Martech

MARCH 8, 2024

This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” Women in SEO In other area of marketing, like martech for instance, it’s more difficult to get a clear view of how women are faring. One area of marketing where women seem to be doing well is SEO.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Ad Agencies CMO 119

Sprout Social

MARCH 15, 2024

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. The platform’s largest creators drive millions of views in a matter of days. Getting hundreds of millions of views for flipping water bottles and making ping pong trick shots might seem impossible.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. Like thousands of others, I have been greatly influenced by the views advanced by Daniel Kahneman.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Matchcraft

MARCH 7, 2023

Ignoring YouTube’s Advanced Targeting Options Each view counts. per view , so targeting anyone and everyone can easily amount to thousands of dollars with zero results to show for it. Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Martech

APRIL 15, 2024

And it wasn’t just any room; it was oceanfront with a million-dollar view. Impressive! We were impressed and touched. It began with a room upgrade because I had booked our stay through American Express. I’ve had this perk for years, yet I rarely receive an upgrade at other hotels we’ve stayed at.

Marketing AI 129

Marketing AI Act-On Impressions Validation 129

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ScanmarQED

FEBRUARY 27, 2024

The solution can be a probabilistic approach, such as that of Synthetic Impressions, which take conversions reported by the platforms and probabilistically match them with conversions measured in web analytics (we will come back to Synthetic Impressions in a minute). In this case, Facebook and TikTok would not get any credit.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Marketing Insider Group

DECEMBER 18, 2023

For the self-service solution, there is no minimum cost, but rather a cost per impression. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam. It is advertising for the modern internet. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sprout Social

JANUARY 24, 2024

Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. Not all social channels tell you both reach and impressions.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By View of Las Vegas through Beeyond Media’s map view.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Martech

AUGUST 15, 2023

“We’re creating a new measure of value based on highly accurate content viewing metrics along with demographic attributes allowing us to present exposure value in terms of impressions, which is critical as the viewership continues to grow while fragmenting,” said Jay Prasad, CEO at Relo Metrics, in a release.

Paid Search Agency 92

Paid Search Agency Broadcasting Impressions Demographics 92

ScanmarQED

JANUARY 10, 2024

Our solution, called Roivenue , works differently and works in two major steps: First, it uses enhanced connectors, which pull conversion and impression data from all platforms. As a result, synthetic impressions are inserted into the customer journey. Pairing algorithms use this information to enrich incomplete customer journeys.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Sprout Social

JANUARY 27, 2021

Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. If you’re trying view YouTube Analytics for the first time, simply visit the YouTube Analytics page directly. Average View Duration: The average length, in seconds, of video playback.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Spiralytics

SEPTEMBER 11, 2023

Average Facebook Ads Cost-Per-Click (CPC) Facebook CPC refers to clicks on ads, including post reactions, image views, and of course, link clicks. It measures the cost of creating impressions, offering insights into how your ad reaches your target audience economically.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

ClickZ

FEBRUARY 22, 2023

For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad. This is even truer for more nascent platforms like TikTok which are still figuring out how to best track and attribute impressions, clicks, and conversions of their ads.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list.

Advertising Agencies 127

Advertising Agencies Emarketing Validation Touchpoints 127

Contently

NOVEMBER 12, 2020

While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Sprout Social

JANUARY 23, 2024

million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience. Independence Village Senior Living: Retirees have more fun Racking up millions of views and hundreds of thousands of likes is not unusual for Independence Village senior living communities. The post quickly racked up 1.2

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. If you want people to comment or take action, views aren’t the most important but view duration might be. A video view on Facebook counts when a user watches a video for at least three seconds.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Bionic

OCTOBER 21, 2023

Impressions: Quantity vs. Cost LinkedIn took the lead with almost double the impressions (32,658) compared to Google Ads (17,218). The Cost per 1000 Impressions (CPM) on LinkedIn was $256.20, significantly lower than Google Ads’ CPM of $506.46. Google Ads : $8,720.16 However, it’s not just about quantity.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

SocialPilot

JANUARY 14, 2024

There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. LinkedIn Live streams witnessed a 437% year-on-year increase in views. With consistent posting, you can get organic views in thousands, even if your connection count is in the hundreds.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Martech

NOVEMBER 28, 2023

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. This increases ad campaign efficiency by eliminating wasted impressions. A well-told story can leave a lasting impression, making it essential to strike a balance between technology and creativity.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It seemed that posts with links got less engagement and fewer views. We compared the average number of retweets, the number of impressions and the average reach for both types of tweets.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Martech

APRIL 13, 2023

If the page view sparks the right emotion, then that viewer could be turned into a lead. Looking for data in the right places What Realeyes looks for depends on the media the consumer is viewing. Then there is the type of viewing, like Netflix or Hulu, where the consumer’s involvement is passive. But which emotion can do that?

Marketing AI 108

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 108

Heinz Marketing

MAY 26, 2022

ORGANIC: Impressions – Although arguably a vanity metric, impressions do have their purpose. While not easily attributably to the bottom line, impressions can be seen as the equivalent as display ad views. CPV – Cost per view is the price you pay for every time someone views your video. Is it 1 second?

Cost Per Thousand 99

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 99

QuanticMind

JULY 18, 2023

As a result, it can be tough to know which metrics to track and tougher still to gain a holistic view of video ad performance. It's a number that answers the question, “What percentage of my video plays were viewed all the way through?” If you’re thinking, “But aren’t all impressions measurable?”, well, we’re glad you asked!

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. ” YoY retail media impressions, clicks and COC were up 9%, 12% and 21% respectively.

Acquisitions 113

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 113

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. So, in addition to understanding your target audience, you should consider how others will receive your ads within the viewing group. Should they: Purchase a product or service?

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

Martech

JANUARY 29, 2024

The old scoring models of equating a certain number of page views or downloads with a threshold that boasts sales readiness is outdated. Sales-generated leads and go-to-market strategies Sales-generated leads, when integrated with marketing strategies, can drive impressive results and should be a part of your go-to-market (GTM) motion.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

Martech

AUGUST 13, 2021

CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020. Consumer viewing behavior is transitioning to streaming and CTV viewing habits. This means there is a lot more on-demand viewing and one-to-one addressable opportunities for marketers in these channels. Why we care.

Paid Search Agency 132

Paid Search Agency Ads Mobile Advertising CMO 132

Sprout Social

AUGUST 31, 2023

View this post on Instagram A post shared by L.L.Bean (@llbean) Professionally, my team took our weekly meetings off the calendar for the first two weeks of May to create intentional focus time. It’s reassuring that your YoY impressions were actually up 95% during May. Do you credit the social media pause for your success?

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

OCTOBER 26, 2023

Meta, which also owns Instagram, WhatsApp, Threads and Messenger said its ads viewed in the quarter increased by 31% from a year earlier. The year-over-year decline in pricing was driven by strong impression growth, especially from lower monetizing surfaces and regions,” CFO Susan Li said in an analyst call yesterday.

Marketing AI 114

Marketing AI Correlation Paid Search Agency Pricing 114

Valasys

APRIL 22, 2024

Why Your Business Needs to Embrace TV Streaming Platforms Today, consumers are rapidly shifting away from traditional TV viewing habits. With this wealth of information, you can fine-tune your campaigns to target specific demographics, interests, and viewing habits. Thus making them less reachable through traditional TV channels.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40

Martech

JANUARY 30, 2024

The results have been impressive: “We ended up 13xing our views on our videos period over period, and are getting more quality site visitors than we used to,” writes Henderson. The benchmarks for view rate are at industry average and above the benchmark from Google. so this ended up being a successful shift.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125