HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls

The Forward Observer

HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users. Artillery B2B Marketing Blog > The Forward Observer Got leads?

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot.

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot.

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams


HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. 4) HubSpot.

How B2B Marketing is Changing in 2018

and association partners, vertically targeted. FastCompany, HBR, and Forbes) 1 Content strategy / calendar 1 Educational content 1 Research-based content 1 Vertical market content 1 Social Media Marketing Tactics (35 responses). 1How B2B Marketing.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot. HubSpot isn’t quite as highly tailored to this segment, which is why it is a little further from the top than the other two.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment


Influencer pods are made up of -- you guessed it -- influencers in a particular vertical. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration


Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. Using Terminus and HubSpot Together.

Vidyard Welcomes SmartBug Media to its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally


As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide. WATERLOO, Ontario – December 20, 2018 – Vidyard , the leading video platform for business, announces that SmartBug Media , HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program.

The 28 Best Miscellaneous Online Tools for Marketers


Create targeted lists based on industry vertical or zip code. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series.

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Unriddled: "Alexa, Make a Donation," and More Tech News You Need


Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

The Internet Had a Busy Week. Here's What You Missed.


And it doesn’t come cheap -- but Alphabet claims to have reduced the costs by 90% by vertically integrating its build-out. Daily HubSpot NewsThe drama of this week’s Apple event is hardly over.

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)


But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). The rise of vertical mobile videos.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

Moving to such an inbound world is inevitable in our digital reality.". -- Iliyana Stareva , Global Partner Program Manager, Hubspot. PR trends are like the oil that keeps your car lubricated.

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2019: Ad-Tech and Digital Marketing Trends To be Aware Of


According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively. Use it for: Creating video content such as vlogs specifically for mobile, for viewing comfortably on a vertical screen.

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Microsoft buys LinkedIn: the largest martech acquisition in history?


To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. Vertical competition between companies at different stages of the channel. So what are the advantages of owning a vertically connected ecosystem?

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

Marketing With Micro-Influencers


According to Hubspot, “[Micro-influencers] are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests.

10 B2B Sales and Marketing Blogs to Enhance 2019 Campaigns


Our Head of Inbound Sales, Fes, provides insight, as well as a short video walkthrough and tips on how to generate more early-stage sales conversations using HubSpot and Sales Navigator. In this video our Head of Inbound Sales, Fes Askari, and Head of Content Lucy Jones speak to Ben Cotton, Principal Marketing Manager, Sales Enablement at HubSpot to uncover definitions, challenges - and how sales enablement is likely to evolve in future.

Inbound Marketing Examples: What Results Can I Expect?


Although Cabling Science were already conducting some inbound activities, implementing HubSpot would enable them to grow conversions as well as improve accountability. This campaign used multiple HubSpot features, including the Ads Add On, Social Tool, Lead Flow Widgets, Sales Navigator Integration, Workflows, Lists, and the CRM to nurture leads, through all stages of the funnel. Other HubSpot activities brought the total number of contacts generated in three months to 1961.

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10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

If you are stuck on a piece of content for your B2B campaign, often taking 5-20 minutes to write something creative can help open you up, warm up your “typing fingers” and make it easier to make the switch to writing in a different vertical.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Recommended Aspect Ratio: Vertical (4:5). As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M Vertically Integrated Network. HubSpot.

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days


I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. . The verticals included brands in these six categories: Publishing/News.

Don't Redo Your Website Until You Read This Post

Golden Spiral

Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. New Vertical. What would happen if you expanded your product’s market to a new vertical?

Developing a Content Strategy: 25 Questions to Ask Your Team First


HubSpot offers an excellent beginner’s guide on using psychographics in your marketing. Do personas differ based on the industry vertical? If you create content for B2B audiences, you may need to consider industry verticals.

Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

A B2B tech company wanted to put a large booth in a leading trade show for its vertical, but the space rental, travel, hotel, and other expenses would have used up the entire year’s marketing budget. The company chose, instead, to be a vendor at a regional trade show for the same vertical.

What Role Should Marketing Play in a Product-First SaaS Company?

SmartBug Media

This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Whether you’re using HubSpot’s smart CTAs or Marketo’s dynamic content, if you have a fairly organized contact database, you’ll be able to give your well-earned case studies the exposure they deserve.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. There are also many vendors with specialized services for vertical markets such as plumbers and funeral homes.

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3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech


These smaller ventures built on top of platforms can deliver awesome vertical market solutions, deeper capabilities in specialized areas of functionality, and emerging technologies that the major platform may be years away from tackling.

How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Ogilvy #research @hubspot Click To Tweet.

Everything You Need to Know About the Principles and Types of Design


Amanda Chong, HubSpot designer. Symmetry (Formal balance): When objects are arranged evenly around a vertical or horizontal axis. Asymmetry (Informal balance): When objects are arranged unevenly around a vertical or horizontal axis. Here’s HubSpot’s Style Guide as an example.

6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]


He has extensive experience across verticals: In the past he’s run a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit. Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot.

New Charts: Most Effective Email Marketing Tactics for 2011


The level of effectiveness is shown on the vertical axis while the degree of difficulty to implement the tactic is shown on the horizontal axis. At HubSpot , we use our marketing software's Lead Nurturing emails to keep in touch with prospects. Connect with HubSpot

Marketing Techniology Landscape Supergraphic (2017): Martech 5000


Almost all of the major providers now acknowledge this, and they’ve shifted their strategies to embrace the ecosystem — becoming true “platforms” that make it easier for marketers to plug in a variety of more specialized and vertical solutions.

8 Interesting Charts on How the Internet Is Changing


This post originally appeared on HubSpot's Agency Post. Vertical Viewing Is In. Vertical viewing accounts for 29% of view time, up from 5% in 2010. To read more content like this, subscribe to Agency Post.

A Decade of Martech: The top 10 ideas from 10 years of


After which, I joined HubSpot as VP platform ecosystem. Vertical competition in digital channels. IN SHORT: Vertical competition happens between firms within a channel, vying for influence, control, and share-of-the-pie. Happy anniversary, dear martech readers.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Since you collect the profile information of a prospect when they subscribe it’s a ‘no-brainer’ to target by role or vertical or need – whatever will give you the biggest uplift and different points in the lead nurturing.

12 (of the) Best Guides to Marketing on Pinterest of 2013


Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. 5 Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide?

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Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages


In addition to dividing its readership into verticals on the BuzzFeed website (BuzzFeed Video, BuzzFeed Food, BuzzFeed Quiz, BuzzFeed News, BuzzFeed LGBT, etc.), Last year, HubSpot wrote that having multiple Facebook pages was one of the “ 13 Facebook Mistakes To Avoid.”