SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? It’s 58.67%, to be exact, Statista reports. This emphasizes the importance of adopting mobile-first marketing strategies.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Top Rank Marketing

DECEMBER 27, 2023

This will help you identify and resolve issues related to site speed, mobile-friendliness, crawlability, and overall user experience. If the bots they use to crawl your site can’t do so efficiently due to technical issues, you will send signals to the search engines that your website is of low quality.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Stevens & Tate

NOVEMBER 9, 2023

With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. Having an effective online presence is crucial for businesses across all industries, including senior living communities.

Communities 77

Communities Marketing Websites Internet Marketing Mobile Marketing 77

Martech

DECEMBER 30, 2022

Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. Better reporting for retail media networks. Off-site activations and full-funnel expansion.

Media 110

Media Funnel Advertising Advertising Funnels eCommerce 110

Marketing Insider Group

FEBRUARY 24, 2021

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Zoominfo

JANUARY 20, 2021

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. . Shopping carts roll to customers’ homes.

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Salesforce Marketing Cloud

APRIL 5, 2024

For 25 years, WCAG has been the main international standards organization for the Internet. According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. Prioritize keyboard accessibility in your app design Some users navigate sites with a mouse.

Design 98

Design Guidelines Forrester Barriers 98

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. It seems clear from the Tech Lab’s report that some of the features and protocols are not working as intended.

Privacy 120

Privacy Advertising Agencies Work Management Marketing Management 120

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Those marketers who have the metaverse in their sites are sticking with their plan.

Advertising Agencies 116

Advertising Agencies Planning Paid Search Agency Ad Agencies 116

Biznology

APRIL 11, 2022

If someone can visit your website, find what they need, make a purchase and enjoy a lasting relationship with a reliable brand, they’ll likely report a positive customer experience. Start with a search on the internet for cybersecurity tools that best fit your business model. Also, get recommendations from your business owner friends.

Design 195

Design Budget Programs Work Management Fulfillment 195

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

MAY 29, 2018

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. While you can install WordPress sites on a $3.95/month

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Huptech Web

MARCH 1, 2024

Larger files strain network resources, leading to slower loading speeds, especially in regions with limited internet connectivity. Content Delivery Network (CDN) A CDN can speed up load times by hosting your site’s files on numerous servers spread worldwide and enabling downloading from the closest locations.

Lead Scoring 52

Lead Scoring Lead Ranking Tips Best Practices 52

Stevens & Tate

JUNE 6, 2022

Knowing how to optimize your mobile site for speed will make all the difference to your search engine rankings. The Importance of Testing Site Speed. The changes are going to make knowing the speed of a mobile site essential. Many tools permit site owners to determine their page speed to see whether enhancements are needed.

Adwords 106

Adwords SEO Effectiveness Lead Scoring 106

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Keeping up with the latest AI tools is nearly impossible as sites such as There’s an AI for that currently houses over 12,000 new AI apps.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. While the report isn’t exactly comprehensive, it does a few things well.

Analytics 95

Analytics Tools Best Practices Tagging 95

Only B2B

FEBRUARY 23, 2022

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). LinkedIn is still the go-to site for B2B. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Martech

APRIL 26, 2023

Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. Some link-building agencies offer to help their clients with site audits or content creation. The role of link building in SEO Are you ready to rock your SEO game? It’s link building!

Link Building 117

Link Building Advertising Agencies Ad Building Tips 117

Content Standard

AUGUST 24, 2021

On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 If you haven’t yet, I highly recommend checking out Dentsu’s The Cookieless World report, which does a great job explaining the magnitudinous impact of data privacy on digital marketing. billion) of its total revenue in 2020.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

ClearVoice

APRIL 5, 2023

According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ websites (18%). In other words, people are still running to the internet looking for websites with info about things they want to buy.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. What the data says about how audiences find different topics online For our 2016 Authority Report, we wanted to move past aggregate platform trends.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Navigate the Channel

SEPTEMBER 12, 2023

Try these tips: Ask for Analytics All major social media sites have robust analytics programs that social influencers can access. In the same way you request a report from a TV station before an ad buy, ask for a similar report from a social influencer. So how can your business identify the right social influencer?

