Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 94

Analysis Marketing AI Examples SWOT 94

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. The report also reveals that thought leaders don’t have to be high-profile.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

KoMarketing Associates

MARCH 23, 2021

However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data. Ascend2 recently published the “Using Intent Data” report, and statistics showed that just 28% of marketers say they have an intent data strategy in place and it is measurable.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

Contently

OCTOBER 18, 2022

Customer research can surprise you. Think a new product feature would be awesome? Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Conductor

SEPTEMBER 22, 2022

Save time with your SEO keyword research workflows with the ability to start tracking any keyword for any U.S. Eliminate the tedious task of researching keywords one at a time with bulk keyword research that supports up to 50 topics at once. Optimize your SEO keyword research workflows. location instantly.

Keywords 52

Keywords Features Research Adwords 52

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. The report is good news for B2B marketers. This year, 85% reported they had a program.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Many of these features are now being upgraded with AI and ML. Looking to take control of your data?

Marketing AI 104

Marketing AI Enterprise Management Features Marketing Management 104

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Valasys

APRIL 5, 2024

5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. What’s Behind the Paywall?

Features 40

Features Google Lead Ranking Paid Search Agency 40

Conductor

AUGUST 4, 2022

There are a variety of on-page and technical SEO factors to consider and prioritize, along with the initial, often intensive keyword research stage. Drive impact by getting the most out of small but mighty feature enhancements. Upgrade your keyword research workflow with expanded results.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

ANNUITAS

MARCH 21, 2023

Let’s dig in to these new and advanced features. And the company noted that it is seeing strong uptake for the feature set: with more than. And much of these new features are included seamlessly with existing Adobe Marketo Engage and Measure contracts. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. What is an Influenced Opportunity Report? An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The post AI-powered martech: This week’s releases and research appeared first on MarTech. EKOM also uses traffic analytics to create recommendations.

Marketing AI 95

Marketing AI Research Digital Asset Management Enterprise Management 95

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Technology >> Network.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. How Marketers Have Adapted Amidst the Pandemic.

Gartner 165

Gartner Fulfillment CMO Statistics 165

KoMarketing Associates

DECEMBER 4, 2019

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. Social Media Today published the “Instagram Marketing Survey Report,” and statistics showed that 90% of marketers are now using Instagram for marketing purposes.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. The pandemic has caused marketers to shift their most-used tactics, and previous research has shown which methodologies are here to stay.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

JULY 6, 2020

However, new research shows that eBooks may be the key to reeling in new prospects and customers. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Get MarTech!

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Below are four key insights that came out of our report. Research Report Inside the Buyer’s Brain, Government Contracting Edition.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Conductor

JUNE 24, 2021

This report extremely important to us as a customer-first company, as the results involve gathering intelligence directly from our users on their satisfaction with both product features and their experience with our organization. Says Ben Dickie, Research Director of Enterprise Applications.

Features 59

Features SEO Product Customer Satisfaction 59

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Despite the decrease in the number of site visits through Instagram in recent months, previous research shows that marketers aren’t giving up on the social media platform just yet.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. By contrast, 39% of ads featured celebrities and averaged only 2.7 The post Report: Brand characters beat celebrities in Super Bowl ads appeared first on SmartBrief.

Ads 62

Ads Brand Identity Branding Correlation 62

Modern B2B

JANUARY 22, 2024

That’s why the new Tech Talent Charter & MotherBoard report ‘Overcoming the Motherhood Penalty’ , published this month, is such a useful resource for our industry. Special mention should go to QBE Insurance Group, which also features as a case study in the report, for its enhanced partner leave policy.

Paid Search Agency 52

Paid Search Agency Case Study Case Studies Promotion 52

Conductor

MARCH 29, 2022

Mask mandates began to fall and the CDC changed its reporting to reflect COVID as an endemic disease. But they recently reported that, while overall in-person visits were down, each open location was receiving more visits. The post The New eCommerce Playbook for 2022 Featuring Top SEO Trends appeared first on Conductor Spotlight.

eCommerce 115

eCommerce Paid Content Features Trends 115

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Monitoring and reporting. Fundamental Marketing and Reporting Tools. Monitoring and reporting. Monitoring and Reporting. Reporting Tools. Networking. Storage Tools.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

KoMarketing Associates

MARCH 20, 2019

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Just eight percent of respondents said that they use all email marketing automation features and optimize them to get the best results.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Conductor

AUGUST 5, 2021

While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery. In Conductor, go from researching keyword opportunities in Explorer to guidance on how to rank for those terms. Get a live demo from our experts today!

Features 116

Features Content Marketing Content SERP 116

Conductor

NOVEMBER 4, 2021

Dig Deep with Flexible SEO Reporting. With Conductor’s Content Performance , marketers can connect their SEO activities to business metrics with real-time performance reporting across all paid, owned, and earned channels. You can access all these features and more. On-Demand Support to Expand Your Bandwidth.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. The report is on its way to your inbox! Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. The research shows they unequivocally do. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176