HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls

The Forward Observer

HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users. Artillery B2B Marketing Blog > The Forward Observer Got leads?

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

Hubspot

HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. 4) HubSpot.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot. HubSpot isn’t quite as highly tailored to this segment, which is why it is a little further from the top than the other two.

10 Key Takeaways for Modern Marketers from HubSpot’s State of Inbound 2018

Circle Studio

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot.

How B2B Marketing is Changing in 2018

and association partners, vertically targeted. FastCompany, HBR, and Forbes) 1 Content strategy / calendar 1 Educational content 1 Research-based content 1 Vertical market content 1 Social Media Marketing Tactics (35 responses). 1How B2B Marketing.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Influencer pods are made up of -- you guessed it -- influencers in a particular vertical. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Create targeted lists based on industry vertical or zip code. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series.

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Unriddled: "Alexa, Make a Donation," and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

And it doesn’t come cheap -- but Alphabet claims to have reduced the costs by 90% by vertically integrating its build-out. Daily HubSpot NewsThe drama of this week’s Apple event is hardly over.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. Vertical competition between companies at different stages of the channel. So what are the advantages of owning a vertically connected ecosystem?

3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

These smaller ventures built on top of platforms can deliver awesome vertical market solutions, deeper capabilities in specialized areas of functionality, and emerging technologies that the major platform may be years away from tackling.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

Although Cabling Science were already conducting some inbound activities, implementing HubSpot would enable them to grow conversions as well as improve accountability. This campaign used multiple HubSpot features, including the Ads Add On, Social Tool, Lead Flow Widgets, Sales Navigator Integration, Workflows, Lists, and the CRM to nurture leads, through all stages of the funnel. Other HubSpot activities brought the total number of contacts generated in three months to 1961.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Recommended Aspect Ratio: Vertical (4:5). As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07

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10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

If you are stuck on a piece of content for your B2B campaign, often taking 5-20 minutes to write something creative can help open you up, warm up your “typing fingers” and make it easier to make the switch to writing in a different vertical.

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days

SnapApp

I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. . The verticals included brands in these six categories: Publishing/News.

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M Vertically Integrated Network. HubSpot.

A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

After which, I joined HubSpot as VP platform ecosystem. Vertical competition in digital channels. IN SHORT: Vertical competition happens between firms within a channel, vying for influence, control, and share-of-the-pie. Happy anniversary, dear martech readers.

The 2014 Digital Marketing Ecosystem

Cody Ward

Do they use ExactTarget, MailChimp, Contactology, Responsys, Vertical Response, Constant Contact or a dozen others. Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements?

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. There are also many vendors with specialized services for vertical markets such as plumbers and funeral homes.

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1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

That’s one of the reasons I’m so passionate about the role I took at HubSpot earlier this fall.). “This has created the next battleground — competing within these ecosystems for horizontal and vertical technology opportunity.

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

Almost all of the major providers now acknowledge this, and they’ve shifted their strategies to embrace the ecosystem — becoming true “platforms” that make it easier for marketers to plug in a variety of more specialized and vertical solutions.

Four Benefits of Hiring a B2B Marketing Firm

Launch Marketing

You may not need a large, complex automation platform like Marketo or HubSpot; Constant Contact or Vertical Response may work for you just fine. The decision to hire a B2B marketing firm can be a difficult one involving lots of opinions, input, research and money.

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark.

Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

Adobe, HubSpot, IBM, Marketo, Oracle, and others now each support and promote integrations with dozens or hundreds of other marketing technology products. Others will be small and narrowly-focused on more vertical solutions.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Since you collect the profile information of a prospect when they subscribe it’s a ‘no-brainer’ to target by role or vertical or need – whatever will give you the biggest uplift and different points in the lead nurturing.

Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

Contently

In addition to dividing its readership into verticals on the BuzzFeed website (BuzzFeed Video, BuzzFeed Food, BuzzFeed Quiz, BuzzFeed News, BuzzFeed LGBT, etc.), Last year, HubSpot wrote that having multiple Facebook pages was one of the “ 13 Facebook Mistakes To Avoid.”

5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. The next article in this series is Part 3: Vertical Competition. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.

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12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity

Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. 5 Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide?

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6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]

Hubspot

He has extensive experience across verticals: In the past he’s run a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit. Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot.

5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

chiefmartech

By the way, if you’re wondering how I think about post-platform dynamics given my new role as VP platform ecosystem at HubSpot , I believe a platform’s success isn’t just about APIs — that’s table stakes today.

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8 Interesting Charts on How the Internet Is Changing

Hubspot

This post originally appeared on HubSpot's Agency Post. Vertical Viewing Is In. Vertical viewing accounts for 29% of view time, up from 5% in 2010. To read more content like this, subscribe to Agency Post.

New Charts: Most Effective Email Marketing Tactics for 2011

Hubspot

The level of effectiveness is shown on the vertical axis while the degree of difficulty to implement the tactic is shown on the horizontal axis. At HubSpot , we use our marketing software's Lead Nurturing emails to keep in touch with prospects. Connect with HubSpot

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

HubSpot. HubSpot. Vertical Measures. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing?

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Top Marketing Blogs You Should Be Reading

Radius

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days.

The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

One may have a deep understanding of the target audience in a specific industry vertical, while another may have a strong mastery of data analysis and the ability to adapt to emerging marketing technologies with ease. For more than a decade, the CMO role has been in a state of flux.

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The Essential Guide to Creating Case Studies [Free Template]

Hubspot

Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Click to Tweet : "The Ultimate Case Study Creation Kit : [link] via @HubSpot ".

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

What Led to Tettra and Their Integration with Slack Back in 2015, Nelson and Andy were leading a new project for HubSpot that eventually became the company’s first free marketing platform. They couldn’t find an application like this, so they left HubSpot to build a better knowledgebase tool. Many of their investors were connected to HubSpot, but Nelson explained that being former employees did not guarantee any investment. “It

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What Do Snap’s AR Glasses Mean for Your Social Strategy?

Content Standard

As HubSpot pointed out , the point-of-view recording option is complemented by much faster operations; instead of pulling out your phone, your Spectacles function as on-the-ready recording devices.

Nine Variables To Consider When Creating Remarkable Content

Marketing Insider Group

Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it.