Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Onalytica B2B

SEPTEMBER 22, 2017

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED!

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Contently

FEBRUARY 2, 2021

Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Heidi’s writing is personal, relatable, and informative.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Onalytica B2B

APRIL 5, 2018

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 50 Marketing Influencer, Entrepreneur Magazine. It’s writing, but it’s also about visuals. But I’ve been listening to podcasts lately. I’ll make a visual now for this answer….

Social Media 180

Social Media Network Marketing Conference Work Management 180

Martech

MAY 30, 2023

She’s also the host of Adweek’s Metaverse Marketing podcast. Nonny was named Technology Innovator of the Year by the Wall Street Journal, a #MakeTechHuman Agent of Change by Wired Magazine, and was called “The Godmother of Virtual Reality” by both Engadget and The Guardian. Linkedin: Lisa Peyton (4K followers) Get MarTech!

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Brandpoint

OCTOBER 7, 2021

Let’s start with the basic differences: Content marketing refers to the creation of shareable content ­— whether it’s videos, blogs, eBooks, podcasts or magazines — that brands publish to increase brand awareness, establish trust with an audience, attract new customers, nurture leads and ultimately drive sales. What is copywriting?

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Contently

JUNE 19, 2019

She writes about topics like robotics, IoT, bioengineering, artificial intelligence, machine learning, and SaaS. When not writing about technology, Poornima enjoys reviewing literary fiction and narrative nonfiction. Lana is a writer who specializes in health, tech, and science with more than a decade of writing experience.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

ClearVoice

NOVEMBER 22, 2020

Coffee + Crumbs: Pregnancy, parenting, raw, vulnerable writing about raising a human . A Cup of Jo: Captivating, personal, intimate day-to-day writing stories, reflections and experiences, covering parenting, feminism, travel, marriage and beyond. However, he still somehow manages to have enough time to write frequent blog posts.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

Onalytica B2B

SEPTEMBER 14, 2017

Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. I worked at newspapers, magazines, and became the first Chief Content Officer at one company ( ClickZ , which I co-founded in 1997) and now hold the title at another ( MarketingProfs ).

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Heinz Marketing

OCTOBER 15, 2020

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Most essential app when traveling?

Impressions 113

Impressions Work Management Marketing Management Case Study 113

Onalytica B2B

OCTOBER 1, 2018

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 50 Marketing Influencer, Entrepreneur Magazine. So I started writing. Podcast interviews. Top 10 Online Marketing Experts to Watch, Forbes. No way to stay top of mind.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Content Marketing Institute

DECEMBER 19, 2018

A cruise line writes romance stories. A fast-food chain creates an investigative podcast into a forgotten food. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Don’t write “velcro.” Moleskine launched a digital magazine to dive into the process of inspiration.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Onalytica B2B

DECEMBER 11, 2017

The Content Code was named one of the top five marketing books of 2015 by INC magazine. He is the co-host of The Marketing Companion , one of the top 10 marketing podcasts on iTunes. So I started a blog, eventually a podcast, and became active in the various channels. I wish I could write like him!

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Contently

OCTOBER 14, 2020

Looking for insight from the past, I began to binge-write chapters of my career from the beginning, stumbling onto lessons from each job. I got into podcasting during its first wave in 2005. One magazine called it the most innovative campaign of the year. Download with Heather & Janelle: Action through the ears.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Hubspot

NOVEMBER 25, 2019

When they work with influencers on content seeding, they choose platforms their target audience is interested in, like my favorite podcast, True Crime Obsessed (TCO). When I heard ads for FabFitFun on TCO, I was immediately interested in the brand and what it offers, so I followed the link in the podcast subscription.

Examples 95

Examples Advertising Agencies Content Class 95

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. He is also a contributing writer for Search Engine Watch and hosts a weekly podcast named PPC Rockstars.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

FMG Suite

JANUARY 26, 2022

Start a podcast. Use subheads in your writing to help increase retention and improve SEO. Capture your comprehensive social media strategy in writing. Write longer blog posts (1,000 words or more) to establish authority with search engines. Write strong title tags and meta descriptions. SOCIAL MEDIA.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Envy

MARCH 11, 2019

Dark reading is a magazine style blog covering the whole gamut of cyber security. SC Magazine. Twitter: @SCMagazine SC Magazine is a long standing cyber security industry standard magazine, going back to the formative years of cyber security. This is definitely one to bookmark. Post frequency: Every few days. IT Security.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. What do I write for them? When do writers write about ideas? Connect with readers by writing about ideas in: Articles. The Pulitzer Prizes: Editorial Writing. How can writing about ideas enhance your content?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Directive Agency

