ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Now, there is influencer marketing which is a newer piece to the unfinished digital puzzle. You can also purchase multiple touch-points: say, a video, an image post, a story, or a mix of all three, to widen your reach.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 255

Social Media Media Aggregators Trust Marketing 255

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

SmartBug Media

APRIL 18, 2024

And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® During any tech implementation, we often observe clients running into challenges ranging from underutilization to lack of alignment between sales, service, and marketing teams to inefficient processes.

Training 64

Training Hubspot CMS Development Work Management 64

Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. Curates YouTube videos into dynamically updated playlists on a sponsored hub.

Youtube 91

Youtube Ads Cost Per Thousand CPM 91

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Content Standard

NOVEMBER 9, 2015

Facebook is testing new ways of boosting its video content—a move that could have big implications for video content marketing. Earlier this month Facebook announced it would test a “dedicated place” on Facebook where users can exclusively watch videos from friends, Pages they follow or other video publishers.

Video Marketing 40

Video Marketing Content Marketing Youtube Content 40

Vidyard

JUNE 24, 2014

Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. It’s here that prospects can make their way through videos mapped to the sales funnel in a ‘lean back’ experience and explore all your brand has to offer.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The key to digital marketing is being able to reach users on any device. Why we care.

Paid Search Agency 111

Paid Search Agency Ads Video Marketing Advertising Agencies 111

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

ClearVoice

APRIL 6, 2020

The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. We’ve gone pretty far down the content rabbit hole, otherwise known as the content marketing hierarchy. Pillar content.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Building on video. Dig deeper: The B2B CEO’s social media checklist Getting started. Driving results.

Linkedin 68

Linkedin Paid Search Agency Ads Campaigns 68

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Social Media.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Contently

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. Hero, Hub, Help. “Hub” content includes content series that get people to return to your site.

SEO 160

SEO Content Paid Search Agency Youtube 160

Salesforce Marketing Cloud

MARCH 19, 2024

It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. I love reading posts about how a problem was solved,” said James BeVard, senior Salesforce certified administrator at B&H Photo Video.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

ClearVoice

MARCH 17, 2020

And so are 90 percent of marketers who are already using content in their marketing efforts. In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experience. What is a content hub? What a content hub is not.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Convince & Convert

JULY 23, 2014

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

Research 165

Research B2B Marketing Video Marketing B2B 165

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Are you getting the most from your stack? In your inbox.

Digital Asset Management 68

Digital Asset Management Marketing Management Mobile Advertising Budget Programs 68

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Ryan is truly an old-hand at email marketing.

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever.

Stats 98

Stats Video Marketing Planning Emarketing 98

BOP Design

NOVEMBER 23, 2022

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. And while it seems that digital marketing is now a mainstay for B2B firms, the question still comes up: Why is digital marketing important for B2B firms?

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 93

Data Hygiene Privacy Landing Pages CAN-SPAM 93

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Video sharing. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 118

Social Media Training Course Resources 118

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Salesforce Marketing Cloud

JANUARY 17, 2024

It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. I love reading posts about how a problem was solved,” said James BeVard, senior Salesforce certified administrator at B&H Photo Video.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116