Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. How to Compose Text for 5 Social Media Channels.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Webbiquity

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Convince & Convert

JANUARY 13, 2016

From Social Media to Social Technologies. The term “social media” comes with a whole suite of preconceived ideas. At its core, social is a mindset, a concept, and an approach. As Steven Denning wrote in Forbes magazine, the average life expectancy in 1955 of a firm in the Fortune 500 was around 75 years.

Social Media 109

Social Media Media Enterprise Management B2B Sales 109

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks. Thanks to all our sponsors!

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Convince & Convert

AUGUST 27, 2015

You read the newspaper or a magazine. And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Research Your Market, in Realtime. Then came the web. The list goes on and on and on.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. This quiet little segment of content marketing is slowly gaining more eyes and ears as readers crave empathy and relatable stories. For example, one of my content marketing brand clients publishes a health-focused magazine. Social media posts.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

BenchmarkONE

SEPTEMBER 22, 2021

So if you were looking at a pair of Birkenstocks on a retail site, then decided you didn’t want to make the purchase, you might find ads for those exact shoes, from that exact retailer, in the margins of the online magazine you’re reading or on your social media platforms. . Image credit: retargeter.com. Image Source: Meteora.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Hubspot

AUGUST 20, 2019

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. Come prepared with a clear goal in mind.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

NuSpark Consulting

MARCH 3, 2016

That’s because online releases are submitted to major search engines, industry journals and social networks. Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? Remarketing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

JULY 28, 2015

Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. We’ve come to a point where “social” networks are almost a misnomer.

Tips 100

Tips Ning BtoB Digg 100

Chris Koch

MAY 21, 2010

The question that we’re asking Facebook is the question that we should be asking ourselves in our marketing: Do we really need all this information? See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

FEBRUARY 10, 2011

Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Tweet This!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. The Hype Magazine™.

PR 100

PR PageRank Brand Identity Branding 100

Buzz Marketing for Technology

JUNE 25, 2008

Market Action. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. So he turned to LinkedIn, an online social-networking service that ? One of LinkedIn?s s happy with the choice and credits LinkedIn with helping him make the right decision.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Paul Gillin

FEBRUARY 10, 2016

“I don’t have time to build my LinkedIn profile. I hear these objections all the time when speaking to top executives about social media. I hear these objections all the time when speaking to top executives about social media. A good LinkedIn profile is a lot more than just a resume. Why would I want to be on Twitter?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Share this on LinkedIn.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Huptech Web

DECEMBER 2, 2022

When a brand isn’t perceived well by its customers, chances are more that the brand may fail to survive in the market. Alongside, UGC will also be one of the most focused 2023 digital marketing trends. Customers’ reviews of products are an essential part of most marketing strategies as user-generated content of brands.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Convince & Convert

JANUARY 8, 2012

Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. I remember making a handmade magazine when I was eight years old. Magazine cutouts pasted onto pages filled with penciled in copy. and Jay Baer).

Work Management 128

Work Management Marketing Management Tools Guidelines 128

Biznology

DECEMBER 16, 2013

Here’s what the Top 15 Social CEO’s tell us social media taught them: RICHARD BRANSON (FOUNDER, VIRGIN GROUP) : “We’ve been using our social media channels to spread the message that we are just as interested in making a difference as making a profit.” Did their use of social media inspire you?

Social Media 80

Social Media Media Twitter Work Management 80

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany Da Silva @Bellastone.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Convince & Convert

JANUARY 8, 2012

Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. I remember making a handmade magazine when I was eight years old. Magazine cutouts pasted onto pages filled with penciled in copy. and Jay Baer).

Work Management 115

Work Management Marketing Management Tools Guidelines 115

Marketing Insider Group

JULY 14, 2011

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! Break the Rules!

Social Media 100

Social Media Profiling Personalization Media 100

Content Standard

JULY 13, 2016

That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Hubspot

MARCH 29, 2013

Although Google Reader served as one of the first news feeds for people to consume information, it has since been replaced by every social network that has its own news feed -- which enables you to discover new information in a way Google Reader never could. Social Networks Get More News Centric. whaddya know?

Google 28

Google RSS Aggregators Social Networks 28

Outbrain

JULY 3, 2019

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). Most affiliate marketers and advertisers connect via affiliate advertising networks or affiliate programs. Display Ad Networks.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Savanta

AUGUST 3, 2011

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The social media Emperor is getting dressed, but is still in his underpants.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Social Media 100

Social Media Digg Media RSS 100

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. In pursuing a personal presence in social media, I had it easier than you will. Social Media B2B.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Buzz Marketing for Technology

JUNE 27, 2008

Will Facebook displace LinkedIn as "the social network for business"? As the others carried on a conversation - I just scribbled down the key attributes - here they are - pretty much in the order they arose and unedited. My schedule. How to contact me. Current location: Fleet, England (home). Knowledge Community. Current Poll.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. Sodexo is a master of using social media for recruitment. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50