Webbiquity

AUGUST 8, 2023

Per the report, “44% of respondents in 2023 said advertisements positively impacted their view of a company, compared to just 33% in 2022.” However, 18% of older buyers viewed YouTube as an important channels, while 13% of younger buyers rated TikTok (which no one should ever use ) among their top five.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Martech

OCTOBER 27, 2023

CDPs are especially useful when organizations cannot implement their own cloud-native customer data store and can more easily implement a commercial off-the-shelf solution, or “packaged” CDP, that helps them realize the benefits of cloud technologies by managing and decisioning on its customer data. Activating the customer data.

Buyer Need 115

Buyer Need Work Management Marketing Management Budget Programs 115

Marketing Insider Group

JUNE 26, 2023

If your goals are vague or unclear, ask yourself a few questions to help you bring them into focus. Chances are, you have a lot of data scattered across several different locations. Take some time to assess your various marketing tools and their associated data. If possible, bring that information into a single location, too.

Paid Search Agency 241

Paid Search Agency Digital Marketing Funnels Ad Frequency CMO 241

Sprout Social

FEBRUARY 21, 2024

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. Instead of relying on gut feelings or hunches, data provides concrete evidence to guide decisions.

Marketing Automation Services 104

Marketing Automation Services Marketing Management Business Budget Programs 104

Act-On

NOVEMBER 27, 2023

Yet creating better strategies requires better data, and this is where many marketers get stuck. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. But as with any tool, it’s only as good as the strategies behind it, right?

Marketing Automation Services 214

Marketing Automation Services Marketing Automation Automation B2B Marketing 214

Salesforce Marketing Cloud

APRIL 15, 2024

How can you make the most of your click data? Hear from the experts How should you consider email open metrics? Why is personalized content important? What are the next steps for email engagement? AOL was still a player in the mailbox provider game. AOL is still around, but it’s now part of Yahoo, and serves as the inspiration for many memes.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Heinz Marketing

FEBRUARY 2, 2024

We’re going to focus on, What makes up marketing attribution The different types of attribution models The right model fit for the right occasion With that, let’s get started. Attribution models focus on attributing credit to touchpoints that lead to or influence these conversion events.

Marketing Attribution 101

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 101

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. What are third-party cookies?

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Martech

NOVEMBER 6, 2023

Answer: An identity resolution platform and a Customer Data Platform (CDP) are both valuable tools for marketers, but they serve different purposes. It enables marketers to have a comprehensive view of customer activity across touchpoints and channels, incorporating both online and offline data signals and attributes.

Marketing AI 106

Marketing AI Marketing Management Best Practices Aggregators 106

Heinz Marketing

APRIL 25, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. It gives an overall view of how many people are engaging with the website and what they are viewing.

Service 59

Service Marketing Websites Ideal Customer Profiles Allocation 59

Top Rank Marketing

MARCH 13, 2024

At TopRank Marketing, we focus on these five core steps: Keyword research Keyword research sets the roadmap that your entire strategy will follow. To substantiate your best opportunities, you’ll want to gather data around search volumes, current rankings, keyword difficulty, SERP landscapes, and more. Lack of maintenance and agility.

Keywords 112

Keywords Top of Funnel Long Tail Marketing Marketing & Strategy 112

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Marketing Insider Group

FEBRUARY 4, 2021

In the competitive world of eCommerce, you can’t afford to lose 20% of your page views. Not only will you lose page views and sales, you run the risk of litigation. Not only will you lose page views and sales, you run the risk of litigation. Will your eCommerce shop be viewed on smartphones, laptops, desktops, or tablets?

eCommerce 363

eCommerce Paid Search Agency Top of Funnel Advertising Funnels 363

Act-On

SEPTEMBER 28, 2023

These plug-ins help you plan, manage, and execute webinars , track and transfer data, import and export behavioral data, and even coordinate additional outbound campaigns. (At But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up.

Paid Search Agency 198

Paid Search Agency Work Management Marketing Automation Services Planning 198

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Choosing which competitive insights to focus on guides your overall strategy, so it’s important to first understand what information you need to push your strategy forward.

SWOT 83

SWOT Analysis Paid Search Agency Marketing & Strategy 83

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. It’s “data-driven marketing” — unless the numbers are mostly B.S., That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. which seems increasingly likely.

Advertisements 110

Advertisements Advertising Display Impressions 110

Marketing Insider Group

SEPTEMBER 17, 2020

Data Insights & Metrics. Event Platform and Data Security. Attendees have access to view the profiles of other attendees, event facilitators, speakers, and sponsors. When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. What is a Webinar? Lead Generation.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Sprout Social

FEBRUARY 22, 2024

What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate. It monitors trends, influencer data and competitor strategies so you can spot your industry’s key creators and trends and take strategic action before the competition. What is an influencer analytics tool?

Ideal Customer Profiles 105

Ideal Customer Profiles Analytics ROI Campaigns 105

Sprout Social

MARCH 13, 2024

These include: Liking your video Leaving a comment Sharing your video Bookmarking your video Clicking on your TikTok shop link Watching more of your videos Following your account Even a video view can count as engagement, though the previously mentioned actions indicate a deeper level of engagement from the viewer.

Ad Frequency 104

Ad Frequency Social Media Ideal Customer Profiles Click Rate 104

Marketing Insider Group

JANUARY 25, 2023

And there’s a lot of it. But what is the cost of all this bad content? According to eConsultancy , bad content costs B2B companies $50 billion. And that’s just B2B companies. Consumer brands make up about 40% of the economy so add them into the mix and we’re looking at a $90 Billion problem. That’s a lot of Benjamins.

