HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls

The Forward Observer

HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users. Artillery B2B Marketing Blog > The Forward Observer Got leads?

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot.

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot. HubSpot isn’t quite as highly tailored to this segment, which is why it is a little further from the top than the other two.

How B2B Marketing is Changing in 2018

and association partners, vertically targeted. FastCompany, HBR, and Forbes) 1 Content strategy / calendar 1 Educational content 1 Research-based content 1 Vertical market content 1 Social Media Marketing Tactics (35 responses). 1How B2B Marketing.

10 Key Takeaways for Modern Marketers from HubSpot’s State of Inbound 2018

Circle Studio

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration


Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. Using Terminus and HubSpot Together.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment


Influencer pods are made up of -- you guessed it -- influencers in a particular vertical. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical.

Vidyard Welcomes SmartBug Media to its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally


As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide. WATERLOO, Ontario – December 20, 2018 – Vidyard , the leading video platform for business, announces that SmartBug Media , HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program.

The 28 Best Miscellaneous Online Tools for Marketers


Create targeted lists based on industry vertical or zip code. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series.

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How to Get Started with Website Personalization

SmartBug Media

With HubSpot’s CMS, you can also update elements of your webpages to be specific to individual visitors. HubSpot calls these personalized elements “Smart Content.”. If you’re using HubSpot, the user data you can presently use to create smart content are: Country. For example, say you serve several verticals, but your value especially shines with healthcare clients. For other visitors, your default copy could be vertical-neutral.

Unriddled: "Alexa, Make a Donation," and More Tech News You Need


Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

The Internet Had a Busy Week. Here's What You Missed.


And it doesn’t come cheap -- but Alphabet claims to have reduced the costs by 90% by vertically integrating its build-out. Daily HubSpot NewsThe drama of this week’s Apple event is hardly over.

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)


But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). The rise of vertical mobile videos.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

Moving to such an inbound world is inevitable in our digital reality.". -- Iliyana Stareva , Global Partner Program Manager, Hubspot. PR trends are like the oil that keeps your car lubricated.

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. This vertical PowerPoint takes up much more space in the feed, so people are more likely to notice it when it first gets published. HubSpot has managed to make the old PowerPoint format seem new again.

Microsoft buys LinkedIn: the largest martech acquisition in history?


To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. Vertical competition between companies at different stages of the channel. So what are the advantages of owning a vertically connected ecosystem?

Martech for events: SummitSync, Conversica mix meeting automation + conversational AI


There are companies in the conversational marketing space such as Drift, Intercom and HubSpot,” says Torres. SummitSync currently works predominantly with tech companies focused on four B2B verticals—IT/Security, Media & Marketing, Finance, and Healthcare.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

2019: Ad-Tech and Digital Marketing Trends To be Aware Of


According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively. Use it for: Creating video content such as vlogs specifically for mobile, for viewing comfortably on a vertical screen.

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Help, I Have Too Many Healthcare Marketing Personas!

SmartBug Media

A lot of times, especially in the healthcare vertical, there are a lot of significant personas that can’t be combined. Buyer personas are an integral part of any inbound marketing strategy.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

If you are stuck on a piece of content for your B2B campaign, often taking 5-20 minutes to write something creative can help open you up, warm up your “typing fingers” and make it easier to make the switch to writing in a different vertical.

How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M Vertically Integrated Network. HubSpot.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Recommended Aspect Ratio: Vertical (4:5). As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07

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Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)


Vertical industry martech apps. HubSpot , Shopify. As one example, check out OrgChartHub , a product built specifically for HubSpot’s platform. As Bill Murray would have said in Groundhog Day , “Well, it’s martech landscape day… again.”

How to Improve Your Website Structure to Boost Your Profits

Single Grain

An example of a site with just a few core links in the menu is HubSpot : Two quick tips for optimizing your menu: The most important links should be on the left-hand side. If most of the big companies in your vertical have the same menu structure consider stea – *ahem* imitating them.

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days


I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. . The verticals included brands in these six categories: Publishing/News.

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Inbound Marketing Examples: What Results Can I Expect?


Although Cabling Science were already conducting some inbound activities, implementing HubSpot would enable them to grow conversions as well as improve accountability. This campaign used multiple HubSpot features, including the Ads Add On, Social Tool, Lead Flow Widgets, Sales Navigator Integration, Workflows, Lists, and the CRM to nurture leads, through all stages of the funnel. Other HubSpot activities brought the total number of contacts generated in three months to 1961.

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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

A B2B tech company wanted to put a large booth in a leading trade show for its vertical, but the space rental, travel, hotel, and other expenses would have used up the entire year’s marketing budget. The company chose, instead, to be a vendor at a regional trade show for the same vertical.

Marketing With Micro-Influencers


According to Hubspot, “[Micro-influencers] are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests.

13 Examples of Content Your Manufacturing Company Can Use to Generate Leads

SmartBug Media

Vertical-specific content: Creating e-books, checklists, infographics, or presentations based on vertical-specific topics will strengthen your SEO strategies around the verticals your manufacturing company services and help you segment your leads internally.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

HubSpot. HubSpot. Vertical Measures. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing?

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10 B2B Sales and Marketing Blogs to Enhance 2019 Campaigns


Our Head of Inbound Sales, Fes, provides insight, as well as a short video walkthrough and tips on how to generate more early-stage sales conversations using HubSpot and Sales Navigator. In this video our Head of Inbound Sales, Fes Askari, and Head of Content Lucy Jones speak to Ben Cotton, Principal Marketing Manager, Sales Enablement at HubSpot to uncover definitions, challenges - and how sales enablement is likely to evolve in future.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. There are also many vendors with specialized services for vertical markets such as plumbers and funeral homes.

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12 Gantt Chart Examples You'll Want to Copy


Vertical lines or bars are used to visualize each task, and each Gantt chart includes resources, milestones, tasks, and dependencies. Image source: HubSpot. Project management is one of the most common verticals relying on Gantt charts. Gantt charts.

Don't Redo Your Website Until You Read This Post

Golden Spiral

Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. New Vertical. What would happen if you expanded your product’s market to a new vertical?

How To Write B2B Subject Lines That Convert


Recognizing the importance of seasons will display your knowledge and expertise of your prospects’ vertical and your intent to take care of their needs. B2B marketers already have a list of clients in their vertical, and many would be glad to connect you with some of their partners.