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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. “The internet, mobile devices, really allows marketers to conduct market research in a virtual format.

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The forgotten but impactful art of web aesthetics

Kevin Indig

Half the battle is understanding WHAT you need to fix on your site. The other side is much less tangible but no less impactful: the aesthetics of a site. What seems highly subjective and artsy is meaningful at a time when most sites look the same and create the same content. Wish you could get more traffic from Google?

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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. But starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. More and more (and more) video. Video has become the dominant medium.

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9 Tools for Better Market Research

BenchmarkONE

Focus groups. What we like : Google incentivizes internet users from all over the world to answer these surveys by giving them access to high-quality content in exchange. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. A/B Testing.

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3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I It delivered value to the reader via a report on the Internet of Things.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

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Content Strategy: How to Do It Right

SmartBug Media

Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points. According to Cisco , video is predicted to make up 82 percent of consumer internet traffic by 2021.