Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. .

HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls

The Forward Observer

HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users. Artillery B2B Marketing Blog > The Forward Observer Got leads?

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4 Ways HubSpot Sales Software Can Streamline Your Sales Process


How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing.

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot. Marketing HubSpot Inbound marketin

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot.

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot.

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams


HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. 4) HubSpot.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot. HubSpot isn’t quite as highly tailored to this segment, which is why it is a little further from the top than the other two.

10 Key Takeaways for Modern Marketers from HubSpot’s State of Inbound 2018

Circle Studio

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment


Influencer pods are made up of -- you guessed it -- influencers in a particular vertical. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration


Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. Using Terminus and HubSpot Together.

Vidyard Welcomes SmartBug Media to its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally


As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide. WATERLOO, Ontario – December 20, 2018 – Vidyard , the leading video platform for business, announces that SmartBug Media , HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program.

How to Get Started with Website Personalization

SmartBug Media

With HubSpot’s CMS, you can also update elements of your webpages to be specific to individual visitors. HubSpot calls these personalized elements “Smart Content.”. If you’re using HubSpot, the user data you can presently use to create smart content are: Country. For example, say you serve several verticals, but your value especially shines with healthcare clients. For other visitors, your default copy could be vertical-neutral.

Unriddled: "Alexa, Make a Donation," and More Tech News You Need


Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

The Internet Had a Busy Week. Here's What You Missed.


And it doesn’t come cheap -- but Alphabet claims to have reduced the costs by 90% by vertically integrating its build-out. Daily HubSpot NewsThe drama of this week’s Apple event is hardly over.

The 28 Best Miscellaneous Online Tools for Marketers


Create targeted lists based on industry vertical or zip code. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series.

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Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)


But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). The rise of vertical mobile videos.

LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Here at KoMarketing, we work with B2B companies from different industries and verticals. I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

Moving to such an inbound world is inevitable in our digital reality.". -- Iliyana Stareva , Global Partner Program Manager, Hubspot. PR trends are like the oil that keeps your car lubricated.

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Microsoft buys LinkedIn: the largest martech acquisition in history?


To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. Vertical competition between companies at different stages of the channel. So what are the advantages of owning a vertically connected ecosystem?

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. This vertical PowerPoint takes up much more space in the feed, so people are more likely to notice it when it first gets published. HubSpot has managed to make the old PowerPoint format seem new again.

Aligning Your Sales and Marketing Strategies During COVID-19


A 2020 HubSpot analysis of 70,000 software customers found that response rates to sales emails declined by 27% from February to March this year, so the decline is affecting all of us! The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

If you are stuck on a piece of content for your B2B campaign, often taking 5-20 minutes to write something creative can help open you up, warm up your “typing fingers” and make it easier to make the switch to writing in a different vertical.

2019: Ad-Tech and Digital Marketing Trends To be Aware Of


According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively. Use it for: Creating video content such as vlogs specifically for mobile, for viewing comfortably on a vertical screen.

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What Are Sales Battlecards & How Do You Use Them [+Template]

SmartBug Media

Bring in 7 new customers per quarter from a specific vertical. Track usage: Consider using a tool such as HubSpot Documents to track stats like number of opens to get an idea of how often the battlecard is used.

How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M Vertically Integrated Network. HubSpot.

7 Best B2B Lead Generation Tools for 2020

Lake One

Hubspot. When you’re ready to scale and want a more unified view of your lead generation activity, Hubspot is the way to go. Keeping track of buying signals in your target accounts, verticals etc.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Recommended Aspect Ratio: Vertical (4:5). As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07

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Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts


This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities.

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Inbound Marketing Examples: What Results Can I Expect?


Although Cabling Science were already conducting some inbound activities, implementing HubSpot would enable them to grow conversions as well as improve accountability. This campaign used multiple HubSpot features, including the Ads Add On, Social Tool, Lead Flow Widgets, Sales Navigator Integration, Workflows, Lists, and the CRM to nurture leads, through all stages of the funnel. Other HubSpot activities brought the total number of contacts generated in three months to 1961.

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Subdomain or Subdirectory? What They Are & How They Affect SEO


In fact, that's what HubSpot does. For instance, that's what HubSpot does. Conversely, if your site doesn't have any extensive verticals on your navigation, then you might not need to use a subdomain because you want as many links going back to your main site as possible.

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more


In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications. Deals and buyer engagement have shown positive attrition according to Hubspot’s weekly survey of 70,000 customers globally on core business metrics.

12 Gantt Chart Examples You'll Want to Copy


Vertical lines or bars are used to visualize each task, and each Gantt chart includes resources, milestones, tasks, and dependencies. Image source: HubSpot. Project management is one of the most common verticals relying on Gantt charts. Gantt charts.

Martech for events: SummitSync, Conversica mix meeting automation + conversational AI


There are companies in the conversational marketing space such as Drift, Intercom and HubSpot,” says Torres. SummitSync currently works predominantly with tech companies focused on four B2B verticals—IT/Security, Media & Marketing, Finance, and Healthcare.

Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

A B2B tech company wanted to put a large booth in a leading trade show for its vertical, but the space rental, travel, hotel, and other expenses would have used up the entire year’s marketing budget. The company chose, instead, to be a vendor at a regional trade show for the same vertical.

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)


Vertical industry martech apps. HubSpot , Shopify. As one example, check out OrgChartHub , a product built specifically for HubSpot’s platform. As Bill Murray would have said in Groundhog Day , “Well, it’s martech landscape day… again.”