Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing. Strategic solutions Email marketing revamp.

Digital Experience Platform 122

Digital Experience Platform Marketing & Strategy Business CMO 122

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

SmartBug Media

JUNE 20, 2023

Klaviyo is a powerful marketing platform that enables businesses to build and sustain good relationships with their customers through automated emails, SMS messages, and more. By integrating Klaviyo with Mindbody, businesses can easily create personalized email campaigns for clients based on their activity within the Mindbody platform.

Churn Rate 98

Churn Rate SMS Marketing Automation Services Class 98

Martech

AUGUST 30, 2021

As a healthcare provider, I want to get a weekly email update on vaccination rates in my community so that I am better prepared for a crisis.”. “As Story writing workshops. By holding a story writing workshop, the team can take on more ownership of the work. Stories that begin with “As a marketer….” or “As a graphic designer….”

Peer-to-peer 122

Peer-to-peer Planning Deliverability Work Management 122

Martech

AUGUST 4, 2021

How can I get more results out of my email marketing campaign?”. 10 next-level email techniques to increase inbox engagement. Expand your training with a live, deep-dive workshop on agile marketing, buying technology, customer experiences, CDPs, and attribution analysis — just $149 each. Soccer case study.

Case Study 115

Case Study Case Studies Account Based Marketing ABM 115

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing & Strategy Marketing Strategy Ideal Customer Profiles 52

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Launch Marketing

MARCH 20, 2024

When leveraging an integrated marketing plan, which includes various marketing tactics such as email marketing, content marketing and social media marketing, businesses can reach their target audience, drive sales and see a 50% higher return on investment (ROI) than companies that do not utilize a marketing plan.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). For one, we were filming a cold email course.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Marketing Insider Group

MARCH 31, 2021

However, using Australian English when you’re tailoring your message for an Aussie audience or calling a milkshake a “frappe” for your New England-wide campaign helps you communicate your message better to local audiences. However, when you’re doing a holiday campaign for your Sydney branch office, a beachy theme might be a better idea.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Martech

DECEMBER 12, 2023

Regular training sessions or workshops can help bridge any knowledge gaps and empower the team to use the software more effectively. Are your current tools failing to provide the insight you need to run effective campaigns? Before committing to a tool long-term, test it out on a small campaign or for a specific use case.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

MKT1

JUNE 5, 2023

Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. Apply on Maven - Max 25 Students And more - 2 Hour Workshop: 3 drivers of marketing strategy on 7/19 & 2 Day, 4 Hour Workshop: B2B Startup Website Conversion on 8/9 and 8/10. Turn your funnel into an hour glass.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research.

Marketing AI 132

Marketing AI Generation Work Management Marketing Management 132

Martech

OCTOBER 2, 2023

While the stakes are far lower in marketing, the lack of experienced marketing technologists will mean less effective campaigns and more operational struggles. Some workshops and sessions should focus on these issues to help newer practitioners understand them. Business email address Subscribe Processing. Get MarTech!

Automation 120

Automation Marketing AI Data Hygiene Case Studies 120

Martech

OCTOBER 4, 2023

You can host lunch-and-learns, give them access to training platforms like Udemy or LinkedIn Learning, or hire experts to deliver training workshops for your team. Digging deep into your campaigns, channels and analytics can reveal waste, missed opportunities, low-hanging fruits and quick wins. In your inbox.

Paid Search Agency 122

Paid Search Agency Terms and Conditions Work Management Training 122

Marketing Insider Group

MARCH 28, 2023

To convert most customers, you should plan to facilitate multiple interactions with your business across a variety of channels, such as: Direct mail Email Phone Digital ads Social media As your business and target markets grow and change, you’ll need to adjust your marketing and sales plans accordingly. Free events, classes, and workshops.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Brandpoint

JANUARY 29, 2020

” That means he’s more than equipped to lead a workshop at this year’s Social Media Strategies Summit in San Francisco titled “Insights with Impact: Maximize the Value of Your Social Media Analytics.” In the description of your workshop, it states “the best focus group lives in the world of social media.”

