Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

SERP 266

SERP Paid Search Agency Features Companies 266

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. The key to developing your UVP is understanding your audience and what they care most about. One obvious way to showcase that is through case studies of your clients and their successes.

Case Studies 286

Case Studies Case Study Studies Top of Funnel 286

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? The post Meta launches genAI features for ads appeared first on MarTech. Text variations.

Paid Search Agency 140

Paid Search Agency Features Ads Marketing AI 140

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. How to increase feature adoption. Your product has improved.

Features 156

Features Product Tips Work Management 156

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. For example: Using a language AI software tool, a marketer could analyze customer reviews and brand mentions across the web, using features that allow them to see patterns and trends around sentiment.

Paid Search Agency 276

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 276

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. Features of the Dynamics Integration with ZoomInfo. ZoomInfo Enrich , an automated feature that updates and appends data records.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions. Automatic campaign optimization. Lead and account scoring/prioritization.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Marketing Insider Group

JULY 24, 2023

As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. While marketing automation is well-known in the industry, its application in GA4 is a new feature that improves the quality of the data you get when you use it. What is GA4?

Marketing Analytics Tools 195

Marketing Analytics Tools Analytics Google Marketing Automation Services 195

KoMarketing Associates

NOVEMBER 18, 2020

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. With their new “ Company Engagement Report ”, users can now find the following information about individual companies: Impressions. Conversation Ads. Ad Engagements. Website Visits. Company Growth Bidding.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Oktopost

OCTOBER 28, 2020

We’ve already received lots of positive feedback about it. Meanwhile, we’d really appreciate your feedback on this feature. What do you think about Social BI? We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!), How cool is that?

Features 118

Features Demographics Marketing Report Impressions 118

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 136

Paid Content Features B2B Marketing B2B 136

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Marketing AI 112

Marketing AI Enterprise Management Features Marketing Management 112

Search Engine Journal

APRIL 30, 2021

Some PPC features fly under the radar and aren't known to many. The post 12 Hidden PPC Features You Should Know About appeared first on Search Engine Journal. Here are 12 that just might make a difference in your campaigns.

PPC 96

PPC Features Campaigns 96

The Point

MAY 19, 2020

Note: rarely, if ever, will one organization employ every one of these features. Nonetheless, the degree to which you currently employ few, some, or most of these features says a lot about the sophistication of your program relative to best-in-class companies, and the associated potential for improvement.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Click Schedule and the post will re-open in Compose.

Features 105

Features Tagging Custom Publishing Keywords 105

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. About 68% of consumers responded they made at least one purchase directly from social media in 2021.

Social Media 98

Social Media Features Media Curation 98

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. However, other SERP Features also changed over the last 4 weeks: Indented results shrunk by ~50% on August 18th for desktop results.

SERP 96

SERP FAQ Features Wikipedia 96

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech. What’s next in first-party advertising?

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

Features 114

Features Click Fraud Product Advertising Agencies 114

Valasys

MAY 13, 2024

OpenAI’s AI Assistant was about to receive its second Spring Update announcement, raising excitement even further. Rumors have been swirling about the company launching a search engine or a new large language model. Improved Factual Accuracy: Concerns about misinformation have surrounded large language models.

Features 40

Features Buzz User-Generated Content Creativity 40

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. Q: What features from 360 did you put in GA4? Q: What features from 360 did you put in GA4? A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Search Engine Journal

FEBRUARY 14, 2023

Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here. The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal.

Features 121

Features Advertisements Advertising Google 121

Sprout Social

MARCH 20, 2020

With this in mind, the Sprout team has been hard at work creating a new Featured Topic centered around the coronavirus. Leverage Featured Topics to navigate the coronavirus crisis. Here are a few ways you can leverage the Coronavirus Featured Topic to inform your social strategy: Gain a comprehensive perspective.

Features 91

Features Conversion Press Youtube 91

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. Unfortunately, I have never attended an ideal feature presentation. Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. Qualified’s Qualified GPT adds a number of features.

Marketing AI 113

Marketing AI Ideal Customer Profiles Features Product 113

Valasys

FEBRUARY 17, 2023

Features of SEMrush Now that you know what SEMrush is, you may want to know how to incorporate it into your business. But before getting there, take a look at some of its features to know how it can help you. Domain Overview Another important SEMrush feature is domain overview.

Features 40

Features Paid Search Agency Lead Scoring Lead Ranking 40

Conductor

AUGUST 4, 2022

Drive impact by getting the most out of small but mighty feature enhancements. The latest batch of small-scale feature enhancements in Conductor help you make the most of the platform, drive impact, and streamline some of your most critical workflows. Small changes can have a major impact, especially when it comes to SEO.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Launch Marketing

OCTOBER 21, 2020

In a previous blog , we provided an overview on how LinkedIn ads operate and why B2B organizations benefit from using them, as well as some key features. While this blog is still a useful resource for B2B marketers, both experienced with LinkedIn Ads and novice to them, a number of new LinkedIn ad features have since been rolled out.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Customers want more features and easier systems, and businesses are prioritizing accordingly: Mobile payment applications: Shoppers can download these apps to their smartphones and use them to send money to friends or to pay for goods and services. QR codes can be implemented just about anywhere, and they can help you quickly generate sales.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Top Rank Marketing

MARCH 27, 2024

Read on to learn more about what this means and how it impacts your SEO content strategy. It also marks an evolution in how we identify the helpfulness of content.” – Google About the Google search algorithm When it comes to search, Google is the primary gatekeeper between your content and your potential buyers.

Marketing AI 123

Marketing AI Google Lead Scoring Lead Ranking 123

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. This feature is now available for use as an audience signal on Performance Max and is coming soon to Discovery, Video Action and App campaigns. Google said this is a “simplified view” of all the same reporting features.

Features 112

Features Google Ads Segmentation 112

Oktopost

OCTOBER 28, 2020

It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. But don’t mistake it for just a usability feature, filters can actually help boost engagement and adoption of your program. Don’t forget to tell your advocates about these awesome features, and happy sharing! Board filters.

Peer-to-peer 139

Peer-to-peer Features Click Rate Top of Funnel 139

Valasys

APRIL 5, 2024

5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. Google’s move isn’t just about them.

Features 40

Features Google Lead Ranking Paid Search Agency 40

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. New Features.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Martech

JANUARY 9, 2023

Using some easy features in GA will help compensate for this loss so that you can remain data-informed. In Google Analytics 4, there are several out-of-the-box features to make up for lost data. We have data about what users saw and engaged with, but what will they do next? Unobserved data: How it works and why it matters.

Marketing Attribution 122

Marketing Attribution Marketing Analytics Tools Analytics Features 122

Top Rank Marketing

OCTOBER 17, 2023

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. The post Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo appeared first on B2B Marketing Blog - TopRank®.

Webinar Metrics 132

Webinar Metrics Forrester Top of Funnel Research 132