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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

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Google will start phasing out third-party cookies in weeks with new feature

Martech

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. However, the final decision depends on addressing any lingering competition concerns from the UK’s Competition and Markets Authority. Business email address Subscribe Processing. Why we care. Am I affected? Get MarTech!

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AI in martech: this week’s new features, products and platforms

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. IZEA has added two ChatGPT-powered features to IZEA Flex, its influencer marketing platform.

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have.

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Understanding the New [2020] Contextual Marketing Features in HubSpot

SmartBug Media

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Personalized landing pages.

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Five Tips for Creating Landing Pages That Convert

Webbiquity

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Guest post by Grace Murphy. driving conversions.