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Optinmonster

MAY 2, 2022

You can collect donations from readers or run crowdfunding campaigns. Building your email list is critical if you want to make money from your blog. Email allows you to reach your readers instead of just waiting for them to wander onto your blog. Learn more ways to grow your email list with our complete guide.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Now’s your chance! In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

SendX

AUGUST 28, 2020

You seek some cafe nearby or a furniture store and here you have it - an email with the shop right for you and hey look, they have offered me a great discount. 3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal.

Newsletter 221

Newsletter Work Management Privacy Policies Marketing Management 221

Valasys

JUNE 27, 2023

Additionally, social media advertising campaigns can specifically target your ideal customer profile, increasing the chances of generating quality leads. Implement Email Marketing Campaigns: Email marketing remains a powerful tool for nurturing leads and converting them into customers.

Startups 52

Startups Ideal Customer Profiles Lead Scoring Lead Ranking 52

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. GET TICKETS.

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

Optinmonster

APRIL 29, 2022

In the age of flooded email inboxes, a physical envelope can really get people’s attention. Respectfully ask for an email address or phone number before they claim their freebie. You can also use email segmentation to track your subscribers’ activity and customize your call accordingly. Teach a Group Workshop.

Lead Generation 103

Lead Generation Lead Ranking Generation Lead Scoring 103

Martech

AUGUST 12, 2022

Then the 2010s saw many enterprises undertake “customer journey mapping” projects, often led by external agencies conducting specialized workshops to uncover “as-is” and “to-be” customer journeys. The term “reliable connector” should give you pause. This story doesn’t have a sad ending.

Vendors 136

Vendors Lead Ranking Advertising Agencies Touchpoints 136

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Campaign measurement, management and testing. Email testing.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Vision6

SEPTEMBER 15, 2021

While we (and the world) were busy navigating the challenges of working from home and the “new normal”, our team ambitiously decided to add a whole new challenge to the list – to launch our first-ever national brand campaign. And we’re so excited to announce…12 months later…we finally did it!

Campaigns 98

Campaigns Brand Identity Branding Paid Search Agency 98

Litmus

JUNE 15, 2022

On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Level up your email game, connect with fellow email geeks of all stripes, and learn from the best of the best email pros in our community.

Peer-to-peer 73

Peer-to-peer Thought Leadership Marketing Management Demand 73

Hubspot

MAY 17, 2015

By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The workshop is the perfect catalyst to get everybody on the same page,” Sheridan said. The Agency Advantage of Running a Workshop.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Optinmonster

JANUARY 19, 2023

They offer monthly trainings for business owners, creative workshops to relax and inspire, brainstorming sessions, and a community space to connect with other creatives. Free memberships can be a great way to build your email list and bring new leads into your sales funnel. Get Started With OptinMonster Today!

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Valasys

FEBRUARY 13, 2024

Advantages and Characteristics: B2B Growth Marketing offers several distinct advantages and characteristics that set it apart from traditional marketing approaches: Data-Driven Decision Making: B2B Growth Marketing relies on data analytics to inform strategic decisions and optimize marketing campaigns for maximum effectiveness.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

JULY 10, 2023

Personalize Outreach Efforts: With intent data, businesses can tailor their messages and campaigns to align with prospects’ interests and needs. If a specific market segment is showing higher interest in a particular solution you offer, seize the opportunity to develop an advertising campaign centered around that offering and segment.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Launch Marketing

FEBRUARY 28, 2024

Contact us today for a free Growth Blocker Workshop! This gives you the ability to segment your database and deliver personalized content or email touches that are specific to their job role, interests and more. Looking for manufacturing digital marketing experts to help you plan and execute successful digital marketing campaigns?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Michael Brenner (CEO of MIG) Says More “Social Content Campaigns” Are Just Adding to the Noise and Wasting Valuable Marketing Dollars. Many blame it on C-19.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. You can’t run a successful email campaign without content for your emails, and your social strategy will be going nowhere if you don’t create content for others to share. Quick Takeaways.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Tomorrow People

OCTOBER 27, 2020

Email Marketing Performance. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Look for patterns in your campaign data that can help you plan better than before. Consider running an internal innovation workshop. Marketing Qualified Leads (MQL).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Trade Press Services

OCTOBER 9, 2023

While it’s common to focus on the hard skills that align with specific marketing tactics such as search engine optimization, copywriting, graphic design or email marketing, there are many soft skills that are essential to building a strong marketing team. Campaigns can flop , strategies can fail and negative feedback is par for the course.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52