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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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Meta suffers major outage at Facebook, Instagram, WhatsApp and Threads

Martech

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. Earlier today, a technical issue caused people to have difficulty accessing some of our services.

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How Our Marketing Team Used Sprint Planning While Working Remotely

Hubspot

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

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Keep Facebook on your media plan. But don’t stop there.

Liveintent

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. Why Facebook shouldn’t be the only channel on your media plan.