Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Lake One

APRIL 23, 2019

They are defined as words and phrases that people type into search engines in order to find the answers to their questions. The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Valasys

NOVEMBER 23, 2022

The question that arises here is, how effective is local SEO? Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Having a good number reviews, preferably positive ones, will boost your visibility and also enhance your reputation.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

NOVEMBER 9, 2016

Google has been rolling out more and more featured snippets within the search results that try to answer the question that the searcher has without needing to navigate through to the content. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. Turn a long-winded sentence into two. Numbers don’t lie.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. What Can B2B Companies Do To Adapt? Shift Towards Search Engine Optimization (SEO). Key Takeaways.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

NOVEMBER 24, 2017

First, we'll begin with the questions you should ask if you've noticed your SEO rankings drop. How to Find and Fix Your Blog's SEO Ranking Drops: 7 Questions to Ask. It should be fairly general; for example, in September 2017, “40 Sales Interview Questions to Recruit the Best Reps in 2017” ranked #2 for “sales interview questions.”.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

OCTOBER 10, 2018

The answer to that question could depend on two things: User behavior, and how it could change over time. digital ad spending over Facebook or Google, it appears to be a long-tail victory. But can Amazon really overtake two large competitors -- Facebook and Google -- in the digital ad space? Here's what we found.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Outbrain

JUNE 18, 2018

If you’ve searched for any question in the past year—like “ how to… ”—then you’ve likely seen a featured snippet. When HubSpot ran a test, a page that achieved the No. The question on everyone’s lips is how to rank for that featured snippet and snap up all that traffic. It’s 41 words long and succinctly answers the question.

CTR 50

CTR Features Organization SERP 50

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 11, 2018

To answer that question, a panel of social media experts -- Teen Vogue 's Rajni Lucienne Jacques, Facebook's Tutti Taygerly, and Instagram's Joshua Dickens -- shared their insights on what followers want the most in today's climate, in a discussion moderated by Work & Co's Gene Liebel. What’s right for your customers?".

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. The emphasis on respect, affirmation, and trust comes from the results of a family assessment model called FACES , which asks a series of questions about cohesiveness and adaptability of one's relationships. Sample questions here.). Think through these questions.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

JANUARY 26, 2017

In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. The solution? Such tactics include guest posting and sponsored content.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

NOVEMBER 4, 2016

Questions content creators should ask themselves before starting infographic research include: Who searches for information on this topic? In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

SEPTEMBER 24, 2010

” It was attended by over 1,500 viewers, and by the end of the webinar, we had collected close to 200 questions. We couldn’t answer them all, but I’ve done my best to answer some of the most common questions and address some of the major changes we feel the release of Google Instant has brought about.

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. It''s also important to nurture and support your customers in order to retain their business long term. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MARCH 26, 2013

Do you know what kinds of questions you should even be asking about their organic search strategy? Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. You may soon find that someone on page 2 is getting closer and closer to your top position.

SEO 28

SEO SERP Buyer Personas Allocation 28

chiefmartech

APRIL 22, 2020

The elephant-in-the-room question, of course, is what impact will this crisis have on the martech industry? Good questions, which I’ll address a little further down in this post. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog." Connect with HubSpot : In 2012, companies will get found online by. ".learning

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Here are actionable answers to 10 tough SEO questions that matter today. Good content should answer these questions anyway. Focus on long-tail searches.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the live session and wanted to address the most frequent ones here, offering a platform for discussion. ” Then, roll up your sleeves and start answering these questions.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

OCTOBER 16, 2015

Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. Instead of focusing on your school or programs, focus on answering the questions that students are asking online. News & World Report. Not sure where to even begin? 1) Define Your Objective.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

JANUARY 10, 2011

If you have a post addressing a specific question at hand, then it is ok to include that link into a comment , along with a summary of the information provided on your site. For blog commenting it works best if you start out with a piece of positive feedback about the article. Notice that it isn’t too long.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 1, 2011

How are they positioned? Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Solicit some sales folks - they'll be able to write out answers to questions they know customers are asking. Connect with HubSpot : How many pigs are there?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

The Lead Agency

MAY 12, 2022

According to HubSpot, 42% of companies have acquired a customer through their blog. . Blog content can be used tp answer specific questions asked by the target audience. Hubspot says 90 percent of the leads it generates each month come from blog posts they had created in previous months. .

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Navigate the Channel

MAY 22, 2023

Think back on the very words or phrases you’ve used today to search for answers to your questions. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% It clearly shows the power of the top 5 positions.” Those are your search queries and those are also keywords.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. There isn't one magical strategy that will keep your blog growing forever.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73