relationships to drive loyalty.

3 Ways to Measure the ROI of Your Podcast

Contently

A few use the podcast as a foundation for other possible revenue channels like merchandise, live tour dates, or a blog. “With my writing, I didn’t feel like I was forging a strong enough relationship with my audience, and I thought a podcast would generate a lot more loyalty for my work,” Owens said. As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows.

An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

Search-specific analytics can help merchandisers develop a strong sales strategy inspired by how shoppers look for items based on their location, the season and the intent behind their searches.

How to Get More Results Out of Your Marketing Funnel

Unbound B2B

Thankfully, the focus is shifting to improving conversion rates, revenue, and aligning sales and marketing, building loyalty, creating customers that are advocates, and having customers come back for more. The funnel goes beyond the purchase and considers customer loyalty and advocacy.

Rewards drive referrals. But, must they be cash?

Amplifinity

It may be more appropriate in less commercial environments to use merchandise, brand-specific credits, or perks but, in the end, it all has cash value. It sounds simple: let’s have a referral program and reward advocates to drive business our way.

Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Modern B2B Marketing

Musicians and artists can sell tickets, host music, and launch merchandise. It’s also a fantastic opportunity to blend direct-to-consumer and consumer-to-consumer experiences that are the key to modern brand loyalty. The more marketing evolves, the more human it becomes.

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7 Ways to Grow Your Luxury Brand

Sharpspring

It should be aimed not at selling but at assisting, because you are here to build brand loyalty and not to make a quick buck. Not only does this present the challenge of keeping people engaged over long periods of time, but it can also make it difficult to create an effective loyalty program.

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

No matter how much merchandise you have, your customers will be targeted appropriately. It’s the customer loyalty that will be at stake. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes.

7 Innovative Ways Retailers Are Using Beacon Technology

Hubspot

Later, your phone pings again to tell you the jerseys in the merchandise shop are half-off. Use beacons as a loyalty program. Urban Outfitters, for instance, uses their technology to create a mobile-first loyalty program.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

Amazon Prime customers who want to take advantage of a specially discounted deal of the day (delivered via opt-in text messages) must pick up the merchandise in person at a designated Treasure Truck location in their city.

Why Kanye is the Secret to Scaling Influencer Marketing

Speakr

Micro influencers see a higher level of consumer trust due to the loyalty of a niche following. Also similar to the Yeezy brand, Celeb influencers often use their own name to produce their own brand of product or merchandise. YO BANNER ADS.

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently

Just like an editorial package, a content campaign is a multi-format publishing plan that might comprise social media posts, videos, gifs, email newsletters, press releases, merchandising, print media, and blog posts. Translating is a tricky business.

How Innovators are Breaking Silos and Creating Cross-Functional Alignment

ERDM

All four of us [digital, creative, merchandising and brand] work together against the same goals, and we have a mutual respect for each other’s expertise, making us effective and efficient.” “It’s

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Moz

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. Posted by MiriamEllis Retail clients are battling tough economics offline and tough competitors online.

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3 Highly Effective Ways to Tell Your Brand’s Story

Modern B2B Marketing

Nordstrom recently launched its newest retail store, Nordstrom Local, which offers hand-pressed juices, personal styling—and no physical merchandise. Whether you’re selling sneakers or software, involving customers in your brand’s long-term mission will drive brand loyalty.

Achieving customer experience excellence at seven critical life cycle points

ERDM

The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle. We believe personalisation done right drives customer loyalty.

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16 case studies prove ROI of mobile marketing

Biznology

They sold HD related merchandise through a Route 66’s mobile club. They also had a loyalty program, zTribe, to identify regular customer and reward them with sweepstakes, cash prizes and inform them of new product. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it.

How to Set Up your Market Development Funds Program: Part 2

Computer Market Research

Co-branded Merchandise. Computer Market Research. How to Set Up your Market Development Funds Program: Part 2. Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

Whether it’s a small percentage off, early access to new merchandise or a free download, anything that makes your subscribers feel as if you’re catering to just them will help keep their interest and their loyalty. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created.

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Are Daily Deals Sites a Good Deal for Your Business?

Biznology

For instance, you might offer customers $50 worth of merchandise for $25, with that $25 split between you and the daily deals site. Why not offer screaming values to your very best customers as a thank you for their loyalty? Image by Getty Images via @daylife. Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.”

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The Definition of Omni-Channel Marketing – Plus 7 Tips

Modern B2B Marketing

This type of content and messaging makes consumers feel personally spoken to, and helps drive much higher engagement, loyalty, and purchases. Consider how listening and responding can help your support team, product team, merchandising teams, and even your customer service efforts.

Client Versus Customer: How the Customer Relationship Is Defined by What You Call Your Audience

Content Standard

But other brands reserve the “members” label for consumers in loyalty or VIP programs. Your company would be nothing without its customers. Or perhaps a better term is clients. Or maybe members, if you’re a subscription-based service.

4 Requirements for Linking CX to ROI

ERDM

In our own ERDM learnings from more than 16,000 hours of VoC research interviews, consumers were emphatic that short-term sales-focused tactics were irritating, brand damaging, and undermined loyalty. Chris Hull, Chief Merchandising Officer at the iconic American luxury lifestyle brand Shinola, puts it this way, “Consumers are looking for meaningful experiences that differentiate one brand from another.

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How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It

Hubspot

The traditional approach of design - a complete overhaul of your website every two years - alienates customers who have not yet had the opportunity to develop brand loyalty to your company.

7 Game-Changing Marketing Trends To Tackle in 2016

Hubspot

The goal of relationship marketing is to focus on building stronger loyalty and long-term customer engagement rather than on quick, short-term customer acquisition and individual sales. Marketing constantly adjusts and reacts to changes in technology and attitudes.

Everything You Need to Know to Start a Retail Business

Hubspot

You can make your store look great and feel inviting by using visual merchandising techniques to help you design it in a way that’s well-organized, well-lit, and on-brand. Customer Loyalty Program. I worked in three different retail stores while growing up.

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Email Marketing Strategy: Why You Should Treat Your Newsletter Like Its Own Publishing Destination

Content Standard

With a portfolio of books, T-shirts, and other merchandise, you might expect his newsletter to be focused on updates surrounding his latest book or promotions on swag. Consider junk mail and your email marketing strategy.

#SproutChat Recap: How to Run a Social Media Contest

Sprout Social

This will help strengthen brand loyalty and encourage more fans to participate in the future. A6: Being a footie fan, @ManUtd runs some good contests through their social media for signed merchandise #sproutchat.

Announcing the 10th Anniversary Markie Award Finalists

Modern Marketing

Best Customer Retention or Loyalty Program. These marketers created a customer retention or loyalty program that successfully transformed their customers into fiercely loyal brand advocates.