Cost 204

Cost Content Marketing Content Paid Search Agency 204

Sana Commerce

APRIL 25, 2024

Leveraging technology like artificial intelligence, real-time data analytics, and personalization can transform your e-commerce strategy and your competitive advantage, making your operations more efficient and your customer interactions more impactful. Key Takeaways B2B sellers need to adapt to the Digital-First Customer.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Leveraging technology like artificial intelligence, real-time data analytics, and personalization can transform your e-commerce strategy and your competitive advantage, making your operations more efficient and your customer interactions more impactful. KEY TAKEAWAYS B2B sellers need to adapt to the Digital-First Customer.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Martech

MARCH 5, 2024

Centralized tracking for offline and partner event performance What’s new: HubSpot launched a new import flow for marketing events, allowing for comprehensive tracking of both online and offline event data directly within the platform. February brought updates that introduce groundbreaking forecasting tools and service enhancements.

Forecasting 97

Forecasting Enterprise Management Marketing Management Hubspot 97

Zoominfo

AUGUST 7, 2020

You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Today, customers expect united, data-driven communications. A 360-degree approach to viewing and managing customer relationships supports efforts at every stage of the sales funnel.

Ideal Customer Profiles 246

Ideal Customer Profiles Zoominfo Enterprise Management Top of Funnel 246

Martech

FEBRUARY 16, 2024

Churn is easier than ever, so we must focus on loyalty and retention even ahead of conversion. And it is powered by the connectivity of data, insights and triggered actions. At a high level, this can be achieved through four sequential areas of focus: Collect. Create dynamic personalized content models mapped to micro-segments.

Ideal Customer Profiles 113

Ideal Customer Profiles Marketing Automation Services Top of Funnel Aggregators 113

Salesforce Marketing Cloud

APRIL 10, 2024

There’s no doubt your business collects more data than ever – especially in the generative AI era. For example, embedding business analytics into users’ day-to-day work makes it easier for them to create and act on data-driven insights. Layering relevant information in “bite-sized” pieces is also helpful.

Design 97

Design Lead Ranking Lead Scoring User-Generated Content 97

Brandwatch Marketing

DECEMBER 15, 2023

Measuring Brand Health First we can look at a few methods to gather data on your brand. Do they associate you with the image you’re trying to project or are you viewed entirely differently? Focus Groups and Surveys Another common way to do brand research. There are various definitions of brand health. Why is it important?

Brand Identity 104

Brand Identity Branding Focus Group Customer Surveys 104

Binary Demand

APRIL 1, 2024

Solution Conduct thorough market research, leverage data analytics, and implement agile marketing strategies to swiftly adjust to evolving buyer behavior. [ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight.

B2B Marketing 98

B2B Marketing Planning Work Management Marketing Management 98

Sprout Social

MARCH 27, 2024

Reputation management also includes: Social media listening News monitoring Customer experience Crisis communication While online review management focuses on improving customer brand visibility, reputation management takes a broader view. What is review management? This ultimately leads to a stronger, more resilient brand.

Work Management 84

Work Management Marketing Management Brand Identity Branding 84

Sprout Social

DECEMBER 27, 2023

Facebook automation takes care of routine messages and comments so you can focus your attention on more high-value tasks like promoting content or conducting outreach. This prep work enables you to focus on creating the perfect dish for your audience. But is it as good as it sounds? Could automation be more than just a passing trend?

Facebook 124

Facebook Automation Brand Identity Branding 124

Martech

MARCH 6, 2024

But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach the right customers at the right time with the right message, you need a strong data strategy.

Spending 101

Spending ROAS Ads API 101

Martech

MARCH 14, 2024

No single tool does everything. Data protection hit us less than 10 years ago when GDPR was published in 2016. But they are also terrible because they create hundreds of little islands of strategy, tactics and data, making it difficult to maintain a consistent view across any organization’s marketing activities.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Google Analytics and Adobe Analytics, the two most popular tools, provide abundant data for analysis.

Analytics 131

Analytics Storytelling Budget Programs Paid Social Agency 131

Brandwatch Marketing

DECEMBER 15, 2023

Measuring Brand Health First we can look at a few methods to gather data on your brand. Do they associate you with the image you’re trying to project or are you viewed entirely differently? Focus Groups and Surveys Another common way to do brand research. There are various definitions of brand health. Why is it important?

Brand Identity 91

Brand Identity Branding Focus Group Customer Surveys 91

Kevin Indig

MAY 8, 2023

SEO erosion: CTR dropped despite stable rank The same view with impressions instead of rank (since we know it's flat) shows how impressions grow, but CTR remains unchanged. We can use traffic data from Search Console and Google Analytics or your web analytic stool of choice to define and validate hypotheses for eroding organic traffic.

Traffic 145

Traffic Organization SERP CTR 145

Velocity Partners

FEBRUARY 13, 2024

At Velocity, we likened the shift from sales-led to data-led marketing to the moment in the Wizard of Oz when the film moves from black and white to color. 15 years ago, just after Doug and I founded Velocity, we wrote a piece called the B2B Marketing Manifesto. It was written when B2B tech was still dominated by direct sales.

Work Management 107

Work Management Top of Funnel Marketing Management B2B Marketing 107

Salesforce Marketing Cloud

DECEMBER 5, 2023

This is why your case management system — how you keep track of all your customer data and resolve issues — can make or break customer relationships. How your team responds depends not on how much they want to help – but on whether they have access to customer data and the AI and automation tools to quickly get the job done.

Work Management 104

Work Management Marketing Management Customer Satisfaction Knowledge Base 104