Tips 65

Tips Social Media FAQ Demographics 65

Martech

OCTOBER 11, 2022

We are currently revamping our Google Analytics integration, so you can continue to report on and analyze call data in Google Analytics and provide more insight into visitor interactions than ever before. Cookies are a way for your computer to remember where you’ve been and what you’ve done on a site and to communicate that back to the site.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 96

Contently

JANUARY 16, 2019

Actually you shouldn’t, because just like half of the internet, from viewer statistics to monthly uniques to Twitter followers, it’s fake. Let’s say that Pao is correct, and most sites like Reddit know that the number of mobile readers they attract every month is vastly inflated.

Traffic 153

Traffic Content Marketing Paid Search Agency Content 153

ClearVoice

NOVEMBER 4, 2022

In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The truth is the internet is full of poor-quality content, weak marketing, and a lot of noise. There are also podcast episodes, video tutorials, and reports.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Litmus

MARCH 2, 2023

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Launched in 2005, this tool has been the go-to platform for keeping track of everything from overall site traffic, to referral sources, to conversions, and so much more. Let’s dive in. But better.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

ClearVoice

OCTOBER 27, 2023

Digital Disruption: The Internet Revolutionizes Marketing The digital disruption in the marketing space occurred in the late 1900s. Companies started creating websites since the internet gained traction. During the pre-digital era, enterprises relied heavily on direct and physical engagements to connect with customers. billion in 2024.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Parse.ly

AUGUST 12, 2020

Shadow traffic is visits to your site that are not captured by your typical analytics software provider. After this code is added, your analytics provider starts reporting on traffic and events. Events are little packets of information that summarize your activity on the site. What Causes Shadow Traffic? What is Shadow Traffic?

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Hubspot

APRIL 12, 2021

Long gone are the days of dial-up internet when web pages loaded line by line. Today's internet users expect an instant response, with 93% of people leaving a website because it didn't load properly. Potential customers will simply jump to a competing site if yours is slow to load. Google recommends sites keep LCP under 2.5

CMS Development 101

CMS Development Allocation Click Rate Banners 101

Optinmonster

OCTOBER 29, 2023

Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google. Over 80% of travel planning is done through the internet and is growing. 71% of bloggers report using visuals as part of their marketing strategy.

Statistics 93

Statistics Paid Content Stats Blogger 93

Martech

APRIL 26, 2022

Ultimately, GA4 is the solution to the internet now, not the internet from a decade ago. Here’s a list of where we’ve been: Urchin Analytics Google Analytics Synchronous Tracking Google Analytics Asynchronous Tracking Universal Analytics Global Site Tagging (gtag). Understanding the past, understanding the future.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Enterprise Management 102

Walker Sands

OCTOBER 26, 2023

Reporters and editors from Barron’s, Inc. Maxwell Strachan , a senior features reporter and editor at Vice’s technology site, Motherboard, added that news publishers have had problems when they rely too heavily on social media networks to distribute their reporting and other content. Morse, the Inc.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. This boosts your site’s rankings in search engines and directs more guests to your site. Search the Internet for mentions of your brand, services, or products.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Spiralytics

JULY 19, 2023

This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results. Users hate slow-loading sites, and they won’t think twice before switching to your competitor if you fail to give them what they need. Sounds exciting? Great, let’s dive in!

CMS Development 91

CMS Development Optimization SEO Practices 91

Valasys

OCTOBER 2, 2023

The internet has connected people around the world like never before. Negativity often spreads faster than positivity online, so site owners must be proactive in moderating user-generated content. Unfortunately, relying solely on users to report inappropriate content is insufficient. The answer lies in intelligent moderation.

Communities 52

Communities User-Generated Content Analysis Positioning 52

Brandpoint

FEBRUARY 21, 2023

This allows your brand to show up on sites of major-market affiliates like NBC, ABC, CBS and CW in areas such as Boston, Orlando, Milwaukee and California’s central coast. How’s that for coverage? But don’t worry, this isn’t a new network partner! Read More: 14 Examples of Sponsored Content ] 4.

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62