APRIL 25, 2019

In addition to writing, Marty is a regular contributor to Adweek’s podcasts and videos and has appeared on television segments for CNBC, MSNBC and Reuters TV for his knowledge and coverage of the intersection of media, marketing, and technology. Magazine where he covers technology. Martin Swant is a technology writer for Adweek.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

B2B Digital Marketer

MARCH 30, 2023

Instead, Jay leaned toward his mother’s side, and began his content creation career, leading the school newspaper to multiple prestigious awards, while writing sports for the local paper on the side. The result was AZFamily, which became the second largest TV-station website in America. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Exo B2B

OCTOBER 16, 2020

Or should we write about the experts who influence companies with their presence, their writings and now their virtual speeches and presence on the Internet? She is a regular blogger/podcaster and has contributed to the editorial staff of Forbes, Huffington Post Canada and Medium. In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Biznology

DECEMBER 4, 2020

” TED Talks/Podcasts. ” [An outstanding podcast that transcends medicine and terminal illness.]. I saw him a few years ago as part of Pop-Up magazine in San Francisco (think TED Talk meets a variety magazine only it’s all done live and nothing is recorded as the show moves from city to city.)].

Thought Leadership 118

Thought Leadership Work Management Ideal Customer Profiles Lead Scoring 118

Heinz Marketing

FEBRUARY 24, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us on the podcast, thank you so much for joining us again. We cover a wide range of topics, with a focus on sales development and inside sales priorities. And so we talk about this.

Top of Funnel 60

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 60

Contently

SEPTEMBER 24, 2019

In 2016, when the owners of LA Weekly unceremoniously laid off most of the newsroom, Rollins walked away from the column he had been writing for seven years in solidarity. ” After years of performing and writing for a disillusioned, edgy crowd, Rollins seems to understand that his brand can be aimed at martech nerds too.

Content Marketing 145

Content Marketing Paid Search Agency Content Curation 145

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Business Week writes to business people. Sports Illustrated writes to sports fans. Vanity Fair writes to the vain (just kidding). It’s easy: learn how to tell a good story.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

nDash

OCTOBER 26, 2020

We want to work with you to help build your writing team. . Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . Many of my clients have utilized my writing services in a ghostwriting capacity.”.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Oktopost

AUGUST 27, 2020

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” . Houston Golden.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Onalytica B2B

MARCH 29, 2018

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. It was there that I learned direct response marketing in direct mail, FSIs, magazines, etc. Customer Experience: Joey Coleman (my podcast co-host). and co-host a podcast. Location: Chicago, IL, USA. Customer Service: Shep Hyken.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Vision6

JULY 5, 2020

Get your content writers and company decision-makers in a room and ask them to write down their answers to the following questions: What does your brand do that nobody else does? Write out your overarching brand goals and align them with your answers as you go through to keep on track. Here’s how to get started! Who are you talking to?

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

Exo B2B

APRIL 11, 2019

Marsha Collier – Twitter account: @MarshaCollier – Website/blog: [link] Entrepreneur, speaker, author of 48 books, including «eBay for Dummies», «S ocial Media Commerce For Dummies ‘» and « The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More » and, founder of the podcasts #CustServ , #techradio.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

JULY 28, 2015

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. Listen to Ann some of the background and stories covered in her latest book, Everybody Writes. In this podcast, Ted talks about his latest quest to change our existing movie theaters into a fully immersive experience.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Salesforce Marketing Cloud

DECEMBER 14, 2021

Listen to the podcast. In “ How to Work Like a Human, ” Felner writes, “Express gratitude liberally and regularly. Subscribe to the Blazing Trails podcast. This article originally appeared in Vantage Point , a Salesforce magazine. Whenever you have a positive thought about something someone did, tell the person.”

COA 98

COA Thought Leadership Paid Search Agency Lead Ranking 98

Envy

AUGUST 30, 2018

Laura is also a host of " Unchained: Big Ideas From The Worlds Of Cryptocurrency and Blockchain ," a podcast about industry pioneers in FinTech. Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! Vitalik Buterin. VitalikButerin 798K followers.

Work Management 98

Work Management Marketing Management Lead Scoring Lead Ranking 98

Convince & Convert

AUGUST 27, 2015

You read the newspaper or a magazine. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). It was a simpler life, from a content consumption and communication point of view. Then came the web. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. Or, maybe you’re at the doctor’s office and pick up a magazine, interested in its cover story on “the cruelest ultra-marathon.” The magazine is the Red Bulletin – owned by Red Bull.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92