Sales and Marketing, Stop Blaming, Start Partnering
ViewPoint
APRIL 23, 2014
'Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused? Choose a point of contention. Who’s actually at fault?
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